Frankly, I didn’t think we’d see sights like this until we saw a change in playing environment.
Season ticket sales, together with recent commercial deals concluded with Dafabet and Magners, puts the club on an enormously better financial footing, but the benefits extend beyond what we see today. Peripheral income, such as match day spent at the superstore and at kiosks, will have a corresponding lift.
Now if we get Champions League income on top of this………….