Football rights, an oligopoly working with a closed shop

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What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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  1. South Of Tunis on

    livibhoy @ 16 36..

     

     

    That night saw what was possibly the great Albertini’s finest game .Heard him on the radio this morning.-

     

     

    ” Barcelona will be favourites.That will suit Juventus.Nobody is unbeatable.”

     

     

    Media still have Viviani going to Palermo but one Rome based outlet has Genoa about to make a bid

  2. Livibhoy

     

     

    That CL final you referred to was one of the greatest displays by a team I’ve ever seen.

     

     

    Savicevic. . . What a player he was for AC Milan.

  3. 16 roads - Celtic über alles... on

    Juventus deserve to be in the final.

     

     

    It’s going to be an intriguing game of football, two contrasting styles and systems.

     

     

    Get fed up watching Real Madrid Vs Barcelona all the time. Just cynical fouling and cheating with the odd period of entertaining play.

     

     

    That Juventus team that eliminated our 125 side a few seasons ago were outstanding I thought, and the core of that squad remains.

     

     

    Granted they used every trick in the book against Celtic, they were a class above us though in all fairness – and a lot more savvy and street smart.

     

     

    I hope that Juventus win the thing.

     

     

    HH.

  4. beatbhoy

     

     

    What if Messi gets injured? Only Messi’n

     

     

    SoT

     

     

    I think Juventus horrible a club as they are have a real team of experience that nobody is comfortable playing.

     

     

    As for the man Viviani everybody and nobody seems to want him.

     

     

    LB

  5. 16 roads

     

     

    Yeah, you won’t get any cynical fouling or cheating with those nice Turin boys.

  6. 16 roads - Celtic über alles... on

    Celtic are gearing up for a big season in European football next time.

     

     

    Yes, we were caught cold in those pesky qualifying rounds of last summer.

     

     

    It won’t happen this time though.

     

     

    The preparation has already begun.

     

     

    Group Stages next season, at the very least. Back dining at the top table once more.

     

     

    The future’s so bright we are gonna have to start wearing shades.

     

     

    HH.

  7. Cheers, Bhoys, you’ve whet my appetite for that final now!

     

     

    Let’s hope Luis can’t say the same!

  8. itscalledthemalvinas on

    zico

     

     

    In work we have a radio on so the staff can hear it. Maybe over seventy employed on the shop floor.

     

    When Simply the Best comes on occasionally usually on Absolute Radio as its never played by the Scottish stations I go round and turn it up a few notches.As I make my way back to my work station I sing along and wave my hands in the air.

     

    No I’m not a hun

     

    The looks on their faces gets me through the day.

     

     

    makethemstrangerswheretheywereborn CSC

  9. 16 roads - Celtic über alles... on

    Beatboy – It’ll be there alright, same as in the El Classico games, difference the Italian teams have it down to a tee.

     

     

    The art of defending against the best attacking team on the planet.

     

     

    It’s going to make for a fascinating contest, hopefully.

     

     

    HH.

  10. 16 roads

     

     

    “The art of defending against the best attacking team on the planet”

     

     

    Remind you of any previous finals??

  11. South Of Tunis on

    ” I play for Juventus .I support Real Madrid , my family support Real Madrid , my friends support Real Madrid .God willing , I can make everybody happy and score the winner v Barca..We are not going to Berlin to watch the best team in the world. We are going to Berlin to try and win.

     

     

    Alvaro Marota 14 5 15.

  12. 16 roads - Celtic über alles... on

    Thank you kindly Leftclicktic, much appreciated mo chara.

     

     

    HH. :)

  13. leftclicktic on

    Celtic Football Club@celticfc · 27 mins27 minutes ago

     

     

    Dev Squad to face Kilmarnock: Hart; Wardrop, O’Connell, Findlay, Waters; McManus, Murray; Nesbitt, Donnelly, Duffy; McGrath.

     

     

    Subs: McCart, McCabe(GK), Lafferty, Breslin, McIlduff. Kick-off 6pm.

  14. 16 roads - Celtic über alles... on

    Think the Juventus, Milan final at Old Trafford. The game finished scoreless.People were complaining that the game was boring etcetera. I’ll always remember what Bobby Robson said – you have just watch a masterclass in the art of defending.

     

     

    Everybody likes to see goals and attacking play, particularly Celtic supporters. However nothing wrong with appreciating top class defending as well. It’s part and parcel of the game.

     

     

    HH.

  15. Seeing as we are on the look out for a left back…….in games against St Johnstone I have always been impressed with their full backs, left & right…….Brian Easton worth a wee check out tomorrow.

     

     

    Paddy T

  16. Lol, I know Bobby Murdoch wore the number 8 it was in the picture I was trying to post and he was wearing the number on his shorts, what I was saying was, I didn’t remember seeing him with the number 8, it was the number 4 I always remembered him with, sorry for the confusion lads :)

  17. FourGreenFields on

    timbhoy2

     

     

    It’s not a Celtic Trust meeting on Monday mate , it’s a Fans Forum .

     

    Organised by John Paul Taylor ( SLO)

  18. long haired yins man on

    Beautiful evening here in Paisley, out in back garden with a small refreshment..

     

     

    FirsttimethisyearCSC

  19. Njoi

     

     

    Shame they have only got colour footage, the Great JJ’s bamboozling skill should be in it. Paulo is there so at least Celtic is represented.

  20. OK–I’m in Carvajhal (Los Boliches) and need a bar to watch the Celtic game. Any Suggestions? I’ve been on my back with a virus since Sunday. I need alift, and watching the game in a bar will do that every time. I can get it on my laptop easily enough, but it’s not the same. Meanwhile I’m looking for one of those parer donkeys filled with sweets that you hang up and beat the dung out of. It must be red white and blue as I’m sending it to the Louden.

  21. Must say I don’t have a great deal of grath for Juventus after the way they manhandled the Celtic players in the knockout stage of the Champions League a few years ago and got away with it with the officials turning a blind eye.

     

     

    Following the match fixing scandals in Italy in 2006 Juventus were relegated to the 2nd division and stripped of the their last two Seria A titles with a thirty points deduction. does that sound familiar.

  22. Turkeybhoy & Tom McLaughlin…

     

     

    Re that Glasgow Cup game from 1962 (21st November).

     

     

    It was a semi-final replay, at Celtic Park, the first game having been drawn 2-2 with John Divers equalising near the end.

     

     

    The game was played on a Wednesday afternoon and as you both said it was very foggy and cold!

     

     

    Celtic won it in extra time with a late goal from Bobby Murdoch (he scored twice)with Pat Crerand scoring the othyer.

     

     

    I can’t recall the reason why the game was played in the afternoon and the match report I am reading gives the attendance as 24000.

     

     

    Not surprisingly, the report also states that “midway through the second half Brand was allowed to score from a palpably offfsde position” (in fairness it was very foggy and visibility was poor).

     

     

    Celtic team :- Haffey, Young, Kennedy, Crerand McNeill, O’Neill, Chalmers, Murdoch, Divers, Hughes Jeffrey.

     

     

    Rangers (IL)(1872/3 – 2012) :- Ritchie, Shearer, Caldow, McKinnon, Baillie, Baxter, Henderson, Greig, Millar, Brand, Wilson.

     

     

    We were not to beat them again until September 1964 – losing 7 and drawing once during that period :(

     

     

    In keeping with the times (early 60’s) – we lost the Glasgow Cup final to Third Lanark 1-2! (another club no longer in existence).

     

     

    We were not to beat them again until September 1964 – losing 7 and drawing once in the interim – how times have changed!

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