Issuing an angry statement ahead of a big game is not a bad strategy. Angry statements resonate with the lowest common denominator, who are often the ones most likely to cause custodians of the club aggravation.
It is a subliminal way to say “We are just like you, we share your hopes and frustrations.” It is almost as though they anticipate a difficult time coming up soon. Throw in the mandatory patronising phrase, like, “supporters who have repeatedly proven themselves to be the most loyal in the country” and you are sorted.
Football fans occupying areas further up the food chain, however, will roll their eyes when reading drivel like, “this decision, which beggars belief.”
What struck me most about Newco’s statement last night is that a chink of self-awareness seemed to be dawning, “clubs the length and breadth of the country….. benefitted financially from the presence of our fans.”
This reaches the heart of the matter. Newco are profitable for every club they play. They open their wallets and dump a caravan of cash wherever they go, which is good for P&Ls from Kilmarnock to Dingwall. It’s just, Newco are not actually profitable.
The model works for everyone else, just not for a club who want more success on the field than their income can buy. They are a cash cow. But while they can do wonders for the profitability of smaller clubs, they are impotent when it comes to fixing their own profitability problems.
Don’t resent that smaller clubs get a boost when you visit, do what Celtic do – feel good that you can help the rest of the league. Be generous in spirit and maybe others will reciprocate.
The solution is not to howl at the moon, adept at it, though Newco are, it is to bring spending into alignment with income. Beat Hibernian at their own £5m football budget game and respect will follow.
Raffle to play in an 11-a-side game at Celtic Park
An incredible opportunity to play on the hallowed turf at Celtic Park around the end of the current season 2017-18, in Club sponsor Intelligent Car Leasing’s match.
You will be provided with complimentary Celtic kit and receive the full match-day experience including arrival through the front door, access to the dressing room and proudly walking down the tunnel to enter the famous field of play.
Both squads will be managed by a former Celtic player. The game will take place on 16 May, kick off 11:00. All monies raised will be donated to Celtic FC Foundation, a registered Scottish Charitable Incorporated Organisation (number SC024648).
To enter the raffle, make a minimum donation of £5 to the Foundation at this MyDonate page. Then send your donation confirmation email to this address: email@example.com
The opportunity to play on Celtic Park is just beyond words. I did it a few years ago, the memories will live forever, as will the photographs. The experience of preparing in the dressing room, as so many greats have done before, was fabulous.
You can enter for yourself, or gift the prize to someone you know aged 18 or over. Competition closes at 15:00 this Friday, 27th.