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CELTIC AGREE RECORD DEAL

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CELTIC have agreed a record five-year partnership with adidas which will commence on July 1 in time for the new season.

The sports outfitters will become the club’s official kit supplier, covering both the men’s and women’s squads, in a deal which is believed to be the biggest kit sponsorship ever to be announced across Scottish sport.

Adidas will create and manufacture first team kit, training wear as well as all supporter replica kits.

The eighth-in-a-row champions, on the brink of nine, will team with the global leader in football. Adidas is the official supplier of the game’s most prestigious tournaments such as the World Cup, the EURO 2020 the Champions League.

The sports brand are already partners with clubs such as Real Madrid, Manchester United, Arsenal, Bayern Munich and Juventus.

Peter Lawwell, the Celtic chief executive, told the club website: “We are delighted to enter this new, long-term partnership with adidas, one of the world’s leading sports brands. We warmly welcome adidas to the Celtic Family and look forward to an exciting and successful partnership.

“We know through our discussions with adidas that they, as a prestige brand, were eager to be associated with a Club of Celtic’s stature and proud history –  to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.

“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.

“This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence.  To be able to create this fantastic new relationship demonstrates the strength and stability of the Club and the power of our enduring story.

“I would like to congratulate everyone at Celtic and adidas who have worked to deliver this fantastic new partnership between two of the world’s great sporting institutions, in particular, our Commercial Director Adrian Filby.”

 
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