Development strategies


Booking £20m from TV rights in China over 10 years is a remarkable deal for the SPFL, it shows a lot of faith from broadcaster, PPLive, who have the responsibility to foster the league in the world’s most populous country.  The cash will be beer money to Celtic but represents a substantial income for most of the Premiership.

The deal opens the door for Celtic to follow-through, the only club with the wherewithal to exploit the merchandising, scouting and recruitment opportunities there.  We’ve seen strategies developed in Mexico, India and now China, while the European football-tourist market is also now being targeted through online partners.

None of this will put the ball in the Ajax net tomorrow night but it is important nonetheless.

Delighted we’re at Tynecastle in the fourth round of the Scottish Cup.  Hearts players found the will to live against Hibs last week but they have little more than effort to their game.  Should be a cracking tie, which will not be subject to the performance vagaries of a home tie with Morton.
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  1. Dontbrattbakkinanger on

    The Chinese gave us two of their precious pandas and we’re given them Kwistoffer Boyd.

  2. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS forza Oscar and Mackenzie on

    For everyone off to Amsterdam….



    Have a good trip(!)

  3. Look out for the BBC, Sky and BT getting into a bidding war to show the Falkirk-Sevco game live just so they can put more TV money into the Zombie coffers.

  4. Hello from Amsterdam, soaked through once already, probably not for the last time in the next couple of days.


    Plenty of bhoys around already, going to be a good couple of days, confident of a result of sorts.


    Mon’ the hoops.



  5. Personally, I’d like to watch Falkirk beat them.



    Without doubt though, the tie of the round is our game at Tynecastle.

  6. time for change on

    Fortuitous draw hard enough to keep the players focussed as well.



    Can’t wait for tomorrow’s game against Ajax…will be keeping an eye on the young hoops this afternoon, another win and they too could be in a great position to progress in their tournament as well…bods well for the future.



    Chinese deal on one side is good, on the other betting scam pressures? Kick off times? As Paul says pocket money to us a lifeline to others….



    If in Amsterdam for the same stay safe and in the Celtic tradition make more friends



    Hail Hail

  7. Let’s hope the China deal helps to raise standards in the SPL. I thought Dundee Utd’s performance against us was very encouraging. They played good football and carried out their tactical plan perfectly. They have some good young Scottish players – Souttar, Douglas, Mackay-Stevens. As long as we have to play in Scotland we want some competition, so I wasn’t unhappy that they got a point, which I think they deserved.

  8. 67Heaven ... I am Neil Lennon, supporting WEE OSCAR..!!.. Ibrox belongs to the creditors on

    time for change



    12:48 on 5 November, 2013



    Is the youth game being televised or on web….!!?.

  9. 79caps



    Well said.



    I more hope the money goes into improving infrastructure… training/coaches/scouting… at the relevant clubs rather than getting 1 extra player per year on the books



    Long term investment from other Scottish clubs is only way to improve the quagmire of a league we are stuck in




    You have mail. (copyright Oldtim67)




    Very pleased with the SC draw, an away tie ensures zero complacency.



    Forza Falkirk :)



    Out in 32

  11. I’m enjoying the SPFL, thought the game on Saturday was really good, Aberdeen and Partick last night was a great watch too.



    There’s green shoots as the hun share of the available cash is being spent wisely by a few sides.



    If we have to up our game of a Saturday to get all 3 points it’s a win-win for me.

  12. Guys,



    a couple of family member are looking for tickets to the AC Milan home game.



    Does anyone have an inkling if there will be another late sale similar to what happened with the Barcelona game?



    I believe this was because Barcelona never sold their allocation and I’d expect the same from Milan.



    Thanks in advance.

  13. DeniaBhoy in awe of wee Oscar's Courage on

    Hoopy-do – doubt there will be much of a bidding war, are the BBC not banned from Ibrox? Didn’t they chuck out the commentators last time?



    Good draw for us, the Cup needs excitement and against Hearts there should be plenty of it. The atmosphere will be better there too than at CP – packed stadium and plenty of singing from all sides to give the game an edge it would be lacking at home.


    This is the worst Hearts side in years (understandably) so no excuses not to progress but injuries could be a worry. They will surely adopt the same strategy that Hibs did a couple of weeks ago – they will get stuck in about us from the off.

  14. Sir Alex:


    “I’m pwoud, vewwy pwoud to have pwicked the cowwect wawm balls out of the hat.”

  15. I remember a game at Tynecastle in the mid 90’s. Winning 1-0 with seconds to go, that wee sand dancer Brian McLaughlin loses the ball at the corner flag, ball gets hoofed up the park and Willie Jamieson smacks one in from 30 yards. (I never forgave him for that)

  16. MooooonTheHoops on




    12:58 on 5 November, 2013


    Does anyone have an inkling if there will be another late sale similar to what happened with the Barcelona game?



    I believe this was because Barcelona never sold their allocation and I’d expect the same from Milan.





    Think there will be, as there was @ the Ajax game too.


    UEFA get allocated hundreds of tickets for each game but at every game there are returns.


    Celtic have joined up with StubHub to sell the spares http://www.stubhub.co.uk/soccer-tickets/


    I would keep your eye on that page and the official website.




  17. Surely with there being 4 all-Premiership ties the 2 (or is it 3?) TV live games will come from those? Our trip to Tynecastle and Partick v Aberdeen would seem the pick of the bunch.



    Back to lurkin’ and workin’…

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