Right from the off, Celtic knew there was a chance Newco would pull out of the Sydney Super Cup. We negotiated a better package, the right to announce the tour and to call it the Ange Homecoming Tour. Newco were fully occupied with the prospect of a couple of million landing in the bank, knowing nothing about their commercial value, compared to Celtic.
When the league breaks for the World Cup, Ange Postecoglou will head home for the first time in three years. It is an opportunity for Celtic to garner support in an important foreign market.
Emigration from Scotland to America, Canada, Australia and New Zealand dropped off in recent decades. As a consequence, a large portion of Celtic supporters in these markets moved there over 30 years ago. They are older and are not a market that will foster support too far into the future. Despite having an Australian legend as manager, without some work, our commercial prospects there diminishing.
Competing for eyeballs outside the almighty EPL is difficult, but the Almighty has given us a ladder. We have a high-profile event taking place in Australia in five months, set to generate future dollars and fans. We also have a high profile in Japan, a market I see little effort put into, outside of social media. A 2023 Japanese tour is needed.
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TURKEYBHOY on 9TH JULY 2022 1:05 PM
Agree regards us unable to sell our unwanted players , had we managed to sell instead of loaning maybe we would have a defender or a big midfielder in .
The game last night was a disappointment , not just the fact we didn’t win, some of the performances were a let down . The coach gave chances to a few of our younger squad , good to see but I think we all witnessed that they have a way to go yet , a few of our big hitters are not back in the groove yet either . I’m not going to slate julienne but he had a poor game and I think we will be lucky to move him on , again we didn’t cope too well against an outfit prepared to dish it out , thats a concern . with regards our new left back time will tell but Its well known I prefer big defenders to wee tiny ones ,why do we do that , H H