EPL TV deal: a way forward for Celtic

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Some thoughts to the 70% increase in English Premier League TV income:

Our financial strategy

Stop feeling sorry for ourselves.  We are not part of the easy-money league, so instead of complaining about Burnley’s financial strength, exploit the massive inefficiencies in England.  Lazy recruitment strategies, unscientific risk-taking and chronic managerial processes put a lot of money on the table for those who know how to run a football club properly.

If your forward business model involves selling players, better to be close to a rich, lazy, unscientific and chronic league.

Player values

After the last increase in TV income in England was announced transfer fees appreciated markedly, even before the increase came into effect.  Forgive the impersonal language, but player commodities are more valuable this week than they were last week, not just in England, but in Scotland and everywhere else.

The goalkeeper we sold for £10m last summer would command a higher fee, if we sold him next summer.  A player we ‘hoped’ to earn £7m from selling should now have his target value adjusted to £10m.

More than ever, it is important to manage playing assets.  Buy assets with development potential, hoard their registrations if necessary – Benfica employ and loan-out players to top leagues who would easily get into their first team.  It helps build the player’s value, which helps build Benfica.

Player trading velocity

If player trading is important going forward, my hunch is that trading velocity should increase.  To do this properly, it is absolutely crucial we invest more in the scouting process.  Scouting and recruitment is as important to the club as tactics and team selection.  Resource it accordingly.

SPFL TV deal

I’ve read lots about what we should do next in Scotland with regards to our TV deal, some ideas have merit, some not.  What is perfectly clear is that the current deal is practically worthless.  We must change.  The potential downside is almost immaterial, as we’re starting from such a low point.

Bin SKY and BT, go it alone, or get one of the new media players involved, or better still, collaborate with the Dutch league, which has its own TV channel, have learned some lessons, have many of our challenges, and would benefit from the fresh content we could provide.  There are more leagues in Europe with exactly the same challenges, if a pan-European league is a step too far, a collaborative TV infrastructure is a good start.

In football TV terms, we are the Straw Man, with nothing to lose.  Lead a path away from Sky and BT, educate fans on how to link up with Virgin, Amazon or an equivalent, do something genuinely radical.

The Bubble

It’s a bubble.  Just because the English TV market has not burst, doesn’t mean it’s not going to. Ask yourself a few questions:

Is this level of contract affordable by Sky or BT?

Will this new cash make the downside of relegation from the EPL any easier?

Will this cash make EPL clubs any more likely to change their business model, specifically, will they be more likely to spend less because they no longer fear relegation?

No, no and no.  The downside of relegation from the EPL will become more onerous and clubs will fear relegation more.

Sky are enjoying enormous market power but the entrance into the market of Amazon Prime, Netflix and others, while the offerings from Virgin and BT have matured, leaves Sky open to competition in the TV and film market in the future which they have never experienced before.

You no longer need Sky to watch multi-channel TV, round-the-clock news, recent or legacy films.  Their failure to maintain future Champions League rights, together with the fact that they are legislated out of the World Cup and European Championship rights, reduces their assets down to one lucrative prize: English Premier League football.

English Premier League football is the asset they are betting the farm on.  They need this and as long as the ‘farm’ exists in the form of a nation uniformly consuming TV through them, they will pay whatever they can to retain these rights.

BT are in the process of buying market share.  They are vastly better funded than Sky and need a strategic place going forward (which traditionally telephony isn’t).

It’s not a case of if Sky’s ability or desire to pay changes but when.  Then the bubble will burst, then football will plunge into a reverse gear.

Until then, we play the system.

Busy week for CQN11 St Patrick’s Dinner bookings (Friday 13 March, Kerrydale Suite, Celtic Park).  Email me for booking details, celticquicknews@gmail.com

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1,285 Comments

  1. GlassTwoThirdsFull on

    Exslaemuirbhoy

     

    Robson came on for Naka when we had a free-kick and scored straight from it. As play was dead it would have been about 2 seconds.

  2. Sevco supporters trust purchase further 125,000 shares taking shareholding to 1.56% of club/company whatever .

     

    as we all now 1.56% of nothing is ????

     

    EEJITS

  3. ExSlaemuirBhoy

     

     

    Kris scored against sheep in 12 secs (not Debut)

     

    Barry Robson scored with a free kick his 1st touch against sheep(But on park longer than 38 secs

     

    I suspect you are correct in thinking GMS set a record for debut goal

  4. Glass 2/3’s

     

     

    Ah but that one doesn’t count.

     

     

    It wasnt from open play and naka had already left his magic dust on the ball before leaving the field :)

  5. GlassTwoThirdsFull

     

     

     

     

    17:16 on

     

     

    13 February, 2015

     

     

     

     

    Exslaemuirbhoy

     

    Robson came on for Naka when we had a free-kick and scored straight from it. As play was dead it would have been about 2 seconds.

     

     

     

    So it really depends on how you set the perameters then regarding what counts as a new record ? Has anyone scored a quicker debut goal from kick off than GMS for Celtic

     

    answers on a postcard

  6. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    I would be in favour of giving Aberdeen 7,000 tickets, to help the game in Scotland, and to keep them out of the fields…..

  7. leftclicktic

     

     

     

     

    17:18 on

     

     

    13 February, 2015

     

     

     

     

    ExSlaemuirBhoy

     

     

    Kris scored against sheep in 12 secs (not Debut)

     

    Barry Robson scored with a free kick his 1st touch against sheep(But on park longer than 38 secs

     

    I suspect you are correct in thinking GMS set a record for debut goal

     

     

    Good Mhan, I thought as much

  8. Dallas Dallas where the heck is Dallas on

    Roy Croppie, thanks again for the great photos.

     

     

    The one with Joe Craig scoring v Hibs was a 4 2 victory with Big Shuggie, Ronnie Glavin & Joe our scorers in that game. Ronnie got two.

     

     

    The Hibs left back and one of the best perms ever in Scottish football, Bobby Smith scored an absolute cracker of a goal with the outside of his left boot. Peter had no chance saving it.

     

     

    I always had a soft spot for Graeme Sinclair particularly after his performance against Ajax even though Johann Cruyff was on the wane, Sinky was terrific that night,.

     

     

    When Simpson & Cooper used to boot crap out of us in the early eighties, Sinky went in really hard on Simpson, he came away with the ball and Simpson came away with a broken ankle. Ferguson was doing his dinger as Simpson missed the rest of the season but didn’t like our players being as physical as the likes of Rougvie, Dougie Bell, Simpson & Cooper were with us.

     

     

    Sinky played with a hip injury which ended his career prematurely. He had this injury from into his second season with us and in my opinion didn’t help him.

     

     

    I may get criticised by some of our support who didn’t like Sinky, he wasn’t the greatest of players, but he always tried his best despite his ongoing injury.

  9. If there are going to be empty seat v sheep give them the tickets, they are 1 of the clubs who don’t rip us off price wise . £24 the last game, as for they Embra ***** gie them hee haw in future

  10. POLITICS

     

    NegAnon2

     

    16:49 on 13 February, 2015

     

     

    Smapmap. So you will be the judge of whether independence supporters should answer the questions those that voted no wanted answered?

     

     

    That’s somewhat bizarre. Don’t you want to address concerns people have or do you just want to shout freedom and magically hope that people won’t ask questions as they will get caught up in nationalistic fervour?

     

    ============================================

     

    Not really – I’m not arrogant enough to think I could convince someone one way or the other .All I can do is serve up facts as best as I understand them and let people make their own minds up. The truth will always win out in the end. The Labour/Tory party are doing a far better job of serving independence that I ever could. A bunch of lying self serving, tax dodging, policy bereft, disconnected halfwitted charlatans.

     

     

    Incidentally telling me that 66% of people think that independence will happen is not the same thing as 66% of people wanting it to happen.

     

    ===================================

     

    Very true. However the majority of Scots do want independence according to latest polls.

     

    http://rt.com/uk/201551-scots-independence-support-poll/

     

    ===================================

     

    And using wings over scotland. Oh dear. A very shady organisation indeed. I see they used the very grown up argument that scotland would have been independent yet so it would be ok……mmmmm more cognitive dissonance followed by the Rev campbell sticking his tongue put in a very grown up manner.

     

    ======================================

     

    The figures are based directly on the OECD figures!? If you don’t like wings over Scotland then that’s up to yo but facts are facts unless you know otherwise?

     

    ============================================

     

    You have a very low opinion of yourself and your fellow scots too. Pets of England are we? Funny I don’t feel like that.

     

    ======================================

     

    Any nation who relies on their neighbour to make it’s decisions for them is to be pitied. If I have a low opinion of anything it is the Union. This institution makes my freinds and neighbours feel dependant, dis-empowered and helpless. It makes them unemployed and calls them scroungers, gives them austerity whilst the banking classes lord it up. It gives them foodbanks whilst serving up champagne in the unelected house of lords. It allows fracking companies into our communities, It cuts public services whilst wasting £100bn on nuclear weapons. It hides & protects paedos in its file and rank and sanctions illegal wars. It is a rudderless, direction less immoral and self serving institution. Llike an abusive relationship on a national scale. They erode our self confidence, tell you repeatedly we can’t survive on our own, treat uslike shit and threaten us when we think about leaving.

     

     

    This my friend is why people voted No and also why independence is now inevitanble.

     

     

    Whether its too late to save Celtic from slipping into obscurity remains to be seen but another 20 years living like paupers whilst the likes of Wigan and Burnely lord it over us does not fill me with hope.

     

     

    One thing we do agree on is that politics is the answer to the football question. Funny that Paul didn’t mention it eh?

  11. Roy croppie @15 51

     

    Nice bobby Murdoch tribute.

     

    Always wanted to play like bobby Murdoch but i was more like PC Murdoch.

     

    Nearest I got was wearing number 4 on my jersey

  12. Message to wee Jay

     

    you broke my heart wee mhan, I thought Lustig’s goal was the best I’d seen for years till you pop up and score that cracker . You deserve goal o the month son , looking forward to the next one

  13. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors

     

     

    17:14 on 13 February, 2015

     

     

    smapmap

     

     

    16:19 on 13 February, 2015

     

     

    POLITICS

     

     

    No problem…..discuss politics until your hearts are content …….. Just a wee heading to let me bypass :) …….

     

     

     

    ============

     

     

    Duly noted :)

  14. Jungle Jim Hot Smoked on

    ExSlae

     

    I would guess that GMS`s was the quickest when we factor in that the opposition had the KO ( I think) and we also had a corner!!

     

     

    Talking of records. Will our full house V Inter be a record for a EL last 16 ( ? ) game?

     

     

    JJ

  15. I canny believe the option of ‘no, they have been given their lot’ has garnered so much support.

     

     

    If I had to order them I’d put that reason well last.

     

     

    HH

  16. This is a very good blog post. I have never purchased a subscription from Sky and never will. Apart from loathing Murdoch, Sky has killed off my enjoyment of so many sporting events that it bought the live rights too over the past 20 years; boxing; football; tennis majors; golf majors; international rugby; F1. It is a middle-man parasite that is grotesquely enriching the sportsmen at fans’ expense while they cream off a margin.

     

     

    Netflix, Amazon content delivery model is the way to go. We all have smartphones, tablets, smart tellies and laptops. Satellite dishes are old technology.

  17. Jungle Jim Hot Smoked on

    Completely off topic.

     

    My favourite beer is brewed by Harveys of Lewes in East Sussex. It is one of the things I miss most since I left the area. I ordered 24 bottles of their Armada Ale ( we used to say we were going out to sink a few Armadas) and am going to sample my first tonight. I will be attempting to save them for the Six Nations games . Regardless, it is the little things in life that can give so much pleasure.

     

     

    RamblingroseCSC

  18. If you can’t wait until tomorrow for the S&M thingy BT Sport1 is showing the final part of the trilogy “See Sevco Spanked” tonight. The first two episodes screened on BBC1 over the last two Sundays were brilliant!

     

     

    You’ll find it’s billed as “50 shades of pish!”

  19. Marrakesh Express.

     

     

    Dons 0-1 & 1-1

     

     

    Cheers for jogging the memory.earlydays in my viewing career at CP..if I remember rightly they finished 2nd to us at that time, recall in 70 rh davidson assisted ably in our

     

    3-1 defeat!

     

    There was also a “sunday” game

     

    In early 70s 2-2 and crowd of

     

    47, 000.

     

    :-)

     

    HH

  20. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    Hello this is WEE BGFC. Does anyone happen to know who has the best odds for Hibs -1 goal?

  21. Dallas Dallas where the heck is Dallas on

    An Tearmann, we played the Dons on Boxing Day 1976 at Celtic Park. It ended up 2 2 and the crowd was given as 47,000 despite not being able to move in the Celtic End.

  22. JJ,

     

     

    I don’t know what the record is but 60k will take some beating.

     

     

    Enjoy your beer neebs. You deserve it:)

     

     

    HH

  23. Weebgfc

     

     

    You are too young to bet.

     

     

    But if you weren’t….bet365 looks best. 27/10

  24. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    smapmap

     

     

    17:36 on 13 February, 2015

     

     

    Hahahahahahaha ……….you will be forgiven for forgetting from time to time…. :)

  25. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    what is the stars

     

     

    17:54 on 13 February, 2015

     

     

    ….and I luv Sky…had it since DAY 1