A rising tide lifts all boats


The annual KPMG Football Benchmark included Celtic for the first time, this year.  The report provides an Enterprise Value for elite clubs, which are otherwise often ranked by simple revenue or coefficient point tables.

While there is often talk of the ‘big five leagues’, 21 of the 32 clubs are from either England (9), Italy (6) or Spain (6).  Germany and France have three each, while Turkey (population >80m) lost their third club this year and now have just two.  Ajax, Benfica and Celtic are the remaining three.

The inclusion of Benfica and not Porto, tells the story of the formers dominance of Portuguese football in recent seasons, winning five of the last six titles.  Ajax runs counter to this argument, having won their first trophy in four years this month, although I hear they have done well in European competition recently also.

There are no clubs from Greece, Switzerland, anywhere in Eastern Europe, Belgium or Scandinavia, all territories we would expect to compete for Champions League spots with.

Being on the list, in itself, is not going to put break on the table, but it has value, nonetheless.  Players of exceptional value will continue to leave Celtic for wages well in excess of what they can earn in Scotland until league structures change.  But the fees Celtic have been able to command are significantly less than what Ajax or Benfica can get for similar talent.

This is because the grade of our domestic competition inhibits what we can test here.  Being the best central defender in Scotland is worth less than being the best central defender in the Netherlands, as talent in the Netherlands is valued higher.  This metric is an inhibitor on Celtic.

It was JFK who said, “A rising tide lifts all boats.”  If Celtic central defenders are rated higher, this reflects in the value of those who score against them, so everyone in Scotland should benefit from our inclusion.  Celtic being dominant is good for all.  As a consequence, the Scottish Premiership is a quoted league.  I know it’s hard and football does not really work this way, but the rest of them should be happy for us.

I also over promised on this stuff (below) if we won the Treble Treble.  Orders have been placed…

Eden Mill Treble Treble Gift Set

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  1. glendalystonsils on

    To be fair to the Londoneers , second half was as good as the first half was bad.

  2. Bada, need to also ask everyone to shoot on sight rather than try to walk ball into the net. Everyone should be a striker for Celtic…..

  3. fairhill bhoy on

    Iniquitousiv-we have the thumb back in training?


    Plus we have a new manager desperate to get it done ?

  4. Petrodollars means that a European final is played in Asia, the shape of things to come.

  5. NCC: For the life of me, I cannot understand American politics. You have a president who rides roughshod over every rule whenever he feels like it, tears up every agreement he and he alone decides isn’t to his liking, has clearly taken steps to inhibit any investigation into his activities, uses bullying and threats against anyone he doesn’t like, has a litany of staff who quit because they can’t stand working with/for him anymore …. Just how bad does it have to get before this guy is held accountable?



    What a ridiculous system which gives the President powers to veto investigations into his activities and actually has laws which prohibit the charging of a sitting President? Even the investigation which did proceed had all the juicy bits redacted so that not even Congress could read it. No individual should have that much power.



    Had to laugh at the “It’s time to move on” mantra. Where have I heard that one before?

  6. !!Bada Bing!! on

    KB- Hopefully a bit more direct next season, agree,trying to score the perfect goal too often,HH

  7. I gave up on the game at HT.


    Had a wee half hour chatting with my neighbor, watching the lightning, sheltering under the rain and listening to the thunder rolling around.


    Many moons ago I vaguely remember hiding under the scullery table during a rare sultry summer thunderstorm.


    Lizzie hadn’t yet ascended the throne and Big Jock was still down the mines in Wales.

  8. Severe thunderstorms this evening. Tornado and flash flood warnings.


    My phone is buzzing with lightning strike updates.


    I have the TV switched off. Too late though as I had already watched the terrible first half of the Chelsea Arsenal game.

  9. Totally agree that we need to change tactics next season. I would like us to alternate between: 4-3-3, 4-4-2 and 4-3-1-2.



    Want us to get the ball up to our forwards/ wingers much quicker at times That does not mean abandoning build up play. Simply mixing it up more often.



    Over the last 2 years we have overplayed and over passed in front of other teams. Teams have simply shuffled back and waited or pressed us into mistakes, only for us to repeat mistake again and again.




  10. RT @CelticNation67


    Karamoko Dembele was born 9 years before Sevco. (2003)


    Albert Einstein was born 9 years before Celtic




    Let that sink in!!!!

  11. GG – Thanks ( I’ll pack the wellies! )



    Barnegat Light for weekend. Manhattan thru the week.




  12. Bankiebhoy


    Forecast for weekend is sunny and a comfortable 80F. About 27C.


    So you can either go deep sea fishing in the Canyon or bake on the beach.

  13. Norrie M


    Aye, but he won’t be anyway! Not convinced, if he had really wanted to come to Celtic, he could have done so. Let’s see what Shved is made of.



  14. GG – it;s the Beach for me……..



    Down The Shore for this Bhoy!



    A week of air con in The City will have me home with a cauld!!!!



    JerseyStrong CSC







  15. Matt Stewart on

    It’s just over four and a half minutes long, but in there is a treble treble, last minute goals, last minute wins, ecstasy, disbelief and utter amazement….all wrapped up in a brilliant musical accompaniment.



    Go on….go to bed with a smile on your face ….and your dreams set to a replay loop.






    Hail Hail




  16. Melbourne Mick on

    Hello again all you young rebels.



    Still pissin down here in Melbourne this morning.


    And the rising tide has lifted all the wee yins playground stuff


    oot the garden.


    She’s not gonna be happy 8-((




    Great question that ” would i be happy winning the ten above all else?


    or something like that.


    Well personally it’s a yes for me and it’s only because Europe means


    nothing to me now, i don’t watch any of it except when we take part.


    But with the corrupt cabals in place we all know it’s now just a pastime


    for dodgy billionairs to launder dirty money.


    I know some of you ghuys will have a more sensible approach and be


    more forward thinking and i respect you for it, but at my age just get


    me that ten because the chance will never happen again for me lol,


    and just maybe things will change and the young ghuy’s and ghals


    will get a fairer go at winning big ears again.


    H.H Mick

  17. Fool Time Whistle on

    Melbourne Mick



    I wish we had some of your rain & I’d trade you some of the Spring heatwave from North Carolina.



    At 8.00am it was 77 degrees & it topped out at 97 degrees around 4.30pm.



    Watering plants is almost a fool time task now.






    As for yon question or two avout 10-in-a-row…



    I’m greedy I suppose – I want it all.



    In our wee goldfish bowl (even us diaspora folk) the big 10 is just a local bragging rights issue.



    I’m as sure as i can be that THEY will never do anything remotely like 9 again, but then I suppose in the middle of Jock’s supremacy it never occurred to us that things would change so dramatically after Jock’s car crash on the M74.



    So, yes I would like the big 10 and more besides..



    And that takes me to the puzzle inside the enigma. I want our supremacy to be part of a bigger plan that will provide continuity within a strategy that is self replicating. Less a boot room, more an academy of coaching the way some of the better Euro sides do.



    The ebb and flow of fortune has a risk that we can partly counter by a working model of the one big thing.


    (copyright Michael Marra)



    Changing coaches shouldn’t mean getting rid of half your squad because the two coaches had sch different views on the kind of player we recruited.



    I’ll stop there before it’s too late…






    Your talk of big ears got me thinking though.



    Celtic were the first ever team to win old Big Ears in 1967.


    Real Madrid had won the tournament in 1966 for the 6th time, so Uefa allowed them to keep the old cup.



    More trivia on that fanous year for us.


    Bertie Auld famously got sent off in the 3rd game against Racing in Montevideo, but just refused to leave the field. The ref decided just to carry on & let Bertie stay on the field. I smile every time I think of that.


    Not only that, but in the “friendly” against Real Madrid for Di Stefano’s testimonial, Bertie was sent off with their player, Amaro. Apparently a robust tackle led to a flareup then a punch or two.



    Bertie was the only Lisbon Lion who’d actually appeared in a European final before the Lisbon final in 1967.


    In 1960/61 he played for Birmingham City in the Final of the Inter-Cities Fairs Cup against As Roma – losing 4-2.



    Billy McNeill & others may have been the gents in our side, but Bertie never forgot his Panmure Street roots when some chancer was trying it on.



    The legend that is Bertie once told me a story that he must have shared with so many others about when he started out as a boy playing with men.



    It was junior side (can’t remember which) and he was the young boy getting a game with the men for the first time. He settled in at outside left and soon got a chance at goal. He beat his man & belted it towards the goal. It hit the net, but sadly only the side netting. The small crowd cheered his effort, but as he turned upfield one of the oldest players in the team came up to him & said quietly..


    “Haw son, we play for cash no fur claps. Next time pass the feckin baw tae someone who can score.”



    Robert Auld CSC

  18. Melbourne Mick on




    Thought everybody was off to the cot.


    Completely selfish outlook from me regarding the ten but there it is.


    As regards the weather we know what it’s like here in Oz with no


    rain for months and we’ve just had one of the hottest autumns on


    record, but it’s freaky at the moment and i’m not looking forward to


    training our youths tonight brrrr.


    Always wondered about North Carolina and i know there is a massive


    Scottish contingent over there, highland games etc. but my interest


    came from reading Louise Lamour cowboy novels in my youth…sad


    i know.


    Off now to resite the weans chute and trampoline which are at the


    bottom of the drive lol.


    H.H Mick

  19. Melbourne Mick on

    P.S Great little anecdotes about oor Bertie but it would need


    to be in private lol.


    Off now.


    H.H Mick

  20. Good morning CQN from a wet, grey and dreich Garngad



    Let the rumours of players signing begin…..



    But please Celtic we do not want another transfer window like the last 3 disasters.



    Just found out that when I’m away on holiday on the 6 July there will be at least 3 games, 2 CL qualifiers and 1 friendly.? ??



    Turned that EL final off at half time, thought it was crap, not a fan of the hyped up English Premier League teams anyway, especially those 2.



    D. :)

  21. traditionalist88 on

    BIG WAVY on 29TH MAY 2019 4:23 PM





    Nothing’s a guarantee fella. Roberts last season was poor, first season sensational. Same with Sinclair and Forrest has been the first Celtic scapegoat to win player of the year. Wingers are notoriously fickle.



    I’m allowing myself to get excited by Schved – good pedigree and looks a player. Arzani could be the breakthough this year. Sinclair could give us a vintage last season.



    Or Lenny could just play Jonny Hayes to spite us all :)





    No guarantees, thats why I think Paddy, proven quality, would be a good move.



    His 2nd spell with us was ruined by injuries so wouldn’t hold that against him. Schved looks good but how many times have we looked at youtube clips and thought the same. Arzani, again, will he break through? He’s not here long term either.



    Anyway, looks like Paddys off to Norwich before he comes home!




  22. In ither news……………….




    Hen Broon has demanded that Celtic not be allowed to rest any players when Scotland play, especially in the run-up to a potential nine-in-a-row……….This message will only get louder from every hun stooge as the season unfolds.




  23. From Harry Brady CU.





    Posted by Harry Brady | May 29, 2019 | Articles, Season 2018-19, Season 2018-2019 | 0 |




    By Critical Bill





    It was the New Labour Spin Doctor, Jo Moore, who coined the phrase, “a good day to bury bad news”. She came up with it on September the 11th 2001 as the world was watching the collapse of the Twin Towers. To put it bluntly, a political special adviser thought that it was the perfect opportunity to get news adverse figures out in the hope that no one would either notice or concentrate on them amid the horror of what was going in New York – it was the ultimate cynical political ploy.



    Well this weekend Peter Lawwell and those who run Celtic released two statements that were straight out of the Jo Moore playbook. Firstly on Friday night they issued a press release on former Celtic employee Jim McCaffery, a full ten days after he pled guilty to abusing boys in court – some of whom were abused on Celtic FC premises. It was a move described – by representatives of the abused – as appalling and cynical after the resignation of the Prime Minister earlier in the day and before a Cup final and the possible Treble Treble. I think the whole abuse scandal needs it own article about how we have handled it so I will leave it at that.



    Then as we were basking the feeling of utter joy at the Treble Treble and finally winning the Scottish Cup for the third time in-a-row we got the news that Neil Lennon had been appointed manager permanently. The mood amongst the Celtic fans I was with and know immediately changed. “you’re joking !!!, FFS, I can’t believe this !!!” were just some of the texts that I received when the news was released. The mood in the establishment changed. There were a few pleased with the announcement but the vast majority felt let down. As somebody put it, “Could a Hearts director not have given DD the “vickys” and we might have shown some ambition !!!”



    Be under no illusions. That news was snuck out so that the coverage of the Treble Treble would dwarf the concerns and criticism over the appointment of Neil Lennon. It was an inept attempt to pull the wool over your eyes.



    I was never in the Rafa or Jose are coming camp. I always thought that there was no way manager’s of that stature were ever rocking up to Scotland. But we certainly spoke with them. Dermot Desmond’s pitch apparently was that Daniel Craig earns big bucks and publicity for playing James Bond. But he also takes time out to do smaller independent movies which give him as much satisfaction as playing 007. Well the pitch failed and it feels like today we’ve ended up with George Lazenby.



    That last sentence may seem unfair on Neil Lennon. He came in at our hour of need and did get us over the line with regards to 8-in-a-row and the Treble Treble. He certainly deserves our thanks for that.



    But there is a huge chasm between managers with Champions League wins and a manager who if he hadn’t of got the Celtic gig would in all likelihood either be plying his trade in England’s third tier or would would be doing media work – he was one of the favourites with the bookies for manager’s job at Rugby Park. The idea that there was no one in the gap between a superstar coach and the manager of Hibs over the past three seasons, who would take the job is ludicrous. This appointment just speaks volumes about those who run our club and their total lack of vision or desire to achieve things.



    They knew last August that we were going to need a new manager for 2019/20. They’ve had 10 months to prepare. True, they didn’t expect Rodgers to leave mid season when he did and I accept that Neil Lennon was a sensible appointment to get us over the line. But that really should be where it ends.



    Since Lennon took over, the football has been dreadful. Even allowing for the fact that Rodgers jumping ship knocked the stuffing out the club, I have witnessed the grand total of 4 decent halves of football over three months (1st 45 at home to Rangers, 2nd 45 away to Hibs in the cup and two decent halves in the victories against Aberdeen). Not one good 90 minutes. Yes Neil Lennon completed the task asked he was asked to do. But it came with lacklustre after lacklustre performance, a pathetic effort at Ibrox (off the back of a soiree in Dublin) and at times baffling selections. Most of us thought that whilst we might not get an in demand EPL manager surely we must be aiming higher than NFL ?



    In fairness to Neil Lennon, those who bring up the fact that Hibs were in 8th position are doing him a disservice. He was a successful Hibs manager and I wouldn’t argue otherwise. But Steve Clarke was a far more successful Kilmarnock manager and yet by all accounts he wasn’t even on our radar. And don’t forget, the manner of Lennon’s departure from Easter Road – it may not reflect well on Leanne Dempster but it didn’t reflect well on him either.



    The jaunt to the Irish capital also concerns me. We can all question Rodgers character and the way he left but his professionalism with players is not up for discussion. And if a Celtic director tells you that there are no worries about off field matters with Neil Lennon then they are not telling you the truth.



    So how have we ended up in this position. Obviously Neil Lennon is inexpensive but crucially I suspect he won’t challenge the CEO. Peter Lawwell’s arrogance and sense of entitlement is a massive barrier to progress at Celtic Park. I accept that Rodgers was far higher maintenance than I realised he was this time last year. But none the less when Brendan’s ego went to war with Peter’s there was only one winner – AEK Athens. The last thing Lawwell wants is someone who will question how he runs Celtic and the decisions he makes. Any manager who isn’t prepared just to lie back and accept his nonsense will be considered a threat. And therefore we were always going to end up with a manger who needed Celtic more than Celtic need them. And for such a situation to exist it is the ultimate proof that the CEO is preventing the club moving forward.



    You should always prepare to be disappointed by the Celtic board. A position that should be contrasted with the board’s own opinion of themselves. Celtic don’t just pay EPL wages when it comes to those in the director’s box. This season will see Celtic pay “top6” EPL wages when it comes to the “Suits”. Peter Lawwell will trouser far more this season than any player and he is amongst the best paid football directors in the UK. A staggering figure for a club that regularly walks away from transfer deals over a few hundred grand.



    Lawwell is the man who brought us Tony Mowbray, Ronnie Delia and just got away with the first Neil Lennon experiment when Rangers imploded – he appears bomb-proof as his many many mistakes are glossed over and his salary continues to rise. What on earth do non-executive directors such as Brian Wilson contribute to Celtic ? The Celtic board is badly needing refreshed with new appointments and a far stricter corporate governance applied with the CEO removed as well as his friends on the remuneration committee.



    There also has to be a clear aim when it comes to improvement in Europe and a far better way of working when it comes to transfer windows – the latter is totally beyond Peter Lawwell’s capabilities are numerous transfer windows have proved.



    No one is suggesting that we can compete with clubs from Europe’s elite leagues for players. But look at the success of the likes of Ajax, Porto, Red Bull and Basle over the recent years. Given that our turnover and wages are up there with theirs surely they are benchmarks for us to try and emulate. And does anybody seriously see us doing that with who we’ve just appointed as manager ? Can anyone envisage a root and branch reform of areas of the club where we are clearly failing ?



    And how will it end up on the field ? A huge factor in whether we get away from this – domestically at least – will be the state of our opponents. The financial disparity and the base left by Rodgers gives us a clear advantage.



    But the boardroom’s arrogance and complacency could yet be our undoing. I remember Michael Kelly when he was a director appearing on an STV sports panel programme in the early 90s. It aired just before we were due to play away at Brockville in the Cup. Kelly bristled with indignation and dismissed a suggestion that we might lose. Every Celtic fan I knew cringed at the comments as watching Celtic at the time, we knew how vulnerable we were. Kelly was away skiing when the inevitable defeat followed. I see the same conceit and hubris now in our current directors.



    I’m not suggesting that we are about to financially implode. No, the ten of millions gathering dust in the bank will prevent that. But I think we are far more vulnerable on the pitch than many seem to think. And whilst I will get behind Neil Lennon for the forthcoming season, his appointment fills me with no confidence whatsoever. There is a solid base of players at Celtic, but the team also badly needs up dating and refreshed with some new blood ready to walk into the first team and guys who are not loans. Does our recent history suggest that such a scenario will occur ?



    And in the unlikely event of modest but sensible investment in any of our rivals allied to good appointments, then Celtic under Lawwell, Wilson, Desmond and Allison are there for the taking. You’re kidding yourself on if you think otherwise. 17.45 pm on the 25th of May proves it for me.

  24. traditionalist88 on




    I know where you’re coming from. I just feel the reality of the situation is that we are fishing in a very small pool largely through no fault of our own – getting a manager to leave a top league is nearly impossible now (before we could take a Leicester manager in MON, now they take ours) whilst the best of the rest (eg. Marco Rose) see coming to Scotland as a sideways (or backwards) step they don’t need to take (he got his move to the Bundesliga).



    So then you’re looking below that, almost trying to predict who will do well and be the next big thing.



    Very, very risky business.



    This is all before you throw in complications like 4 CL qualifiers not appealing to prospective candidates, the shorter summer holidays as a result, no Christmas break, p1sh weather, and other vacancies that pop up at this time of year (to name 3, Marseille, Sevilla and Real Betis) all competing for the same small pool of A or B list candidates.




  25. I’m sittin’ here thinkin’…………”.How long will this slump continue?”







  26. It must be great fun sitting next to Harry Brady at Celtic Park.


    I would imagine the 7-1 game for him is remembered for a defensive lapse.



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