Any team can win any game, but sustained success in football is all about money; how much you earn and how you spend it. Everything went wrong for Celtic last season and they currently trail Newco by four points, although there are reasons for optimism. Where the clubs sit structurally and financially will always be a greater determinant of long-term success. We are going to have a look this week at both clubs’ accounts, what indicators they reveal and how they are run differently.
For a season when Celtic were trophy-less, exited the Europa League, Scottish Cup and League Cup earlier than Newco, you would expect the clubs incomes in season 2020-21 to balance out for the first time. Other things being equal, Newco should have earned more, particularly through their extended run in Europe.
Instead, Newco undershot Celtic’s £60.781m turnover by a clear £13m. The difference was all in the commercial department. Celtic’s deals with Adidas and JB Sports brought merchandising sales to £22.609m. This figure excluded “other commercial activities”, which were noted along with multimedia income.
When announced, Newco made great play of their first kit and retail deal after parting company with Sport Direct. However, their total figure for sponsorship, advertising, commercial and retail was £9.278m, £13.331m less than Celtic’s. Not that this inhibited their spending, the apple never falls far from the tree.
If you recall, Newco ended up with Castore after asking bids for their kit contract online. This was an indication that winning attractive deals is not as simple as those who have never concluded a deal like this could imagine. Celtic’s commercial team landed Nike 8 years ago, then improved their deal with New Balance. The move to Adidas in 2020 was a commercial game changer (it also landed before the reality of what lay ahead was revealed).
They were able to demonstrate performance and fine-tune a route to market with JD Sports. As a consequence, despite shops being closed for much of the season, merchandising income rose by £7.6m. To achieve this, you need to attract and retain staff capable of performing on a level off the field that Kyogo would be pleased with on-field. At the top of the page I wrote “commercials are key”. It would be truer to say an ability to attract and retain high-performing professionals is key. You cannot do this if you are the football equivalent of an aggressive fantasist.
This is not the sexy part of football, but it probably determines where more trophies end up than differences in scouting resource. Corporate governance up next.
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Superbru update-
The best performer in week 13 was 18 yard man with 6 points. Honourable mentions to Mick The Tim, Por Cierto, Bateen Bhoy and Call me Gerry who were joint 2nd.
6 punters got 1 point only for their efforts- Park Road 67, St Tams, The Lurkin Tim, celtic mac, Scaniel and McCaff.
Our overall leader is now Call me Gerry, 3.5 clear of Hopeful Hoops, who is 7 points clear of 3 posters on 70 (18 yard Man, Big Archie & Bhoy from the Villa).
At the bottom, wee BGFC is opening up a commanding deficit over The Lurkin Tim and Leggy.
We have until Saturday 20th at 3 pm to get our next set of predictions in for the ~SPFL. The postponed Livi vs Hibs tie will not be played till the 8th December but I would still advise those that left the forecast blank to get your pick in now as this is the only fixture due on that date and there may not be a prompt or reminder. Remember, your prediction can still be changed right up to kick off provided you do not lock in your pick by pressing the lock icon (there is never any need to do this).
Good luck as we head to our first pay out in late December!
I am saddened to hear the news of the passing of Squire Danaher. My thoughts are with his family and friends tonight.
Embdae know the ‘history ‘ Eddie Howe is on about in regards to Newcastle United?
stevie at cappielow
https://pbs.twimg.com/media/FDk8wSFX0AArPcT?format=jpg&name=small
There’s a lot about our world that we just don’t understand.
“This type of black hole has long been theorised by astrophysicists, but has so far been hard to spot. Thanks to these observations, this new class of black holes is turning out to more common in the Universe than previously thought.
Two of the 35 events spotted were likely to be neutron stars and black holes merging – a much rarer event, and one that was only discovered in the most recent observing run of LIGO and Virgo.
Of these rare neutron star and black hole mergers, one event seems to show a massive black hole (about 33 times the mass of our Sun) with a very low-mass neutron star (about 1.17 times the mass of our Sun); one of the lowest-mass neutron stars ever detected.
The final gravitational wave event is still something of a mystery, say the collaboration, as they cannot be sure what one half of the merger is.
With a mass around 2.8 times the mass of our Sun, it’s either a very light black hole or a very heavy neutron star. This poses something of a conundrum because scientists had expected that the most massive a neutron star could be before collapsing to form a black hole is around 2.5 times the mass of our Sun.
In addition, no black holes have been discovered with electromagnetic observations with masses below about 5 solar masses.
So which is it? The collaboration are still not sure, but it could mean that theories behind black hole formation from stellar collapse may need to be revised.
“Only now are we starting to appreciate the wonderful diversity of black holes and neutron stars. Our latest results prove that they come in many sizes and combinations, we have solved some long-standing mysteries, but uncovered some new puzzles too. Using these observations, we are closer to unlocking the mysteries of how stars, the building blocks of our Universe, evolve,” says Christopher Berry, a Lecturer at the University of Glasgow.”
I reckon it’s the Sevco Debt Dump coming back to destroy us.
IMHO if Gerard gets the chance, he’s off. He obviously knows they are a financial basket case and needs to get out
Re the poppy issue.
We need to be careful that the Celtic name does not become toxic. Our enemies will not hold back.
The current situation at Yorkshire County Cricket Club is an eye opener, with sponsors withdrawing in droves.
RIP Squire Danaher.
Thoughts and prayers with his family and friends.
Dan
Jimdom
Toxic- why?
Your Yorkshire issue is to do with outright racism.
Not the unsubtle brexit Boris racism that seeps out with jhb and the galloway multimonikers but outright racism ie I am better than you as I have a diff pigment in my skin(I am not advanced in the heid)
For toxicity ask the markets? They will point to The 2 identities.no place in the market and only the equivalent of paydayloan corp finance.
Shaking head here as in debate with a hun this afternoon his view was your either for or against,anti British if you don’t wear it.more or less your racist if you don’t wear it,he was shut down not by me by a colleague who served and who was left dangling after being spat out after serving the imperial genocide cult who have no memory or insight into the carnage wrought in ‘civilising its empire’ we as Celtic do.we were born out of it
lt, if your about look at this wee gem. turn up the volume as well.
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Old Ireland in Colour
@irelandincolour
·
Nov 5
Scenes from 1929 Cork, including women and men with asses and carts, and elderly woman with a milk churn on a cart (“g’wan boy, g’wan!”), the Shandon Bells and Tower, St. Anne’s Church with bells a-ringing, a town crier (“pay tax down”), Macroom?
https://twitter.com/i/status/1456576292950790147
Sorry to hear of Squire Danaher’s passing. Never met him but liked his calm views on all subjects Celtic.
JIMDOM on 8TH NOVEMBER 2021 6:34 PM
Potentially but not sure the big hitters…..
Dafabet -Phillipines
Magners -HQ Dublin
Adidas- Germany
Will give a flip about poppies.
It’s only a big thing here as sevco have hijacked it.
(Albeit I respect the original meaning of the remembrance but it’s lost now)
Plus Yorkshire County Cricket is a race row, much, much different.
JIMDOM on 8TH NOVEMBER 2021 6:34 PM
That is a valid point which I had never considered. Times have changed, what was acceptable years ago is not acceptable now
Sponsors will protect their brand from any perceived toxicity.
HH.
Two questions if I may …
Q1 – Anyone on here make noise at Dens Park on Sunday during the minute silence?
Q2 – For those who disrupted the minute silence on Sunday, how many of you are planning to do the same this Sunday at a remembrance event out with a football stadium?
Just catching up, sad news,
Squire Danaher RIP
MARTIM1980 on 8TH NOVEMBER 2021 7:08 PM
JIMDOM on 8TH NOVEMBER 2021 6:34 PM
Will give a flip about poppies.
It’s only a big thing here as sevco have hijacked it.
________________
The original concept was to fund the care of disabled veterans. Today, collections still have much the same function but some do use poppies as a loyalty test. Ever since the Falklands and Norn Irn the right wing press and politicians have promoted a more blatant military culture and some perceive the poppy as part of that.
That said, what’s the point in dishonouring the dead and offending their living families? Where’s the humanity in that?
Ar dheis lámh Dhé go raibh anam Squire Danaher
I believe Sevco would not be too upset if Slippy was to leave, they are skint, they desperately need cash, compensation fee would be welcome.
Personally, I hope he stays, I don’t rate him.
HH
Brian
Potentially but not sure the big hitters…..
Dafabet -Phillipines
Magners -HQ Dublin
Adidas- Germany
Will give a flip about poppies.
It’s only a big thing here as sevco have hijacked it.
(Albeit I respect the original meaning of the remembrance but it’s lost now)
Plus Yorkshire County Cricket is a race row, much, much different.
The whole post——-
Stick by it, our sponsors and those demographics who use them I believe genuinely don’t care on the poppy appeal.
I accept the original reaons(as stated) so not sure about your point apart from it being selective.
Above post
for FRITZSONG on 8TH NOVEMBER 2021 7:39 PM
sevconion on phone in,
if he goes we will get 10 million in compensation.
ahahahahahhahahah
May Squire Danaher rest in peace.
Another long term poster taken from his family too soon.
the kit providers and names sponsors on jerseys watch as racist hooligans trash cities and denigrate national anthems and boo and insult black players.
they dont give a shit what celtic radicals sign or do.
no such thing as bad policity or ethics.
Saint Stivs we got 6 Million for Rodgers, think he had less than a year on his contract, think Gerard’s contract is to 2024 not too sure that the 10 Million claim is that preposterous.
Q2 – For those who disrupted the minute silence on Sunday, how many of you are planning to do the same this Sunday at a remembrance event out with a football stadium?
——
I’ve no idea what you’re getting at here. The decision to attend a remembrance event is just that, a personal decision.
Having it forced upon you at a football match is not a choice.
Hi An Tearmann, the Ibrox poppy police don’t really bother me with their rampant hypocrisy.
They do Lest We Forget 24/7 365, rather than just when it should be : 11:02 for a couple of minutes once a year. Hiding in the shipyards during WW1. Aye Ready?. Aye right Gers.
What would bother me is the wider perception of Celtic around the world. Allowing a section of the support cart blanche to behave in any manner they wish.
As I said, the speed with which Yorkshire CC’s sponsors have pulled their support is a real eye opener. You are right, it is a different issue altogether but we have enough enemies out there without giving them another stick to hit us with.
We are conceding 0.70 goals per game.
Next best is 0.92 per game.
Then there is them, 1 per game.
Hope the Eddie videos and stuff that malign this site move to Newcastle Quick News
BSR
RIght? Sick of it. All ads blocked but that for some reason.
AIPPLE on 8TH NOVEMBER 2021 8:21 PM
We are conceding 0.70 goals per game.
Next best is 0.92 per game.
Then there is them, 1 per game.
—————————————————-
That can’t be right can it? Every discussion before/during/after games is all about how poor a defense we have. We’re leaking dozens of goals each game. Sevco on the other hand don’t have any defensive issues and no one has ever scored against them, or so it seems.
If we give the SMSM / right wing England any strings they will pull them.
The clearasil commandos / the blootered ersewipes / the St Als Debating society are all in it for themselves and their own self publicity– they are not in it to help the club move forward.
At times we seem to be so insular that we seem to be Millwall in disguise — the rise of the Green Hun / we do what we like and to hell with everyone else.
I think that we should spread the away tickets a wee bit more widely.
Same faces every week singing about the closet fascism / toxic masculinity / rampant militarism that is physical force republicanism — not good.
Somebody should remind them to support the team from time to time — back to basics.
Sad reading the news of the passing of Squire Danaher. R.I.P.
MCPHAIL BHOY on 8TH NOVEMBER 2021 8:48 PM
Indeed, I should have also pointed out though that these are SPFL numbers which are pretty much wants counts, right?
Sorry to read that Squire Danaher has died.
Condolences to his friends and family.
May he rest in peace.
An Dun …
Pray allow me to elaborate.
Let’s assume those interrupting minute silences at football do so from a deeply held conviction.
How many of this group have sufficient courage of their convictions to interrupt commerorations elsewhere (where they cannot hide behind the generic “Celtic fans” label and will be individually identifiable) ?
DeniaBhoy on 8th November 2021 12:57 pm
‘When watching West Ham’s results I find myself wondering where our club would be now if we had appointed him instead of NL after BR….I would hazard a guess we would have won 10iar. But we wouldn’t have Kyogo.’
———-
Re Mr Moyes; I actually thought he was Mr Right for us at the time and was shocked how much disrespect he was copping. It’s not just West Ham’s results that impresses – he has them playing a very rugged and quick breaking style of play.
Much as Kyogo is the cuddliest wee striker the world has ever seen, I’d have taken 10IAR over him anytime.
Oh, and we wouldn’t have signed Albi Ajeti with Moyes at helm ;)
JIMDOM
Great point well made.
Without wishing to be morbid, I hope Mrs Windsor passes away during a close season.
When London Bridge comes down there will be 12 days of national mourning. If Celtic supporters were to disrespect a minute’s silence for her, the name Celtic would indeed become toxic overnight.
I have no time for any of them and won’t mourn for one second, but I don’t want my club to become a pariah.
So sorry to hear of the sudden passing of a regular and thoughtful poster. He took me to task in a polite way on a few occasions, rightly so.
Thoughts and prayers are for his nearest and dearest including Timmy 7 at this horrible time.