Free money

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Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football.  Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.

Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.

More free money

Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.

Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.

CharlietrailerSTATIC

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  1. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    THEBATTEREDBUNNET

     

     

    Nail. Too stratified. They couldnae decide on the grade of paper for a programme.

     

     

    The problem is that nor would they care.

     

     

    Harking back to Private Eye,”trebles all round” in the boardroom,none in the trophy room

  2. GivehimthemoneyPeterCSC on

    Anyone for Big Feck for manager?

     

     

    Scottish coach Alex McLeish leaves Egyptian club Zamalek after just 65 days and 10 matches in charge.

  3. Given the discussion on the ethics of the promotion of gambling and alcohol products, I’m a bit concerned about an advert I caught at the top of the page for a company, Helping Hands Home Care, specifically with regard to possible discriminatory employment practices.

     

     

    I mean, have you ever seen a Hands Home Hun??

  4. thetimreaper on

    TBB

     

     

    That whole process becomes a lot easier if you go for someone with a proven track record.

  5. CultsBhoy can not relate to Celtic Board ambitions on or off the park on

    Desperado…

     

     

    The PR machine at Celtic is in full flow-

     

    Sponsorship, frozen SB, big name managers being tapped up..

     

     

    A lot of effort that could be avoided if we had a team people wanted to watch.

     

     

    Get the team and management right you can put up tickets, you will be batting away potential sponsors , you will sell out corporate, there could be a waiting list for SB..

  6. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    CLOGHERCELT

     

     

    I don’t do ironing. When my wee pal stayed with me,she was amazed at that,and yet no creases.

     

     

    Hing it oot and fold it.

     

     

    If I was gonna take an iron to creases,they’d be the ones on my face. But them industrial ones cost a bit!

     

     

    Seriously,DB shot themselves in the foot there.

     

     

    Grateful thanks to THEBARCAMOLE for pointing it out.

  7. —–

     

     

    Sorry To Shake You Outa Your Deflated

     

     

    Stupor…

     

     

    We Know…We Know…

     

     

     

    There Was A Fanzine In The Past…

     

     

    Ah Used Tae Contribute Tae….

     

     

    While You Were Oglin’ Health & Efficiency..

     

     

    Where The Cartoon R*nkers Players…

     

     

    Had The P-I-S-H Logo Oan Their Chests..

     

     

    At A Time When They Were Sponsored By McEwans…

     

     

    Right..!

     

     

    ——

     

     

    Shame Oan Winning Captains…

     

     

    For No Tellin’ Us SFTB’s Big News O’er The Weekend….

     

     

    Goin’ Wan Better Than Bruce Jenner…!??

     

     

    We’re Awe Rootin’ Fer Ye, (Big?)Guy..

     

     

     

     

    https://m.youtube.com/watch?v=drGx7JkFSp4

     

     

    SistersDaeinItForThemselvesCSC

     

     

    ~~~~

  8. Cultsbhoy – Desperado…

     

     

     

    The PR machine at Celtic is in full flow-

     

     

    Sponsorship, frozen SB, big name managers being tapped up..

     

     

     

    A lot of effort that could be avoided if we had a team people wanted to watch.

     

     

     

    Get the team and management right you can put up tickets, you will be batting away potential sponsors , you will sell out corporate, there could be a waiting list for SB..

     

    ——————————————————————————————————————————————————-

     

     

    I’m in the pragmatic ‘we are where we are camp’ and would like to see us move ahead on a variety of fronts at once – better sponsorship deals, season tickets sold, Res12 pushed, manager in place, deadwood out, new scouting team, signings lined up and pies improved……

     

     

    some of these will be in the ‘they’ll happen when they happen’…..

  9. clogher celt on

    Battered Bunnet,

     

     

    Yes I agree.

     

     

    I thought that a while ago. Maybe WGS and Davie Hay/ MoN??. If you review our coach selection post MoN (I don’t know how involved he was in Gordon’s selection).

     

     

    Tony Mowbray, NFL (who worked out well but was a high risk given experience etc) and Ronny.

     

     

    Whatever method we have of selecting a manger needs to be changed.

     

     

    With all due respect to PL, he needs help with this one

  10. BMCUW

     

     

    I should add that, aesthetically speaking, I’m the exception that proves the rule for Celtic supporters!

  11. !!Bada Bing!! on

    TBB-Been saying for years ,our Board have zero qualifications for appointing a football manager.

  12. The Battered Bunnet on

    Bada

     

     

    And the cynics amongst us might add that they have the track record to prove it…

  13. clogher celt on

    BMCUWPs,

     

     

    This re Dafabet on their website….You can contact them on their cooments page. Offski

     

     

    “Celtic And Rangers FC make up the rivalry known as “The Old Firm”. They have played over 400 matches against each other and have often produced one of the most intense atmospheres in football. Yearly, the match was greatly anticipated and along with the fanfare, security is at its peak to try and avoid negative encounters.”

     

     

    Who sold them that?

  14. Ethics? Gambling?, Drinking Cider? and there’s talk of 3,000 North American Celtic Supporters going to Vegas for the 50 anniversary of The Lisbon Lions next year( and yes I’ll be one of them) now I may have to think of that now…….I just did, I’m still going, oh! Tony Donnelly, the shame on you, have you no ethics at all? Naaaaa, Am a bad man.

  15. South Of Tunis on

    THE BATTERED BUNNET.

     

     

    An interview re being a football manager .

     

     

    Remember seeing Claudio Ranieri on Italian tele . He spoke about his ” interview ” at Leicester . One of the guys on the interview panel wanted to talk about managing Totti and Batistuta . Ranieri said he waxed lyrical re the number of goals Batistuta scored for Fiorentina when he was the Manager . He then added that Batistuta had scored a lot less for Trappatoni. ( neglecting to mention that Batistuta was injured ) .Claudio opined that the guy who asked the question was impressed.

  16. !!BADA BING!! on 4TH MAY 2016 11:53 AM

     

    TBB-Been saying for years ,our Board have zero qualifications for appointing a football manager

     

     

    Seriously ? 11 titles in the 21 century? Not bad? Or what am I missing?

  17. The Battered Bunnet on

    Bada

     

     

    I do hope that’s true, and Sir Al has repeated his recommendo of 3 years ago…

  18. The Battered Bunnet on

    SoT

     

     

    Yip, perfect example. Chap has probably exhausted himself in recent days telling all and sundry “told you I could spot a manager”.

  19. TD67

     

     

    “Or what am I missing?”

     

     

    2 titles for a start, Tony.

     

     

    2002-3, and 2004-5, when Deidclub blew the league by playing improperly registered players throughout both campaigns.

     

     

    Tut!Tut!

  20. Saint Stivs says SACK THE BOARD on

    Free money.

     

     

    That will make it easy then for the retention of the kids £50 season book that covers all nineteen home games.

     

     

    There should be absolutely no 17game book to allow a premium price to be added for a certain new club being promoted.

     

     

    Grown up nephew and his bhoys tickets are dependent on tha one thing.

  21. Ah well, looks like the anti board and level 5 workers are on in mass today eh? Don’t listen to radio Clyde, or read the Daily Record, we will sort Celtic out, we have plenty of negatives here on CQN, no ones better than us, (cept maybe the CT) ohhhhh nooooo, drink? Gambling adverts? Ohhhhhh noooooo, get the combat jackets with the ban the bomb badges on the lapel, have a sleep over in the Celtic parking lot, playing Bob Dylan and Morrissey albums,?

     

    Away an get the boil lanced oot yer arse ffs, an geez piece, size 14 sannies the lot of you,

  22. The Battered Bunnet on

    Going back to MON, a candidate spec was developed. It looked kinda like “British”, mid/late 40s, EPL experience, has had successes.

     

     

    Worked for MON, worked for WGS. Bombed with BTM, although BTM was very much a downgrade on the spec in terms of experience and success.

     

     

    The criteria changed for Lenny and Ronny. We wanted to do things differently.

     

     

    Well, we sure did.

  23. McPhail Bhoy on

    30 years ago the Love Street miracle? I was there hardly believing what I was seeing but also with hope in my heart. Looking at those videos from then what really struck me today was not our game great though it was, nor the despair of the Jambos supporters but after each goal and at the end the Dundee supporters were going mental; I know their rivals are Utd. but is there a real dislike of the Jambos too? Never really noticed that until today, anybody?

  24. BEATBHOY on 4TH MAY 2016 12:14 PM

     

    TD67

     

     

     

    “Or what am I missing?”

     

     

     

    2 titles for a start, Tony.

     

     

     

    2002-3, and 2004-5, when Deidclub blew the league by playing improperly registered players throughout both campaigns.

     

     

     

    Tut!Tut!

     

     

    Tut tut right enough, that’s the SFAs fault not Celtics, res 12 will look after its self, anything else?

  25. THE BATTERED BUNNET on 4TH MAY 2016 12:19 PM

     

    Going back to MON, a candidate spec was developed. It looked kinda like “British”, mid/late 40s, EPL experience, has had successes.

     

     

     

    Worked for MON, worked for WGS. Bombed with BTM, although BTM was very much a downgrade on the spec in terms of experience and success.

     

     

     

    The criteria changed for Lenny and Ronny. We wanted to do things differently.

     

     

     

    Well, we sure did

     

     

    Aye, in your opinion.

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