A money blog: CL, FX, Brendan effect, commercial deals

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The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:

Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates

Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.

I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.

The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.

We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.

Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.

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No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.

We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.

Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.

andylynchtrailerbogof

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  1. If only Sandman 1:05.

     

     

    Noone will know me well unless they Produce a Child.

     

     

    It will take Time.

     

     

    I’ll give My Child Every possible Advice.

     

     

    I’m Not his real Father, I’m just his Dad.

  2. Starry plough

     

     

    The semi-final against Hearts 88 was torture , cross after cross missed , 1 nil down the last minutes then …… sheer and utter bedlam :))

     

     

    One of the best feelings ever coming back like that .

  3. Let’s not forget what happened in Gibraltar? Same as what happened on Sunday we where getting beat, then came back one won the game, but am missing something right?

  4. CELTIC

     

     

    I got my Mindset.

     

     

    Stop Being Triumphalist please Mr 67.

     

     

    Never forget Celtic is Nothing in the GREAT scheme of things.

     

     

    RC.CSC

  5. Another slice of wisdom from Follow Follow. They really believe this crap that Scottish football owes them an apology. They will never take the blame for the state they are in and are lucky they are not completely f-cked.

     

     

    Re: All three Europa League entrants to play first qualifying round on June 29th

     

    What they reap, so shall they sow. They wanted us gone, now they are suffering the consequences. F-ck them. The only lingering injustice of it all is that Rangers are also affected while the taig scum are not. Hopefully one day the morons that run and support the diddy clubs waken up and realise. Ideally when it is too late and their clubs have died.

  6. Paul 67 et al,

     

     

    “No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.”

     

    ————————-

     

     

    Every sector of the UK economy is doing better than expected. ( including Construction & Manufacturing ) despite the establishment scare stories and doom merchants.

     

    I sincerely hope that your paragraph was to provoke a reaction, because if there is any economic illiteracy it doesn’t seem to be emanating from the majority > 17 m voters.

     

     

    Early days yes, however the days of the elite, Left & Right talking down to the ordinary people are gone forever.

     

     

    HH.

     

     

    Ps: To reiterate, I did not vote , as I was truly undecided. However I respect the will of the people on the unambiguous question that was asked.

  7. Starry plough

     

     

    Mighta been me lol .

     

    Celebrated 3 years marriage that week.

     

    One of the places i celebrated was the courtyard (full of Rangers fans ) then across the street to the “Stonehouse ” for a couple :)

  8. starry plough on 7th February 2017 1:05 pm

     

     

    SANDMAN

     

     

    I bet you Brendan was very happy to hear that final whistle, the fine lines between success and failure:)

     

     

    ======================================================

     

     

    It was one of those moments that defines the adage about every great manager also being – at times – a lucky manager.

     

     

    We were DOOMED from their second goal. All over the place, off-key, heids doon, awaiting the end.

     

     

    We somehow beat the odds. Never looked back. But still the memory of enduring that match is horrendous.

     

     

    Guess we’ve got friends in high places…

     

     

    Right Petec?

     

     

    ;))

  9. glendalystonsils on

    We don’t need to remind ourselves what happened in Gibralter. The SMSM will remind us every time we play an unknown minnow. The same way they are still reminding us about Artmedia and Neuchatel.

     

     

    The same way that SuperCally will be going ballistic every time we meet them in the cup. The handball in the McLean semi final might just slip their minds though……………

  10. We can all remember

     

     

    Legia Warsaw

     

    Maribor

     

    Malmo

     

     

    And a few others too.

     

     

    If we do get knocked out of the Champions League in the qualifiers (and that can happen without mentioning any big name we might meet) then our dealing currency defaults to sterling.

     

     

    Defaults to sterling.

     

     

    Okay we have a year, or two’s, grace, but after that if we exit Europe and our currency floats and is subject to inflation in isolation we are not too well off are we?

     

     

    We ‘possibly’ have two seasons to build a Champions League standard team or we risk the consequences of the volatility of an unfettered pound. We won’t be able to bid on a strong pound.

     

     

    If, in the worst case, we don’t qualify, how do we offset the exchange rate?

  11. GREENPINATA on 7TH FEBRUARY 2017 1:24 PM

     

     

    And don’t forget the £350m a week additional money for the NHS.

     

     

    It was on the side of a bus and everything.

  12. GREENPINATA on 7TH FEBRUARY 2017 1:24 PM

     

     

    Every sector of the UK economy is doing better than expected. ( including Construction & Manufacturing ) despite the establishment scare stories and doom merchants.

     

     

    I sincerely hope that your paragraph was to provoke a reaction, because if there is any economic illiteracy it doesn’t seem to be emanating from the majority > 17 m voters.

     

     

    Early days yes, however the days of the elite, Left & Right talking down to the ordinary people are gone forever.

     

     

    HH.

     

     

    Ps: To reiterate, I did not vote , as I was truly undecided. However I respect the will of the people on the unambiguous question that was asked.

     

    ———————————————————-

     

     

    Early days? Not half – no Brexit has happened yet. So any growth we’ve seen recently has happened while we’re still in the EU. The economic impact (good or bad) will unfold over years and decades – not the few months after the vote and before we’ve walked through the exit door…

  13. Paul 67

     

    Most people who voted to leave the EU did so because of the immigration issue, the economy was not their priority,Wales as an example voted out but has received Billions in EU money for infrastructure projects which prompted their equivalent of First Minister to ask for Westminister to guarantee this money they would now lose by voting leave. The impact of this vote has not yet materialised, Farage Boris Johnson Gove etc won the day on the back of the immigration issue, and the fantasy of having millions saved every day by not being in the EU which would then be spent on the NHS, it wont happen.

     

    Cameron asked a question he should not have asked, in too narrow a form with nobody aware of the implications if the vote was leave, now we have a mess with a Government attempting to produce a document to explain what they will be negotiating for on leaving the EU, this before any vote was called should have been in place, then we would not have been taking a vote with massive repercusions on a yes no basis.

  14. ERNIE LYNCH on 7TH FEBRUARY 2017 1:30 PM

     

    GREENPINATA on 7TH FEBRUARY 2017 1:24 PM

     

     

     

    And don’t forget the £350m a week additional money for the NHS.

     

    ——————————-

     

     

    You’re right ; Absolutely, nonsense of course,similar to the emergency austerity budget if we voted leave.

     

     

    HH.

  15. ERNIE LYNCH on 7TH FEBRUARY 2017 1:30 PM

     

    GREENPINATA on 7TH FEBRUARY 2017 1:24 PM

     

     

     

    And don’t forget the £350m a week additional money for the NHS.

     

     

     

    It was on the side of a bus and everything.

     

    ●○●○●○●

     

    ;)))

  16. Davidopoulos on 7th February 2017 1:35 pm

     

     

    Celtic can definitely afford to lend me a couple of grand…

     

     

    ……….

     

     

    Me as well. :))

  17. KITALBA on 7TH FEBRUARY 2017 1:30 PM

     

     

    We can all remember

     

     

    Legia Warsaw

     

     

    Maribor

     

     

    Malmo

     

     

    And a few others too.

     

     

    If we do get knocked out of the Champions League in the qualifiers (and that can happen without mentioning any big name we might meet) then our dealing currency defaults to sterling.

     

     

    Defaults to sterling.

     

     

    Okay we have a year, or two’s, grace, but after that if we exit Europe and our currency floats and is subject to inflation in isolation we are not too well off are we?

     

     

    We ‘possibly’ have two seasons to build a Champions League standard team or we risk the consequences of the volatility of an unfettered pound. We won’t be able to bid on a strong pound.

     

     

    If, in the worst case, we don’t qualify, how do we offset the exchange rate?

     

    ———————————————

     

    How does all this square with building an 80K seater stadium that will be much more expensive to run?

  18. PETEC on 7TH FEBRUARY 2017 1:39 PM

     

    Celtic is Nothing in the Grandest of schemes

     

     

    —–

     

    Steady on lad.

  19. thomthethim for Oscar OK on

    Paul67,

     

     

    Bit of a low blow, highlighting the folly of Brexiters.

     

     

    By this time, many of them are suffering mental anguish ovver tgeir moment of X marking lunacy.

     

     

    The thought of the May-Trump Axis must have them lying awake at night.It would me.

     

     

    With Putin pushing from the East and Frump/Trump from the West, they are hell bent in taking Europe back to the dark days of the ’30s.

     

     

    I was always fascinated by how close were the ideologies of the extreme Left and Right were.

     

     

    I suppose if you take politics as a cycle and start from a point at the top.

     

     

    One party heads of clockwise and the other anti clockwise.

     

     

    After a while, they meet again at the top.

     

     

    *******

     

    Back to the fitba’.

     

     

    I was talking to my brother last night. He has two grandsons training with the Fulham youths.

     

     

    He told me of a conversation he had pitch side with the coach driver for the youths. The topic of Patrick Roberts came up.

     

     

    According to this lad PR’s mother would love him to sign for us and he added that the boy himself loves being here and, after discovering the time wasting pursuit called golf, he can’ get enough of the many available courses around.

     

     

    I suppose it all helps.

     

     

    Personally, I reckon he would do himself and his career no harm if he stayed for another two years.

  20. The Battered Bunnet on

    Dunno about the “economically illiterate”, I expect pretty much all of who voted, whether Remain or Leave, would fit that description, but it certainly appears from all of the available evidence that “comparatively less literate” is an indicative characteristic among Brexit voters.

     

     

    I blame the schools.

  21. You’ve got to hand it to some of our guys, the stamina they have!

     

     

    One current poster has been on the blog since the back of midnight (if not earlier) and is still going strong. Paul, there should be special recognition for such single-minded enthusiasm for all things Celtic. It is all things Celtic?

  22. NATKNOW:

     

     

    What else are we going to do with our earned income… give it to the taxman.

     

     

    We have four choices with our bloated (good bloated) income of this season.

     

     

    We can spend it on dividends and tax.

     

     

    We can spend it on infrastructure.

     

     

    We can spend it on new players.

     

     

    We can spend it on enhanced player contracts.

     

     

    (but don’t forget we have to honour the contracts of our contracted players, even the ones who are being paid a huge wedge and not getting into the team)

     

     

    I personally would buy players of quality but my earlier posts about the stadium was no more than a wish.

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