Football rights, an oligopoly working with a closed shop

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What’s the value of the Scottish Professional League sponsorship package?  It’s whatever the highest bidder is prepared to pay for it.  £4m from Ladbrokes over two years is, therefore, a true value.  It’s down on the previous SPL deal, which was £2m from Clydesdale Bank, as it includes rights to the lower leagues, but this reflects variations in market and product conditions since that deal was signed.

The SPFL chose to go without a sponsor rather than significantly reduce their asking price, believing that it would be difficult to up-bid from a lower position than wait on the market returning to a position closer to the expected value.  As we don’t know what offers they received two years ago, and we’ll never know what subsequent value would have been received, there’s no point even trying to judge that decision.  The most we can say is that despite worries in some places of Armageddon, clearly member clubs believed they had enough in the tank to ride out some years without sponsorship money.

Everything is for sale (Ibrox naming rights for £1, anyone?), but you only take low value deals when you’re in a low value starting position – and there’s no point making moral ‘right or wrong’ judgements about people who make decisions from a poor starting position.

Unlike Scottish football’s broadcast deals, the values of which are determined by an oligopoly, league, shirt and stadium sponsorship is open to a very wide number of potential partners.

The real focus of our angst, should be against the behemoth who own the majority of football TV rights, pays a huge premium for the rights which are critical to its business, while exploiting the large barriers to entry to pay a pittance for Scottish football.

As TV consumers we pay some of the highest subscriber rates in the world as we are part of a very valuable TV market.  Our football clubs operate within the boundaries of this TV market but are excluded from competing in the lucrative section of that market by a closed shop.

An oligopoly working with a closed shop to the detriment of some competitors within the EU.  I cannot believe this is legal.

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573 Comments

  1. FourGreenFields on

    timbhoy2

     

     

    Think it’s an invitation event , I think I got asked because I sent in so many emails to JPT :-))

     

    Been to one before and now this one , not sure if there will be anymore this season .

  2. any pre or post match get togethers planned for the ICT game next week? Hail Hail Hebcelt

  3. With quite a lot of conjecture at present about the future of our two young central defenders, it’s interesting to note that four or five of the Juventus defenders were well past the thirty mark with the goalkeeper Buffon being the elder staesman at 37 years of age.

     

     

    If our two guys are for the off Ronny should go for an experienced central defender.

     

    Charlie Mulgrew was brilliant in that position until Neil started to use him as a utility player.

  4. twentyfirstofmaynineteenseventynine on

    Tom McLaughlin

     

     

    He still set up both goals in Munich

     

     

    HH

  5. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    Thanks for the congrats on the podium,folks-shameless hussy that I am. I had to make up for post 666 on the previous article. Would have thought PAUL67 would have shown some gratitude for saving him that ignominy,haha!

     

     

    JAMESGANG is,as always,correct. It was all due to Stevie Nicks…

     

     

    Anyway

     

    ~~~~~~~~~~~~~~++~~~~~~~~~~~~~

     

    tonydonnelly67

     

     

    14:31 on 14 May, 2015

     

    That was an attempt to show a pic. Of Bobby Murdoch, and he had the number 8 on his pants, my memory must be going, I don’t remember him ever wearing the number 8,

     

    4 was what I remember?

     

    ~~~~~~~~~~~~~~++~~~~~~~~~~~~~~

     

    I think that photo may have been taken on 7/9/73. Apart from the earlier answers re Bobby wearing No 8,he definitely did so that day.

     

     

    All the players did!

  6. Roller coaster season ;

     

     

    – signs that the team are knitting together better , although we appear not to have fully mastered cover for Izzy when he is off on a crazy run

     

     

    – CF position still a problem ; good that it’s acknowledged that LG needed to improve heading and hold up work ; still looks to me as though his natural reaction is to play on the shoulder which means that rarely we can play a ball straight to the wee fella and it sticks

     

     

    – some of the 1-2 play between Izzy and Anthony was marvelleous this season , pity AS has blotted his copy book

     

     

    – Big Ronny , great guy

     

     

    Next season , strong favourites for the treble , hope we get a Scandanavuan outfit in the CL qualifiers , we have their measure …. Before that we owe ICT a bit if a doing next week

  7. Oligopoly

     

     

    Sounds too much like Galipoli to me.

     

     

    How about ologoploy instead?

  8. !!Bada Bing!! on

    G67-Lawrence Shankland who came on as a sub on Sunday was guy we linked with, McManus was MOTM most weeks for Morton

  9. Paul67 et al

     

     

    If there is one thing guaranteed to grate with Celtic supporters is our relationship with the broadcasters and the chaos it brings to not only the kick-off times but the day the game gets played. And all for little or no benefit to the club financially. Some years back we played Liverpool in the ol’ UEFA cup, Larrson and Donnelly up front, with both games being televised, by ITV I think. Viewing figures not so secretive then, with around 10 million looking in. I quite liked Celtic TV, not a fan of Sky but know that Sky is a big fan of a game involving us and any team called Rangers. Probably still got an option onit.

     

    At the end of the day though it we are not treated fairly, repeat fairly, then I would rather none of our games, Europe apart, were shown at all.

  10. …..Bada Bing..Duffy of Morton Said McManus is Going Down South…Said it On Alba Last Night…My Gaelics Good…

  11. If we are not on the telly as night follows day then revenues across the piece will fall; hence the broadcasters have more of a whip hand than is generally accepted

     

     

    HH

  12. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    Re our matches getting moved around.

     

     

    When the huns were in the top league,neither of us had home games on telly except when we played each other. Additionally,a lot of our games this year were moved because of EL ties.

     

     

    Simple solution,IMO,is to divide by twelve the contracted number of matches shown. That is the number of games each club has to move as a result.

  13. South Of Tunis on

    Miffed.

     

     

    There are reliable reports that Dybala will sign for Rubentus….I really like Dybala.

  14. BMCUW.

     

     

    The crazy kick offs is killing our game, personally for me the early Sunday games is not financially feasible for me.

     

     

    Look after the support first and stop accommodating the TV companies.

     

     

    Oh and we’ll done on your podium. HH

  15. leftclicktic on

    Celtic Football Club@celticfc · 5 mins5 minutes ago

     

     

    Final score from Lennoxtown: Celtic Development Squad 4-1 Kilmarnock. Match report online at http://celticfc.net shortly

  16. Hankray: The Celt Bar in Los Boliches is the best bar. Run by Celtic supporters, they show all games and is full of Tims. It is not the easiest to find but if you get off the train at Los Boliches, head down to the seafront, go towards Fuengirola – it is behind the PYR hotel. (5 minute walk). If they have a United Irishmen CSC shirt on display tell them the bhoy who gave them that recommended you to them.

     

     

    https://www.facebook.com/theceltbar.fuengirola

     

     

    Nearby is Tom’s Irish Bar. He has about six tv screens and shows Celtic on one of them. (You might have to ask but he will oblige). Usually a couple of Tims in there, but not many. Similar directions for the Celt Bar, you will see a signpost for the bar along the seafront

     

     

    http://www.tripadvisor.ie/Restaurant_Review-g315915-d6437791-Reviews-Toms_Irish_Bar-Fuengirola_Costa_del_Sol_Province_of_Malaga_Andalucia.html

  17. glendalystonsils on

    I once played monopoly with an oligopoly from Gallipoli ………………….

  18. tonydonnelly67 and Paddy Turner…

     

     

    Bobby Murdoch regularly wore the number 8 shorts before Jock Stein’s arrival (e.g. the 1963 Scottish Cup final).

     

     

    Indeed, on the front cover of Bobby’s book “All the way with CELTIC” the photograph shows Bobby in action against East Stirling at Celtic Park from season 1963/63 (wearing the number 8 shorts – (Oddly, in the corresponding game at Firs Park (we won 5-1) Billy McNeill was sent off!

     

     

    I also remember Bobby Murdoch wearing the number 9 shorts v Aberdeen at Pittodrie in the League Cup (we won 5-1) and in a Hampden friendly v Manchester City (0-0).

     

     

    Irrespective of his number, Bobby was one of the greatest ever Celts.

  19. Not a lot of people know that…

     

     

    Soccer as a name for football first appeared in England in the 1880s.

     

     

    The official name was “Association Football” to distinguish it from Rugby football etc. In some public school magazine a writer referred to one lad representing the school at “rugger” and another representing the school at “socker” – after the two codes; “soc” being an abbreviation for Association. It was spelt as socker and soccer for a while then the former was dropped.

     

     

    Football also used to be known as “footer” but I won’t go down that road.

     

     

    LoveThatWikipedia CSC

  20. The arrogance of the peepul who attach themselves to the NEWCO never fails to astound me !!

     

    Bullish statements of the GSL passing a test that doesn’t exist and Big Micks proposed Egm being thrown out because it’s illegal lol lol !!

     

    They have NO SHAME !!!!!

     

    Beg for a loan get the loan waste the money now don’t want to pay it back.

     

     

    New Club different debt Same old Huns !!!

     

    If they never darken our door again it will be too soon !!

     

    Hail Hail NSNO .

  21. I always thought that it was the Brazilians who developed the 433 and 442 systems of play and Alf simply adapted this team shape for the England in 66.

  22. BSR

     

     

    Numbers on shorts scandal.

     

     

    The numbers shrink to fit the shorts right enough until Uefa said we had to shrink them off altogether…

     

     

    The numbers that is…not the shorts.

     

     

    Were we the only team ever to have numbers on our erchies I wonder?

     

     

    HistoriansCorner CSC

  23. How Can King pass a Test when from What i can gather, he aint even applied yet, ..SFA still waiting For the Docs..

  24. Raymac: the new Hankray! Sorry for wrong moniker.

     

     

    Are you in Don Juan apartments?

  25. Commentator on At The Races just said…

     

    Willie Mullins in bumpers is a bit like Celtic in Scotland

     

    Everything they enter they win!

     

     

    BTW the Mullins fav @evens……got beat!

  26. Who was Archie McLean?

     

     

    He was Veadinho the soccer player..but you all knew that

     

     

    Well…he was a mechanic with Coates Mill in Paisley who also played football. He played football with Ayr Utd and St Johnstone but was transferred “for 3 months only” to Sao Paulo where the game was very popular. After the Sau Paulo Sporting Club team folded the players formed their own club, Scottish Wanderers FC because they were all wandering Scotsmen :o)

     

     

    McLean was a star for them and he was picked to play for the Sao Paulo State team and got his ‘inho’ name from the Brazilian public. He continued to play in Brazil at the top level until the mid 1920s.

     

     

    He died in 1971 from throat cancer.

     

     

    Veadinho means ‘little deer’.

     

     

    TannerBa CSC

  27. foghorn leghorn on

    mea culpa

     

     

    20:17 on 14 May, 2015

     

     

    Commentator on At The Races just said…

     

    Willie Mullins in bumpers is a bit like Celtic in Scotland

     

    Everything they enter they win!

     

     

    BTW the Mullins fav @evens……got beat!

     

    ———–

     

     

    while we are on the subject of the cuddies

     

     

    tomorrow 7.35 dundalk

     

     

    fields of athenrye

     

     

    for aiden o’brien