-
Surely Celtic have gone out to gain such sponsorship with the 2 white Nike 'Swooshes' in the upper North Stand?
I wouldn't imagine Celtic simply doing this to put more emphasis on the new kit deal and upcoming release of the strips for the new season without some extra money changing hands? I would think that you are in a better position than anyone to know whether or not Celtic will comment on this and if it will bring in extra revenue along the way while renaming the North Stand the Nike Stand as it is currently the only stand without a name?
-
Not maximising revenue certainly is one aspect that the Celtic board needs to improve on.
As many of the global posters on here have previously commented, Celtic has a huge fan base. Personally, I have watched Celtic matches in pubs/clubs in over 10 countries in 4 continents. The market for Celtic is there.
However, as anyone that attended the matches in the US last year will testify - Celtic did not aggressively market their product/brand.
Compare our efforts that to the (pre-Glazer) Man Utd omnipresent commercialisation. At the Seattle match, anything and everything with the Red Devil logo was available. For Celtic, all there was were a few jerseys for sale.
-
Just wondered if Nike have perhaps got first dibs on stadium naming rights as part of the shirt deal?
Liked that Barca documentary last night, particularly when they were talking about the PPV money they could pull in if they managed to get Real in the semi-fianl of the Kings Cup. Laporta seems a great guy to have as president.
Paul67 - any ideas what the club plan to do with the old primary school on london road? Have we bought the land? I'd heard rumours of a new ticket office there.
-
Surely we could command more than £2m per annum?!!
I would imagine that we could secure £50m for a 10 year deal or if we set our sights high £100m for 25 years.
This has to be the way forward, as you said this is "free money" which shouldn't be passed up.
-
Re the ‘Sugar Daddy’ comment. Has anyone seen the article in The Herald this morning? Apparently there are other wealthy American team owners eyeing up opportunities in Europe.
Are we on any shopping lists?
-
Sevillian,
The Nike swooshes on the seats will no doubt have been part of the £25m deal with the club. I can't see us getting any extra revenue from Nike for this above the deal already agreed. And the club won't have done it just for the sake of it
-
Sevillian
The Nike logo’s are part of the previously announced Nike sponsorship. Naming a stand will bring in some money and should be looked at as part of a wider project, but on its own it will bring in little money as it would get no TV exposure.
OttoKaiser, the old school has been purchased by the club. They have big plans for the area between the stadium and London Rd – much bigger than a new ticket office.
You might be right jquinn67, though while still in the SPL we will not get much more than £2million. With England on the agenda a long term deal will not be considered, 5 years is a better option.
Timmy7, as I have been predicting lately, corporate raiders will move into every football club with a large income soon enough. Glazer has shown the way. None of these guys will be in the ‘sugar daddy’ mould. We should enjoy our final years of the club spending every penny it gets.
-
Thanks for clearing that up regarding the swooshes and the deal
-
The biggest flaw in the Current Plc board (apart from PR disasters; apathy towards fans; lack of understanding with regards to football progression) is that they are a collection of bankers (not the slang version), they have little concept of generating money other than those from traditional streams. The documentary regarding Barca really opens our eyes to a board that really want to achieve something,they outlined to everyone their business plan, looked at all sorts of revenue streams, sponsored games, the movement of high earners, frankness with interviewers, interaction with the fans - do our Board moonlight at Londons West End in Chitty Chitty bang bang. I believe honestly that the current board are far too conservative, they are waiting for a promised land that may never come about. European League may be the best way forward, i doubt however that we have the right people in place to achieve this, not a criticism per se but a realisation, based upon the lifespan of most of our Cheif Execs, this is a significant blind spot of the current plc.
Losing heart, Celtic will never reach their potential, wouldnt even come close - signing rumours hardly fill you with enthusiasm, i know they are all started by bored lazy sports writers (nearly wrote journalist - but that implies some intelligence, and desire for truth - so not like the scottish laptop loyal) but we have been down this road to many times. Even if we were to buy primarily from the SPHell, we dont seem to be going for exciting prospects, i dont honestly see anyone in the SPL that would get into our team (excluding TFOD), and i am not too excited about them presently.
God i hate mondays
Navarro
-
whats the big plans for it Paul go on give us a clue.
interesting reading on profit to be made from the naming of the stadium at first i was against the idea as the fans will continue to call it parkhead or celtic park regardless of a new sponsor name
-
"OttoKaiser, the old school has been purchased by the club. They have big plans for the area between the stadium and London Rd – much bigger than a new ticket office." What are we going to see here then? We already have a superstore and ticket office (which looks more like a portable toilet). Could we be seeing another restaurant, a Casino or a media office? Will this space be used to increase revenue or will there be multi-storey car parking facilities or something (would be a disaster - imagine 60,000 fans trying to get out onto London road from the one side street!)
-
Few comments on the new post:
Naming rights no problem - We already have a choice: Parkhead or Celtic Park.
That school has the bain of Celtic's plans in the past, consequently if it is now available the proper signature version of the South Stand is a possibility. Big on presence, exec boxes, small on increased seating?
Paul67 - When were you last in Damascus?
A recent story seemed to denigrate the potential of the whole East End of Glasgow when it came down to property development. Any way congrats on jumping aboard the "GEAR MK2" bandwagon. All that is missing is the crowbar to get the 150 civil servants jobs out of Edinburgh.
Comments on yesterdays discussions, I really need to learn to type faster.
Tony - Surprise and delight?
Better communications is a given.
The DD rant is straight out of the Gerald Ratner school of business communications.
Specifics would be the club being ahead of the fans and the press.
Being pro-active rather than being reactive, setting the agenda and sticking to it.
Example would be Bellamy and Keane both sign, one fully paid up the other on a one year loan/trial.
Even if it came at the cost of losing a current big name at least it would show that the club is being imaginative.
It may fail but at least the club is trying. No more safety first, death by boredom.
The status quo after Seville has run its course, the chickens are back!
The playing side has to be first, i.e. results in the next 10 weeks.
The other issues you raise would be good starting point. Vision is the thing.
First you have to have one, then you have to sell it and then you have to deliver it.
Difficult when the press is out to get you but it would provide focus for the whole club.
Consequently needs doing badly.
Paul 67 - Financials
Don't know enough about accounts to challenge your figure of expenditure being £73mill.
I would describe it as £65mill expenditure, that is money going out the door and an £8mill charge against amortisation to reflect the run down in the value of the intangible assets / player contracts.
Given your income figure of £67mill that would mean that the cashflow for the club would be £2mill positive leading to the reduction in the borrowing figure that I have described previously.
Consequently that is a result in the world where cash is king and £3mill has to be paid out to shareholders as dividends.
I wish I could share your confidence when it comes to what would happen if the club was run for a profit, a reduction in expenditure to £50mill in a world where there has been little investment in the playing side for 3 years means that the reduction would have to come out of players wages. While we have been a bit flabby in this area we have not been 40-50% flabby.
Poorer squad = CL qualification in jeopardy / league becomes a dogfight.
No CL qualification = Income reduced by £8mill at least, board under pressure due to lack of ambition.
Board's lack of ambition = Fan resentment
Fan resentment = Season ticket sales fall.
No need for a season ticket = Pick and choose games, crowds and revenues fall.
Suddenly £50mill in income becomes a challenge.
The vast majority of the club's income is directly linked to the fans. Lose them and the game would be up.
With regards to Glazer, why is the senior debt limited to £260mill approx?
Why get involved with non traditional lenders if the business case is bullet-proof?
Look behind the numbers, what would be the value of a leading football brand and a fully equipped 70K seat stadium?
Rough guess £250mill+, do the maths. The whole deal is leveraged up into financial wonderland.
Everybody is covered except Glazer, even the rosiest view has him out on a limb for 2 years.
With regards to profitable football teams, the situation regarding DM and Rankers is interesting. He seems to have halved his wage bill, how this will affect the results is up for grabs. Admittedly they don't have much to lose, European humiliation is almost a given.
Looks if they have only 6 players now on Premiership money, £8K pw for local new recruits seems to be the going rate.
Seems to have given up trying to make them top table in Europe.
How this will go down with the support is the great unknown.
Finally the list of profitable top rank football teams can currently be written legibly on the back of a stamp.
Big ask to see how this will change with fan revolts.
-
Arsenal received a reported £100m for 8 years of shirts sponsorship and 15 years of stadium rights, it showed the power of the dual agreement. Lets hope we took note with Nike.
However, celtic's trackside advertising always looks pretty poor, so I dont know how far a long we are with this idea.
Why do we have to stop at just the stadium, can we not sponsor the new training ground, celtic shops, perhaps even the back of the shirt. I know this overt commercialism may not appeal to all but we must investigate all avenues especially those that new technology will bring.
This is an issue where we can question the talent of the personnel at CP, if we dont have the marketing people with vision let's employ a top level marketing mind, I am sure they would pay for themselves.
-
I agree that the plc could (and should) be doing much more to exploit untapped revenue streams.
But ultimately, our need to have the financial clout to match our ambition is dependent on getting out of the SPL and into a more high-profile league.
The break-up of the EPL's collective TV deal is, as far as I can see, our best opportunity to leave the SPL. But I was concerned to see The Times report a leaked Glazier business plan which had no mention of persuing go-alone media rights. I felt a little better after reading subsequent comments from the Glazier family, which claimed the leaked business plan was one of many drafts and no firm decisions had been taken.
Paul, I have two questions: Is the break-up of the EPL's collective TV rights as crucial as I believe? What is our next hope if it fails?
-
As the board are full of lifelong Bankers perhaps they'll open a Celtic Bank. Or a travel agents, come on Paul some clues as to what the board are actually doing to help the club?
-
As the board are full of lifelong Bankers perhaps they'll open a Celtic Bank. Or a travel agents, come on Paul some clues as to what the board are actually doing to help the club?
-
agree but the brand association has to be right and parameters set to protect the ethos of what celtic is all about.
Tradition/quality are big USP's in 21st century marketing and brands combining heritage and blue chip standing are what we must attract. Pirelli, Ford, Guinness, AmEx, Philips, etc
There are other 'free money' streams out there that could add to the match day experience - how about a sponsored blimp (is that what they're called?) hovering over CP every home game, beaming bird's eye camera views across the airwaves and at the same time broadcasting their brand name in association with celtic?
The Pepperami give away at Aberdeen game was novel and fun. Every home game should invite a sponsor for a marketing lead and paid for give-away that benefits the fhans and the sponsor.
Always thought the 'clappers' that C.Vigo had added big time to the atmosphere and an easy sponsored revenue stream.
Surely some sort of celtic supporters card free to season book holders and CSC members, with discounts at high street retailers, brewery/restaurant chains etc with % back to 'player fund'would generate cash and encourage us to buy through affiliated companies. Maybe this has been tried but I cant remember it if so.
Looking back at past season books we've not used the book to its potential. We've only ever really pushed initiatives like a free bottle of wine at Walfrid restaurant and discounts of match day programs etc. How about tear out coupons with discounts from sponsors?
With such following we have consumer power and its not being maximised but must stress that the drivers behind any initiatives must not be to encourage us to spend more but rather switch brand loyalties in products we would buy anyway.
CW
CW
-
Malone19,
DD owns a large betting exchange, one of the biggest in the world, with it's head office in Dublin (it's called Betdaq). Following the British government's recent decisions and changes to betting/gambling laws and the provision for more casinos (including one SuperCasino) in Britain, DD has set his sights on owning such establishments on mainland Britain. He is in direct opposition to Rangers, via his Betdaq company, to have the first and only SuperCasino in Britain. I wonder if, perhaps, the big plans for this London Road area is to include, hotel, museum, SuperCasino... Would certainly make sense should we develop our stadia to a 5 star level and be operating within the EPL within a matter of years.
A casino and general leisure complex owned by Celtic, albeit via DD, would generate the kind of income that would certainly be welcomed.
Just a thought...
-
I'd love to see the area around the stadium re-developed, I've heard whispers of pedestrianisation
along london road with the coming of the m/way extension, ETims also mentioned a possible new underground link.
I've always wondered if it might be possible to get a Travel Lodge/Premier Inn etc where the school is now - it'd be rammed for home games with the big irish support coming over. Wouldn't mind seeing a decent official Celtic bar as well (Turnstiles just disnae cut it), something along the lines of these sports bars they have in most city centres.
-
I agree. I know many people are against betting and hate Casinoes, my answer to them is that you don't have to go. Perhaps it is not the most innocent and moral ways to bring in money but if people want to gamble it is up to them. The kind of money brought in by a big Casino would probably double the revnue (just my assumption). However I can see a difficulty in that supporters of the Rankers would not visit such an attraction as it would be affiliated to Celtic and therefore increase of ability to outmatch them on and off the field.
-
The only thing that will bring about the changes that we wish to see is what we want to see i.e to be more successful on the park in Europe. If we have a team CONSISTENTLY capable of 2nd phase CL football only then will the G14 be interested in what money they can make by association with Celtic and our friendly worldwide unmatched following. Our conservative board probably didn´t feel so conservative when they welcomed Messrs Barnes, Dalglish and Mac Donald something that DD never mentioned last week!
MON parting shot was that we never built on the Seville UC final team. That was a missed opportunity. That can only have been made to the board. Something that at that time they couldn´t countenance due to their own previous ineptitude.
Until Celtic (and as an extension of that Scotland) as an SPL team can consistently qualify a team into the second phase of the CL then I fear that our plea of being a big club will always have a hollow ring to it and that we will appear as an arrogant club that thinks that it should be where we want it to be because of probable turnover?
I hope that WGS really does have a clean out. I mean with BBJ, Sutton, Beattie, Maloney, Fernandez, Mc Geadie, Camara, Juninho all having played up front for us this season AND BEING PAID FOR IT that´s 8 players in 2 strikers roles (sometimes one) and we after Riordan? paper talk I know but if you were Quinn talking about wages you´d feel like you had a point.
There is plenty of unused potential that can be used at CP. Lets hope that WGS can streamline the player staff at Parkhead and is given the time to do so and optimises the wage bill to standard of performance ratio because if he does that then the faithful who turn up at Parkhead these days can put down the calculators and burgers and start doing to a man what they are reknowned for!
Hail Hail
-
Also, a Super Casino would have to be located in the city centre. It would probably have to be ran by a company owned by Celtic for various reasons. If DD owns a betting company he'd probably rather own it all to himself rather than put the revenue back into Celtic!
-
A number of the previous posters are showing that they have in abdundance that the board lacks...imagination and inventiveness.
The board consitantly shows a lack of ambition in terms of finance or progress.Oh, they are good for the occassional soundbite but, as in life, it is actions that count and not words. By that measure they stand condemned.
So here is what is going to happen.......nothing.
There will some tinkering with the balance book and the SPL might get reorganised but that is all...nada. No EPL, no Euro- super league....bog all.
Get used to life in the SPL, bhoys.
I would like to thank NegAnon for sponsoring this post.
-
celticwully, nice to see positive and imaginative suggestions.
Re the school, i believe it is listed and therefore regeneration will have to be within planning parameters.
brief note on amortisation/cash debate. I don't think anybody is actually worng here, just approaching from different angles. the cashflow statment is supposed to offer a link between profit and loss and balance Sheet. Really will need to follow up on the novice's guide. Hope 'novice' isn't condescending ;)
All we are saying, is sign someone now.
-
I think McGeady, Juninho, Fernandez and probably even Maloney would all be considered attacking midfielders. I think the problem with Juninho was he was played in daft positions which did not suit his style of play. He simply isn't physical enough to play up front or fast enough for the wing.
-
Malone19,
Looking at the bigger picture, beyond Rangers. If we are playing in the EPL, would Man City fans or Liverpool fans care if the casino or hotel or whatever was affiliated with Celtic? When we play AC Milan or Barcelona in the Champions League, will they care? I don't think they will. It wouldn't be attractions only for Celtic fans. If we're playing in the EPL and Europe and there is a leisure complex that include pubs, clubs, hotels, restaurants and a casino, being a little 'entertainment village', it would act as a fishing net for the thousands of pounds that away fans, chairmen, UEFA delegates will spend in this Celtic Leisure Village.
There is opportunity to make money if Celtic are wise enough and brave enough. Naming the stadium will take bravery.
Incidentally, on the Barca documentary, I can see why Henrik and other players are so impressed with the club; why Ronaldhino has no interest to play anywhere else. Barca seem to have similar traits to Celtic. Although, not sure we'd see Brian Quinn playing 'headers' with Bellamy in the Board Room...
-
casino's, hotels etc absolutely but these initiatives take years of planning, commitment, investment etc.
We should be aiming for that level of long term revenue generation but blending that with a series of quick, tried and tested, simply administered initiatives to generate extra revenue NOW, and that means the type of activity I touched on before.
53,000 season books; 400,000 registered on official CFC website, millions around the world all with a common denometer of loving CFC. Imagine the collective buying power.
CW
-
Champs, I cannot discuss the plans for the front of the stadium yet.
Madmitch, the story from a couple of months back advocating a move opened up a seem of information on what will be happening at CP in the coming years. This is not my plan this time, but it is what we are about to see.
TinneyBhoy, the super Casino idea is not happening at Celtic Park.
Good to hear some clear thinking Celticwully
-
Madmitch - The fact that we already have a choice of two names for our stadium would probably work against us in the deal. What guarantees do we have anyway that the pundits would use the commercial name for the stadium ahead of Celtic Park and Parkhead? Surely the BBC could have a policy of not calling it e.g. Orange Mobile Stadium. This would surely result in a deal worth comparably less than that of other stadia as the sponsors would have a one in three chance of getting themselves mentioned in the media?
I am also a bit disapointed that it was never mentioned that the NIKE swooshes on the seating would be part of the shirt deal. The deal itself, I thought was fair for our current status, but I would have thought we could could have gotten additional cash for these 'enhancements'.
-
TinneyBhoy
I am completely aware of this, a casino would make a great source of income and improve the clubs leisure facilities. The point I was trying to make is that on a domestic level, if we end up staying in the SPHell, a casino affiliated to Celtic would not be able to run at its full potential. A solid flow of cash would need to be achieved and I would rather it were the Rankers fans who were emptying their pockets into slot-machines than us.
-
Malone19,
A SuperCasino does not have to be in a City Centre. If it goes to Rangers it will be based in Govan. All you need is to satisfy similar criteria to achieving a 5 star stadium (eg, transport links, hotels etc...).
DD could certainly build a SuperCasino through Betdaq in Edinburgh or Manchester, but he has a financial interest in Celtic. Combining Betdaq's reputation with Celtic and the Celtic Brand, this opens a whole new host of opportunities. It would certainly increase any profit if Betdaq were to go it alone. Even a Betdaq Casino on a Celtic owned complex will generate income for Celtic. I just hope the board are exploring every opportunity to raise revenue and are prepared to exploit every avenue.
Anyway, casinos, SuperCasinos - it's all hypothetical.
-
Madmitch, have you considered getting malone 19 to help you with the typing he's got to be the fastest poster in cyberspace.
Couldnt agree more with your point on season ticket fall off, I believe the fear factor of not getting a season book is one of the main drivers for renewal. If apathy sets in the trickle will turn into a flood, we must maintain momentum. The intoduction of WGS could be viewed as a new dawn to energise both the team and the support. The board must seize the day!
Malone 19, your enthusiasim is an inspiration.
-
Anon E Mouse
As far as I'm aware they would have to call it by its correct name legally.
TinneyBhoy
We are not at 5 star status and unless something dramatic is in the pipeline I cannot invisage us upgrading in the near future.
On a more imaginative note, wouldn't it be good to have London road revamped and the "tram" system that the have in Barcelona put in place. This could run up and down from several car parks and would at the same time generate a bit of income. Never going to happen IMO but do we still have friends in the council?
-
cheers Paul and Blantyre Kev - I've always felt that our support is imaginitive and dynamic but been hamstrung but an unimaginitive (although proficient) board and it's up to us to try and shape our future.
The more concepts the better IMO and if the board are monitering this site as has been suggested then maybe they'll wake up to the fact that they have a massive think tank out there, desperate to help.
CW
-
Been out of cyberspace circulation for a while and come back to see the fantastic numer of posts articles are attracting. keep it up Paul67 et al - always serves to remind me of how big a family we are at Celtic!
Re the super casino idea - have I missed something? I thought that the Government had agreed to allow only ONE supercasino in the country. If thatis indeed the case I think you will find it goes to either London or Blackpool!!
Good to be back!!!
-
well hopefully you can soon i am looking forward to article on it ( will the building not be listed menaing it will cause problems knocking it down).
-
Also meant to say that I do agree that our Board does need to be more imaginative in freeing up and discovering new revenue streams though.
-
Malone19 - Based on what? I'm sure there is nothing illegal in someone referring to 'Celtic Park' as 'Parkhead' or even 'Celtic's stadium'.
I don't know the law myself, but I think it would be ludicrous to outlaw calling something by anything other than its official name.
-
Guys - Supercasino or casino? forget it. It ain't happening.
I do like the idea of "themed" games. Certain baseball games throughout the season in the states are nominated as "Badge day" or "Hat day", where everyone in the arena gets a badge/hat/frisbee/bun supplied by a sponsor. A bit of fun, good PR and advertising all rolled into one.
We derided Fergus for his attempts at "americanising" the half-time entertainment (and perhaps quite rightly - remember the Gary Glitter lookalike) but it becoming more and more apparent that this sort of model is what we need to look at to maximise revenue streams.
Perhaps that Budweiser commercial is a lot more accurate than we think......
-
so the nike swoosh on the stand is it like the one at old trafford then ?
a glazer type character is hopefully not looking at buying celtic 505 increase on season tickets in 5 year aint for me
-
Boltonbhoy
You're probably right, but the laws as far as I know will be relaxed and some sort of casino would probably be an option.
Paul
It looks like your right again on the signing front, there doesn't seem to be much (media) action and Friday looks like a probable date if players have already being signed. Not that we'll hear anything till the last minute of course. BTW Business student looking for summer voluntary placement next year (CP would be favorable if anyone has any contacts).
-
http://news.bbc.co.uk/sport1/hi/football/teams/m/man_utd/4087282.stm
So they are going to boycott, eh....
ps sorry for the longish URL!
-
Anon E Mouse
I don't know the law either but I would think that there would be some perimiters that the media would have to consider when refering to a stadia which is named by a sponsor. Does anyone with a legal background have any knowledge on this?
-
georgiebhoy - you can make bi URLs wee at www.tinyurl.com
Here's one I did for yours:
http://tinyurl.com/8jafg
-
Sorry to go completely off-thread. First time contributor, long time reader. My concern is that we being linked with a player of the quality, age and price of Kevin Phillips. Although I haven't seen much of him since his Sunderland days, my guess is that he unlikely to improve the team in the short-term and, at 31, he doesn't have a medium-term. Any enthusiasm for Phillips? Also surprised that there is so much negative response from fans regarding Riordan. He is a wonderful talent, and refreshingly direct. I think he could also play on the left side of a midfield four, replacing the fading Thompson, and adding pace, imagination and goals from midfield. Thoughts?
-
Hi Paul and all...
Good to see Monday productivity is high in our respective workplaces...
Re; new revenue streams I think the stadium is the least imaginative of them all....and I also think it will be put on hold until the EPL plan comes to fruition or not. Iron Bru in the SPL IBM in the EPL...
Paul may be you could set up a new thread with generating new ideas to raise revenue:
One of the largest untapped opportunities (IMO) I believe is the resale of season tickets...ie how the club can make money out of the seats that sit empty each weekend as people have changed their mind at the last minute...
The stumbling block; The only way to change this is to use a mobile/ e-ticket turnstile facility...a little bit too imaginative for the PLC me thinks...
The other idea I had was that the Celtic shop could use better design in the shop and get fans excited about the product (and not just milk the cash cow)....now where could you find such designs I wonder?.....
-
All that has been said today on this website, and for many months, states the obvious. The Celtic board are lacking imagination.
Because of European game congestion, Celtic will not be touring the States this summer. Since I go to the States quite often with work, I can see the impact that football - or soccer as they call it - is having in America. Media exposure is everything over there. How you go about that exposure can be very lucrative. Now Celtic have 2 problems. Firstly no tour this year, so reduced media exposure. Secondly, Santos of Brazil are currently marketing their strip. It looks uncannily like the hoops, with more advertising. Now you might think that people can tell the difference. Well they might in Europe, but these are Americans we're talking about.
To break into the American market, you have to be smart. Here's an idea that could be considered. If any of you have watched American Chopper on the Discovery channel you maybe aware that the Tuetels built a theme bike for the New york Jets - who also play in green and white. Bike shows in America are for more mainstream than Europe. Some of the biggest shows - like Daytona - can attract up to 400,000 people. This can help to establish the brand.
However, I think the board need to far more proactive in the future contracts of any player. Signing players who are past their best on long term, huge salaries cannot continue. you can blame MON for a lot of this, but the boeard are supposed to be the final arbitures. Also allowing a player to have a get out clause in his contract that allows him to be sold for free!! Who allowed that?
A lot of people talk about us moving to the EPL, and having a huge increase in TV revenue. This would be great. But, the truth is, it hasn't happened, and there is no signs of this changing in the near future.
As someone earleir said, the west of Scotland, is not West London. So, Celtic have 2 ways to improve their finances: 1. Get the players contracts at a more realistic cost - dare I say get value for money.
2. Improve the marketing. Wether this means adopting a corporate name for Celtic Park, or selling more strips. Whatever it takes.
-
What do others think of this theory that having too many season ticket holders can be detrimental to revenue.
The argument is that most season ticket holders spend less than fans who go to one-off games or just a few games per season.Say for example a family comes over from Ireland or down south for a match-they tend to spend a load in the shop plus programmes etc all in addition to paying more for the seat.
A club like Celtic will still sell out for most matches even if the season book membership was reduced by say,10,000.
Maybe the answer is to keep the existing members but expand the capacity to take in thousands of non-season book holders.
-
Navarro, Tom64
Are you familiar with one of the largest land development/regeneration programmes taking place in Glasgow? Namely the massive development of the Clydeside. This was derelict land owned by Clydeport Authority. It is realising millions in potential through this redevelopment. The man in charge at the time? PL. As I have previously stated, underestimate him at your peril. Celtic are very lucky to have a man of his ability and vision at the helm. He is also a die hard Celtic fan man and bhoy. Watch this space!
BlantyreKev,
Why do we need to sign someone now? To pay him £20K a week for sunbathing? Patience bhoys!
-
Paul,
Are Celtic's plans linked to the Clyde Gateway project ?
I read a bit about this a while back and if it goes ahead the area surrounding Parkhead will be transformed.
The obvious change will be the M74 extension(treehuggers permitting).However the Indoor sports arena , massive other public sector investment, links down to the River etc may now mean that instead of CP dominating the area it may nestle amongst some stunning buildings and associated housing that would never have been dreamed of 5 years ago.
Think London Docklands or Manchester City Centre (is it called the village ?).
-
celticwully - while we've got a very vocal minority who'd rather sing IRA songs than Celtic songs, then sponsors we would like to have such as Guiness won't touch us with a barge-pole!
With regards to ways of raising the club's profile through other sports....anybody know what happened to the much-heralded "Celtic Racing Club"?
-
What about some sort of merchandise tie-in with the Boston Celtics - I think there is a big Irish connection with Boston already. Something along the lines of us stocking the basketball tops and they stocking our "soccer" strips. A link-up with one of the big american soccer league teams would be good (feeder team) where we can get their players experience in our league/training and perhaps and we can farm out some of the youngsters over there.
-
I still can't believe that we haven't cashed in properly on our world wide support.
Areas like Boston/New York and Melbourne/Sydney/Brisbane are hot beds for Celtic minded people, who given the right circumstances would spend money on merchandise.
The obvious answer in the states would be a hook up with the Boston Celtics to sell merchandise.
Perhaps in Melbourne a similar deal could be struck with Collingwood... the president of whom Eddie McGuire is a huge Celtic fan.
Now that the new Hyundai A-League is starting in oz, and their is a lot of public interest their, I reckon Celtic could make a lot of money by touring Australia next summer (their winter), maybe with a money spinning match against the Socceroos as the climax of the tour. Think how many jerseys Celtic could sell via the Nike shops in Oz if they were going to be playing there?!!
-
As far as the front of the stand is concerned, surely nothing will happen to that until an announcement is made on what the future of the club is.
For example, if we are going to be playing in the SPL longer term i.e. beyond 5 years, then it makes little sense on expanding the seating capacity, but there may be a bit of tarting up for UEFA holding a final there.
However, if there is going to be a European League / Premiership place for Celtic then it would make financial sense to increase the capacity of the Main Stand, turning it into a bowl.
Casino's are a non starter at Parkhead. As I said previously, if you are out on a night out in Glasgow city centre and fancy a flutter, then you would walk to one of the city centre casinos rather than get a bus / taxi to either Parkhead or Govan.
A previous blogger also came up with a good idea for sponsoring the training complex (when it is built). Does the Nike / Carling deal cover sponsorship at all levels for the club or is it just the first team / reserves? If not then the successful youths could also be an advertising opportunity.
-
greta minds OttoKaiser, great minds ;)
-
OttoKaiser
I was going to mention this earlier. But would this not cut off the potential market size to (Boston) Celtics fans?
It used to be that the US had an inferior national team and league, I don't really know much of the MLS league but I'd imagine it is better than the SPL and the national team is now well ahead of Scotland in the national rankings. My point here, is if we could bring in some of the young American talent and if they fitted into our game then this could only be good for our football club on the field and off. Would be good if we could loan Adu for a year; Celtic are a "family" club and if he could get a feel for the British game and gain some vital experience again this would be advantageous to both club and player.
-
Very positive posting today. Hate to be negative but I'm not sure the Australian market is all that lucrative. As a previous resident I can say that soccer is still a minority sport. Rugby is very much the winter sport in Sydney and Aussie rules in Melbourne. Cricket is everything in the summer. Add to this the strength of tennis and swimming and despite many attempts over many years the soccer league remains the playground of ethnic Europeans. Basketball is growing more quickly.
Walk into Molly Malone's in Brisbane or Scruffy Murphy's in Sydney to catch the 'Tic games, or any games for that matter, and you really feel like you're in Glasgow.
-
I doubt sponsorship of a training facility would generate much income, little press coverage apart from possibly the opening of the centre would occur thus driving down the levels of income available.
-
malone19 - right enough, hadn't really thought of it that way. I think it would be good to get some sort of foothold in that market though, and I would see the Celtics as the natural option. There's also North America to look at which has a huge celtic supporter base - it's mostly hockey there though, right? (that and South Park taking the michael).
I think these markets would be more viable options for us than the asian markets which Man Utd and Real have seemingly already sewn up.
-
Re The Barca Documentary last night, i found it so refreshing, when one of the directors complained that the manager had asked for a new player on Tuesday, and it took until Sunday to go out and sign the player. Being a Celtic supporter, and having a board that can take months, as in the Viduka deal, i found this so refreshing.
Why does it take us forever to do ANYTHING?!
Watching the Barca board in action, a board full of young men with fresh ideas, and men in touch with today's modern era of the game, it made our lot look even more like a bunch of dinosaurs.
-
jquinn67, OttoKaiser With regards to merchandise tie-in with the Boston Celtics I remember hearing that that we had looked at a tie in but Boston Celtics were not keen on sharing the `diaspora’ market the Celtic.
Given the strength of the college sports in USA would it be worth looking at college like Notre Dame for links?
Seanbhoy I agree with you on the value of PL..
There is certainly a need potential demand for facilities at CP both before and after games for the ordinary fan, the main problem would be to make it something that is used 52 weeks a year 7 days a year.
Has anyone heard if we could be linked with the Iron Bru works which are I believe being moved to Cumbernauld?
-
Mind you, I suppose it would be better to segment and target one section of the US market in such a that it is more efficient to merchandise and market. I don't know who the Celtics main rivals are but I would still be wary of alienating the CSC who supported these rivals as I'm sure the Celtic support in the US is widely dispersed (which of course is another stumbling block). I've always been of the belief that a nationwide sollution would be the best option. Americas cable TV I'm sure could host a Celtic channel (possibly PPV - although I don't know if the Americans are used to paying for extra channels). And an American based Celtic website pushing Celtic merchandise on delivery would hopefully bring in bags of extra revenue.
Any thoughts?
-
Agree fully on the Barca documentary. They looked as if they were really enjoying turning the club around despite the pressure. It may have been clever editing but even negotiations with agents and players seemed relaxed and friendly.
I did hear the phrase "standard package" mentioned a few times with regards contracts - in this repect I think teams like Barca are in a unique position where they don't necessarily have to fork out massive wages/bonuses to attract or retain players, whereas we would (saviola/requelme/basturk) and even then it's not enough for them.
-
Welcome Edvaldson. Phillips sounds to me like mischief making. Agree, Riordan would be an excellent signing.
TommyTwists 1.40, you are correct. Companies with an Irish heritage will not associate themselves with Celtic while there are IRA associations, even tenuous ones.
Ardoch, the Barca documentary was excellent. Even though these guys were clearing doing a great job, what did you think about the grief some of their fans were giving them? Physical assault on the street, hate mail and protest songs at games against the board.
In the midst of newspaper headlines screaming “Barca Disaster” the fans do not see the business problems with the bank for example. The same problems exist at Celtic.
-
Notice a few comments on us finding new players in the States. However, there are our wonderful imigration rules to consider. You can get anyone who claims to be a player from Europe, and virtually sign him then and there. If you wish to sign an American, he must be a fully recognised international. That's one of the reasons, depite being so high in the FIFA rankings, you see very few American players in Europe
-
Sadly you cannot blame anyone for not wishing to play in the SPL. Of course to us, they should be honoured, grateful even, to play for Celtic, and i am sure many of them would be, but the standard here is shocking.
The Barca board just gave the impresson of being so much more professional, and open to discussion of expansion of the Barca brand, than our lot.
If we had had the balls, we would have brought Adam Crozier on to the board, but i suspect his forward thinking would have been alien, and appeared threatening, to most of the old codgers in the Celtic boardroom.
Ho hum, onwards and upwards.
-
Why no-one has ever thought of this before, I really don't know...
If we need to utilise the stadium more often, then I propose we start a topless womens team. Now before all you feminists start getting all upity. I propose that, to conceal the players' modesty, the sposor is painted over the breasts as well as on the rear of the hotpants.
The potential TV deal revenues are huge...
-
TommyTwists 1.40 & Paul
you're right on the Guinness link but I wasn't referring to clubs with Irish heritage just a celebrated long established tradition of quality full stop. Don't feel that a new cutting edge tech company fits with our story.
They would have a press friendly feel good story - ie Celtic was the natural choice for them through a bond with our own celebrated history.
Don't want to stray off thread but re the PIRA songs - barely audible at CP bar OF games; away games yes, an issue. Even the 'additions' to the W. Maley song have turned into mumbles at best. Interesting to see what happens in the 'new jungle'...
CW
-
celticwully
The bhoys and ghirls of the 'new jungle' are very aware of their responsibilities that they need to be seen to apply the policy set by Celtic.
-
Utilising the stadium...... What about midweek Celebrity Board Bashing, live on worldwide PPV Celtic TV?
The board start off on the touchline at the Lisbon Lions end and have to run the length of the field, staying in their specially painted lane. Anti-board punters in the north stand (who won the right to be there on premium rate text message lottery) have giant inflatable pendulum balls tied to the roof that they launch at the advancing board. Points could be awarded as follows:
Knocking Brian Quinn over 10 pts, Eric Riley 8 points, Peter Lawwell 6 points etc.
(Bonus points for knocking over more than one lane.)
Pro-Board punters have blow-darts that they fire from the Main stand in an attempt to burst said inflatable pendulum balls.
Prizes such as a free half bottle of wine with every ninth guest you bring to the Walfrid restaurant for most points or successfully getting your man over the line.
It all hinges on being able to get that guy who commentated on It's a knock out to do the voice over..... And here comes the Chief Executive!!!
-
BlantyreKev - Lets keep it to serious suggestions please!
-
Just a not
