Celtic are an astonishing 1/200 to win the Premiership this season; 11 games into a 38 game competition. 1/200 isn’t betting odds, it’s a borrowing strategy. The bookies are borrowing money at 0.5% for six months, an annual rate of 1%. Try borrowing at better rates than that.
Investors get a 1% tax free savings rate, which is also competitive, although they don’t get access to their money for six months without significant penalty. If borrowing rates were higher, returns offered on Celtic would improve to attract more investors. The Scottish Premiership has jumped from being a sporting event to being an investment opportunity less volatile than gold or property.
The 10 point gap between Celtic and second placed Aberdeen is the same 10 points as between Aberdeen and bottom club Ross County. We are metaphorically in a different league than even our closest challengers.
Question is, how did Celtic become the Bank of England of football? It’s not just because they are financially responsible with appropriate oversights, this helps. More importantly, they have used their financial strength to fortify the competitive product on the park. Others have been in similar situations in previous decades without the oversight, which led to enormously entertaining failure.
It might look like Brendan Rodgers has achieved alchemy over a sleeping dinosaur, but he’s only part of the story, albeit an important part. Much of the groundwork was in place when he arrived. Nine of those who started the League Cup semi-final were at the club last season, they were just not nearly as effective.
Brendan’s building on rock solid foundations. That’s what you need to build generations of domination.