This morning’s images of a chain of people snaking around the Celtic Park ticket office and out towards London Road is remarkable. Even more so when you consider more people were buying season tickets online than queueing from the small hours to make sure they can support Celtic next season.
Frankly, I didn’t think we’d see sights like this until we saw a change in playing environment.
Season ticket sales, together with recent commercial deals concluded with Dafabet and Magners, puts the club on an enormously better financial footing, but the benefits extend beyond what we see today. Peripheral income, such as match day spent at the superstore and at kiosks, will have a corresponding lift.
Now if we get Champions League income on top of this………….