When Newco signed up for the Ange Homecoming Tour, I’m pretty sure they didn’t know that is how it would be billed. It also seems clear they didn’t know they agreed to participate for less than half the sum that Celtic were able to attract.
These are interesting times in Newco finances, they are not in a position to be fussy about a sizeable fee (we are not completely out of the financial woods either). Football club directors never want to make unpopular decisions, but they know sometimes their salary requires them to put priorities before popularity. That’s what this is. It is then the job of the PR department to sensitively commuicate unpopular decisions to fans. Can you imagine having this job at a major club? It takes skill and guile, and even then, the best you can hope for is to be marginally disliked.
The Newco board need to pay the wages, so were obliged to take the money and attempt to sell the decision to their fans. I could say the same about Celtic’s decision, albeit this fee is not dependent on Newco being in attendance (they may yet pull out).
That the Newco board were not aware of the “Ange Homecoming Tour” billing, or that they were the poor relations when it came to payment, is an opportunity for anyone wanting to campaign against them. Fans and fan groups didn’t want the game, but there’s a touch of humiliation in how business was conducted. This led to the exchanges between club and shareholder group yesterday, “propaganda”, was the cry!
I’ve seen under the bonnet of the Celtic commercial operation. In all honesty, I don’t fancy coming up against them. It is an experienced department that can assess the value of opportunities like this from instinct. Newco are still new in a corporate sense. If they retain their current commercial crop, they will learn from this and be less exposed in future, but 10 years of innovative corporate leadership has not cultivated much growth.
None of this puts the ball in the net, but it goes a long way towards what eventually happens on the field.
188 Comments- Pages:
- 1
- 2
- 3
- 4
- 5
- »
Goldberg ? Whoopi ?
P67
I imagine that there will be some sort of binding contract.
If they do pull out, more court cases I would think.
Good afternoon quadrophenian.
Howdy LEFTCLICKTIC !!
P67: ‘It is then the job of the PR department to sensitively commuicate (sic) unpopular decisions to fans…’
Actually, it’s the job of really good strategic PR to help any business consider the likely impact of key commercial decisions before they’re taken far less announced, and offer other (yes communications-minded) ways to engage key stakeholders before you ambush them with what may be bad news. PR is scenario scanning and strategy planning (as opposed to following the elephant parade w shovels!!)
I once heard the stakeholder aspect of PR described as:
‘The ability to tell folks to go to hell in such a way that they quite look forward to the journey.’
That elusive soft skill is beyond meeja alphas like yer Grahams or yer Traynors.
The Lying King said if Sevco pull out,he will cover the losses…….oh my aching sides.
…he was refused entry to the Directors Box at Poundland a couple of weeks ago…..
Good afternoon TET
Hope you and Good lady are fine.
As well as Lefty thanks, same to your good self.
Pingback: Celtic, Newco, commercial departments | Celtic FC News Now
Last month King accused their Board of not backing Slippy and allowing him to leave. Expect to hear more on that should we win the league…
This month it’s the Ange tour. King wants back in and things will get very messy over there during the summer if we win this league.
For the moment though, I’m taking little notice. We’ve a league to win first and foremost then their civil war can kick off in ernest.
P67 — your small business background lets you down if you think our commercial department are anywhere near the races for a £100mill potential T/O organisation.
Amateur hour would be a good place to start for an organisation that was run by a second rate property bean counter for far too long.
Lots of green shoots going forward — beer tour out to the colonies is not one of them.
Good money nonetheless — fills a gap in our calendar — but very old school.
What a lovely day here in Springburn. (work)
Guys from previous article as I say I will converse with people/posters I respect.
Not really interested in multi monikers responses.
My stance is poor show from Paul and his Mods not getting back to Big Jimmy a vulnerable Celtic supporter in our community.
D :)
https://www.rte.ie/news/ireland/2022/0323/1287989-soldier-f-prosecution/
Soldier F thing just took another twist
According to Chris Jack at The Herald, King is willing to cover the cost to the Ibrox outfit for withdrawing from the Aussie trip. Jack is well known for being a King patsy.
King is only ever happy when he calls the shots, at all other times he takes the huff. Long history of it with Murray and now with big Dougie. And loads more in between.
Lazyboy chair, coke and popcorn time.
QUADROPHENIAN on 23RD MARCH 2022 12:10 PM
Actually, it’s the job of really good strategic PR to help any business consider the likely impact of key commercial decisions before they’re taken far less announced.
Anyone in PR would probably disagree but PR would play a small part in the decision making process here. PR comes in after a business decision like this has been made.
seen a car parked in south lanarkshire yesterday
its reg plate was
JHB 55
who knew?
ehh, we all did i think…
Lucky for newco that they have someone who needs them (or thinks they do) so badly…….
in my experience, PR are only upfront if there are redundancies, site closures , moving somewhere cheaper decisions.
Never seen PR in a business meeting but I’ve never worked in a business selling to Joe Public – we would only comms to business press etc
I think Celtic use a 3rd party PR outfit but i could be wrong there
The Huns are brilliant. The board panders to their every wish and sinks £100m of its own money into the club.
They stopped the ten, in the quarters of the Europa League and still stand a fair chance of winning the league but they’ve turned on them because of the fixture in Oz. No acknowledgment of what they’ve done for them, just outright betrayal.
It makes you wonder how bad things will get when they stop winning in Europe and lose the league.
Entitled doesn’t come close to covering it
Really good article Pablo.
Not a lot of definitive info to work with but, IMHO, you laced it together well
Respect.
Re Sevco’s reaction … am I missing something here?
Ange Postecoglou is the highest profile managerial export IN THE HISTORY OF AUSTRALIAN FOOTBALL.
How did they think this mini tournament was going to be marketed?
Well if sevco hadn’t signed up by the time Celtic did, then sevco must have known Celtic were already involved when they signed up. With this in mind it’s infeasible to suggest they couldn’t have worked out how the tournament would be marketed.
What may have taken them by surprise is the level of supporter unrest, but I suspect what really irks is the disparity in fee. I wouldn’t be surprised if sevco are using this unrest to re-negotiate fee after the deal is signed, they have form.
If the organisers have any savvy they’ll be trying to arrange a Japanese team’s involvement, perhaps Ange’s old Yokohama Mariners. That would secure an even larger west pacific audience on similar time zones, with the added bonus the sevcoites would finally self-combust.
https://sport.optus.com.au/videos/os40613/os40613-angle
AP 50 minute interview on Australian TV
Quite a few businesses don’t know the difference between strategic PR (which fully embraces/considers corporate affairs, issues management, reputation defence, stakeholder relations and – if all that fails – crisis management etc…) and its lowbrow cousin – press agentry or meeja relations.
My professional experience has brushed up quite close to proper PR. It’s quite different.
Celtic have an excellent PR department but the success of the business depends more on other departments, as Paul eludes to in the article.
CELTIC40ME @ 12:43
Entitled doesn’t come close to covering it
—–
Perfectly summed up!
What was the actual gripe from our side – mind you it seems to have fizzled-out, or, has it?.
QUADROPHENIAN on 23RD MARCH 2022 12:48 PM
Quite a few businesses don’t know the difference between strategic PR (which fully embraces/considers corporate affairs, issues management, reputation defence, stakeholder relations and – if all that fails – crisis management etc…) and its lowbrow cousin – press agentry or meeja relations.
I think we do.
It’s always easy to think that if we don’t see something with our own eyes then it doesnt exist. Our business record suggests an organisation that embraces best practice across the board
JHB on 23RD MARCH 2022 12:53 PM
No idea what you’re on about
C40 @ 12.48
The club has an excellent PR department — news to me.
Seems to be one shambles followed by a disaster.
The SLO guy deserves credit for his — all to often lone — efforts to keep the support informed.
Good article Paul67.
I guess, turning the mirror on ourselves, that we are beholden to a PR strategy that sees us being tied to them locally to maximise our commercial front (Sky, ticket pricing, Harlem Globetrotting events with them uns, etc) so we hold our nose, earn our corn and delightfully concede on PR nothing other than changing Old Firm to Glasgow Derby.
I would like to see us break that bloody cord and fill the revenue gap with strategies that doesn’t have us constantly holding our nose and living both the continuation lie and all the toxic gases that come with it still.
HH
Good afternoon all from Shawlands. A leisurely stroll through lovely, sunny Queens Park and now time for beer. A man needs a hobby.
C40 @ 12.53
You either take a wage from the club or you are having a laugh?
Not good on either count.
We are keeping our head above water based on the efforts of two people.
AP and JPT aka the SLO guy.
The rest are just following orders or phoning it in.
https://www.footballscotland.co.uk/spfl/scottish-premiership/dave-king-offers-rangers-cash-23475251
Nice
CELTIC40ME @ 12:54
No idea what you’re on about….
—-
Oh I’m sorry about that – just adding my agreement to your astute illustration that sometimes in an organisation there can be a contradiction between aims and means, and how this can be perceived as falling short on diligence and motivation from those on the outside.
Ole Halloween Houston wades into Davy jaffa Graham and uses the words “Somme” and “Brave”. Oh my aching sides hahahaha.
JHB on 23RD MARCH 2022 1:22 PM
It doesn’t matter what you post, I always hear “we will struggle to make the top six” in my head when I read it, over and over again.
It means I’m best not bothering anymore
Sorry, a failing on my part.
Not Celtic related but really sad news over the weekend that David Hill a 30 year old scottish parliament worker from Dumfries had died during a rugby match in Dublin. May God bless and keep him always.
CELTIC40ME on 23RD MARCH 2022 12:43 PM
“It makes you wonder how bad things will get when they stop winning in Europe and lose the league.
Entitled doesn’t come close to covering it”
I think it will make the Celtic Park protests of last season seem like a family day out.
Regarding the Oz tournie – does anyone know who signed up first and if either team knew of the others involvement before signing?
Hopefully, in the knowledge that DK’s offer is not worth the paper it is not written on, the Sevco fans can start a crowd fund campaign to cover the costs of pulling out if they feel that strongly about it .
QB
Such is the consternation and fallout anxiety over at Ibrox concerning the “Trip to Oz”, can we now look forward to the GB adding “Waltzing Matilda” to their songbook? I reckon they would be good at it!
CELTIC40ME @ 1:22
——
I’m sure you’ll get over it – sometimes the use of hyperbole to illustrate a difficult situation can be misunderstood – I’m sure you’ll agree it’s not easy to convey ‘tongue in cheek’ when there are no visuals.