Celtic hire The System

It was (honestly) a complete coincidence that at the start of last week I wrote that football clubs need “people who can say to the manager, “A club in Romania is doing something really clever, we should try it”, without being frog-marched off the premises”, a few days before Celtic employed a GAA coach as a performance consultant.

Organisations who succeed actively look for development ideas from unusual sources.  If you are fishing in the same pond as everyone else, you’ll not find a strategy that will allow you to over-perform.  Jim McGuinness, coach at Donegal GAA, will work with Neil Lennon’s technical team two days per week.

McGuinness had transformed Gaelic football, since taking control of unfancied Donegal they have been described as “virtually unbeatable”, provoking astonishment and some hostility from those close to the game as a result of his tactical revolution, known as ‘The System’. For his sport, he has found the ‘Moneyball code’ and the metaphorical answer to ‘Why England lose’, which we have discussed here for a number of years.

In short, Jim McGuinness sees things that others don’t and Celtic know the value of new ideas. I’m pleased at both.

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