CELTIC chief executive Peter Lawwell has expressed his delight at the champions’ new partnership with JD Sport as the club’s official retail partner.

The Hoops supremo told the club website: “We are delighted to enter into this new partnership, which we are sure will be welcomed warmly by our supporters.

“Celtic aims for quality, excellence and success in everything it does.  Having just entered our new partnership with adidas, the global leader in football, we are now pleased to announce this dynamic new arrangement with JD, another high-quality organisation and the leading Sports Fashion Retailer.

“Celtic and our supporters are enjoying a period of unprecedented success on the field and we continue to do all we can off the field to ensure the Club remains in a strong position.  We are about to embark on yet another hugely important and exciting season and we are delighted to be doing so with such a fantastic kit and retail partnership.”

NEW SEASON, NEW GEAR…Ryan Christie models the latest kit.

Alongside the Parkhead outfit’s new official kit supplier, adidas, the new partnership will see all official kits and training wear product available in JD stores across the globe, online and in club shop outlets.

This new partnership will supplement and enhance Celtic’s own excellent retail and e-commerce operation.

JD’s relationship with adidas has helped the high-street retailer grow to over 700 stores across 19 countries. Now they will be joining forces with the most decorated club in Scotland as part of its continued expansion of its football portfolio.

JD Group Executive Chairman, Peter Cowgill, added: “We are delighted to partner with Celtic as they enter such an exciting season after winning the ninth consecutive league title.

MODEL PRO…Scott Brown in Adidas gear.

“Celtic is an iconic club with an incredible support base; both the club’s and JD’s ambition for the future remains as strong as ever, which is something JD are proud to be associated with. We are extremely excited to launch a fantastic range of new kits in partnership with adidas and the club.”

The new adidas training wear collection will be available to pre-order from tomorrow via, and JD in-store kiosks.

This will be followed by the reveal of the new home kit, which will be available to pre-order from Friday July 10, ahead of the full launch of both collections on August 6 online, as well as in Celtic FC and JD stores.

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