What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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I am thinking Chris Sutton is now on Ronny Deila side…
https://twitter.com/CollectCelticFC/status/583646521473642496
The Battered Bunnet
And there was me thinking that THEY got into a mess because no one, including the SFA and MSM was paying any great heed to the reckless fashion in which Sir David was conducting THEIR affairs
Morrissey the 23rd
Good to see you posting again.
mike in toronto
16:08 on
2 April, 2015
“Revealed: Rangers’ troubles have cost Celtic £10m a year, reveals Parkhead chief exec Peter Lawwell”
Has PL ever spelled out in detail where he got the figure of £10,000,000 from.
As a cynic once observed. Figures don’t lie, but liars sure can figure.
Meanwhile in a parallel universe……
‘Rankers (sic-k) wide men can break Hearts’ proclaims the Evening Times billboard!
HH jamesgang
Morrissey the 23rd
16:05 on
2 April, 2015
Hell will freeze over before Celtic will even suggest that the Old Firm is ailing, let alone dead.
and just in case anyone is interested in something other than sevco today … I bought a lovely leg of lamb last night for easter dinner…. I’m going to do a pomegrante-glazed, braised lamb leg with roasted chick peas and turmeric-saffron yellow split peas.
Meanwhile, in ither news…………….
…New Davie same as wee davie…………….
mike in toronto
16:14 on
2 April, 2015
and just in case anyone is interested in something other than sevco today … I bought a lovely leg of lamb last night for easter dinner…. I’m going to do a pomegrante-glazed, braised lamb leg with roasted chick peas and turmeric-saffron yellow split peas.
Don’t forget the fine wine to go with it.
Someone was asking about Tom Rogic the other day
http://www.cqnmagazine.com/comeback-bhoy-relieved/
quonno … I (shamefully) lifted that headline from the DR’s website … so not sure it is too accurate …
at the time, I think he said something about decreasing season tickets, plus lower sales came to about 10 million, but given the DR source, I’m quite sure that if I bothered to read the article, he probably didn’t say anything like it at all
I’m just back in from court…. .sort of on holiday mode now (long weekend) …. so just talking some crap, and having a bit of fun …. (just the usual day for me … before anyone else says it).
next 4 moves
1. soft loan from King to meet April payroll
2. season book time (automatic renewal by 20th May (to pay payroll May and June -possibly July
3. Internal share offering (dilution) which would not have been approved on AIM as Ashley/Easedale axis would have blocked it but now can’t)
4. About £10m put in via King/3 Bears/RST
gets them to May 2016.
They start thinking about what next about December. No medium plan. Obviously 2022 is the long term plan which currently has one page which says…. 2022.
Sit back and enjoy the spin. What you won’t see is an administration event…
HH
weeron
12:51 on 2 April, 2015
Tony Donnelly…..
I doubt you will be looking in today. Just want to let you know that you and your family are in my thoughts.
Ronnie
……………………………………………………………
I’ve scrolled back but can’t see anything.
Does anyone know what’s happened?
It doesn’t look as if anyone else has asked the question, so maybe you all know.
Or maybe Tony isn’t in your club.
quonno … just read your comment …. I am not David Murray …. although you could be forgiven for thinking that after my post …. but I am actually going to cook that for dinner on Sunday …. although I’m sure my lamb will never be as succulent as dodgy dave’s!
mike in toronto
16:17 on
2 April, 2015
Just back from court. didn’t get a custodial then.
There’s something that makes me uncomfortable about ostentatious charitable giving.
So yes, I’d like Celtic to be the most ethical club on the planet, but personally I don’t need it shouted from the rooftops. Do it because it’s the right thing to do, not because there’s positive PR in it and it might make us a few bob from people impressed by our commitment to charidee.
If you want to donate to charity, do it, but if you want brownie points for it, you’re doing it for all the wrong reasons.
quonno … ha!
when the judge heard what I did, he said, ‘wait ’til you get home and your mrs. hears what you’ve done this time’ … then he felt sorry for me, and figured I’d be punished enough!
Damo Lennon
16:21 on
2 April, 2015
Well spoken.
Mike,
You are correct. He didn’t say it quite like that.
He said it like this
“We could have lost £10m a year, quite easily, on the back of Rangers going down. How we have coped with that is seeing that ahead and keeping that strategy of being successful on the park, stable off it.
“Hearts and Rangers have gone bust and yet we are still getting it.”
mike in toronto
16:22 on
2 April, 2015
Gog. The world seems full of folk who feel that THEY have been punished enough.
Hail hail Damo
alot of infighting over in govan at the moment ….. some pictures … doesn’t look good
https://www.youtube.com/watch?v=vGwUpM9QryU
leftclicktic @ 16:10
https://www.youtube.com/watch?v=UPw-3e_pzqU
ernie lynch
15:41 on 2 April, 2015
lennon’s passion
13:57 on 2 April, 2015
Does your club have a committee?
Does it have a bank account?
Does it have accounts?
1 First 4 people on bus without a carry out are on the committee that day
2/3 No need big Jim takes care of it all sound big guy. 5 holidays a year,2 cars and mortgage free doesn’t work.Not sure how he makes his money though.
Hertz
The new moral comparse
Nice turnover
EPL fodder
Last 16 in CL if yer lucky
Wunner whit the huns are daein
Time it died
By the sounds of most of you
Won’t be long
Margaret McGill
16:26 on
2 April, 2015
If this forum is anything to judge by, THEY are enduring the longest death in history.
Personally fed up waiting for a funeral which I don’t believe will happen.
quonno
16:23 on
2 April, 2015
Thanks. I’ve been lurking on here for so long since I last posted, not a lot makes me feel strongly enough to post anymore, but the idea of getting into a public relations charitable arms race really annoys me.
Even Al Capone donated a lot of money to charity, it didn’t make him a good person.
quonno
Hallmark must make a mint selling valentines cards, and easter cards and condolences cards …. just imagine how much they would make if they sold a ‘For fox ache! Wont you just hurry up and bloody well die?’ card! Even assuming 1 a week, I’d have bought almost 200 by now!
Interesting snippet.
‘BBC Scotland has learned that a number of shareholders are considering legal action as a result of the delisting.
It is also understood at least one complaint has been made to the Financial Conduct Authority, but that body has no jurisdiction over Rangers.’
http://www.bbc.co.uk/sport/0/football/32164350
Go back to the only two comments on arriving at Glasgow airport four weeks ago from Llambias…ask Mr King where his money is and who is his Nomad,…..I think he might be right.
Paul67
“What Celtic fan groups have achieved is staggering.”
I think this nails it Paul. The bond between many supporters and the founding principles of our club have never been stronger, the work done around the world in the name of Celtic (through the Foundation) and many other initiatives epitomises Walfrid’s spirit.
I loathe Hearts, their fan base and their club but I can’t help but think they’ve left us in their wake recently.
The Living Wage issue was an open door for Celtic. For a relatively small outlay it was a door that we didn’t push. To sign up as a LW employer would have been great publicity, it would have followed in the Celtic ethos and quite simply it would have been the right thing to do.
Most Celtic supporters are immensely proud of the movement you speak of, it defines us in many ways. Our custodians should foster and support this feeling in any way possible.
Derek Llambias asks ‘Where is Dave King’s Nomad?’ and questions funds:
https://www.youtube.com/watch?v=yK_ppJ2pdkQ
Today’s big news.
My local Cope shop has1 litre Jamieson @ €33.99, around €10 less than ! paid on Monday in Super Valu.
Anything else happen today……apart from the Hun statement confirming the cheats charter of unaccountable and untraceable funding of Sevco, going forward.
The lie that the reason for missing Nomad is that it was due to the last lot being scoundrels and not the fine upstanding brethren who replaced them.
If the last lot, i.e. the Mashers, were still there, so, too, would WH Ireland.
If we thought it was dirty before, then, we ain’t seen nothing yet!
ernie lynch
16:34 on 2 April, 2015
Interesting snippet.
‘BBC Scotland has learned that a number of shareholders are considering legal action as a result of the delisting.
It is also understood at least one complaint has been made to the Financial Conduct Authority, but that body has no jurisdiction over Rangers.’
http://www.bbc.co.uk/sport/0/football/32164350
———
Forgive my financial ignorance all…..
No jurisdiction?
Cos AIM outwith its control.
Or – please let it be true – cos ra deeds are down the back of a sofa in a bedsit in Monaco occupied by a motherwell billionaire.
I know I’m just being bad now.
HH jamesgang
Dk can get a pre paid debit card and open a peepo account …
Oh, wait a min .. Think you have to be a UK national ..
Sure, the SA based fraudster will have something up his sleeve..
Because, let’s face facts .. he’s already got 8 billion deluded bears in his back pocket :)
By virtue of her complete ownership, Ann Budge had the opportunity to change the way HMFC looked at the world and the world looked at them.
I congratulate them and her for the two changes that have flown that flag today. However….
Save the Children was actually founded to end the starvation of children around 1919; German and Austrian children who were being deprived of food by the Allied blockade which continued after the armistice.
It has grown from that but is still dogged by controversy. From our friends on Wikipedia check out Ken Loach and Tony Blair.
http://en.wikipedia.org/wiki/Save_the_Children
I am likely to offend here, so I apologize in advance.
Save the Children is an international charity, the objectives of which no reasonable person could ostensibly find fault. The Save the Children shirt sponsorship is laudable, responsible, and far better than shirts that promote payday lenders or betting companies or dare I say it alcohol. For me, it has always seemed an uncomfortable fit for Celtic of all clubs to promote alcohol and betting corporately, while also managing and funding a foundation that addresses HELP (Health, Equality, Learning, Poverty) – the input/output for alcohol and gambling abuse.
From the controversy over the 2014 award to Tony Blair from Save the Children America, it’s clear that the personal wishes of corporate sponsors dictate where their money should go, even under the Save the Children. It seems baffling that Mr. Blair should receive an award from any outpost of Save The Children, indeed 500 members of the their staff signed a letter of protest against the award. Mr. Blair seems to want to do penance for his contribution to the deaths of so many children and the starvation of so many others, but by accepting such an award he undermines the organization and eliminates any penitence he may have felt.
There are equality and moral issues that need to be addressed in Scotland Mrs Budge. How much more courageous would it have been to sponsor “Nil By Mouth” on the Hearts shirt. I am not promoting that organization in particular, but Save the Children is non controversial and will not lose you any fans, whereas another name on the shirt might have challenged the very mentality that encourages excessive and violent behavior at you own ground, and not always from your own fans
As decent a thing as the new shirt sponsorship is, you have played safe and worked hard to secure funding without specifically alienating those of your fans with a mindset that views local discrimination and all that follows from that, as acceptable.
I am sure that Hearts fans are walking taller this morning, so maybe that should suffice for now. Gradual change is always more palatable than the radical, overnight variety.
On a brighter note, the chocoholics that have been off their cacao for lent are nearly there.
Threeeastereggsbeforebreakfast CSC
HH
Gorman on the saviour Dave King:
https://www.youtube.com/watch?v=qM9wiWwPMHc
Even NoMad Max wisnae interested! The gift that makes every day seem like Christmas :-)
roywoodcsc