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A money blog: CL, FX, Brendan effect, commercial deals

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The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:

Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates

Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.

I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.

The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.

We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.

Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.

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No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.

We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.

Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.

andylynchtrailerbogof

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  1. VFR

     

     

    If you meet JP please raise the planned future lack of parking for Celtic fans from Celtic Park all the way back to Tesco Dalmarnock, from what I can see.

     

     

    With little public transport to speak of, the proposals are a nightmare for those of us who currently park in the soon to be restricted areas.

     

     

    Elderly and infirm supporters can ill afford to walk such distances and evening kick offs would be all but impossible.

     

     

    There has to be a viable solution e.g. Buying a permit to park in the Emirates car park or such like.

     

     

    Supporters from our side of the city are being further disadvantaged. I recall us just parking on the grass where the Emirates now stands just a few years ago and what about the eyesore of derelict ground to the right of the Emirates, in the corner of London Road and Springfield ?

     

     

     

     

    Eurochamps67

     

     

     

    WatchyermotormisterCSC

  2. Are our new recruits going to be paid in sterling or euros? Are our transfer fees for overseas players going to be conducted in sterling or euros?

     

     

    What if we don’t make it through the qualifiers and have to pay in euros?

     

     

    The exchange rates are a double edged sword.

  3. Oh Ok – Paul67, the economically illiterate, I’ll let that one go.

     

     

    Have you seen the Tower of Babel?

     

     

    The depiction of it?

     

     

    You might be Desperate for Celtic to get to that place, I’m certainly not.

     

     

    The EU Parliament has modelled it in a Certain FASHION.

     

     

    67.

  4. Ahhh- hhahahahahahahahahaha.

     

     

    Just been doing a lunchtime readback.

     

    nickname-on-nickname keyboard warrior aggro – I find it endlessly amusing.

     

     

    Should all meet up in World of Warcraft or Second Life and beat the bejesus out of each others avatars.

     

     

     

    Meanwhile on F #ckwitF#ckwit.com we’ve been found out:

     

     

    It turns out one of the Hun geniuses has a brother-in-law called Arnold. Who also… an accountant!

     

     

    ++++++++++++++++++++++++++++++++++++++++++++++

     

     

    Ralphbrand

     

    Ralphbrand is offline On The Bench

     

    Join Date 10-06-2015 Posts 359

     

     

    Default Re: Scum make £19 million profit

     

     

    There is something very odd about these figures, they literally do not add up. If Dembele’s, Sinclair’s as well as Brenda’s weekly salary are as we believe them to be, then their outgoings vastly dwarf their income. I haven’t included Sinclair’s transfer fee which was 3.5 million I believe.

     

     

    But of course the most astonishing figure is the claim that revenue increased by 94.2% in one financial year, that is fiscally impossible!

     

     

    No properly run organization gets those figures legitimately. Microsoft, Volkswagen and MacDonalds would eat their heart out to get that sort of return.

     

     

    My brother-in-law Arnold is an accountant and a quick glance confirmed that these figures are too good to be true. Remember there are statistics and there are statistics, and as Arnold pointed out ‘These numbers are from the Bernie Madoff school of accounting”. Don’t forget Dermott Desmond made his money through Ponzi schemes. I would take these figures with a shovel full of salt.

     

     

     

    +++++++++++++++++++++++++++++++++++++++++++++++++++++

     

     

    Goddamn. We’re done for.

     

     

     

    If only Peter Lawwell had the savvy about him to use ‘an accountant’.

     

     

    I’m beginning to think Trainspotting 2 let them all off lightly.

     

     

    :))

  5. Good God Paul,you are really battering a Hornets nest now.2 articles on Celtics record breaking income.

     

    The glum ones will be frothing at the mouth.expect”Heated driveways”,and “Squirrels”to be mentioned regularly,no matter they passed their sell by date a couple of years ago.Some still think they are witty.

     

    Keep up the good work.

     

    Onwards and upwards Celtic.

  6. Paul67

     

    “The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world”

     

     

    I don’t appreciate being slagged off – all inclusive ?

     

     

    notahappybloggerCSC

  7. Derdang derdang…

     

    I ignore a certain poster on here so have been reading a cyber scrap without input from one side.Confusingly entertaining yet deflating at the same time.

     

    KIT…

     

    We’ll make it through the qualifiers,we’re better than we were last summer when we done it.And Brendan is sheer magic.Believe.

  8. TONYDONNELLY67 on 7TH FEBRUARY 2017 12:41 PM

     

    What if we don’t make it through the qualifiers and have to pay in euros?

     

     

     

     

    Don’t you just love the positives on here, lol, honest ti God.

     

     

     

    You have to admire the comment in a way.It took some amount of negativity to dream that one up.

     

    Well done that naysayer.

  9. The Battered Bunnet on 7th February 2017 12:48 pm

     

     

    Praying for Arnold

     

     

    =====================

     

     

    LOL.

     

     

    Arnold knows…

  10. BABASONICOS71:

     

     

    I’d like to believe we will make it through the qualifiers, I hope and pray we do, but it is after all, at every stage of the qualifiers, a two-legged cup final. Some great teams have been put out in the qualifiers besides us, in the past. I don’t take qualification as a given and more full he who does.

     

     

    Don’t ever forget what happened to us in Gibraltar. Never, ever, forget that. That result should be stapled to the inside of the home dressing room at Parkhead for eternity and eternal motivation.

  11. Sandman,

     

     

    Innuendo, it is Rises to a crescendo.

     

     

    I Love EVERY Celt but the Adversary, he is So Smart, he is wicked.

     

     

    Prophecy is the Almightys jibber Jabber.

     

     

    2000 years.

  12. P67 ‘Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic’

     

     

    That match was one of the worst/best experiences I’ve ever had watching Celtic.

     

     

    Expecting the inevitable end of the world and it doesn’t come. Somehow. Last half-hour was utterly agonizing.

     

     

    The final whistle was ecstasy. Since that moment, it’s been a party; Barca excepting.

  13. Huns don’t usually pay attention to Balance Sheets…maybe as they don’t produce a lot of them at Poundland

  14. EUROCHAMPS67 on 7TH FEBRUARY 2017 12:35 PM

     

     

    Shuttle bus service is what you want. Like a park and ride facility.

     

     

    It will though be an end to any quick getaways at (or more often 10 minutes before) the end of a game.

  15. petec on 7th February 2017 12:59 pm

     

     

    Sandman,

     

     

    Innuendo, it is Rises to a crescendo.

     

     

    I Love EVERY Celt but the Adversary, he is So Smart, he is wicked.

     

     

    Prophecy is the Almightys jibber Jabber.

     

     

    2000 years.

     

     

     

    ==========

     

     

    Pete, I hear ya, ya crazy mofo.

     

     

    https://www.youtube.com/watch?v=ySInEvXoek0

  16. Stairheedrammy on

    Kit, I just grew up and saw a “yer maw” gag as childish banter. Maybe I’m not as sensitive about it as you?

  17. “Don’t ever forget what happened to us in Gibraltar. Never, ever, forget that. That result should be stapled to the inside of the home dressing room at Parkhead for eternity and eternal motivation.”

     

     

    No worries – what with brexit I doubt there will be a separate Gibraltar league to compete in UEFA much longer…

  18. KIT…

     

    I don’t take it for granted we’ll qualify but Brendan has instilled a belief in me that he knows what he’s doing and has the ability to see us through.We are better equipped than we were last summer and will probably be even more improved come the qualifiers as improvement seems to be something Brendan delivers.I would never be complacent about it but i’m definitely more confident than I was last summer.

     

    The Imps defeat is something i’ll not forget but ultimately it was immaterial.

     

    I trust Brendan not to let a repeat happen.

     

     

    HH

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