Deep Market Knowledge, Wolves and Celtic in Japan

161

I watched Wolves boss Manchester United at Old Trafford last night when the parallels with what they are doing and what Celtic are attempting struck me.  Six of the Wolves starting line-up and seven of the 11 who finished the game were Portuguese.  As is their manager, while a seventh starter is a Portuguese-speaking Brazilian.

Wolves Chinese owners decided there was no value in the UK market and invested in building connections with Portuguese agents and clubs.  As a consequence, they know this market better than any other, perhaps better than some of the top clubs in Portugal, who field fewer Portuguese nationals.

Paul Lambert was their last non-Portuguese manager.  He was replaced in May 2017 by Nuno Espirito Santo, who won promotion at the first attempt and was enticed to Tottenham last summer.  His stay at Spurs was short and unsuccessful – Spurs did not have deep knowledge of a value market he could exploit.

Wolves went straight back to Portugal and appointed Bruno Lage, sacked a year earlier by Benfica after one of the worst runs of results in modern history.  A failure at Benfica, Lage took to the EPL with apparent ease.

Back in 2014 we discussed our prospects after recruiting Ronny Deila from the value-looking market in Norway.  Ronny took a raft of Norwegian backroom staff with him, but I remember us worrying that the status of Norway in the Uefa coefficient table was well below that of Scotland.  We subsequently recruited Kristoffer Ajer but Norway was not sufficiently fertile to seed in Scotland.

What has happened in this transfer window is different.  Already we have signed three peak-age Japanese players to augment Kyogo Furuhashi and Ange Postecoglou, recruited from Japan.

Portugal and Japan are quite different.  For a start, Portugal is scouted significantly more, it is a market known to every club in Europe with a transfer spend.  Exports command a premium.  It should be more difficult to carve a successful niche in Portugal than in Japan.

Japan is a significantly cheaper market, our four recruits this season cost less than £10m.  More than half of that money was spent on Kyogo, so I would caution against jumping to conclusions about how effective Daizen Maeda, Reo Hatate and Yosuke Ideguchi will be before they settle into life here.  Cheap does not guarantee value.

Deep knowledge of a market is needed to find any sustainable value.  If we want to over-perform, it seems unlikely that we will be able to do so to any significant degree but speaking to the same agents as everyone else.  Wolves picked a market and went all in, as a consequence, they are performing at a 50 year high.

Half a season after recruiting Ange Postecoglou, we have gone all in on the Japanese market.  There will be a tangible Japanese culture at Lennoxtown, a host of Japanese clubs and agents have done business with us and more will hopefully follow.  Celtic have gained a degree of deep knowledge of the Japanese market.  As I said, these are early days, but there is much to be hopeful about.

Click Here for Comments >
Share.

About Author

161 Comments
  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

  1. And nobody outside the epl is paying good money for a 26 year old who’s entire career has been in the spl

     

     

    Patterson has the potential for either a long career at Everton or a couple of decent moves. All factored into the price.

  2. TONTINE TIM

     

     

    Not going to argue on this facts are facts.

     

    My wife has been at the emergency about a dozen times in past 3 years last time she was in for a couple of weeks two spinal fractures she has osteoporosis .Sent the xrays to my soninlaws father he said she has 3 fractures(he is a orthopaedic surgeon) she ended going to Sunnybrook.What upset me the most was when she left the Hospital prior to Sunnybrook she was told to walk out on her own……….will not go into all the details.

     

    In the modern world we are close to the bottom on Health Care.

     

     

    She has copd as well.

  3. If I was an Everton supporter, I would be asking questions of why my club is spending £12.3m (quoted Transfermarket) on a player that has a market value of £2.7m (transfermarket) for a position that is already covered.

     

     

    EQN

  4. Clyde now talking about his “sell on fee”.

     

     

    Hasnt kicked a ball yet.

     

     

    Arseholes.

  5. prestonpans bhoys on

    Well when Everton produce their accounts this year then we’ll know what the actual fee was. Best to keep the fee high for the mob in case other clubs see a fire sale and cash in😕

  6. selling one player for an undiscolsed but obviously infglated made up fee now becomes rangers succesful “trading model”

     

     

    i think up first for a payout is Ashley, maybe King, maybe Hector.

     

     

    convenyor belt of acadmey talent coming through.

     

     

    delusional eejits.

  7. I think they’ve had the friends in the media up the price big time so as not turn their fans against them for selling a “protege” for just £5mill, por cierto

  8. It would blow my mind if Everton paid the fee that is being talked about.According to one newspaper he is not guaranteed a first team place,Coleman is the natural RB.Everton need players to start now or will face relegation.

  9. quelle suprise.

     

     

    ROGER HANNAH, who reported that Spurs sell on agreement is over £10 million, and Jota is wanted back at Benfica, is now saying both players can come to Celtic for combined AGREED fees of £12m.

     

     

    shameless these plonkers.

  10. SAINT STIVS on 4TH JANUARY 2022 6:54 PM

     

    quelle suprise.

     

     

    ROGER HANNAH, who reported that Spurs sell on agreement is over £10 million, and Jota is wanted back at Benfica, is now saying both players can come to Celtic for combined AGREED fees of £12m.

     

     

    shameless these plonkers.

     

     

    _____

     

    Typical Celtic… spending less than a Paterson…

  11. “TOM MCLAUGHLIN on 4TH JANUARY 2022 4:59 PM

     

    Patterson to Everton £5m plus add-ons.”

     

     

    Where did that come from?

     

    Or were you just highlighting the fact that you are as entitled as the MSSM to make up any figures you please?

     

    :-)))

  12. The union jack facepainters will be delighted with the money coming in for the 2nd best right back in Scotland 😉

  13. Let’s see,you can get a Jota and a Kyogo,and just to make the deal a bit sweeter,we will throw in a Maeda,a Hatate,and for good measure,a Cameron Carter Vickers,there you go.All for the same price as reserve team player from the SPFL,with 27 games worth of experience.

     

    Can’t say fairer than that.

     

     

    Everton,deary me.

  14. CARDBOARDCSC on 4TH JANUARY 2022 7:45 PM

     

    The union jack facepainters will be delighted with the money coming in for the 2nd best right back in Scotland 😉

     

     

     

    ——————-

     

     

    at least 6 better than him in Scotland.

     

     

    most overrated ex rangers player since ……….. Billy, Barry, the other yin.

  15. What was the name of the wonderkid who went to Brentford for 1 million.Never been heard of since.Couple of years ago.Was being touted as a genius.Think they needed the can pronto.

  16. I pointed out on here the other day that Sevco have played 11 Home games, while we have played 9 of the 20 League games so far. That should mean that Sevco have 8 Home games to play from the remaining 18 games while we should have 10.

     

     

    Scanning through the remaining fixtures, I see that we have 6 Home games before the break meaning that we should then have 4 of our last 5 games played at Celtic Park giving us a tremendous psychological advantage if we can keep close until the break.

     

     

    Or are we about to get shafted?

  17. TOSB

     

     

     

    Home or Away it’s the refs we need to worry about.

     

    Thems that back thum at Hampden need cleared out.

     

     

    On or off the park we are up against it.

  18. 4 of our last 5 games played at Celtic Park giving us a tremendous psychological advantage if we can keep close until the break.

     

     

     

    Or are we about to get shafted?

     

     

    —-

     

    We’re getting shafted mate. We’ll be playing two away from home and three at home after the break – a third visit to a top 6 side is in store. My money is on Tynecastle.

  19. The prices quoted for Jota and CCV are no brainers and I’m glad the Club appear to be trying to get the deals done early. These are two solid first team players if we can get them in permanently.

  20. An Dun

     

     

    It wouldn’t surprise me. The Huns have 6 Home games and 7 Away games before the break meaning that they’ll have 2 Home games and 3 Away games after the break before the jiggers poker kicks in. I’m going to check our fixture to see if we’re scheduled to play Hearts or anyone else twice at Hone before the break.

  21. Embramike 6:45pm

     

    Thank you for the response link.

     

     

    Lawwell needs to live with himself.

     

    Ach I would get red carded if I gave my opinion of him

  22. The mere fact that there is an entity able to lie about transfer fee never mind sell one of their academy players is the real tragedy.

     

     

    Aided and abetted by the SMSM unique inflation model for Rainjurz one basket case club to another English cousin, is still a minor football tragedy that they get anything IMO

     

     

    ‘Onerous tasks’ for Celtic © Paul67, the return of a cheat to the table, pretending to have fresh chips, a sickening sight not just for Celtic but for no stomach SPL Scotland.

     

     

    The reported Patterson fee stinks like Sevco and there is not a chance that a Scottish player with a handful of games commanded anywhere near that reported.

     

     

    It’s undisclosed for a reason.

  23. Bsr

     

    Newcastle are reportedly paying 12million for England International full back Trippier.

     

     

    Surely toffees fans are asking questions

  24. Maybe Lewis Mcleod ?

     

     

    Was looking up for reference if we cancel game because of internationals and remembered

     

    superAlly cancelled game at IPOX against Forfar because they had 4 players called up

     

     

    Arnold Perelta Honduras

     

    The Grass Wallace Scotland

     

    Fraser Aird Scotland u19 :-)

     

    Lewis Macleod Scotland u21

     

     

    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

     

    TURKEYBHOY on 4TH JANUARY 2022 7:55 PM

     

    What was the name of the wonderkid who went to Brentford for 1 million.Never been heard of since.Couple of years ago.Was being touted as a genius.Think they needed the can pronto.

  25. prestonpans bhoys on

    Well looking at Everton fan blogs looks like 90% haven’t done their homework on how many games this boy has played. A few like the one below have clocked on:

     

     

    On 03/01/2022 at 07:14, jack j said:

     

    Rangers 2nd choice right back at that…

     

     

    4 hours ago, jack j said:

     

    A bloke who can’t get a game for rangers costing 4 million more than an England International. Love wasting money do Everton

  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5