What do you think of Hearts putting Save the Children on their shirts? Perhaps more appropriately, how will Hearts fans feel about their club this morning? When the next invitation to buy a season ticket, or shop for merchandise email arrives, what’s going to be the instinctive reaction?
Hearts fans are an unpredictable lot, but if this was Celtic, first to grab the headlines on Living Wage, then following up with a charity on the shirt, we would be bursting with pride, or what marketing people call brand affinity.
A football club affinity is a choice. Most of us were handed our team before we were out of nappies but we still choose the extent of our affinity – to buy the next ticket. Celtic fans have a notion that we are more of a Movement of people than a typical support – I am only here because I subscribe wholeheartedly to this notion.
For this to make any sense, we need Celtic to be the most ethical football club on the planet.
World leadership sounds ambitious, but the market for ethical football leadership is a bit thin. Between organised criminals, thuggish bullies, kleptocratic politician-owners, tax cheats, money launderers and what can only be described as disorganised criminals at one particular club, the market is wide open. This is Celtic’s natural territory. And it’s profitable!
We buy into what we see as the sentiment behind a football club and if we see Celtic championing ethical wins, we feel connected to the club.
Let’s be clear: Celtic ARE one of the most ethical clubs on the planet. The Foundation is not the biggest in the world, but it is supported by fans and club alone, not petrodollars looking for a home. Celtic FC Foundation feed the hungry, shelter the homeless, aide the needy, include the excluded. They do this in your name and it’s an integral part of the club’s mission.
We are part of the story too. You and I are part of the Foundation but Celtic fans also evangelise the ethics and standards of our club in our own small ways. What Celtic fan groups have achieved is staggering.
We have a backstory which any brand in business would kill for. Formed to feed starving children! What a story. It you planned the profile of the most ethical football club in the world you couldn’t dream up a better beginning, a better corporate story, or a better community engagement. The ingredients are all there.
Hearts fans will WANT to buy into what their club is doing this morning because their club has become ethically aspirational over a short period of time. Hearts haven’t began to scratch the surface of Celtic’s ethical marks. We are peerless in UK football – and that’s not an idle boast.
So why am I boring you with all this stuff you know already? It’s time we started to wear our colours on our sleeve, if not our chests.
‘We are Celtic, born to feed the hungry in 1888, today we not only feed the hungry, we do so much more. Come and join us.’
Make this our mission. Commit wholeheartedly, lead with it. Always. Every contact I have with the club should remind me why I’m a Celtic fan. Be confident of its resonance with fans, and all the business objectives we worry about achieving will fall into place.
On the subject………
We are close to our target of paying for another school kitchen in Malawi for Mary’s Meals, this auction will push us over the line…………
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All day Hospitality for 4 based at the Eden Mill Distillery for the Open Golf Championship at St Andrews on any day to suit from 16 to 19 July 2015. Auction in aid of the Celtic Quick News (CQN) appeal to build a fourth school kitchen in Malawi for Mary’s Meals. Shuttle transport for the five minute journey to and from the golf course as needed Beer, Gin and Whisky tastings throughout the day with the master distiller. The chance to create a unique CQN single malt whisky cask worth potentially £5000 for future CQN charities. A bottle of this very special single malt whisky to commemorate the great day when it is bottled in several years. Eden Mill is Scotland’s newest and most innovative distillery and brewery incorporated in February 2012! Located just 2 miles from the famous Old Course itself it provides a perfect base for hospitality for yourself and 3 friends on a day of your choosing at the forthcoming open golf championship on July 16th to 19th. But this is so much more than just a day’s hospitality at the home of golf. Before taking to the course to watch the you will enjoy a breakfast roll or two and discuss your perfect single malt whisky with the master distiller. Whilst you and your friends are enjoying the golf he will seek to surpass your favourite whisky by using the best barley to create the right wash and recommending the right type of barrels for our very own unique CQN 1/4 cask of single malt. A cask which will mature and provide over £5000 of future funding for our charities in a few years time. You will return to the distillery by shuttle bus for lunch and an optional beer tasting and then for afternoon tea with a tutored gin and whisky tasting with the owner capping off a memorable, unique and very special day for your group and for CQN.
My thanks to Eden Mill for their incredible support. You can bid on the auction here. |
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SoT
Come stai?
Simple recipe. its a nice side dish to more flavourful recipes …. or let them cool and eat them as a snack.
preheat oven to 400F. drain and rinse a can of chick peas, then pat dry and spread on a baking sheet. drizzle with evoo. bake about 40 minutes, stirring occasionallly, until crunchy. sprinkle with a bit of salt and pepper while still hot.
PS … I hope I haven’t reignited the roasted/toasted/grilled debate!
A presto.
M
De-listing is better than listing but only when you’re on a ship.
http://www.rangers.co.uk/news/headlines/item/8956-paul-murray-statement
“Paul Murray fiddled whilst RFC burned. A director of the liquidated club.” David Low.
Just read the latest ‘it wisnae us’ letter home from Paul Murray.
I think it’s fair to say that the good ship Sevco is delisting badly.
Morrissey the 23rd
No need to worry. De-listing will mean the Spivs can get away with dodgy stuff with SFA approval without the need to be fit and proper people interfering.
https://www.youtube.com/watch?v=nWfT7J-WN5U 13:18
BOOOOM!!!!!!!!!!!
straight from the “glib & shameless liars” mouth
” You can go ahead and do what you want with who you want to”
just watch the Skullduggery with the SFA & the “glib and shameless liar” scoundrels try and slip under the snakes belly.
mike in toronto
17:43 on 2 April, 2015
SoT
Yeez hiv got my mouth watering you two, :))))))))))))))))
mike in toronto.
Bene ! Grazie.!.
Canned chickpeas ? Heresy .Will give it a go ( with dried ones ).
Buona pasqua ! Buona cena.! .Auguri.!.
Jamesgang
Can’t see me being able to help I’ve just seen the Blantyre bus tweeting that they’re still 9 short just for guys that haven’t missed a game all season.
SoT
Chickpeas?
You know the difference between a chickpea and a lentil, don’t you?
No one’s ever paid good money to have a lentil on their chest.
think MA would have been a vampire …. kept them alive, barely, so that he could get his money every year …. would not have been the worst fate for them. but he would have kept them alive, so I’m glad he’s gone (in a sense)
Sarver …. glad he ran away. He is a serious owner who makes money and, in the backwater that is scottish football, would have turned them around in a few years ….
King …. he is DM, CG, CW … all rolled into one …. he is going to get his pound of flesh, without putting anything in! Got to love the zombies …. they are like turkeys voting for thanksgiving and christmas! God bless ’em. I like DK …. he will put them under for good.
Morrisey23rd – it would be cynical to suggest the glib and shameless liar was lying again, glibly and shamelessly. But I’d say some will suggest that his lack of investment, lack of nomad and lack of a plan is seen by some as evidence that he has lied glibly and shamelessly.
I cannot work it all out. Is king just wanting the £20 million dodgy Dave stiffed him for or are they just blinded by their utter rangersness – which we now know to mean a mixture of incompetence, lack of vision and a desire to shaft ra peepul
leftclicktic @ 17:50
De-listing of Spivco approved by the Free-masonic fit and proper SFA.
SydNegakev
You do realise I was being lighthearted? I am sure you do but I would not have slept tonight had I not told you.
Must dash. Going to have a lentil tatooed on my chest.
Cheerio,
JJ
sot
do what mike does and go into pintrest!!!!!!!!!!!
Saint Stivs,
There were plenty on here up until quite recently who were saying that under Ronny Deila all we were was legs and feet. Headless chickens was one of the more quotable phrases bandied about.
…..and I am paying with good money. The Queen`s pound. Much more reliable than ….
jamesgang
I’ve already been rumbled for that option. Turned up at Love St ? today asked for 2 tickets for the Celtic end got told no then was politely knocked back for 2 in the home support cos I’d already blown my cover
RWE @ 17 37..
Save The Children.
I once bought a load of 78s from a guy in NYC .Blues choons / Hillbilly choons.
Some of them are in sleeves stamped with – Save The Children .Some say- Relief for poor children in Harlan County – others say Relief for British War Orphans.
Ht
I was at the ticket office at 4:40pm
WAlked round to the superstore afterwards and bumped into our capitano / 2014/15 player of the year .
Treated myself to a new passport cover and white Celtic shirt on sale at all good outlets near you
Guy in the shop was saying zig and zag will be in the Celtic shop on argyle st on Monday at 3pm
The Battered Bunnet
Tut, tut, young man
;o)
SoT
Canned chick peas… I know. But I like the texture. But if you soak the dry ones first, I’d imagine it would work just as well.
And as for real heresy …. except for a few recipes, I prefer dry pasta to fresh (which gets too soggy).
TBB …. I was worried that I might get a yellow card for my fox comment earlier … but you better hope P67 isn’t reading! LOL!
mike in Toronto
Thought hvratski tim would be a Djokovic fan..
Or is he Balkan at the prospect?
Loveforty CSC
*** LAST MAN STANDING***
If anyone k nows the current whereabouts of any or all of the following upstanding individuals could you please remind them to send in their pick for Week 3 as quickly as possible. Particularly as the first of this weekend’s fixtures kicks off in less than 26 hours.
Picks to come to cqnlastmanstanding@gmail.com
AndyF
Marspapa
Thom’s Sellick
The Token Tim
Mrs CRC
Martybhoy59
Cowiebhoy
Setting Free The Bears
Catalpa
Billy Bhoy
Chickpea Quick News. :-)
The Battered Bunnet@ 17 53.
I remember telling the woman from Padova that joke.She wasn’ t impressed.
Not read back.
Driving home , the news on radio Shortbread stated Sevco now delisted.
Pesky Nomads seemingly.
A spokesman then declared that it will now be “Easier” to for the club to move forward in future.
Some posters on TSFM recently either know he haw about financial markets , investment etc or we are witnessing a new level of spin ? ?
timhorton
18:00 on 2 April, 2015
sot
do what mike does and go into pintrest!!!!!!!!!!!
*****
Hey you! You can call me a hun if you want, but NO ONE slags my cooking! :) I have spent many hours at cooking school honing my craft ….
although I will admit … the lamb recipe is shamelessly pilfered from a greek restaurant in town here (although they use lamb shoulder, which I couldn’t get …saw the recipe inj the paper recently, and have been dying to try it … and then saw .lovely whole legs of lamb in the shop night …. and Eureka!
made a nice jerk pork tenderloin with coconut rice and peas last night ….. the better half was very happy!
With Celtic playing the bottom team in the spfl Shirley the big snatch of the weekend is sevco v save the children . Alistair demands to know why this plum tie ain’t coming up roses as the live TV game
Dave king announces it is the top tv tie and rangers FC will receive £10m for the tv fees … Which they will donate to save the sevco
RWE …
all joking aside, I think Hrvatski Jim has met AM a few times, and speaks very highly of him as a player and person ….
Seen on twitter
Found a wallet in Bath St with 2 Celtic SB cards. Surname is Knox (seriously) father and son tickets. Wallet now at Pitt St. RT please
SOT
Not sure if I read enough into that, but Save the Children is a great organization that has and will help starving/homeless children wherever. Sometimes ironic how the genesis of it circles back over the same ground years later.
In some countries though it seems that it is entirely at the mercy of those who donate, in so far as their donation/money will have to go to causes of which they approve. That is less about the giving concept and the organization but more about the system in each of those countries. Just thinking out loud earlier on.
Anyway, blues 78s in NYC. Collectors items now.
Licata CSC
mike in Toronto
What’s your lamb recipe? Or are you sworn to secrecy since you pinched it?
Just seen STV news and Newco’s statement.How can they blame the governance of the previous board when their nominated advisor at the time pulled out because of the direction the club was going?especially the expected appointment of King, and no one else had a large enough barge pole to deal with them.
While we’re on food. I just polished off a chilli bean beef stir fry, jar of Lee kum kee CB sauce from the Chinese supermarket about £2.50.
Best thing I’ve tested in months and it’ll do another 6 or 7 meals.
Tasted!
mike in toronto
You are hereby inducted into the fat fingers hall of fame.
timmy is now a jimmy CSC
So if the “new” Nomad’s only problem was the issues originating from the old board, why would they walk away from a super-duper NEW board with fit and proper people……?