Free money

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Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football.  Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.

Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.

More free money

Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.

Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.

CharlietrailerSTATIC

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  1. Have to agree with you Turkeybhoy. We may lose a few fans due to Celtic’s board legally obliged commitment to shareholders but not many in the long run.

  2. leftclicktic on

    Congratulations to HT & MINX.

     

     

    Two of lifes finest ,

     

    May your days together be blessed and many.

  3. GlassTwoThirdsFull on

    Cameron congratulates Leicester on their title win, but warns them that Aston Ham will be much stronger next year.

  4. The Green Man says SACK THE Board on

    Yeah….thousands of Celtic fans will just ignore the cheating, right you are.

     

    That is a fecking insult….from the back of the bus.

     

    Feck right off with your bs

  5. Joe Filippis Haircut on

    The Green Man. Thousands of Scottish football fans amazing as it seem are willing to pay to cheated now it is there money while I think they are bonkers I am sure they think the same about me.Scottish football is a sham and the continuation story of the Rangers is a National disgrace. H.H.

  6. Seen some media reports attributing Ronny with saying if he was a Celtic man he would have found it easier to be accepted?

     

    Suggesting that next coach have a Celtic connection.

     

    I have no way of knowing if he actually said this or not?

     

    Not convinced a connection is good enough reason to hire someone.Would rather criteria is based on proven ability.

     

    If he did say as such is he hinting that not all at the club supported him and his methods?

     

    If so why did the hierarchy not step in and give him full backing by removing those who lessened his chance of success?

     

    Or perhaps did they feel like many of us that he just did not have the ability to bring his ideas to fruition and knowing they had a relatively easy two year window to make a decision just let situation continue with a view to assessing at end of time frame?

  7. Cults

     

     

    I’m not the bhoy for defining commercial success, – but you already knew that.

     

     

    What I do know is there is nobody cooking the books, and the money isn’t salted away to a wee old woman in Dublin.

     

     

    I also accept the notion that season ticket money doesn’t go near covering the salaries or transfer fees we pay, shirt sponsorship is a necessity. How many of the self righteous in Sunday’s attendance will have bet a horse or bought a pint this weekend?

     

     

    Squandering commercial success i.e. money is a different matter under Tony Mowbray, Gordon Strachan and worst of all Ronny Deila small fortunes have been wasted in the transfer market.

     

     

    We need to spend the success more carefully

     

     

    The next manager whoever he is has got some amount of dealing to do.

     

     

    p.s. the name Wilson rings a bell.

  8. The Green Man says SACK THE Board on

    JFH

     

     

    Why pay to be cheated?

     

    Makes no sense to me.

     

    Its an insult to think Celtic fans will just pay up or shut up.

     

    Treated like s*** by the PLC…..im sure Celtic fans wont have that at all.

     

     

    HH

  9. squire danaher on

    Corkcelt 3:05

     

     

    I will use Dafabet if they are the best price about an outcome I want to back, and no other reason

  10. Joe Filippis Haircut on

    THE GREEN MAN. While looking from the outside for me the Celtic Board are complicit in the deception by staying silent on the matter.That doesnt mean had they wished to the Celtic support which is arguabely the largest in Scotland could not have taken action themselves.However other than bumping there gums the majority have decided nothing can be done and that Celtic deserve there support.So they will continue to pay to support the team while the establishment club will take it as a green light to continue cheating.H.H.

  11. Dontbrattbakkinanger on

    the name Wilson rings a bell

     

     

    -another ole happyclapper

     

     

    gggrrr

  12. Leicester City won the EPL because of the togetherness of the team. No prima donas, all proving that a “team”who will die for each other can conquer all. We did it against all the odds, Nottingham Forest did it too, and to be fair , Spurs play with the same type of attitude. Sure they imploded last night, lost the plot, but hey, you can’t accuse them of not giving their all. Wish to hell Celtic players played with the same passion again. more of that please from us.

     

     

    Hail Hail

     

     

    KINGLuBO

  13. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    Hail, Hail Hamiltontim.

     

     

    A big CONGRATULATIONS from me and Wee BGFC!!!!!

     

     

    A great Tim couple – just the job :-)

     

     

    HH

     

    BGFC

  14. The truth about the cheating is already out there. Whether it can be proven is another matter. What benefits there are pursuing res 12 depends on many factors no doubt not as simple as many would have you believe.

     

    Celtic plc are a business and as soon as our directors, manager, players referred to Sevco Scotland as Rangers the game was a bogey. Everyone concerned acquiesced.

  15. bankiebhoy1 on

    ……….drip,……….drip……..

     

    ………………drip……………………………..

     

    ……

  16. First posting for many months…

     

     

    The Conspiracy at The Heart of Scottish Football

     

    I haven’t picked up a mention of this on the board. Plain speaking and defamatory. Check it out in case it’s suppressed.

  17. South Of Tunis on

    Bayern v Atletico tonight.Watching it with the octogenarian Inter supporting ole codger from down the valley.Bringing some Catania supporting relatives with him.Simeone is fondly remembered by Catania fans.Remember a Catania player on the tele talking about Cholo taking the squad on a run up Mt Etna and when they reached the top realising that there was a strong resemblance between the mouth of the Volcano and that of Cholo.

  18. Bournemouth can flick the vicky at their £7M FFP fine, but their accts are shocking

     

    T/O £12M

     

    Wages £30M

     

    Loss £39M

     

    Debt £78M

     

    S/H Deficit £47M

  19. An Teach Solais on

    DELIA SMITH @ 4.37pm

     

     

    Thank you for posting that link to John James site. He certainly pulls no punches. I am undecided about him – he has got a few things wrong recently but this one should focus minds and those with influence with our “suits” should be asking questions of them and stop the faffing about.

     

    HH

  20. THE BATTERED BUNNET on 3RD MAY 2016 3:10 PM

     

    Dharma Bam

     

     

     

    I’ll give you that.

     

     

     

    Interesting examples. I wonder how long it will be before an NFL team is sponsored by a gun manufacturer: Cleveland Browns brought to you by Browning side arms.

     

     

     

    We might recoil at such an arrangement, but since guns are legal in the US, it’s a wonder the brands haven’t been promoted more visibly

     

     

    ——

     

     

    Recoil?

     

     

    BoomBoomCSC

     

     

    HH jamesgang

  21. auld bertie on

    I think the anti sponsors on jerseys argument is thus. Unethical? But we /most of us/ use cars/airplanes/ boats. Burn fossil fuel. Drink/smoke/eat. These pursuits cause Climate Change/ alcoholics/ impinge on NHS etc. Or Peter Lawwell(remember him?) set up this lucrative deal. He must have got a ‘bonus’. Hope he doesn’t come out with any statement regarding Res 12… but he will. Oh, and the new manager/coach is no very good. I cant believe we’ve went down the cheap option. David Moyes (£2.5million a year, Brendan Rogers (£2.5million a year.) One horse race. Crazy times.

  22. As my old dad used to say: “Have you ever seen a poor bookie?”

     

     

    And: “Gambling’s for mugs!”

     

     

    However, it never stopped him having, several, bets every day.

     

     

    And frequent trips to various casinos in Glesga.

     

     

    The moral of the story?

     

     

    No idea whatsoever!

     

     

    HH!!

  23. An Teach Solais on

    Anyone able to do a c&p or screengrab of John James article mentioned by Delia Smith at 4.37pm. I tried but failed (spectacularly). Think it deserves a wider audience and consideration. Cheers. HH

  24. DELIASMITH on 3RD MAY 2016 4:37 PM

     

    First posting for many months…

     

     

     

    The Conspiracy at The Heart of Scottish Football

     

     

    I haven’t picked up a mention of this on the board. Plain speaking and defamatory. Check it out in case it’s suppressed.

     

     

     

    In his ever increasing desperation to be relevant John James cobbles together a mix of valid concerns uncovered by more credible bloggers, laced with the imaginings of his fevered mind.

     

     

    If one credits him with a degree of insight and intelligence, his ramblings could be seen as trying to goad Celtic into a knee jerk reaction. Thankfully I don’t think anyone of any note takes him too seriously.

     

     

    One day if he spreads enough BS one thing he posts will actually come to pass.

  25. Jungle Jim Hot Smoked on

    Don`t know if this is old hat by now but just received it in an email from a pal:

     

     

    “Leicester winning the premier league is a small acheivement compared to rangers winning 54 league titles in 4 years “

  26. squire danaher on

    Just had the chance to read through Mr Gallagher’s spell on CQN last night.

     

     

    A good read and regards to the man for sharing his stories with us.

  27. An Teach Solais on

    BOB LOBLAW

     

    I don’t know what our Board’s intentions are in the matter of Res 12 – which, as a mere small shareholder, I would not expect to be totally “in the loop” but, much, much more importantly, the Res12 bhoys, at least one of whom has suffered internet threats do not seem to know if, or when, the Board will take any action.

     

    I am sure that the Board are too cagy to take any knee jerk action but hope that it will be proactive.

     

    Re John James he may well be talking through a hole in his hat but at least it keeps the cheating in the public eye. HH

  28. auld bertie on

    John James, Tim at the wind -up. Wondered if the wedding reception will be held in the Brazen Head. Interesting thought, save on Karaoke.

  29. Jungle Jim Hot Smoked on

    As far as I can see, John James simply gives opinion presented as inside information.

     

    Celtic supporters will, in the main, enjoy his `articles` because most people like commentary which reinforces already held views.

     

     

    JJ ( Not John James!)

  30. North Cyprus (formerly Baku) Bhoy on

    The Conspiracy at The Heart of Scottish Football

     

     

    Prior to writing this article, I take pause to salute Leicester City for winning The English Premier League. As I watched The Battle of Stamford Bridge unfold, I was reminded of a bygone era when the Glasgow duopoly was as fiercely contested. However as we saw at Hampden recently, CFC no longer have a spine. CFC’s feeder club, Dundee United, were relegated and to add insult to injury it was their neighbours Dundee who administered the coup de grâce.

     

     

    Irrespective of CFC’s decision to play girls, such as Johansen, Mackay-Steven and Bitton, they also decided to play Brown and Boyata who were not match fit. Those individuals who believe a new manager will galvanise this bloated, imbalanced squad are in for a rude awakening. Spurs gave everything they had to maintain their title bid last night. Some of their players crossed the line, but no-one could fault their conviction.

     

     

    In contrast to this, the Scottish football season is coming to an end like a damp squib. The team with a player budget of £30m won Neil Doncaster’s Scottish Premiership. Ross County won Neil Doncaster’s League Cup. Rangers won Neil Doncaster’s Petrofac Cup and also picked up 87 historical titles from Mr Doncaster. Winning 88 titles in one season must be a world record. The Scottish Cup has yet to be decided, but who can doubt that this cup has Rangers name on it? For good measure, Stewart Regan at the SFA has decided to spice up Scottish football with his innovation of win one, get thirty-three free.

     

     

    I understand that there will be a major boycott of CFC season tickets. When I look at the root causes of this, I consider a number of factors. The product on the park is inordinately poor, but that in itself has not incited boycotts in the past. There is talk of resolution 12 being a factor, but as this would merely embarrass the SFA I’m not persuaded that this is a major factor. The reason why so many are planning to boycott Celtic Park is CFC’s complicity in the renaissance of Rangers.

     

     

    It is my strongly held conviction that David Murray was pulling the strings at The Bank of Scotland when his cronies called in CFC’s marker for £2.5m in 1994. Had it not been for Fergus McCann, CFC would have been liquidated and their history would have been lost. They knew what was at stake. However when Rangers inevitably followed suit twenty years later, they were not allowed to continue as a going concern by their principal creditor, HMRC.

     

     

    David Murray’s Rangers had played fast and loose with HMRC since 1999. I state 1999 as there are records of the DOS/VSS receipts from this date. There are those who contend that he engaged in systemic tax avoidance in 1997, but I can find no evidence of this. There can be no doubt that this systemic tax avoidance resulted in a competitive advantage. Mr Murray rode a cart and horses through HMRC regulations. He paid former managers an EBT bung for buying Rangers players, as was the case with Graeme Souness and Walter Smith. The surprising thing about this white collar criminal activity is that he got away with it. He set up a patsy, Craig Whyte. He introduced him to Ticketus, and he walked away with his £6.3m EBT, Scot free.

     

     

    In James Traynor’s bitter valedictory tirade in The Daily Record, he maintained his position that SDM had not cheated. However the game had changed for the Succulent Lamb Brigade who had turned a blind eye to the criminal tax avoiding excesses of SDM. They traded their last vestiges of journalistic integrity for the inside track on the latest Rangers transfer target. Traynor was not a journalist, he was an errands boy for David Murray. His protege Keith Jackson is cut from the same cloth. He is the last remaining dinosaur in The Daily Record’s Jurassic Park.

     

     

    When Charles Green’s liberty was at stake, he blew the gaffe on a conspiracy at the heart of Scottish football. Rangers were being liquidated. His company had bought a basket of assets to trade as Rangers. They were a new club. Charles Green’s counsel blew the lid off a five way agreement that was set up to propagate the myth that Rangers had survived liquidation and continued unchecked with 114 titles intact.

     

     

    When the SFA are exposed in regard to this conspiracy, they resort to the Radio Clyde tactic of playing the man. John Clarke of the Scottish Football Monitor experienced this first hand when he had a meeting with Alan McRae and Darryl Broadfoot at Hampden. When he took them to task on this conspiracy, they resorted to inquiring whether he was on his way to Celtic Park that evening. Their subtext was: ‘Run along now Timmy, remember your place. We at the SFA decide the rules and if we state that they are Rangers continued you can just suck it up.’

     

     

    So despite Charles Green’s revelations and HMRC’s appeal that resulted in three of the most senior Scottish Law Lords stating that EBT were vehicles for disguised remunerations, i.e. illegal, the SFA and the SPFL want us to move on. They allowed David Murray’s Rangers to illegally register players for twelve years. As he did so two of his former executives, Gordon Smith and Campbell Ogilvie, were in senior executive position at the SFA. It should be noted that the judges at the Upper Tier Tribunal took a dim view of the witness statements by David Murray, Mr Black. This was a euphemism for his lying through his back teeth.

     

     

    You could not make it up. The corruption in the Scottish game is overwhelming. It is tainted at so many levels that individuals throw their hands up in despair. As the Rangers fans don magic hats and bread wrappers, the bombast is back. They cheated, they got away with it and they plan to rub CFC’s nose in it. They even sing about it with the anthem ‘We’re up to our kness in EBTs.’

     

     

    At this point I’m going to add a little fuel to the pyre that is Scottish football. There is a victim mentality at Celtic Park. Referees who despise their supporters and their pro I.R.A. chants of the past have punished them with corrupt decisions. Alan Muir, who officiated at The Scottish Cup Semi-Final of 2015, is the latest in a long line of Rangers supporting referees who love nothing more than to subvert one of their matches. Jim Farry was proven to be illegally delaying the registration of Jorge Cadete so that he could not participate in an Old Firm derby, a game Rangers won 2-1. When Cadete was eventually registered, Farry instructed the referees to go hard on him in retribution, so they chalked off one of his legitimate goals in an Old Firm derby.

     

     

    With this mindset, and the overwhelming corruption, they are looking for a Fergus McCann type character to stand up and be counted, but all they have is the obsequious No Pistol Pete, who thought that he could play them by offering them four victories against Rangers. However Rangers were not prepared to be Lawwell’s sacrificial lambs to the slaughter. While he continued in his four year strategy of downsizing, Mark Warburton was building a football team.

     

     

    With less than £1m, he has created a team that any independent observer would agree was the match of CFC at Hampden. He has gelled a confection of loan signings, Bosman signings, out of contract players and EFL rejects to play eye-catching possession football. I was one of many critics when he unveiled his acquisition of the two Bosman signings from Accrington Stanley. Mr Warburton has had a look at the CFC squad and has come to the conclusion that the majority of them are of EFL standard, with a couple who might get a game in a Championship club. Rangers have an excellent manager and an ethos of possession football. CFC will hire the latest failed manager looking for a route back to The English Championship.

     

     

    Mark Warburton will not have a significant budget, if any, in the close season. Rangers are broke, are heavily in debt and have no access to overdraft facilities. Despite this they can compete against CFC who have squandered their financial competitive advantage.

     

     

    The CFC fans are deserting in their droves as they know that CFC are complicit in the conspiracy that lionises Rangers. Peter Lawwell’s almost thirteen year tenure at Celtic Park will count for nothing when only 20,000 supporters renew their season tickets. No Pistol Pete has been invited into a tent where they are all pissing out on sporting integrity.

  31. theglasgowcelticway on

    A huge congratulations to HT and Minx. Looking forward to next year.

  32. JJames is wrong about the merits of present Celtic playing squad and the ability of warby.

     

    His team looked no better than average at Hampden but will have the advantage of authorities.mib’s and mssm to overcome their limitations..

     

    Who we appoint and how we enable them will determine our willingness to put them in their place.

     

    Our boards support of the football team will tell us all we need to know.

  33. .

     

     

    Paul67..CQN et al..

     

     

    “FREE MONEY”

     

     

    Anyone Who thinks Celtic FC..Not Only Promoting Alcohol but Promoting Gambling and thinks the Revenue earned is ‘Free Money’..

     

     

    Contact someone in Alcoholics Anonymous or Gamblers Anonymous and ask them to Take You to a Meeting as a ‘Observer’..

     

     

    And see what these 2 Addictions do the People..

     

     

    l will give You a Rough Stat that may be of Interest..

     

     

    If You go to a Meeting of Gamblers Anonymous in the UK.. The Male to Female ratio is 95% to 5%..Roughly..

     

     

    If You go to a Meeting of Gamblers Anonymous in Australia..The Male to Female is between 60% to 40% To 50% to 50% Depending on the Area..Poorer Areas have more Female..

     

     

    Reason..24 Hour Pokie (Puggies)..Venues..

     

     

    The British Government has been trying to bring in the Same Pokie laws to the UK for over 6 Years..

     

     

    If it Happens..Your Local Pub will get 100 plus Pokies and maybe Quadruple their Takings from Day One..

     

     

    Rant Over..

     

     

    Ps..We May have Beaten Hearts on the Park last Week but their Board Beat ours hands down with their Save the Children on the Shirts..

     

     

    Free Money..Not for Me..

     

     

    l don’t expect any Replies to this Post but try and remember it when Our Children are Addicts..

     

     

    Summa

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