Sponsorship income is harder and harder to find so securing an improved shirt deal, while others flap to secure lesser deals, is a genuine result for the Celtic commercial team. Irish cider maker, Magners, will have their name of the Celtic shirt for three years from this summer.
This will be the first time Celtic does not share the name on their shirts with another Scottish club since the 1990s, apart from a brief period during 2012, in the weeks between Rangers being assigned to liquidation and a successor coming into existence.
The significant amount of coverage outside Scotland as a result of this season’s Champions League qualification will no doubt have contributed to Magners’ decision, as will the reputation of Celtic fans to toast their Irish heritage in good nature.
Let’s hope club, fans and sponsor can work to make this a long and successful partnership.
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stephbhoy
10:04 on 10 January, 2013
________________________________
No offence m8
but…..ach never mind.
HH
setting free the bears
10:07 on 10 January, 2013
Yes, the empty seats at CP have the same cognitive ability and reasoning that you have.
Think about it.
___________________________________________________________
Well…having thought about it….aye – yer right !
The 25/30k empty seats like me….won’t be fooled by the bored.
Now as for you and yer wee clique….
Hmmmm
greengo ……”I can’t see any point in carrying on with meaningless matches. In what league do you win a division and end up playing the same teams again the following season?”
Well, we play the same teams, bar one! every season, as do the other SPL teams ……. Silly man……..you made your bed, now sleep in it……..and revise your business strategy, since your revenue is about to plummet ……….any of your players currently thinking about ‘deserting the sinking ship’ ?………LOL
saltires en sevilla
10:06 on 10 January, 2013
there was an ongoing chat about msm maybe turning on chuck and how he seemed to be in a panic -how PL was playing it smart etc , etc
….cue the diversion tactics
a planter!!
_________________________________________________________
It’s the folk who continue to give PL their money that are being played !
Kev Jungle…….”It’s the folk who continue to give PL their money that are being played”…….Don’t pay it then.
3 times we have made it to the last 16 in the CL. We have to thank the other SPL teams for making us play well enough to achieve that level.
I hear people like yourself around me at CP (at least they go and pay their cash), picking off a player then scapegoating him remorselessly, your personal favourite is PL, must be difficult shouting abuse at him when he’s not on the park.
KevJungle
The idea that 25 to 30k people think as you do is frankly scary.
Get back on the tablets but switch to the red pill.
Morning all.
Diversion from topic, but something needs to be done with this:
Some time ago, I started writing an article for CQN with regards SPL TV and the great Sky, Setanta and ESPN rip-off.
Unfortunately I was gazzumped by the SPL when they signed a new deal as I was putting the finishing touches to my piece.
I think I may have to resurrect my article in light of the following:
– Norwegian Tippelega have sold TV rights to two broadcast companies for 500m and 1.1bn Kroner respectively, or about £180m for four seasons from season 2013
– Belgian football tv rights are currently €60m per year.
– Danish football tv rights £140m over three seasons.
– Greek football worth £35m per year
A report published last year stated that the brand value of Celtic is 45% more than the combined brand value of the entire Greek football league. In fact, it’s on a par with the Austrian league and worth around two thirds that of the lucrative Norwegian football market, Norway having relatively high levels of disposable income.
When the SPL signed a new tv deal before the huns went bust, the market value of the SPL was almost identical to that of Belgium.
So, Celtic, for marketing purposes, have a brand market value of around £48m and Greek football have a brand market value of around £33m.
I would like to know why Greek football can market their brand for around their actual market value and the SPL feel that despite Celtic’s (and at the time der sevco’s) contribution they sold ours for around a quarter of our club’s brand value, even discounting every other SPL club.
The SPL’s brand value is 1/40th that of the EPL, from next season (13/14) our total tv deal is 1/120th that of the EPL.
French Ligue 1 brand is worth as little as nine times that of the SPL; their tv deal is worth an astonishing 40 times more than ours.
Doncaster?
-all figures correct for 2012 or 2013 where stated
ten men won the league
09:51 on
10 January, 2013
The more attention a troll gets, the more he posts
More wasted scrolling time for the dedicated lurker…..:-(
The more people respond, the more he posts.
Bawsman
10:22 on 10 January, 2013
__________________________________________
Celtic should pursue the avenue that the German league has and
try to get standing room installed. In the days of the old Jungle
the crowd could sense when a player was having a bad day and
they would sing that players name – cheer his every touch of the ball etc..
The GB are wonderful but, they can only do so much.
The fan of today is a different beast from the Jungle days. I know that but
the connection between the fans of the Jungle and the players was superb imo.
That special connection is only there on CL nights.
Only saying
HH
dirtymac
Who employed Doncaster and what`s his job description as it seems to me that the guy is a complete tosser who idea of doing well is an eighties haircut, how can other footballing countries have decent TV deals while Doncaster fiddles our game away like hair gel in a downpour??
Think i’ll change my moniker to Peter Lawwell… as long as i’m here Kev will stay away and give us all peace!
Auldheid
10:23 on 10 January, 2013
______________________________
Naw – it’s the truth that’s scary !
And, you don’t want to go there – THAT’S the problem.
Never too Precious To Get It Wrong – CSC
dirtymac
10:25 on
10 January, 2013
—–
an interesting relevant diversion- always welcome
numbers like that, a reasonable person might conclude that someone may be negotiating below market value for personal gain..
anybody know who audits these guys -procurement and contracts etc..??
very rarely post, love reading, always scroll backwards for most up to minute info. recently (today being a case in point) this is becoming futile because of KEV HUN or to be more precise the people that react everytime (whose non troll posts i enjoy). A long time ago i stated to scroll past muppet supreme Kojo and all his alter egos and the flow of the blog do not seem to suffer that much. I can only conclude that in his case more people are refusing to bite and so wish everyone could treat the other clown the same. I think the main reason for my post is that this morning I was looking forward to some great analysis and wit about the extreme nature of the difference between our success and (i admit even more )the pain of the hun. Here’s hoping normal service resumed soon. of out for a walk or jiggin or whatever is in vogue for ending post.
Whither The Scrofulous Sicilian Pig-Farmers The Dae…?
Right !
Yeez can awe go back to yer – “Ding-dong the wicked witch is dead routine….” :o)
Off oot
for some air….Jeezus….
DIRTYMAC
The thing that annoys me most about SKY is that so many Scootish football fans moan about the cost,moan about how much EPL gets against how little SPL gets-yet still subscribe!
Now that my hun mate has moved out,my SKY subscription is getting binned.
New broadband supplier lined up,watch the highlights and dodgy streams when I feel like it.
I’ll be explaining to SKY my reasons too,though I have a feeling they will know them in advance.
That’s a grand a year of mine they won’t be getting-they have an estimated 1,000,000 subsribers in Scotland alone.
If 10% of them did the same as me,and explained why,do you think they would still treat the Scottish game with such contempt?
Or give us a deal similar to the leagues you mention?
I have been wondering of late if the fans of the ‘we’ve been punished enough’ club in Glasgow could be, in any way, related to the fans of the Union fleg who ‘have been punished enough’ in Belfast…
http://sluggerotoole.com/2012/10/03/dispelling-the-myths-sustaining-loyalisms-grievance-narrative-part-one/
During last week’s The Nolan Show, the host, Stephen Nolan, travelled to a working class loyalist area of north Belfast to talk with members of a loyalist flute band, the Pride of Ardoyne. This was a result of numerous complaints purportedly received by the programme from loyalists about perceptions of how their community was being treated by Stephen Nolan and other media figures during a summer in which loyalism had once again been in the spotlight following the shameful scenes outside St Patrick’s Catholic Church and subsequent rioting in the Lower Shankill area.
The discussion that followed was as depressing as it was illustrative of a deeply ingrained sectarianism fuelled by paranoia and erroneous perceptions of the status of the working class protestant community in our modern, post-Troubles society. To the assembled band members, their culture was under threat, being jeopardised by their triumphalist catholic neighbours who were reaping the benefits of a peace process that had delivered little for their community but yet the spoils of victory for those across the peace walls.
When a clearly incredulous Stephen Nolan challenged those responsible for articulating the barely credible allegations, he was met by yet more hyperbole as the picture of a loyalist community pitted against the wall, facing a republican friendly media and police service was painted by those assembled -with one enraged loyalist even claiming that the PSNI were in “the taigs’ pocket.”
It was depressing stuff, made all the more so by the realization that the enduring loyalist grievance narrative is one that is not being checked by a unionist body politic that has historically struggled to provide responsible and effective leadership to its working class communities.
It can’t have helped that the scourge of unemployment that is ever-present in working class communities was clearly hanging like a dark cloud over those assembled, bringing with it the sense of despair, helplessness and disgruntlement that provides a fertile base for the type of extremist opinions exhibited on the night.
Of course, we’ve been here before.
Last summer, the UVF attack on the Short Strand precipitated another cursory media analysis of the issues affecting working class loyalists, with prominent loyalists like Jim Wilson being given a platform to once again articulate the case for the loyalist cold house narrative.
And in 2005, following the UVF/ Orange Order rioting at Whiterock following the rerouting of a loyalist parade in the area, we heard similar arguments being forwarded to explain loyalist behaviour and attitudes.
Loyalism’s grievance narrative would appear to run along two overlapping threads. One asserts that working class protestants have emerged as the losers of a post-Agreement(s) modern society, jilted of the benefits of peace which have been funneled in the direction of a socio-economically more advantageous nationalist community.
The second thread contends that unionist culture and values are being eroded and under threat as a result of republican aggression which remains relentless in spite of the guns falling silent some 18 years ago.
These two arguments will provide the focus for a short series of blogs in the coming days, beginning with an examination of the validity or otherwise of the contention that the catholics are faring better in a socio-economic sense.
The inconvenient facts regarding socio-economic deprivation
Whilst it would appear quite easy for loyalists and their supporters within political unionism, the Loyal Orders and loyalist paramilitarism to make assertions regarding working class unionism being the fall guys for the peace process, what is utterly irrefutable is that the objective evidence from every source available points conclusively to the fact that working class catholic communities remain disproportionately represented amongst the ranks of the most deprived neighbourhoods in the north of Ireland.
The Northern Ireland Statistics and Research Agency (NISRA) produced The Northern Ireland Multiple Deprivation Measure 2010, and it is viewed as ‘the official measure of spatial deprivation in Northern Ireland.’ It collates data relating to the status of individuals residing in every one of the 582 wards in Northern Ireland, using these figures to rank the status of each ward in relation to a range of domains including Income, Employment, Health Deprivation and Disability as well as Education, Skills and Training amongst others.
Whilst separate rankings exist for each domain, an accumulative overall multiple deprivation measure ranking is also provided. From this comparative analysis, a pretty coherent picture can be painted of the profile of the most socio-economically deprived communities:
14 of the 20 most deprived wards are predominantly catholic, including 8 of the most deprived 10 wards when assessed across all criteria.
Predominantly Catholic: Whiterock, Falls, New Lodge, East (Strabane), Clonard, Creggan Central, Ardoyne, Twinbrook, Upper Springfield, The Diamond (Derry), Collin Glen, Water Works, Creggan South, Brandywell
Predominantly Protestant: Shankill, Crumlin, Duncairn, Woodvale
Demographically mixed: Greystone, Ballymacarrett
16 of the 20 most deprived wards assessed on Household Income are predominantly catholic.
Predominantly Catholic: Whiterock, Creggan Central, East (Strabane), Falls, New Lodge, Ardoyne, Collin Glen, Clonard, Creggan South, Shantallow East, Westland (Derry), Brandywell, Twinbrook, Upper Springfield, The Diamond (Derry), Ballycolman
Predominantly Protestant: Shankill, Crumlin, Duncairn
Demographically mixed: Greystone
16 of the 20 most deprived wards assessed on Employment are predominantly catholic.
Predominantly Catholic: Whiterock, Creggan Central, East (Strabane), Falls, New Lodge, Ardoyne, Clonard, Creggan South, Shantallow East, Westland (Derry), Brandywell, Twinbrook, Upper Springfield, The Diamond (Derry), Ballycolman, Water Works
Predominantly Protestant: Crumlin, Shankill, Duncairn
Demographically mixed Greystone
12 of the 20 most deprived wards assessed on Education, Skills and Training are predominantly protestant.
Predominantly Catholic: Falls, Whiterock, New Lodge, Upper Springfield, Collin Glen, East (Strabane), Corcrain
Predominantly Protestant: Shankill, Crumlin, Woodvale, Dunanney, The Mount, Duncairn, Shaftesbury, Ballee, Woodstock, Tullycarnet, Glencairn, Northland
Demographically mixed: Ballymacarrett
Interestingly, a couple of demographically mixed wards also feature prominently amongst the most deprived neigbourhoods- Ballymacarrett in east Belfast and Greystone in Limavady (both approximately 50% catholic and 50% protestant at ward level.) Whilst the former is rigidly segregated, the latter can be recorded as the most deprived non-rigidly segregated mixed ward in Northern Ireland (not really any consolation in that though.) It is also worth noting that, although Diamond in Derry is more than 80% catholic, it also includes a sizeable minority protestant population.
The Peace Monitoring Report 2012 made reference to the facts regarding greater catholic levels of deprivation, an enduring feature of northern Irish life, when it reported that “the proportion of people who are in low-income households is much higher among Catholics (26%) than among Protestants (16%).”
The figures outlined above collectively point to a conclusion that, across the range of poverty and deprivation indicators, it is not sustainable to suggest that working class protestant communities are losing out to their catholic neighbours, who continue to predominate the range of lists ranking the most deprived communities in the State.
It is only in the field of Education and Skills that working class protestant communities appear to be faring even worse than their catholic counterparts, and this has been highlighted by unionist politicians and others throughout recent years (who are somewhat more reluctant to highlight the figures relating to overall deprivation, employment and income however.)
Indeed, education was back in the news yesterday with the revelation that 26 of the worst 30 wards for school pupil absenteeism are predominantly protestant, and this theme of educational underachievement and low attainment formed the basis of an excellent piece of research conducted by controlled sector educationalists, academics and some political figures, including Dawn Purvis, entitled Educational Underachievement and the Protestant Working Class: A Summary of Research for Consultation.
Their primary focus was on highlighting the worryingly bleak levels of performance by many protestant pupils in working class communities. Amongst their many findings was the revelation that “At Key Stage 2 in English and Maths, 11% of (mainly Protestant) controlled schools were designated Lower than expected (LTE) as against 3% of Catholic maintained schools.”
But within their report, the authors correctly acknowledged that a majority of those pupils failing to achieve the basic minimum threshold of 5 GCSE grades (A*-C) were in fact catholic, underscoring the reality that educational underachievement and low attainment is a factor affecting both communities, a point reiterated in The Peace Monitoring Report 2012: “proportionately more Protestant than Catholic males leave school without five good GCSEs (49% versus 46%), because of the larger number of Catholics in this age cohort, there are in absolute terms slightly more Catholic than Protestant males under- achieving at this level (2,608 versus 2,363).”
The pattern of educational underachievement and low attainment straddling the two communities is once again underlined by an analysis of pupil attendance at grammar schools from working class communities. It may come as a surprise to some to learn that a higher number and percentage of pupils from Shankill attend grammar school than those from the New Lodge ward and more from Glencairn than Falls and Whiterock (based on Year 8 pupils, 2009/10 data.)
Hence the despair when political parties seek to sectarianise a genuine attempt to address low attainment across the school sectors as was the case when the DUP’s 2011 Assembly election manifesto included the pledge to “Develop a strategy to assist Protestant working class boys who tend to have the lowest level of achievement, addressing issues such as aspiration, parental involvement and the value placed on education.”
Note the complete absence of interest in the plight of working class catholic boys who form the majority of males failing to obtain the basic minimum threshold of five GCSEs (A*-C.)
There is a real need for political leaders and the statutory agencies they control to address the genuine needs of those most vulnerable within society, and amongst this number can be counted thousands of residents of the working class protestant and loyalist estates across the north of Ireland.
But seeking to sectarianise poverty and pit the poorest against one another by peddling a false narrative which perpetuates ghetto warfare and harms the prospect of a developing accommodation and reconciliation between the working class communities who bore the brunt of the conflict can not and should not be allowed to proceed unchallenged.
It represents the manifestation of a sectarian mindset being brought to governance, and is also ironically counterproductive to the longer term ambitions of political unionism- namely, to prove itself capable of embracing those from outside of the traditional PUL base.
Edwardburns5,
You just beat me to it. I too was looking forward to enjoying the wit of CQNers about the demise of thon deid team. All we seem to be getting is that eejit and, sadly, folks replying to him. Fellow Tims, please ignore him and he’ll scuttle away.
Two Kev Jungle`s, there`s only two Kev Jungle`s….
Just spotted that the fact the Dundee United game has been fixed for 22nd Feb means Kelvin will be free to play in CIS Cup Semi-Final. In the past I wouldn’t be too bothered by the CIS Cup but this year I want the Treble. The SPL is in the bag so the CIS Semi takes precedence over SPL games in my eyes, pleased to have Kelvin available for it.
Dirtymac
As long as Scottish football ties in with Sky TV to cover their games then they will be offered the crumbs from the EPL deal. We are in the unenviable position of being in the same market as one of the most powerful leagues in the world. Denmark and Norway, population wise, is similar to Scotland and a good comparison of what can be done. In fact we should be in a stronger position as we have two clubs who have a bigger global brand than those leagues combined.
However we need leadership with imagination, who rather than sign whatever is offered by the easy option (Sky), go out and find a broadcaster who are trying to get involved in football and work with them to re-brand and develop the product.
Perhaps someone like BT Vision showing one live game per week (Friday night) and a decent highlights deal on terrestrial tv on a Saturday night should be explored with a view to the long term rather than a short term begging bowl to Sky every few years.
Stupid league structures and continuous in-fighting doesn’t help either.
Halfway through the season, think it’s about time we started debating Player Of the Year contenders or has Big Vic already got it all sown up?
HH
Reading between the lines, could Chazza be expecting a wee cash flow problem?
Someone should be making a compilation of these gems.
rangers-chief-charles-green-claims-club-should-leave-scotland/
Try this
http://news.stv.tv/scotland/209102-rangers-chief-charles-green-claims-club-should-leave-scotland/
Tuneless and Clueless.
Sitting in the sun , preparing fennel leaf bases for market , listening to a Yabby You compilation on the trusty ole Linn Sondek[ bought in 1973 and still going strong]
Recreation time in the Rubber Room ?. Nurse been in to change your butt plug .? [ stop your brains running down your thighs] Time for a wee bit of piggyback troll action ?—–pretending to be a Celtic supporter whilst peddling the pathetic politics of fear and loathing .
Take care now — all that anxiety will give you an ulcer..
Blip Blop Bloop !
I think that BT Vision is indeed the right player to cosy up to.
Unlike ESPN, BT have an already strong market presence, not based on having the EPL (Setanta made this same mistake too) and so are not throwing cash simply to create their brand here in the UK, but are using it to strengthen it.
Hopefully the SPL also see this and look into splitting their rights in a similar manner as that of most other leagues. Perhaps an SPL TV subscription with two or three games per week – 25,000 to 250,000 watching each with advertising revenues to match surely has an attraction? Another game or two on BT, maybe another to some other vendor. Each will have their price, even if it’s peanuts compared to the ‘domestic’ average payment for an EPL match next season (£6.5m per game).
We currently have a joint and very skewed deal with Sky and ESPN for our domestic market (ever notice how ESPN get all the second-tier branded matches, but are still happy to do so?).
Romanian football show every single match live across a number of broadcasters, some are being shown to as few as several hundred punters, whilst big games are viewed by a couple of hundred thousand (very similar to this season here, but not comparable to the old Glasgow derby matches).
Time for us to try something different from Sky methinks.
O G Rafferty
Very interesting article.. Unfortunately it’s in the politician’s interests to pander the myth that ‘ the other side’ are getting everything handed to them on a plate… Keeps the hatred bubbling along and keeps the MPs in power…
Thought PL might have said the Magners deal was biggest jersey sponsor deal in our history,a world record maybe?
South Of Tunis
Deliver me from my Enemies!!!!
Don’t. Feed. The. Troll.
The. Guy. Is. An. Idiot.
SffS
SOUTH OF TUNIS
LINN SONDEK?
Jealousasf…CSC
Corkcelt, you only want the treble? What have you got against the Scottish Cup? :-)
Big G,
Agree that Victor has been magnificent but for me big Fraser is without doubt my POTY at the moment.
bobbyrussell- Peter Lawwell made the same mistake yesterday- we are in the last 16 of the CL and going for a treble- naw Peter I make that 4.
south of tunis
Have they no got these new fangled CD thingies in your part of the world yet. You don’t need to buy new needles or anything. They’re going to be the next big thing ah tell ye!
OG,
I listened to Northern journalist, Susan Mc Kay, on the Vincent Browne Prog on Tuesday night.
They were discussing the riots in Belfast.
She drew attention to the habit of Unionist politicions, like Robinson, making provocative statements,i.e., “Why can’t the OO march past Catholic churches, playing our tunes”,etc.
When the predictable “protests” occur, the politicians distance themselves from the aftermath.
She was scathing in her condemnationof their duplicity.
Any resemblence to ” who are these people”, is purely coincidental.
PS. Don’t forget The Gathering.