What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
|
All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
1,090 Comments- Pages:
- «
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- ...
- 29
- »
South of Tunis
Just saw your earlier post including:
“I use a Flying Scot Continental Supreme in the winter . A gift from my old man in 1966. I have the receipt from when he bought it in 1962 -£ 31 12s 2 pence -Rattrays -Parliamentary Rd.”
My winter bike is a Harry Quinn but I would much prefer The Flying Scot.I`ll give you £32 for yours. Seven and ten pence profit. Worthy of consideration 0:-)
Incidentally, it was Murray Street ( just off Parly Road). The £28 version had Simplex gears whilst the £31 (12s 2 pence!) one had Campag. Have you still got all the old gear on or have you changed to a Shimano type Group Set?
JJ
English repertoire in Torino included- –
No surrender to the IRA / Where were you in World War 2 ?
The majority of the Italians in the stadium were middle school pupils there on a freebie as part of Turin European City of Sport 2015 .Streetwise enuff to have chanted this- You are fat , drunk and ugly.You are fat ; drunk and ugly.
How very Christian of sevco in this holy week to de value the shares bought by their support.
Pre-planned by the glib and shameless liar who lives up to his reputation.
So the glib n shameless liar glibly and shamelessly lied to the gullible sevco fans ;))
Pogmathonyahun aka Laird of the Smiles …..
I am working on it. Heading into my last week.
Hearts? Were I still teaching, I would consider using `philanthropic businessmen` in modern Britain as an example of the oxymoron.
JJ
Sky News: Sevco delisted and will now become a private company.
clogher celt
Ta.
H H
My friends in Celtic,
So the huns are to be delisted from the AIM on Tuesday.
Another whopper from the lying King.
HH.
SoT
Did you see my philanthropic offer at 14:21?
You were busy typing your very funny `fat and ugly `post and might have missed my once in a lifetime offer 0:-)
JJ
buick makane
Like it!
Latest statement from huns :
“The company would wish to advise shareholders of the effect of the withdrawal of its listing on AIM (“delisting”).
There is no reason why delisting should adversely impact on the value of the company’s shares or on the company’s financial condition or prospects.
Indeed, we set out below a number of reasons why delisting may improve the company’s financial performance, delivering additional value to shareholders.”.
So – if delisting from AIM will improve financial performance and deliver additional value to shareholders, then why were they desperately trying to find a NOMAD to errrr….keep them in the AIM? Now THAT is what I call transparent!
Administration is the new normal
Jungle Jim.
I decline your offer.My old man would kill me
That bike has a Campag Rally..
Half Man Half Biscuit did a tribute to Harry Quinn .Think the choon is called – A Lilac Quinn.
Had huge respect for Barca when their shirt was too sacred for an ad.
Still more respect when that principle was ‘sacrificed’ to unicef for €0.
Much less when it was sold to Middle East oil money for €Ms
Fair play the jambos. Living wage. Now this.
We shouldn’t have needed huns without bus fares to show CFC the right path to follow.
But it is the right one so follow ( but not ‘follow follow’!) we should.
MarysMealsCSC
HH JamesGang
f.a.b. virgil (watrc). Was it you who posted a few days ago that they would delist and become a private company for there own ends . If you have it will you put it back up . For as I can see you called it correctly . Perhaps like my posts yours get scrolled past too .
And there endeth Openness and Transparency.
Ard Macha,
When are you coming down?
Burgas,
You should be giving your mate tips.
Binger csc
…….not that it had ever beginneth!
jamesgang
14:40 on
2 April, 2015
Had huge respect for Barca when their shirt was too sacred for an ad.
Still more respect when that principle was ‘sacrificed’ to unicef for €0.
Much less when it was sold to Middle East oil money for €Ms
Fair play the jambos. Living wage. Now this.
We shouldn’t have needed huns without bus fares to show CFC the right path to follow.
But it is the right one so follow ( but not ‘follow follow’!) we should.
MarysMealsCSC
HH JamesGang
———————————————————
Don’t believe the hype – Hearts are getting a minimum of £500k from this sponsorship. They’re not giving anything away for nothing.
According to official sevco statement
this delisting is the big boys did it and ran away
again scenario.
Apparently NOAMD had to look at board members
and company as a whole. Board members
all squeaky clean its the clumpany NOMAD
didnt fancy and all the previous bad guys
(obviously not the previous guys that are
back in as they are squeaky clean)
jimtim
14:43 on 2 April, 2015
f.a.b. virgil (watrc). Was it you who posted a few days ago that they would delist and become a private company for there own ends . If you have it will you put it back up . For as I can see you called it correctly . Perhaps like my posts yours get scrolled past too .
——–
Oh petal! I read and appreciate yous both!
HH JamesGang
Apparently they are now looking at an alternative market to allow shareholders to trade.
E-Bay, the Barras, Gumtree and the Market from the Life of Brian (where you’ve “gotta ‘aggle”) are now being considered.
The problem for us is that we desperately need the sponsorship money,from the likes of Magners.If we were taking in money like the EPL teams,then there would be no excuse.
The club and the support do plenty for charities.Hearts are still taking money from their deal.
Now,if one of DDs companies were to make up the shortfall,then by all means.They could have loads of advertisements,ala,SD,all around Celtic Park.
SoT
So I didn`t give you an offer you couldn`t refuse? You are too far from Sicily .
Your Old man would be right to kill you. The Flying Scot was, and remains, a very special bike. So much so, that I think you must look forward to winters!
All the best,
JJ
PS The Bianchi is , of course, also iconic but the scarcity of The Scots give them an added appeal.
LONDON–Rangers International Football Club PLC (RFC.LN) said it will cancel its listing on London’s secondary Aim exchange after its prospective nominated advisor declined the job after discussions with the London Stock Exchange.
The Glasgow soccer club, which also disclosed that it has been the cause of more complaints to Aim regulators than any other company in the last year, has been in need of a new nominated advisor since W.H. Ireland Group PLC (WHI.LN) resigned abruptly a month ago. The nominated advisor is a responsible for overseeing a company’s listing and ensuring it’s compliant with exchange rules.
Rangers said WH Ireland’s prospective replacement completed the first part of the necessary checks–to do with the suitability of company directors–but didn’t get beyond the second stage of the due diligence, which involves scrutinizing “reputational and/or historical issues with the profile and nature of the company…which might adversely impact on the nomad.”
Rangers said: “[The potential Nomad] carried out its own assessment of the Company’s profile over the last several years and the issues which had been encountered. We understand this process involved discussions with the Exchange. We were advised that, following this process, the prospective Nomad was unable to take up appointment. We also understand that any alternative Nomad is liable to encounter similar difficulties and therefore the company requires to terminate its listing on AIM.
“This is no reflection on the current Board or on the financial condition or prospects of the Company. It is simply the result of the well documented failings in corporate governance and management of those who previously controlled the Company.
“The Company understands that this resulted in AIM receiving more complaints about the Company than any other company on its Exchange over the last year. We appreciate and understand the difficulties this presented for AIM.”
Rangers said it will seek an alternative listing for its shares.
Paul Murray commented:
“It’s really very good news indeed. It means we can sign our own advisors, our own auditors and our own directors.
“No one’s standing over us telling us what to do, how to behave, who’s fit, who’s proper. We decide now, using our own judgement, our own great traditions, and our own dignity.
“It means we don’t need to spend money on professional advisors to tell us how to best protect our loyal shareholders’ interests. We get to decide what our fans need to know with total openness and honesty.
“We can now be completely transparent with all of the information we want to share with the public, and can decide to keep other matters in-house, feeding only those stories we want our loyal fans to read about.
“And it means, with less liquidity in the market, it will be more difficult to buy shares, which can only mean the price will go up. Doesn’t it? Together we can take the share price to the next level. Great news all round for our loyal support”
Mark Hateley said:
“It’ll give us versatility that we badly need. He’s a cracking player. After Coisty and McDowelley, De Listang is like a new resigning.”
natknow
14:48 on 2 April, 2015
Don’t believe the hype – Hearts are getting a minimum of £500k from this sponsorship. They’re not giving anything away for nothing.
———
Mhate – I really dislike a lot of what the jambos are. So/and I don’t that I’m susceptible to hype.
So they get £500k and the charities get the other £500k. Agreed?
So you could conclude opportunity cost to hertz is the half million.
Living wage. They paid it did they not? Meanwhile our Board seemed to try to spin a line that paying people who get very little just a wee bit more would make life more complicated for the said employees.
Didn’t look good. Cos it wasn’t!
And that’s from me, an 8 out of 10 happy clapper!
HH jamesgang
My friends in Celtic,
Hearts seem to have done everything right on and off the park since the arrival of Ann Budge to the most prominent role. She deserves the plaudits her club is now getting.
From avoiding liquidation thus retaining their history to being the first club to implement the Living Wage she has set the ethical standards for boardrooms to follow.
Another fine article Paul 67, especially the comments about the affinity / empathy Celtic supporters have for their club.
HH.
Bit more in this from Dow Jones than the BBC.
What kind of alternative could they seek? Easy to forget that, uniquely, their shareholders will have an emotional connection. If that weren’t so, this would be utterly disgraceful… I mean more so than it obviously is.
TSOB
I see that hot tip at Taunton wernt so hot!!
It’s been reported the philanthropist paying for the charity name onto hearts shirt, is giving Hearts £1m for the privelege, plus £1m to the charity, they ain’t doing it for nothing, great publicity though
Hail Hail
javea_bhoy
celticquicknews@gmail.com
JamesGang,
I’m liking the capitalised ‘g’
Really suits you.:)
HH
Awe_Naw_No_Annoni_Oan_Anaw_Noo @ 13:43
Resolution 12 (2013) gives Celtic the perfect opportunity to demonstrate their passion against corruption.
Silence raises questions. Actions speak louder than words.
I hope Celtic grasp the opportunity of Resolution 12 (2013) and crucially report back what action they have taken and can demonstrate results.
The SFA board must have been in on this. It does remove a certain level of scruitiny that the football authorities will be delighted with. Another IPO this summer.Huns are minted.Excuse the pun.
HH
Apologies if already posted ….SPIN at it’s best….
http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/12305227.html
Martim1980
14:58 on
2 April, 2015
Apparently they are now looking at an alternative market to allow shareholders to trade.
E-Bay, the Barras, Gumtree and the Market from the Life of Brian (where you’ve “gotta ‘aggle”) are now being considered.
—————————————————————-
Tis a pity that Paddys Market is no more.