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Football rights, an oligopoly working with a closed shop

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By on CQN BLOG & Comments

What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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  1. LiviBhoy on

    Tom McLaughlin

     

     

    Knew that myself but a handy guide that because it is not natural to the younger guys like myself who never really saw this format.

     

     

    Something I have never really thought about before tho. We won the European cup with 1 striker? I always thought that Wallace was a striker too. Is our present formation and philosophy not in line with the way the Lions set up and the formation they played?

     

    Really interesting that the game has gone full circle back to pre 70’s but most people fell it is less attack minded when the Lions were probably the most attacking Celtic side of all time.

     

     

    LB

  2. Turkeybhoy on

    Auldheid

     

    15:34 on

     

    14 May, 2015

     

    TD67

     

     

    Bobby Murdoch started at inside right ie No 8 when he made his first team debut.

     

     

    Big Jock moved him back to right half (No 4) and changed everything.

     

     

    I remember going to a game,Celtic v Rangers,might have been a Glasgow Cup game,but I had to plunk school to get there.Sure it was a weekday afternoon.Really foggy.must have been around 1962.Bobby scored a hat trick in a 3-2 win.A real shock at the time.

     

    Maybe someone could tell me if my memory has not chucked it.

  3. Tom McLaughlin on

    Also, teams wore numbers 1 to 11 strictly depending on which position they were playing.

     

     

    For example, John Hughes often played on the left wing one week and centre-forward the following week, so he would wear no 9 and then no 11 in different games.

     

     

    There were no squad numbers as such, although players like Jimmy Johnstone always wore no 7.

  4. Gary67 on

    LiviBhoy

     

    15:49 on

     

    14 May, 2015

     

     

    Lisbon Lions were played a 4-2-4 formation with Wallace & Chalmers as strikers and Jinky & Lennox wide of them.

  5. Tom McLaughlin on

    Turkeybhoy –

     

     

    I remember that game. It was the Glasgow Cup final at Celtic Park, played on a foggy Tuesday afternoon, early 60s.

     

     

    Celtic won 3-2.

     

     

    Attendance 63,000.

  8. Margaret McGill on

    Also for our young readers…..

     

    Pre 70’s in Scotland the officials were listed as

     

     

    Main MIB

     

    Left MIB

     

    Right MIB

     

     

    The Right MIB was usually from the ludge

     

    When the corruption in football went truly global Scotland adopted a 4th MIB. His Joan wiz tae clipe on Tims.

     

    Now with goal line technology we have A complete perimeter of mibbery at all Celtic games.

     

    Celtic PLC are ok with this oligopoly of mibbery as we await master MIBS complete recovery.

     

    It’s only recently that some Tims have adopted a very pragmatic approach of anti mibbery

  11. mike in toronto on

    bsr …. except on big bad john’s shorts … the numbers were fairly stretched there …. a prodigious striker, but an even more prodigious bum!

  12. LiviBhoy on

    Gary67

     

     

    Thanks mate. I thought that.

     

    So the formation details given by Tom are slightly flexible for instance an inside right could be classed as a striker?

     

     

    LB

  14. Burgas Hoops on

    1st whispers coming out of the Sowth African liar being passed fit & proper by the SFA.

     

     

    Surprise…surprise -)))

  19. Zico-Maltese Bhoy on

    Sitting in a wee bar in Malta.Simply the best playing in the background, I used to walk out rather than listen to that.Now I just sit with a big smile knowing it is so far from the truth.HH.

  22. !!Bada Bing!! on

    Zico-was at Mark’s nursery, foing his Fire Risk Assessment, he had added top floor to existing, he was asking for you.HH

  23. Gerryfaethebrig on

    zico-maltese bhoy

     

     

    16:09 on 14 May, 2015

     

     

    I smile when I hear it as well these days, but that was also hi-jacked by them, the Not The View punters had tee-shirts as far back as 1990 with a picture of big Billy McNeill lifting the big cup with the words “simply the best”

  25. South Of Tunis on

    Turkeybhoy.

     

     

    I dogged school for that game.My tired old bonce thinks it was played in the early afternoon in consequence of a fixture pile up due to freezing weather.Day after , the school Heedie gave me a Where was your son yesterday afternoon? letter.My mother went ballistic and ranted for days about the importance of education.My father adopted his usual your mother is right stance.The Heedie gave me 6 of the belt..

  26. beatbhoy on

    Oh, please, please, let Mr. Bookmaker share some CQN posters’ analysis of the upcoming CL final, and price up accordingly!

     

     

    Nice little earner, Terry, my son!

  31. theglasgowcelticway on

    Zico

     

     

    Agree.I find the song and some of Newco’s fans attachment to it rather amusing now.How can a team be “better than all the rest” whilst never reaching the top division?

     

    It’s almost as bad as “glorious Hertz.”

  32. mike in toronto on

    rumour that DK will be approved as ‘fit and proper person’ …

     

     

    if true, it is mind boggling, given his history in SA, and his prevaricatory predilection as demonstrated in Scotland …. but (i) no surprise given who is making the decision…

     

     

    and it seems that no one else wants the job, so, they had to get someone in..

     

     

    it will be interesting to see if his ’30 squidllion’ suddenly appears …. I have my doubts

  34. South Of Tunis on

    ” They will be favourites .Rightly so. The experts didn’ t rate our chances v the Madrid Galacticos but we beat them , now we play the extra terrestials from Barcelona. We will give it a real go., we will not be frightened.

     

     

    Max Allegri – Rube Manager. 13 / 05 / 2015.

  35. timbhoy2 on

    Fourgreenfields.Could you please tell me were the fans trust is being held on Monday thanks

  38. LiviBhoy on

    beatbhoy

     

     

    Fair play mate. I don’t watch them every week. Watched them play together before Suarez and then a few times with Suarez and was impressed with the difference.

     

    Bow to your superior knowledge on Barcelona. I don;t watch a lot of them.

     

     

    LB

  41. beatbhoy on

    Livibhoy

     

     

    “Anything can happen in a one-off match”.

     

     

    I said as much before the Bayern 2nd leg and gave examples.

     

     

    But, on balance, if the bookies choose to ignore ball retention, the fact that Messi will be up against, er, Evra, who couldn’t handle him when he (Evra) was at a better level than he is now, the fact that Barca are tested much more in their domestic league, the pace that Barca have, and their greater experience in recent CL finals etc, then the price on Barca to win will be bigger than it should be.

     

     

    And that’s when to have a bet.

     

     

    However, the bookies, for want of a better phrase, know the score, unfortunately.

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