The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:
Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates
Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.
I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.
The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.
We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.
Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.
No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.
We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.
Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.
644 Comments- Pages:
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thetimreaper on 7th February 2017 1:40 pm
PETEC on 7TH FEBRUARY 2017 1:39 PM
Celtic is Nothing in the Grandest of schemes
—–
Steady on lad.
+++++++++++++++++++++++
My Son he Loves Celtic more than me now, His Granda (they done the hard yards, Both) is So impressed by him.
Off to Switzerland when the Huns are slayed. My Bro he is lamenting not getting 2:45 for a Marathon (London), because of colds or some of that Sh1t.
My Son is a lot more Important than my Brother.
CELTIC
I want him to remove that Tattoo.
*Cycle = circle.
All other typos are easily worked out.
Interesting the aul Brendan effect…
In the light of Klopp doing so well seems everyone at Liverpool has moved on.
So nice to compare and contrast their respective records…
After 54 Premier League games with Liverpool.
Klopp: W26, D16, L12
Rodgers: W26, D16, L12
Hail Hail
NATKNOW:
And to be honest with you mate, at the time I was not factoring in the potential ramifications of Brexit.
THEBATTEREDBUNNET
Everyone who voted is economically illiterate?
Blinkin’ flip,that’s a hard shout. I don’t agree with the outcome-far from it-but democracy rules,even if based on disinformation.
The vote had eff all to do wi economics. It was about protecting our borders. One side realised that. The other focused on Economics.
They are not,and wee not,economically illiterate. They voted on the subject that mattered most to them,and to hell wi the consequences.
A complete side issue but does anyone have any idea of the ballpark figures our players get from boot/merchandising deals from Nike/Adidas etc.?
This is a spin-off discussion we are having at work in regards to green boot gate over at Ibrox. I know the likes of Paddy Roberts is an adidas UK athlete and I’d imagine the likes of Broony pick up a wedge for wearing their boots. However I can’t imagine the likes of McKay & Halliday have lucrative boot deals at Ibrox especially without playing in Europe.
My Son is failing, St Andrews & St Brides are sending out letters.
My Son has never been Stronger.
PETEC
Your son will never fail,mate. He will always be your son.
Encourage the lad best you can,put an arm round his shoulder.
He’ll get there and so will you.
BMCUW
The handcart approaching platform 1 is the 2017 service to Hell :¬)
BTW Not even those who earn a living as “Economists” have much of a scooby. They’re trying to codify human nature, and based on decades of prediction versus observation, it doesn’t seem to work very well.
NATKNOW:
An also on reflection… if we did extend the stadium we would most likely be paying for the extension in sterling as opposed euro’s so if it IS going to happen, to negate currency risk, now would be the time to do.
But as I said, it is just a forlorn wish of mine.
KITALBA on 7TH FEBRUARY 2017 1:47 PM
NATKNOW:
What else are we going to do with our earned income… give it to the taxman.
We have four choices with our bloated (good bloated) income of this season.
We can spend it on dividends and tax.
We can spend it on infrastructure.
We can spend it on new players.
We can spend it on enhanced player contracts.
(but don’t forget we have to honour the contracts of our contracted players, even the ones who are being paid a huge wedge and not getting into the team)
I personally would buy players of quality but my earlier posts about the stadium was no more than a wish.
——————————————-
Well it’s an interesting question. When the subject came up before on the blog, I suggested that a PLC might not rule out the possibility of handing out a dividend. Which would be a shame IMHO. Whatever it’s spent on, we need to be sure it doesn’t create an ongoing burden that may be difficult to manage at some future point. As I say – I’m sure the accountants have modelled a number of scenarios. Might be a question worth asking at AGM though? To get something from the horse’s mouth?
ta Michael.
67
The people are Believing in Brendan.
I see it.
The Celts from the Emerald Isle, they make me smile.
THEBATTEREDBUNNET
The Stoke by-election might be an indicator to how strong the Brexit campaign remains.
It voted a mind-blowing 70-30 in favour of Brexit. UKIP are targeting it hard,and have put their new fuhrer up as candidate.
If Labour lose this,I reckon the two-party plus hangers-on system is goosed.
Ffs,Labour losing in Stoke. Nearly as bad as losing in pretty much everywhere in Scotland
I despair,I genuinely do. But heyho,heid doon and get on wi it!
As an economical illiterate I’d like to point a little something out.
That’s what we’re supposed to be. The economic literate are the guys with ALL the power and money.
If you think you are economically literate and you are not in the ruling classes, a one percenter or a senior government official you’ve been duped. Remember when Alister Darling stated…
“The economic times we are facing… are arguably the worst they’ve been in 60 years. And I think it’s going to be more profound and long-lasting than people thought.”
He was roundly condemned for telling the plebs the truth… It only works if we are are wwwwaaaayyyy behind the eight ball.
Hail Hail
The Truth will be Left @ the End.
CELTIC
With all that profit Peter Lawwell should buy loads of Euromillions tickets. Tonight’s jackpot is £22m…
NATKNOW:
At the end of the day, after all the talk, all I personally want is to see the best team possible take the field for Celtic and for them to be equipped to chase our collective dreams.
I have no interest in share price, or dividends, or who has the longest heated drive way, as long as it does not unfairly detract from the quality of player that pulls on the hoops.
https://www.youtube.com/watch?v=9R7dfWk5CSk
If only I could,.
THEBATTEREDBUNNET
Aye,I agree with that. But those who voted for Brexit were not necessarily economically illiterate.
Most of them knew the likely consequences but couldnae GAF.
They didn’t vote on economics,they voted on immigration.
I referenced the Stoke by-election. Telling tale in The Guardian on it today
Place is full of immigrants,apparently.
15% actually.
It’s not truth and reality which wins votes.
It’s perception.
And scurrilous lies far too often.
CELTIC
CELTIC
So many Delinquents wanting to see the Celtic.
YES
YES
Kevin Jungle – You are the Heartbeat of the Celtic that I know.
TCR – Hope – no more words need to be said.
16 Roads – CELTIC to the core.
Kojo – no more – haters will always hate.
Forgiveness is the Ki
CHAIRBHOY
Alastair Darling got his dream job right in the middle of a nightmare.
He warned us. He told us also how to get out of it,not all of which was accurate at the edges.
But what could NOT be done if we were to get out of it was to cut spending. Not at that time,in those circumstances.
The economy needed a jet-pack.
Osborne applied an ice-pack.
And nearing seven years into a fiscally-prudent Tory govt,we are in one bad place
Mibbe sometimes politicians need to take a step back from ideology and think for a change.
Not holding my breath though…
BMCUW
I live in an adjacent constituency to Stoke Central – Labour MPs and councilors have let the city down for years – complacency in taking voters for granted.
The Peeeeooople are Leaving
Off to do the school run
brexitCSC
Time to be Humble, naw?
Feck the Brexit patter.
That is a Global Thang. :))
The 70 Countries? against Israel?
Thank the Lord Almighty for Every Freedom.
Starry Plough
I was revisiting the scene (coutryard )
Coming back from playing in an ( amatuer)league or cup game cant remember which .
My mate ripped up his bookies line on hearing Hearts won the league 86.
My neighbour passed us walking up from the toonhall……whits the matter wae yir face ?
I said, you obviously hav’nt heard , they fekkin durty Hearts bassaa won the league …
Hahaha , naw..naw ..naw Albert kidd done the buisness .
Straight tae the Courtyard … 6 of them (Rangers ) fans , can i buy you lads a drink ….
I got a sore face for my generosity haha …but it was worth it .
Ps….never asked that question again .
The Satanists in Belfast, they promote what they promote.
They are Deluded.
Israel is not the Star of David, that is the Age Old attack on the Almighty himself.
2 triangles…. The meaning is Man over God.
What is going to happen, is going to happen.
https://www.youtube.com/watch?v=9ybv4DOj-N0
Knowing the accounts were going to be so good, the Board didn’t have to sell any player.
We are now chocfull of very valuable players. With Brendan at the helm can’t see any raiders getting the bargains of yesteryear.
If one did an individual valuation of our squad I’d expect the total to be north of 150 million, now if we only had Barrie McKay on our books, we would really be in clover.
Tickets for the Legends Game,available online to ST Holders
Beer sheva. I was very impressed by their attitude.
Celtic was indeed Blessed to meet such a Club, especially after the antics of Astana.
Jeepers PeteC,
How on earth do you keep going, you have been on, all night & most of the day.
Do you mind me asking how many hours do you sleep.
GENE
Sadly,seems to be the case far too often.
It was said that you could put an idiot up in some constituencies,they would still get in.
Sadly,when you treat those constituents as idiots,you get a kicking.