A money blog: CL, FX, Brendan effect, commercial deals

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The spectacular rise in income, which saw Celtic bank £61.2m in the six months to 31 December 2016, compared to £52.0m in the TWELVE months to 31 June 2016, was influenced by four categories:

Champions League participation
Improved commercial sponsorship deals
The Brendan Rodgers effect
Foreign exchange rates

Clinging onto a lead that August night in Israel guaranteed this would be a record turnover season for Celtic, instead of what may have been a loss. As well as the Uefa dividend itself, we sell more tickets for other games in seasons we participate in the Champions League. We also sell more merchandise, premium packages and hot dogs at league games.

I was very surprised when news of the Dafabet and Magners deals filtered through last spring. Sentiment at the club at that time was on its bum, but these contracts brought a significant increase in income (in the case of Dafabet) and great income for a new property (in the case of Magners). Worthy mention also to Intelligent Car Leasing, for the boost they have given to the Foundation.

The ready-reckoner revealed that the value of these contracts roughly equated to one season’s Champions League money. It was a huge result, which laid a critical foundation for the steps the club took to secure a manager in May.

We were guaranteed more money, which gave us more confidence, which fuelled the move to secure a top manager. The small snippets of history are often missed, but no less fascinating.

Brendan Rodgers arrived like a superstar and has delivered on that promise. From the moment touched down in Scotland he sold season tickets, the club united behind a talented manager who is here determined to achieve great things.

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No club in the world is more dependent on foreign exchange rates than Celtic (euro/GBP graph above). The economically illiterate (don’t start me) who voted for Brexit have caused an untold net harm to the world, but as sterling depreciated against the euro, the value of Celtic’s euro income from Uefa in GBPs went through the roof.

We are a football club playing in Scotland who earn euros and sterling in almost equal measure. Bad UK economic news may harm our sterling income but will boost our euro income. No other club operates a scenario like this.

Well done to all concerned, from Brendan and the players, to the tens of thousands who bought tickets and mechanise, and the commercial team and board.

andylynchtrailerbogof

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644 Comments

  1. starry plough

     

    I was listening to Michel Roux talk about how he still influences modern cooking and had that very thought

  2. Dontbrattbakkinanger on

    Keira Knightley turkeys are available in Waitrose.

     

     

    They are corn fed and 100% organic.

  3. BBC “no effect on Rangers football team” they forgot to say because they are not the same club or team so I will help them out there.

     

    This challenge by BDO will in my opinion be successful with an out of court settlemet agreed, Duff and Phelps wont be keen to answer why they did not cut costs in administration or why they sold the assets for £5.5 million to Green.I’m sure it was also Duff and Phelps who agreed to allow the new club to use the Rangers name.

  4. Just a nod on a wet night to anyone looking to fill their evening –

     

     

    Get along to see Trainspotting 2.

     

     

    There has NEVER Been a more sublime and hilarious deconstruction of the ‘Kulchur’ in mainstream media than the King William Orange Club scene from T2.

     

     

    I understand Tinfoil Heid’s been spitting feathers over it and calling for a ban, that Ludges are up in arms about it. I wouldn’t be surprised to see Uncle Fester and the ‘Sons Of Strewth’ picketing the biggest sash-bash pisstake of them all.

     

     

    The world’s going to see them mocked for what they are; it is a beautiful comic vilification of what we have lived with all our lives in this bitter wee nation; I have no doubt Danny Boyle, John Hodge, Renton and Sick Boy are now on the FF banned list and may require protection when/if they’re out and about in Scotland.

     

     

    Spoiler alert:

     

     

     

    +++++++++++++++++++++++++++++++++++++++++++++++++++++++

     

    I saw it Sunday after our dynamic comeback victory and I can’t stop laughing about it. (cue Mr.Reed and ‘Perfect Day’) . The freeze frame of the fat orange bastards ripping off their tops and storming the dancefloor cracks me up every time it flashes into my mind.

     

    Every time I see one of them about I want to mime thrusting a microphone towards him and encouraging a wee singback, ‘No more catholics any more…’

     

    +++++++++++++++++++++++++++++++++++++++++++++++++

     

     

     

    Spoiler alert over.

     

     

    In times to come youll be able to wither any Hun by association simply with a knowing nod and a wink and quipping ‘Trainspotitng 2, aye?’.

     

     

    It’s going to be seen by MILLIONS as it opens across the globe. Do NOT miss our cultural vengeance writ comedically large upon the big screen for the world to see.

  5. If those multi millions are real hard cash then ‘we’ should invest the majority in improving the playing side even more. After all ‘we’ are managing our loans/debts come what may.

  6. Ray Winstone's Big Disembodied Heid on

    I tuned in for less than a minute to shortbread when it came on, but switched off when I heard who was on.

     

     

    Including the presenter there are 4 huns, plus Tommy Wright coming on later.

     

     

    Enough to make you withhold the licence fee.

  7. DBBIA

     

    nothing against the BRAND

     

    I prefer to support a local farmer whose product Andrew Fairlie, Martin wishart and the Roux family as well as many others name on their menu.

     

    Indeed more learned than I have classed their birds finer than poulet de Bresse

     

    just saying

     

     

    away for my miso soup

  8. RS city trader special

     

    Hahaha

     

    Spiers jaackson havering greatly

     

    Hurtiest wee listen since wae last night :-)

  9. Dontbrattbakkinanger on

    whitedoghunch- absolutely 100%, support your local farmer while you can.

     

     

    Before wee Nicola covers every last blade of grass in wind farms.

     

     

    Gggrrrrr.

  10. DESSYBHOY on 7TH FEBRUARY 2017 6:46 PM

     

    BBC “no effect on Rangers football team” they forgot to say because they are not the same club or team so I will help them out there.

     

     

    This challenge by BDO will in my opinion be successful with an out of court settlemet agreed, Duff and Phelps wont be keen to answer why they did not cut costs in administration or why they sold the assets for £5.5 million to Green.I’m sure it was also Duff and Phelps who agreed to allow the new club to use the Rangers name.

     

     

    Has anybody ever asked judge why he allowed wee Craigie to appoint Duff and Phelps?

  11. BDO suing D&P

     

    Not suprised there.

     

    Dont recall anyone immediately affected by the job cull.

     

     

    HH

  12. TONYDONNELY, No doubt nothing to do with the new club SEVCO now calling themselves Rangers. They are a new club of four years yet have a history of having won over 100 Scottish leagues and cups according to the SFA!

  13. GlassTwoThirdsFull on

    Deary me!

     

    According to Jackson and Wilson Warbs doesn’t “get” “Rangers”.

     

    No – it’s you two who don’t get it. They died because they spent hundreds of millions of pounds of other people’s money and the success they had was fake. The new club doesn’t have this and will struggle. Deal with it !

  14. SHAME on you, Peter Lawwell!

     

     

    Or is it ‘Lie-well?!!

     

     

    The FF financial wizards have you sussed!:

     

     

    —————————————————————-

     

    bigles99

     

    bigles99 is online now FF Squad Member

     

    Join Date 27-09-2008 Location main stand front

     

    Posts 869

     

    Default Re: Scum make £19 million profit

     

     

    — I think ” the company” bit at the name says it all. It’s a dig at us it’s a fake ffs

     

     

    —————————————————————

     

     

    Not very good at spelling ‘Biggles’ was he?..

     

     

    And what’s this?

     

     

    ARNOLD’S back, and he’s been examining the accounts this time rather than acquiring your deception in a glance, Peter…

     

     

     

    Ralphbrand

     

    Ralphbrand is offline On The Bench

     

    Join Date 10-06-2015 Posts 360

     

    Default Re: Scum make £19 million profit

     

     

    Bertram, the figure you quote makes perfect sense. Yes, they have taken in a good chunk of money, but they have high overheads. I ran the figures by my brother-in-law Arnold (a chartered accountant no less) and he confirmed that what you said was ‘about right’.

     

     

    I should point out that Arnold is a relative, he is not a bear and therefore his analysis is purely based on objective data.He also said that the very fruits of Celtic’s current fiduciary progress is deceptive. The more money they take in the greater the expectations of the Celtic supporters rise. They now expect (foolishly) that they will now be in the market for higher priced players who will also want commensurate wages. The paradox is that the greater their revenue, the greater their costs. It is the law of diminishing returns especially in the crazy world of modern day football.

     

    The bottom line is that economics is a social science not a hard science like physics with fixed, immutable laws which cannot change. As we know from our every day life experience, we make monetary decisions on emotion, sentiment and feeling. I suspect that the blessed Brendan will discover at some point down the road, that where he wants to be and where Liewwell wants the money to be are two very different things. That will be a sweet moment to enjoy.

     

     

    —————————————————————-

     

     

    THERE you have it, ‘Liewwell – ARNOLD knows! And ARNOLD is ‘a chartered accountant no less’.

     

     

    Bet you didn’t ‘account’ for THAT, did you Pete? A PROPER chartered accountant looking at the numbers ye just made up!

     

     

    But there are always moments of epiphany amongst the madness of expert analysis, as TN8 leaves us with…

     

     

     

    TN8

     

    TN8 is offline Is this your homework Larry?

     

    Join Date 20-07-2010 Location Glasgow

     

    Posts 14,988

     

    Default Re: Scum make £19 million profit

     

     

    We really do have a cheek laughing at tims for being obsessed with us.

     

     

     

    —————————————————————-

     

     

     

    :))

  15. At long last BDO are challenging The Administrators.

     

    Never before has a football club, to my knowledge, gone into Administration and kept its players.

     

    The folly of this became apparent when ” The Mighty Gers ” were liquidated and their players,that could, moved to other clubs as free agents. Costing the creditors millions. It stunk to high heaven, still does.

     

    Interesting times.

     

    Hail Hail

  16. Warbo thought he was coming to the dead club, not realising they died four years ago. But he has obviously beeny schooled to come out with the mantra that they are the most successful team in the world Bullshit, etc. What he doesn’t get or maybe will not participate in is the sheer bigotry and hatred within the club and it’s supporters.

  17. RON BACARDI

     

     

    Iv told the story many times here, an old friend of mine worked at the old Rangers lawyers offices, on my two brothers and my 50 birthday he bought us all one share each for RFC, we used to get the AGM invitations every year ( not that we went to any, face like a chapel door) team calanda the lot, that all stopped in 2012 when Liquidation came, so a don’t need any proof from anyone, I know they died.

  18. So is that the developing narrative, Warbs disnae get ra Gers so the media have been enlisted to try and force him to walk as the runts can’t afford today him off..

     

     

    Nasty place Ibrox

  19. mike in toronto on

    Haven’t read back, but I hope everyone is doing well.

     

     

    What a lovely country ST Lucia is (even if The hoops haven’t got quite the reaction that they did in roatan).

     

     

    I hear the obamas are in the BVI’s … I think that is near here … might pop over and see if they want to go for a drink later.

     

     

    Think DrKT needs a piña colada … better run!

     

     

    HH

  20. Dontbrattbakkinanger on

    Modren CEltic current fiduciary progress is rubbish, according to Arnold, a ‘ chartered accountant’,

     

     

    Where have all the porn moguls gone that used to dish out the financial advice to the Horribles?

  21. Oh no. Arnold’s brother in law on FF, he says we’re broke.

     

     

    And he’s… an accountant!

     

     

    To the Car Park!!

  22. After his emergency loan to Greenock Morton, Luke Donnelly starting against RaithRovers tonight. My educated guess is Luke will be playing against Sevco on Sun. Shankland, who is playing tonight also, is cup tied, I believe. Oliver is injured, so Luke, time to put the ” mighty Sevco ” to the sword on Sunday.

     

    How sweet would that be!!!

  23. GlassTwoThirdsFull on

    “The paradox is that the greater their revenue, the greater their costs. It is the law of diminishing returns especially in the crazy world of modern day football.”

     

    ——–

     

    Spot on Arnold – just check out the latest football rich list and you’ll see all the clubs at the top are really struggling – Real Madrid, Barcelona, Bayern Munich, Man Utd………

  24. Tim Tanium.

     

    Arnold was Tony Blackburns pretend dog, just the same as the F.F. Arnold is all pretend too.

     

    Hail Hail

  25. Evening Timland from a cold but thankfully hun free mountain valley.

     

    So BDO are assuring wages for the next couple of years I see, the corruption is unbelievable.

     

    They are suing for £28 mill +, add the £5.5 Chuck Verde paid for them, £35 mill would be about right, but I will wager now, not a single one of them from minty on will get punished whatsoever, rob a loaf of bread for your weans !!!