Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football. Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.
Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.
More free money
Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.
Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.
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Philbhoy,
I know what Dharma is thinking and it’s a rubbidge company. :)
HH
•-:¦:-•**• -:¦:- SPARKLEGHIRL :¦:-.•**• -:¦:-• on 3RD MAY 2016 2:09 PM
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Cracking link – thanks for posting that.
HH
Thoughts, Prayers and the greatest of strength to
ELDIEGOBHOY
EMERALDBEE’s young cousin
DENA
Thanks for the messages Celts.
You’ll Never Walk Alone….in the Jungle.
…..off-oot……
Also, what’s all this hullabaloo regarding cqn’s very own Brad and Angelina?
Set a date I take it?
Many congratulations to you both :)))
HH
Philbhoy,
So that logic means I should just accept that Celtic strips have the names of boozers and bookies on them?
Geordie,
you’ve got me there! Are you thinking of something to do with the Lost tv programme?
If NOT having a shirt sponsor meant we couldn’t afford a Cole or a kazim or a stepovic I’m all for it.
Advertising betting and booze companies to support whatever the heck the ‘strategy’ is, is a tragedy to me.
Burning more money ever faster as we accelerate into a brick wall.
Big picture? If the big picture article says anything other than the club is a mess then it is highly delusional.
After 5 in a row we are
Overblown, with a budget vastly bigger than need be, a squad that must be nearly double the size of our nearest rivals.
Buy the best spl players and bury them in the reserves.
As a club we are quickly going to be overrun by leaner better organised rivals – Aberdeen hearts . Very very soon unless there is serious change.
…and our only response is to raise more money to throw at the already failing ‘strategy’
We don’t need the money we need brains and accountability upstairs
BOBBYEWING
And balls downstairs!
BOBBYEWING on 3RD MAY 2016 2:28 PM
What if not having a shirt sponsor meant selling KT for the 1st non-derisory offer that arrived and not being able to hold onto him?
Provided replica shirts in kids’ sizes remain without the sponsors’ logos, I can’t get terribly vexed over the issue.
The shirt represents an advertising medium, and used well delivers useful revenue. I hear the value of the new deal(s) is very useful indeed, sufficient to pay David Moyes an EPL salary and still be quids in.
Booze-wise, we’ve had Carling, Tennent’s and Magners on the shirt over the past decade or so, and we are sponsored by Scottish Leader whisky and (the marvellous) Eden Mill range of beers, gins and whiskies.
I’d rather we carried the logo of a more worthy brand on the shirt, Budwar for example, but being an appreciative user of assorted brewery products, try as I might I can’t get worked up into some morally-contrived outrage.
Best I can recommend for those exercised by the matter, is to crack open an ice cold St Andrews Blonde, put your feet up and relax. Failing which, a nice cup of tea.
Betting companies get a rum deal in my view, presented as some sort of latter-day highwaymen, taking the hard-earned money from the honest man, and depriving families of livelihood. Yet there is no conceptual difference between placing a bet on a sporting event and investing in the financial markets. Heck, outside of Scotland, the sporting event may be less rigged than the market, and the bookie doesn’t charge you a handling fee on your money when you place your bet.
I just don’t buy into the perception that gambling is bad but investing is respectable. It’s the same thing.
I’ve seen comments harking back to the days when we had a Car Manufacturer on the shirt, but no one has objected to the number of people killed each year by cars, or indeed, to the life-limiting pollution they cause. We might choose to drink a beer or place a bet, we might even choose to do both, and irresponsibly at that, but we cannot choose what our kids breath in as they walk to school.
Perhaps we should only carry the logos of wholesome brands, a Dairy company for example. What could be more wholesome than milk?
But then, we’d have to recognise the extraordinary impact on climate change caused by: a) Deforestation to create pasture; b) Methane and NOx gas emissions; and c) Slurry run-off polluting our water and coasts. [List of dairy enviro impacts is non-exhaustive].
OK, it’s all a little facetious, but that’s the point. If we accept the validity of commerce, it’s prerogative to make money, and partipate in it of our own volition – as consumers, employees and investors – all else being equal and within the Law, we don’t really have any authority to criticise one product or service from another.
Weeminger,
Or that we didn’t have the money to waste on quite so many players with “potential”?
I’ve read a few comments here about Guinness and it’s Irishness. Here’s a few facts about Guinness including the families infamous donation of £10,000 in 1913 to help arm the UVF,
https://passonthepint.wordpress.com/guinness-only-irish-when-it-suits-them/
HH
The Battered Bunnet.
That will be a large G and T that I owe you my friend ! Hope all well with you.
I think it was more patronising than facetious, TBB, tbh.
“If we accept the validity of commerce, it’s prerogative to make money, and partipate in it of our own volition – as consumers, employees and investors – all else being equal and within the Law, we don’t really have any authority to criticise one product or service from another.”
If only we could get BAE Systems or Northrop Grumman or the like interested.
CLOGHERCELT
Also the use of disused vats as makeshift “armoured cars” in 1916.
CELTIC MAC on 3RD MAY 2016 2:16 PM
Paul67 et al
I think the message coming from Parkhead these days is;
Drink, gamble and support the Celtic!
In moderation of course….
________
Well people are certainly supporting Celtic in moderation these days
Burnley
Just send beer :¬)
Simple problem with sponsorship is that so few businesses nowadays are ethically clean,morally upstanding. We deal with the reality of commerce,whether we hold our noses or not as we do so.
Who knows,it may well be that companies which pass our “sniff-test” turn up their own noses at us?
Kazim Richards looks like a better player the longer his hair gets
Did Samson wear hair extensions as well? :)
WEEMINGER on 3RD MAY 2016 2:39 PM
That would only make the the tens of millions we have thrown away over the last 10 years even more inexplicable.
THE BATTERED BUNNET on 3RD MAY 2016 2:40 PM
I kinda agree. We can feign moral outrage at anything.
I guess I am far more upset by the fact that we would just use the money to line the pockets of some journeyman players than I am about the types of sponsors.
KEVJUNGLE on 3rd May 2016 1:20 pm
Oh, for the day’s when the p#sh flowed in the Jungle!
Didny know ah wiz livin – CSC
===========================
Ye weren’t livin’ – we were paddlin’!
The worst way in the world to find out you had a hole in yer trainers.
The seeping cold gradually registering the dampness in yer sock, the realisation, the wincing disgust as you look down, see the dark stream working it’s way round your feet, the hopping on the spot, the ‘FFS! Ya ba#####!’
Ah, the memories. Ah, the horror, the horror…
SANDMAN
That’s when the programme came in handy!
Dharma, (project)
You’ve just made me think of ol Desmond Hume. Great character :)
HH
timaloy29 sleeps on the heated driveway on 3rd May 2016 2:54 pm
Kazim Richards looks like a better player the longer his hair gets
==================================
He lloks like Stallone playing Larsson in the movie biopic.
I welcome the income from shirt sponsorship. Yes I would prefer if it wasn’t a gambling Company. However Gamblers will gamble the only difference that highlighting Dafabet is likely to make is ghuys might switch from Paddy Power & William Hill to Dafabet.
Dharma Bam
I’ll give you that.
Interesting examples. I wonder how long it will be before an NFL team is sponsored by a gun manufacturer: Cleveland Browns brought to you by Browning side arms.
We might recoil at such an arrangement, but since guns are legal in the US, it’s a wonder the brands haven’t been promoted more visibly.
What’s your view of the delay to the new frigates order for BAE Systems?
I’m reminded of getting pulled up outside Glasgow Airport for smoking outside of the designated smoking zone. I was outside, no walls, no roof, outside. First drag for a few hours after long flight. Chap who pulled me up – objected to the smell – was wearing a Qinetic security ID badge. I apologised for his inconvenience, and asked, by the by, how many people his company’s products had killed that day.
The search for Dharma continues.
TBB
fair enough.
But if one young lad or lassie grows up normalised by sponsorship of this like and loses their lives to alcoholism or ruins their life due to gambling is it worth it.
Personally I’d prefer all advertising of alcohol & gambling is banned in the way tobacco advertising is.
You analogy re. the investment markets is not really relevant imo. I cannot really see the day young kids have to pass a bookies in the stadium on their way for a pee. Can’t really see it catching on, do you?
The difference is the availability of the product and the perception.
Whether or not the sponsor is on kids strips or otherwise is of no relevance. It is what the kids see when they see their heroes score that goal that brings them so much joy.
Now milk. There is a great idea. IMO
This is not a Celtic issue in my view. This is a sporting issue related to 2 of the biggest products that are so readily available. Like tobacco they should be banned from sponsoring sporting events, teams etc.
I understand there is a where do you draw the line argument but there are in my view products that should not be advertised in sport.
Personally I like a drink, don’t participate as much as i used to due to bowel problems (see I don’t just talk shiot). I’m sure I would enjoy no less or more whether it was on our tops.
We try to educate our kids as much as possible re. responsible drinking and gambling etc. but while we pretend to educate we are happy to profit in a sporting sense in this regard.
MWD prefer the Celtic strip to be virgin white with green hoops. Always has and always will. But if not I’d prefer some responsibility. But hey magners get our social mission so that’s good for the alcoholism related charities and gambling addiction charities our foundation likely donates to.
MWD
Welcome aboard Brendan H H
“Now milk. There is a great idea”
Moonbeams,
Every single alcoholic starts off on milk. Fact :)
HH
Afternoon Celts
Free Money….aye right you are.
More money for bonuses and perks more like.
There has never been such a thing as free money, and there never will be.
There are always, always strings attached.
Lazy Journalism eh.
Sad indeed
The 19th Brew (I think it’s called) from Eden Mill was the choice from the cracking array available at The Rule in St Andrews for the Motherwell game. Very light, highly recommend. Returned for the Hearts game and it had been rotated out for the Blonde. Again, excellent.
Watching the Hoops in St Andrews is fun. Never any malice in any pub I’ve chanced upon and Dundee United seem to the the team of local choice. The Rule is a safe choice, family friendly. One Golf Place is another, The Criterion was the recommendation of the much missed Celticlover, more traditional bar.
The St Andrews CSC frequent the New Inn and The Blue Stane (nicknamed The Green Boulder, obvs!) So my visits there on match days is about as much a tour of the venues as the beers. Great fun.
The relationship between football and beer/booze is almost set in stone. Pubs and clubs can depend on it. I know of one Miners Welfare who are delighted at the return of the Glasgow Derby, it gives them 4 days trade that they have sorely missed. The takings register in whole numbers as a percentage of annual turnover.
No faux outrage at the branding on our jersey, just genuine disappointment at the inevitability. There’s also an essay to be written on advertising the working man’s vices to the working man sitting at home as he’s been priced out the working man’s game.
If a price cap comes in and the paying punter is subsidised by the free money then maybe that would strike an awkward balance.
Afternoon all.
Dharma and bobbyewing – great posts on the shirt sponsor.
Novel idea – find a more appropriate sponsor who’ll give us £2 million less over four years.
Offset by recruiting one less borrigter over the same period.
We’re now just the same as any other club.
We’ll drop our pants and grab any miserably sourced cash we can get our grubby mitts on.
And then proceed to waste it by deploying far more energy into getting it than thinking how to use it wisely.
Hail hail
Claudio Ranieri, like every good Italian boy, loves his mammy!
Flew to Italy yesterday to have lunch with her. Think it was her 96th birthday.
Mamma mia!
HH!!
MWD
All fair points.
Tell me, is there any correlation between the advent of shirt sponsorship and the incidence of alcohol or gambling addictions? (I haven’t looked btw)
Certainly, there was a strong historical association between alcohol and football disorder, but that predates the introduction of shirt sponsorship, while the incidence of football disorder is much reduced in the intervening period.
Like you, I’d prefer no advertising on the shirt.
And I’d like a significant decrease in ticket prices.
And I think the replica strips and merchandising is ridiculously overpriced.
And I refuse to pay to watch Sky Sports, so it’s a Kodi box for me when I can afford it, ’til then it’s a hookey online stream.
And I want to see an end to Celtic being a selling club. We should keep our best players long term, give them the contracts they deserve.
And I want minimum £10M net spend each year on new players.
TBB
Taking patronising to new levels :¬)
Free Money….er, dont think thats the way Capitalism works.
Milk ?
Remembering ordering this from a woman with a fab beehive in Cuthbertsons -Sauchiehall Street in 1967-
Captain Beefheart and His Magic Band – Safe as Milk ( Buddah Records )-
” You better no be kidding me on son “
To the hand wringers and doom merchants,the STs will increase next season,we have a fantastic new sponsorship deal,we have a great looking pool of players for the new manager to work with.Think I am wrong?.
Come back to me next season.
Turkeybhoy
Thats a very rosy view of things.
The only problem being, that when you take people for granted…they do not like it.
If the cheating is not addressed, who in their right mind is going to pay to be cheated?
You really dont get it…do you?
HH