Cheers, Magners


Sponsorship income is harder and harder to find so securing an improved shirt deal, while others flap to secure lesser deals, is a genuine result for the Celtic commercial team.  Irish cider maker, Magners, will have their name of the Celtic shirt for three years from this summer.

This will be the first time Celtic does not share the name on their shirts with another Scottish club since the 1990s, apart from a brief period during 2012, in the weeks between Rangers being assigned to liquidation and a successor coming into existence.

The significant amount of coverage outside Scotland as a result of this season’s Champions League qualification will no doubt have contributed to Magners’ decision, as will the reputation of Celtic fans to toast their Irish heritage in good nature.

Let’s hope club, fans and sponsor can work to make this a long and successful partnership.

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  1. GlassTwoThirdsFull on

    The Battered Bunnet 16:34 on 9 January, 2013



    I always thought that the primary purpose of participating in a football competition was… to win it.




    Yeah – you would think a team with no trophies would be happy to get their first one.

  2. S33



    They are seriously in fear of their lifes,



    Not a single one has the baws to ask anything that could be seen in a bad light, cowards the lot of them.



    The masonic cabal took a sore one today, the back last will come soon enough.




  3. Well done the board / plc on the sponsorship deal


    Good news thats an increase on the previous deal


    European money , and perhaps a substantial transfer fees


    from a couple of players at the end of the season , keeps the club on good solid ground .


    Money there to be reinvested into the playing staff when required



    No joint deal with deid club is good news and chucky


    has just made another fool of homself ha ha ha

  4. saltires en sevilla on

    1 million sevco shares punted yesterday…



    wondering how many already getting dumped today?



    sounds like Chas is using the new league proposals to mask a price collapse



    certainly hasn’t said anything today to bolster it..



    or has he ?? hmmm


    Not a whisper on radio Scotland about our sponsorship deal, but a long winded report on a third division teams mad hatter telling all that they should leave Scottish football,


    i thought that they already done that and died..

  6. This deal could yet be trumped !


    A (ahem) large balding chap (and the lucky recipient of a new job with an emerging new company) was seen at Queen St BK discussing more than just the menu with the manageress…

  7. Dead and Loving it on

    Does Challs ever make a statement that makes any sense , we are chucking it ,so we are, where you going ? dont know but we are chucking it



    balloon , absolute balloon

  8. Cheers for the heads up, Paul.


    I better stock up as it will be rationed by the weekend!

  9. The Battered Bunnet on

    The problem Green has with the proposed new set up is that the investment he has made in players lately is moot. Whether he paid a fixed £100 per player per match like Elgin, or a flat rate £10,000 per week to every 1st team player, his wage bill this season, beyond winning the 3rd division title, will return no meaningful dividend.



    The fact that he’s spending money hand over fist on the wages an assortment of jouneymen and selling platers will not be lost on him.



    Should have taken the advice of David Stoker from Livingston who confirmed that his club’s wage budget to win consecutive promotions from D3 and D2 was a mighty… £400,000 per year, around 5% of what Green is paying out to get out of the 3rd Division and into…. the 3rd Division.

  10. Morning All,



    Great news about Magners joining up with Celtic. I found this little titbit on Bulmers/Magners you might like ( http://www.irishcentral.com/roots/Irelands-top-ten-drinks-of-choice-123606814.html ):



    Bulmers Cider



    Bulmers original Irish Cider is made in Clonmel Co. Tipperary. Cider production in the town began local man William Magner founded the company in 1935. It is more commonly known abroad as Magners Irish Cider. Their tradition of brewing cider has been developed over the past seven decades and continues to be a popular refreshing cider enjoyed around the world. A total of 17 different types of apples are grown in Bulmer’s orchards in Clonmel Ireland. The refreshing alcoholic cider beverage is most commonly enjoyed over ice.



    Hail Hail

  11. Tim Malone Will Tell on

    I reckon that Green gambled big time on the notion that Sevco could lead the SFL restructure plan and be seen to be calling the shots in Scotland.



    Looks like events have overtaken Sevco and that sufficient SFL clubs look like buying into the SPL plan?



    Oh dear Chuck – here, have a nice glass of cider and it will all seem better…

  12. Joe Filippis Haircut on

    I have to congratulate the sharp suited man in my opinion he is playing a blinder we have the best group of young players in years.The best young manager in Scotland and we are in the last 16 of the Champions league.We are top of the SPL and we are bringing new players to the club.Today is the iceing on the cake we are ending the joint sponsorship with New Co. next season whats not to like well done Peter I salute you.H.H.

  13. Never interrupt your enemy…………



    alex thomson‏@alextomo



    #belfast #c4news police say Loyalist rioters broke into and damaged a childcare centre for autistic children in E Belfast last night






    Piss stained ex DR hacks

  14. Paul McMullan double seals victory over Everton


    By: Laura Brannan on 09 Jan, 2013 14:45


    Tuesday, January 8, 2013


    U17 friendly


    Finch Farm





    CELTIC 3 (Donnelly 42, McMullan 80, 89)



    TWO late goals from Paul McMullan sealed a spirited fightback in a 3-1 win against Everton last night, (Tuesday), for Celtic´s Under-17 side. Luke Donnelly had provided a first-half equaliser for the Hoops in what was a valuable exercise down south.



    Everton had taken the lead after just 16 minutes but the Bhoys did well to stay in the game and then turn it around.



    Glen Eadie did the hard work just before the break and after some good build-up, he played in Luke Donnelly who drew the sides level.



    After the break Celtic came out looking strong and continued to push up the pitch in search of a winner. And their patience was rewarded 10 minutes from full time when McMullan was fouled inside the box.



    The referee awarded Celtic with a penalty and it was McMullan who stepped up and converted from the spot.



    The Hoops continued to push forward in the closing stages and they rounded off their victory in the final minute when McMullan finished off Liam Henderson´s good build-up.



    Head of the Professional Youth Academy, Tommy McIntyre, was delighted with the result and told the official Celtic website, “It was an excellent exercise for both teams. We came out looking strong in the second half and there were some well worked goals. Overall it was a pleasing result.”

  15. A Ceiler Gonof Rust on

    Magners is now on “ze Lizt”. A thread on hunmedia titled “Oh well. Its Bulmers for me from now on” has got the ball rolling.



    Sad zombie’s, sad sad zombies.



    Magnificent to see them get all bent out of shape over this new deal.




  16. headtheball



    16:46 on 9 January, 2013


    CQN – Cider Quick News.



    Brilliant now Paul you’ve got to rename it, do you have a holding server ? It means you keep all your posts and the users history

  17. Was told by one of the sevcotic tendency the wage bill incl non playing staff is 11M + or in other words almost their entire income. He agreed ruefully that this was unsustainable and further disaster looms.

  18. Dead and Loving it on

    I am greeting into my apple flavoured beverage for the poor sevconians



    what’s not to like about them apples

  19. police say Loyalist rioters broke into and


    damaged a childcare centre for autistic children in E Belfast last night.



    For the sake of a flag…

  20. I was thinking today that the only word to associate with Traynor and now Green’s comments was “crass”. I believe TET has beat me to it.



    Since this newco has no audited accounts, could any other league accept them, even if they wanted to? The only one I can think of is the Northern Irish one and their follow followers there are currently rebelling because democracy doesn’t work, as they are beginning to be out numbered.



    I think it is fair to say that their day has indeed come, but maybe not in the way they were expecting.



    Let’s get rid of their follow followers here too, like Ogilvie and the whole referee lot.

  21. GlassTwoThirdsFull on

    Anyone remember the details of when Charlie’s bonus kicks in? Anything to do with acheiving promotion to a higher tier?

  22. Bayer Munich signed a sponsorship (not shirt) deal with Audi in 2009. The deal was worth €100 million per year. I hope this deal with Magners is for a right few quid, and we have not been sold short.

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