EPL TV deal: a way forward for Celtic

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Some thoughts to the 70% increase in English Premier League TV income:

Our financial strategy

Stop feeling sorry for ourselves.  We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England.  Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.

If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.

Player values

After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect.  Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.

The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer.  A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.

More than ever, it is important to manage playing assets.  Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team.  It helps build the player’s value, which helps build Benfica.

Player trading velocity

If player trading is important going forward, my hunch is that trading velocity should increase.  To do this properly, it is absolutely crucial we invest more in the scouting process.  Scouting and recruitment is as important to the club as tactics and team selection.  Resource it accordingly.

SPFL TV deal

I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not.  What is perfectly clear is that the current deal is practically worthless.  We must change.  The potential downside is almost immaterial, as we’re starting from such a low point.

Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide.  There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.

In football TV terms, we are the Straw Man, with nothing to lose.  Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.

The Bubble

It’s a bubble.  Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:

Is this level of contract affordable by Sky or BT?

Will this new cash make the downside of relegation from the EPL any easier?

Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?

No, no and no.  The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.

Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.

You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films.  Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.

English Premier League football is the asset they are betting the farm on.  They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.

BT are in the process of buying market share.  They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).

It’s not a case of if Sky’s ability or desire to pay changes but when.  Then the bubble will burst, then football will plunge into a reverse gear.

Until then, we play the system.

Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park).  Email me for booking details, celticquicknews@gmail.com

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  1. Marrakesh Express on

    Sitting in a boozer in town. Just overheard two Clive Dunns, ‘lookin forward to Bombers speech the night’.

  2. has the Murphy fella told us yet about the effects of the cost of a barrel of crude irn bru on his partys future economic policies

     

     

    i think we should be told

     

     

    from the top of a crate

  3. The amount of time English players spend on the field of play in EPL games amounts to about 1/3rd of the total time. That combined with the fact the money being pumped into the EPL isn’t trickling down doesn’t augar well for developing the native English game.

     

     

    The downward spiral is in progress, Burnley’s promotion (with their predominately English born players) halted the slide this season but it is a downward trend.

     

     

    Undoubtedly the foreign talent has improved the quality of the product that is the EPL but foreign agents, foreign players and sales of high-range foreign car are the only winners in the EPL.

     

     

    All Celtic can realistically do is exactly what we’re doing, rely on a professional scouting system and transient loan players.

  4. I questioned on Wednesday if that was a record for a debutant regards scoring after 38 seconds, anybody know if it was ?

  5. Marrakesh Express

     

    16:43 on

     

    13 February, 2015

     

    Sitting in a boozer in town. Just overheard two Clive Dunns, ‘lookin forward to Bombers speech the night’.

     

     

    i seen a sneak preview …………..

     

     

     

    er ra er ra er ra ra, cos its a hoose,

     

     

    erzanither thing, an awe, its people like youse, er an awe with history, and rats,

     

     

    some ships, the deids , the deids, we no deids, stop callin us zombies, its no as if we look like zombies,

     

     

    well

     

     

    er ra ra er re so it is , and it wis,

     

     

    and

     

     

    on o

     

     

    and on

  6. ExSlaemuirBhoy

     

    16:33 on 13 February, 2015

     

    Sky had a wee clip o snake mountain on there, 1 man and his dug outside, roll on 3 hours and I bet the dug has long gone

     

     

     

    Poor dug, I’m away to phone the RSPCA

     

     

    wholetthedogsoutCSC

  7. Geordie Munro

     

     

    Home fans would not have to be moved at Paradise. The scope is already there.

     

    Look at other grounds. People spread all over the ground like a Saturday night vomit. I don;t understand the thinking there. If I were the General Manager I would have serious words with my ticket office.

     

    Why are you selling tickets all over the place?

     

    Get the tickets sold in tranches to build up the atmopshere.

     

     

    Why have I got 40 turnstyles open with operators being paid when 20 will do? Why have I got 4 stands open that hold 3k each and a crowd of 4k in the ground?

     

    Our clubs are making fundamental errors and nobody can see the woods for the trees because they are terrified of change.

     

     

    Get a football summit called for the future of our game and agree on some straight forward points. Get the basics right. Get full agreement from all clubs. We could fill most away ground for them and yet we roll up and the place is half empty and we are crammed in one stand. Makes no sense. The clubs are losing money.

     

     

    I get frustrated watching these types of things.

     

     

    LB

  8. Smapmap. So you will be the judge of whether independence supporters should answer the questions those that voted no wanted answered?

     

     

    That’s somewhat bizarre. Don’t you want to address concerns people have or do you just want to shout freedom and magically hope that people won’t ask questions as they will get caught up in nationalistic fervour?

     

     

    Incidentally telling me that 66% of people think that independence will happen is not the same thing as 66% of people wanting it to happen. They probably think they will just either get bored to death into it or bullied into it. But regardless it’s wrong headed to use that statistic.mbut cling onto it of you want.

     

     

    And using wings over scotland. Oh dear. A very shady organisation indeed. I see they used the very grown up argument that scotland would have been independent yet so it would be ok……mmmmm more cognitive dissonance followed by the Rev campbell sticking his tongue put in a very grown up manner.

     

     

    You have a very low opinion of yourself and your fellow scots too. Pets of England are we? Funny I don’t feel like that.

     

     

    One thing we do agree on is that politics is the answer to the football question. Funny that Paul didn’t mention it eh?

  9. Oh dear Geordie. Really. So it’s okay dos we wouldn’t be independent yet?

     

     

    Oh dear.

     

     

    Have a think about what you are saying here.

     

     

    It’s okay just now cos we are protected by being part of the UK. But it I’ll be fine when we are not.

     

     

    Oh dearie dearie me.

  10. Marrakesh Express on

    Re the sheep allocation, long time ago I know but I remember two league games v them 70 and 71 when they filled the whole away end ala the huns. Probably 15-20k sheep in attendance. Great atmosphere and tension packed.

     

    0-1 and 1-1 were the results but they’d Harper and Buchan etc at that time, and were top of the league.

  11. Saint Stivs

     

     

     

     

    16:47 on

     

     

    13 February, 2015

     

     

     

     

    kris commons 12 secodns ?

     

     

    barry robson simlilar ?

     

     

     

    Where they goals straight after kick off ?

  12. Lb,

     

     

    I’m saying at the moment. For this game.

     

     

    Fans would need to be moved or the dons would need to be directly above.

  13. Neganon,

     

     

    What I’m saying is the current price would have little effect.

     

     

    In the same way I’d mention it to nats if they were high fiving were there to be a yes vote and a boom.

  14. Great pics Roy. Love them. Keep them coming. My phone is full of them. Being too young to see the Lions its great to see some different pics from through the years.

     

     

    Everything is political to think otherwise is naive. Sorry but there it is. Money is all that matters to the people with power and they always want more. Sad but true.

     

     

    Hail Hail and back to lurking.

     

     

    KLV

  15. WDH

     

    Cheers.

     

    Re awaiting moderation. Some posts dont show up if there are too many links in them.

     

    Might that be the problem.

     

    If it is ok with you could Paul send my email addy to you. Thanks for any tips. They are really appreciated

     

    HH. u

  16. GlassTwoThirdsFull on

    Livibhoy

     

    Some good points. Think Friday night games should be for teams geographically close to one another. Asking supporters from Aberdeen or Dundee to get down to Kilmarnock or St Mirren is simply anti-customer.

  17. Sir Paul

     

     

    Whit Kojo thinks……..

     

     

     

    “We Gotta Get oota Dodge!”

     

     

    Next Queston?

     

     

    Yes.. If Ah wur King..Ah wid thoroughly… Investigate the Possibliliy o..

     

     

    Celtic, Entering..the “Treasure Cave”…

     

     

    By..

     

     

    Slipping in an App.. Fur Membership tae the English Non League.. Assoc.

     

     

    Using a Straw Man.. By Buying .. a wee English Village oot Fit.

     

     

    n..Re-Name it..

     

     

    Like.. South, Celtic Plc…..

     

     

     

    Daein’ that..wid Be Celtic’s … “Open.. Sesame!”

     

     

    If we goat in.. Big If..Ah know.

     

     

    Soon as The ” Straw Man”… Goat Promoted tae the English.. Blue Square League..

     

     

    Celtic of the North.. Wid.. Mount a Take Over.. N… Be Successful..

     

     

    “Celtic South”… wid Noo be.. US.

     

     

    Well.. In Four Years.. Tops.. Celtic wid be ..

     

     

    High n Dry .. in the E.P.L.

     

     

    Yes, Virginia… Celtic wid..

     

     

    So.. we run at a loss fur .. a Time.. ?

     

     

    but.

     

     

    Meanwhile…

     

     

    .Celtic of the North.. Wid be .. Still be.. Operational, in the S.P.L.

     

     

    Ah am sure we could Hack it, though.

     

     

    If we did this.. then we wid be Strictly oan the Legit..n.

     

     

    Naebuddy could Weigh in wi an Objection..

     

     

    We Must Start at the Bottum Rung..n… Climb .

     

     

     

    Ah believe that it could be done..

     

     

    Gwaaaan.. Celtic…

     

     

    Don’t be Feart..

     

     

    Kojo

     

     

    Still,Laughin

  18. Geordie Munro

     

     

     

     

    17:04 on

     

     

    13 February, 2015

     

     

     

     

    Jeeves says kc didn’t score in 12 secs

     

     

     

     

    I suspect GMS set a new record on Wednesday but can’t confirm

  19. bournesouprecipe on

    I think the number of sheep penned in to the Lisbon Lions Stand is fine, and there’s no pulling the wool over Celtic’s eyes, regarding segregation, by fleecing the sheep, who should cotton on eventually about offensive songs.

  20. GlassTwoThirdsFull on

    Thinking about Paul’s collaborative TV deal, could there be some value in a tie-in with a club like Benfica? We have strength in places like America, Canada, Australia, New Zealand. They have strength in South America. Surely some scope for synergies?

  21. Exslae,

     

     

    I’m not sure neebs.

     

     

    I do recall the commentator saying it wasnt the fastest of the season.

     

     

    Some guy ‘Armstrong’ had that award ;)

  22. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    smapmap

     

     

    16:19 on 13 February, 2015

     

     

    POLITICS

     

     

    No problem…..discuss politics until your hearts are content …….. Just a wee heading to let me bypass :) …….

  23. Dallas Dallas where the heck is Dallas on

    I hope we really stuff St Johnstone tomorrow. Any team with the horrible Frazer Wright in it deserves to be humped.

     

     

    He was one of the four St Johnstone players not to applaud us onto the park in our last game of the 2013/14 season, Seteven McLean, Murray Davidson & Tam Scoabie were the others, a real show of direspect to fellow pros.

     

     

    Wright also elbowed Mikael Lustig in the coupon during that game and went bleating to the media it was unintentionial when he was pulled up by the SFA compliance chap.

     

     

    My post may sound a bit childish but the lack of respect from some St Johnstone players riled me and not a peep in the media about it, unsurprisingly.

  24. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    bournesouprecipe

     

     

    17:13 on 13 February, 2015

     

     

    THE WEEKEND … DO I GET A PRIZE..?

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