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Cheers, Magners

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Sponsorship income is harder and harder to find so securing an improved shirt deal, while others flap to secure lesser deals, is a genuine result for the Celtic commercial team.  Irish cider maker, Magners, will have their name of the Celtic shirt for three years from this summer.

This will be the first time Celtic does not share the name on their shirts with another Scottish club since the 1990s, apart from a brief period during 2012, in the weeks between Rangers being assigned to liquidation and a successor coming into existence.

The significant amount of coverage outside Scotland as a result of this season’s Champions League qualification will no doubt have contributed to Magners’ decision, as will the reputation of Celtic fans to toast their Irish heritage in good nature.

Let’s hope club, fans and sponsor can work to make this a long and successful partnership.

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  1. ArranmoreBhoyLXV11 on

    Swwwwwwwwwept Awaaaay in a a a manger

     

     

    MAGNERS cos we re worth it

     

     

     

    HH

  2. As a keen mouth organ player i used to dip my organ in Tennents’ lager to cool it down after a particularly long session. Now i’m going to have to dip my organ in cider!

  3. Kojo – as I previously asked CabbageandBacon, how do you know who will be sponsoring Sevco in 2013-2014? You can’t say we will still be sponsored by the same company when there has been no sposorship announcement from them. If it turns out to be C&C then maybe you can grumble – until then . . .

  4. Neil canamalar Lennon hunskelper extrordinaire on

    fgf,

     

    having my doubts about the so called blinder, £1.5M a year for CL exposure not a lot IMO especially on the back of this year

  5. end of joint sponsorship? what’s not to like!

     

     

    tad disappointed that we always have alcohol on our shirts but at least Magners is a truly global brand unlike Tennants

  6. ArranmoreBhoyLXV11 on

    HH

     

     

    Magnificent 7th … drug assisted mind, Paul being full of midazolam and pethidine from this mornings hospital extravaganza .. Mercifully the podium was not mine or as I said at year start… Podium placings should be drug free.. No ALLEGED Lance Armstrongs on CQN..

     

     

    PHILVIS MUST just have extra fingers, or there are 3 PHILVIS s…

     

     

    HH….

  7. Well done Celtic and well done to PL, this man showing his class again when asked about the tribute act.

     

     

    Say nothing and let them show themselves up again and again, no class that shower.

     

     

    It’ll not be long now and Chuck will be on ranting and raving through the media or RTV.

     

     

    Well done to all involved with getting this deal on the table.

     

     

    It’s great to be a fan of the mighty Glasgow Celtic with 125 years unbroken history

  8. gordonchree ‏@gordonchree (stv reporter)

     

    Good to see plenty of reporters tweeting updates from that Celtic press conference. At least one club is trying to ban the practice.

     

     

    who on earth could he be talking about?

  9. DeniaBhoy

     

    15:56 on

     

    9 January, 2013

     

    ernie lynch – brilliant!

     

    I second that :))))

  10. tommytwiststommyturns

     

     

    15:57 on 9 January, 2013

     

     

    istanbulcelt – are you Juian Clary?!

     

     

    T4

     

    ///////////

     

     

    Ha ha actually it’s a rehash of an old Reeves and Mortimer joke. From my yooof!

  11. Neil canamalar Lennon hunskelper extrordinaire on

    Homer,

     

    was mentioned earlier, ‘up to £1.5M per year’ making the club less dependent of the support is his aim and I dont share that vision

  12. Still waiting for the SSN exclusive. Could you imagine if this was the zombies breaking a new deal????

     

     

    HH

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