CELTIC released their very special Christmas video to promote the club’s hugely successful retail operation this morning and the timing couldn’t have been better.

Across the city at the four year old Comedy Club Dave King was busy telling his shareholders just how difficult things are due to Mike Ashley bullying the club by looking after his own interests in the retail deal.

The Comedy Club gets little or no benefit from the deal with Sports Direct and this is a consequence of Ashley providing multi million pounds worth of loans as a lender of last resort just to keep the lights on during the so-called journey.

Compare and contrast with the successful Celtic retail operation, which is an increasingly important part of the successful formula which sees Celtic dominate Scottish football.

In the club’s Christmas video, which follows on from the brilliant Scott Brown book video from last Christmas.

This time around Brown is joined by new manager Brendan Rodgers, Shorty the Elf and Lisbon Lion Bertie Auld.

There’s a wee boy who on first viewing looks like he’s wearing a Hibs top, but look closely and you’ll see that it a Celtic top.

Leigh Griffiths is the star turn yet again although it’s hardly an Oscar-winning performance.

The video tells the story of a Celtic supporting granddad, reminiscing about the magical Lisbon Lions European Cup victory in 1967 while watching Celtic’s new 50th Anniversary of Lisbon DVD with his grandson. However, his grandson, seemingly uninterested, is actually weaving a little Celtic magic of his own…and you’ll find out why.

All the items shown are available from Celtic stores and the online superstore and the Lisbon Lions book and DVD are now on sale at www.cqnbookstore.com

Enjoy the film…


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