There are probably a dozen important metrics to measure Celtic’s health: total revenue, commercial revenue, merchandising sales, trophies, European progress, but the most important long term indicator of the club’s health is the is demand for season tickets, which not only sold out this week, but did so in record time.
Three years ago, the upper tier of the Lisbon Lions stand was covered in advertising tarpaulin. Brendan Rodgers’ arrival changed that, but his departure changed nothing. Now, the task for Celtic, is to keep the kettle boiling without the perma-tanned one.
My suspicion is, there is going to be an intensity about the next two seasons as Nine and Ten come into focus. These will be leagues for the ages, we all want to be there.
But the football business is never simple, even if the next two seasons go to plan. Football does not stop at Ten, but getting there changes everything.
Alexander the Great wept when there were no more worlds to conquer. 11, 12 or whatever-in-a-row would all be just another season for Celtic fans, what number do we chase with any conviction then? This is very much a First World problem, can you imagine how losing the next two leagues to Celtic will affect our supposed rivals?
Celtic the Great will weep at having no more records to chase, but, goodness, the bitter realisation of historic and perhaps permanent failure – knowing the best you can hope for is second to Celtic – that will threaten the viability of some.
I’m enjoying these times. Every minute of them. You have a good weekend.