Celtic’s preparations got into gear over the weekend with the first part of a money-spinning three game tour of the USA. They join Manchester City, Chelsea, Milan, Barcelona and Real Madrid in games there over the next two weeks. After facing DC United on Saturday, Celtic play City and Chelsea before heading home.
This kind of exposure is worth the trip for the wealthiest and best promoted clubs in the world; it is a measure of Celtic’s appeal that we are involved in such rarified atmosphere. Turning devotion from the ex-pat community in North America into a wider commercial income is a tough challenge. Champions League exposure will be our only conduit to this market after the players board the plane this weekend.
We will bank some money and get match practice, but the route to relevance in the US sports market is more difficult than getting an invite to the White House.
Great news from the Champions League draw – we’re not involved in it!
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