I hear the Advertising Standards Authority (ASA) have written to complainants confirming they are investigating adverts run by Rangers International Football Club plc, in which they claim to be Scotland’s most successful football club. You and I know that’s not the case, Celtic are Scotland’s most successful football club, followed at a distance by Aberdeen, Dundee United, Hearts, Hibs, Queens Park, Motherwell, Kilmarnock……. and ultimately East Fife.
The confusion has perhaps arisen following the demise of The Rangers Football Club plc, who laid claim to 54 Scottish titles before their failure to pay creditors ultimately led to liquidation. Rangers International Football Club plc have traded for less than a year and would be pushed to justify their claim in the face of Celtic’s magnificent domestic and European history. They cannot, of course, claim to be a now liquidated company.
The Advertising Standards Authority will write to both the advertiser and advert broadcaster asking them to submit evidence in support of their claim. The ASA will then send a recommendation to the ASA Council for adjudication.
In the event the advertiser accepts the complaint and agrees to change future advertising claims the ASA will write to complainers to confirm the matter has been resolved.
Celtic’s claim is simple, we are the champions of Scotland, winners of more leagues and cups than anyone else still kicking a ball in Britain, Northern Europe’s first European Champions and we observe all football, tax and civil laws.
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