CELTIC have agreed a long-term shirt sponsorship deal with betting and gaming company Dafabet.
The Hoops clinched their fifth successive league title at the weekend and have now unveiled a four-year agreement with a new main sponsor.
The Dafabet name will be featured on the front of the club’s shirts from the beginning of next season.
Chief executive Peter Lawwell said: “We are delighted to make this announcement, which is fantastic news for the club and our supporters and ensures a positive, long-term and high-value partnership for the future.
“We have already enjoyed an excellent relationship with Dafabet and we are delighted they have made such an increased commitment to the club.
“Celtic continues to be one of the world’s great football clubs and one which is delighted to attract such high-calibre associations.
“Partnerships such as the one we announce today allow us to look forward with confidence as we ensure Celtic maintains its position as the biggest and best in Scottish football.
“We welcome Dafabet to Celtic as a Main Club Sponsor and very much look forward to working with such a successful organisation over the next four years.”