Cheers, Magners

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Sponsorship income is harder and harder to find so securing an improved shirt deal, while others flap to secure lesser deals, is a genuine result for the Celtic commercial team.  Irish cider maker, Magners, will have their name of the Celtic shirt for three years from this summer.

This will be the first time Celtic does not share the name on their shirts with another Scottish club since the 1990s, apart from a brief period during 2012, in the weeks between Rangers being assigned to liquidation and a successor coming into existence.

The significant amount of coverage outside Scotland as a result of this season’s Champions League qualification will no doubt have contributed to Magners’ decision, as will the reputation of Celtic fans to toast their Irish heritage in good nature.

Let’s hope club, fans and sponsor can work to make this a long and successful partnership.

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  1. I guess you may find Sports direct to be sevcos new sponsor, one of the

     

    only ways Ashley will get a return on his investment, unless he has punted

     

    his shares already

     

    SportsdirectsajumblesaleCSC

  2. Evening all,

     

     

    Any new money coming in can only be a good thing, so well done all involved.

     

    When this deal expires our club will have promoted alcohol for the best part of a decade on our famous jersey………….yet a still cany buy a pint at the game cause a cany afford a fancy seat:-(!

  3. tommytwiststommyturns on

    Jonny the Tim : “I’m not a good-looking man at all, indeed, I’ve got ginger (receding and thinning) hair, horrible teeth, milk-bottle specs, severe halitosis, honking oxters, a humph, no pals, and a house in Castlemilk.”

     

     

    Why is SFTB posting as someone else?! :-)

     

     

    T4

  4. Chuck is some man… lol!

     

     

     

    “Hand on heart today there isnt an option but that doesnt mean we shouldnt start looking for an option.”

  5. Spiers piece tonight.

     

     

    There are two competing schools of

     

    thought about the faintly Barnum

     

    figure that is Charles Green, the

     

    Rangers chief executive.

     

    The first is that he is an engaging, gutsy

     

    man, who has astutely taken on this

     

    Rangers mess and stored up for himself

     

    future profit, while simultaneously

     

    restoring the club.

     

    The second is that he is a colourful

     

    buffoon, a blusterer adept in the

     

    outrageous statement, who has taken in

     

    the Ibrox hardcore with his megaphone

     

    pronouncements.

     

    I think there is merit in both points of

     

    view. Green is a hard man to place. He

     

    has done a lot that is admirable at

     

    Rangers, even while his tongue

     

    occasionally wags to lunatic effect.

     

    Give me more of this, I say. It’s like

     

    having a circus right on your doorstep that

     

    you can dip in and out of any time you

     

    like. Whenever I think of Green I think of

     

    him in one of those huge, stripy top-hats.

     

    Yet Green’s most recent outburst may

     

    sway any swithering neutral about him

     

    towards the second of these perspectives

     

    – that is, of the buffoon in action.

     

    Tub-thumping as only he can, Green has

     

    harangued the Scottish football

     

    authorities over their proposed 12-12-18

     

    reconstruction of the leagues. The Ibrox

     

    CEO also stated, in quite a porridge of

     

    indignant sentiment, that Rangers should

     

    leave Scottish football as quickly as

     

    possible.

     

    Amid his frothing Green came upon one

     

    slight glitch…he didn’t know where his

     

    club should go.

     

    Just to be sure, I quote him: “If that

     

    [12-12-18] is what we have [then] the

     

    quicker we can leave Scottish football the

     

    better.”

     

    And then: “On first glance there is

     

    nowhere for us to go…but that doesn’t

     

    mean we shouldn’t start looking for an

     

    option.”

     

    Curiously, Green was greatly agitated on

     

    Wednesday about the fact that, in any

     

    new 12-12-18 set-up, Rangers, should

     

    they win the Irn-Bru third division title,

     

    would not be “promoted” as such but end

     

    up playing the same teams again next

     

    season.

     

    Yet if Rangers were to be promoted in an

     

    unchanged system, they would go up to

     

    the third tier in Scottish football – just as,

     

    in a new 12-12-18 structure, they would

     

    resume in the third tier.

     

    Indeed, a title-winning Rangers, working

     

    their way up from the third division under

     

    the current system, would take three

     

    years from August 2012 to get back to

     

    the top – a time-frame that doesn’t

     

    change in a 12-12-18 system.

     

    Even more strange, Green in his

     

    statement appears to favour “a bigger

     

    league” than the current SPL of 12.

     

    Yet in the SFL’s counter-proposal to go to

     

    a 16-10-16, a title-winning Rangers this

     

    season would also have to stay in the

     

    bottom tier next year, playing the same

     

    teams again…but didn’t Charlie just rage

     

    about this?

     

    Indeed, asked about the 16-10-16

     

    scenario only a month ago, Ally McCoist,

     

    the Rangers manager, said he welcomed

     

    the plan.

     

    This is all very confusing. Mr Green’s

     

    anger flies around like shrapnel, some of

     

    it hitting the mark, other bits smashing

     

    the tea-pot in the corner. On such

     

    occasions, he exhibits quite a lather.

     

    In truth, what we are witnessing here is

     

    the pain of an aggrieved Rangers, a

     

    wounded animal. This club is letting off

     

    steam at every conceivable opportunity.

     

    Green has made it his place to rage

     

    against the SPL and the SFA, and he never

     

    wants to miss a chance.

     

    Rangers are sore. They feel persecuted.

     

    The club and some of its supporters see

     

    various conspirators and “agendas” which

     

    are there to trip them up.

     

    You do meet other Rangers fans who

     

    accept the club’s wrongdoing, who are

     

    stoical about their fate, and who remain a

     

    tad sceptical about Charles Green. But

     

    they are a silent majority (or minority).

     

    I don’t mind Charles Green’s bombast.

     

    Indeed, he is a dream for the Scottish

     

    media. He provides endless drama and

     

    headlines.

     

    But there is a chance that his endless

     

    indignation will become boring. Just

     

    occasionally, he might like to pipe down a

     

    bit.

  6. Clown Jabba saying we’ll build bridges with Celtic, should’ve thought about that before yesterday’s statement.

  7. Bhoylo83

     

     

    Being wary of Desperados…..

     

     

    Sound advice, sir.

     

     

    No tasted them yet, was offered one a couple of weeks ago, strangely enough, but I declined owing to the fact of being drunk as a skunk enough without throwing a beer with a touch of tequila into the mix……

  8. Jabba says if he was employed earlier he probably wouldn’t have tried to talk Chuck out of the boycott of United, then he goes off on 1 saying we’re trying to move on and build bridges, him and Chuckles a match made in heaven.

  9. Lawwell when asked if he missed huns game.

     

     

    “Not really: there are pluses and

     

    there are minuses, clearly,” he said. “You

     

    miss the pluses and you don’t miss the

     

    minuses.

     

    “You miss the pros and not the cons, so it

     

    balances itself out but you definitely

     

    wouldn’t swap it for the Champions

     

    League.”

  10. SSN talking about Sevco not gaining from the reconstruction finish the article saying it will be a while before Rangers can add to their 54 league titles.

     

     

    Had it with them, Sky Sports getting cancelled and making it clear exactly why. Not listening to their p**s any longer.

  11. RobertTressell

     

     

    19:37 on 9 January, 2013

     

     

    ***********************************

     

     

    Cheers RT, I hope Jim Mcguinness can still make it over to Spain I think it would be a great opportunity to observe the first team squad and get an idea of what makes them tick, then start some of his magic with the guys while he has a captive audience

  12. To all Sevco investors, Chuck wants to give your money away…

     

     

    “The distribution of cash is better and that was something I raised when I attended meetings with the SPL last year. I felt Rangers and Celtic had a stranglehold of the money and I told Peter Lawwell that to his face.”

     

     

    I expect a HUGE dumping of Sevco shares in the coming days, that is why Chuck is raging and trying his desperate quit card.

  13. I don’t want no bridges with no Huns

     

     

    What chance of Sally securing a deal for thems with Greggs ….a boycott by their fans could bring the company to its knees

  14. Snake Plissken on

    There is one interesting thing in the Spiers article.

     

     

     

    They didn’t complain about the 16-10-16.

     

     

    This can only mean they were getting fast-tracked to the 10 based on stadia criteria or the like but it seems that little scheme is off.

     

     

    I hope Peter Lawwell was personally involved in this because it will make several heads explode.

  15. Tim Malone Will Tell on

    Here’s a question that some decent journalist should ask Chuck following his wee rant….

     

     

    If he is so aghast at the injustice of the SPL 12-12-18 format leaving them in the bottom tier after winning the 3rd Division title, why was the SFL 16-10-16 format going to be any different as far as they were concerned?

     

     

    Hmmmmm………

  16. Tim Malone Will Tell on

    Oops – lesson learned.

     

     

    Read the whole blog when returning from work before you post…

  17. can i have raspberry on that champions league ice cream

     

    Nothing mate just putting 2+2 apples together and making a Steak Bake :)

  18. Celtic Park announcement (in line with a healthier lifestyle):

     

     

    “TIMe to ditch the pies……….. an apple a day keeps the sevco at bay!”

  19. Spiers

     

     

    I remember him on the telly sayin something along the lines of

     

     

    You know, deep down I kinda like Dick Advocaat, sure he’s…

     

     

    I remember him on the radio sayin something along the lines of

     

     

    You know, deep down I kinda like David Murray, sure he’s…

     

     

     

    He’s spent a long time being safely outspoken and determinedly fair.

     

     

    But when push came to shove on the radio one night he all but started crying when accused of disliking oldco and wishing them ill – he described being brought up to support – he was smart enough to only allude to the ipso facto that he still did/does.

     

     

    His recent peacock displays for zombienation are pathetic in every sense of the word.

     

     

    U

  20. Doc

     

    some in the lounge manage 3 pies, 2 sausagerolls a couple of sannies, tea coffee and a bovril, then take another upstairs for 2nd half..well they do leave at 40minutes and return at 50….

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