Free money

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Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football.  Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.

Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.

More free money

Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.

Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.

CharlietrailerSTATIC

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  1. Saint Stivs says SACK THE BOARD on

    I was actually at eden mill today. I was meant to be on the tour yesterday.

     

     

    Seems to me to became business on the up and up.

     

     

    And the gin is nice. No doubt about it

  2. !!Bada Bing!! on

    Watch how well drilled the Bayern Munich ball boys are,a replacement ball on as soon as it leaves the pitch

  3. Saint Stivs says SACK THE BOARD on

    Bada.

     

     

    Watch how different they will be if Bayern go ahead in the tie

  4. On this day 100 years ago, Thomas Clarke, Thomas McDonagh & Padraigh Pearse were executed for their part in the 1916 Resurrection.

     

    There names we will keep where The Fenians sleep, ‘neath The Shades of the Foggy Dew.

  5. thetimreaper on

    Bada,

     

     

    You should speak to some of the guys that sit beside me on that one, I know it’s petty but it drives me mad at CP, sometimes it takes forever and a day to get the ball back.

  6. An Teach Solais on 3rd May 2016 5:20 pm

     

     

     

    BOB LOBLAW

     

     

     

     

    I don’t know what our Board’s intentions are in the matter of Res 12 – which, as a mere small shareholder, I would not expect to be totally “in the loop” but, much, much more importantly, the Res12 bhoys, at least one of whom has suffered internet threats do not seem to know if, or when, the Board will take any action.

     

    =======================

     

    Things are moving along nicely.

     

     

    Relax.

     

     

    I am.

  7. ElDiegoBhoy on

    Almore

     

     

    We haven’t met but hope to remedy that. Thank you for your kind words.

  8. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar...... Ipox belongs to the creditors on

    Really good commentator on the Athletico game on BT TV ….also, very good game…

  9. North Cyprus (formerly Baku) Bhoy on

    EKBHOY on 3RD MAY 2016 7:49 PM

     

     

    JJ website is written by a Rangers fan who dislikes Dave King and attempts to confirm gullible Celtic fans into believing that everything is pre-ordained for the establishment Govan outfit to wipe the floor with us , can be entertaining but riddled with factual inaccuracies , pure speculation and wishful thinking

     

     

    New manager no idea

     

    =============================================================

     

     

    Absolutely agree with your view on JJ, but it’s all about entertainment for me.

     

     

    For me, JJ is a newbie compared to our very own KevJungle and TD67; they are both must-reads for me every day, and I mean that most sincerely, Fholks. :-)

     

     

    HH to all

  10. !!Bada Bing!! on

    SA-they would do Centre Court proud

     

    Timreaper-agree mate very frustrating HH

  11. North Cyprus (formerly Baku) Bhoy on

    AULDHEID on 3RD MAY 2016 8:06 PM

     

    ===============================================================

     

    Thanks for that – you’ve just made my day!

     

     

    HH

  12. charles kickham on

    Auldheid on 3rd May 2016 8:06 pm

     

     

    My family season tickets depend on it

     

     

    As it stands I find it hard to relax on this subject

  13. FAVOURITE UNCLE on

    sipsini

     

     

    can you grt HERALD web site up its got photo of last GOVAN FERRY trip. YRKHILL TO GOVAN .always wondered why it was govan ferry .is that what people from govan called it.

  14. prestonpans bhoys on

    Amazing how well drilled defensively Atletico are and certainly not the mind numbing man with no surname had.

  15. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    CHARLES KICKHAM on 3RD MAY 2016 8:15 PM

     

    Auldheid on 3rd May 2016 8:06 pm

     

     

     

    My family season tickets depend on it

     

     

     

    As it stands I find it hard to relax on this subject

     

    ——–

     

     

    Me and Wee BGFC will be there no matter what – his head would explode otherwise!

     

     

    Nevertheless, I do take some comfort from Auldheid’s comments (and Winning Captain’s incessant hints).

     

     

    HH

     

    BGFC

  16. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar...... Ipox belongs to the creditors on

    AULDHEID on 3RD MAY 2016 8:06 PM

     

     

    Hope you’re right, sir …… Sick to the back teeth with all the lies / corruption…

  17. An Teach Solais on

    AULDHEID at 8.06pm

     

     

    Thank you for comforting post. The apparent inactivity was somewhat disconcerting but the thought that you and the other bhoys were being hung out to dry was what was really driving up my blood pressure.

     

    But, from your post ai deduce that you are prepared to wait, so must I and cool my jets.

     

    Maximum respect to you, BRTH, Canamalar and Morrisey.

     

    Thank you for taking the time to respond. God bless and HH.

  18. charles kickham on

    Big Georges Fan Club – Hail, Hail, Wee Oscar on 3rd May 2016 8:18 pm

     

     

    I appreciate the hard work these guys put in – but it’s been on the go for a long time now – there has to be a limit

  19. Jobo Baldie on

    Nye Bev…

     

     

    Stonewaller for me albeit that it’s the type of infringement that ref’s rarely penalise.

  20. !!Bada Bing!! on

    NYE BEVANS’ REBEL SOLDIER on 3RD MAY 2016 8:20 PM

     

    Big team decision,justice done.

     

    How was that not a penalty mate? Remember Juve at CP a couple of years ago? HH

  21. ELDIEGOBHOY on 3RD MAY 2016 8:08 PM

     

    Glad you decided to share your news, leftcliclicktic text me at weekend when I was in Dublin to let me know you had. I had informed him as requested.

     

    I know from our chat you are determined and you have faith.

     

    Take it easy mate and keep in touch.

     

    Keep the Faith!

     

    Hail Hail!

  22. Big Georges Fan Club - Hail, Hail, Wee Oscar on

    CHARLES KICKHAM on 3RD MAY 2016 8:21 PM

     

    Big Georges Fan Club – Hail, Hail, Wee Oscar on 3rd May 2016 8:18 pm

     

     

     

    I appreciate the hard work these guys put in – but it’s been on the go for a long time now – there has to be a limit

     

     

    ——–

     

     

    Yup – I went off on a rage when we had the recent emergency call to action around the ‘time limit’. Lost it entirely, particularly for the reasons you and AN TEACH SOLAIS have mentioned – that good Tims seemed to be getting strung along.

     

     

    As it happens, I think a lot us have been strung along to a greater or lesser extent by many different people and groups in this whole debacle.

     

     

    Now just keeping my impatience in check, and my fingers crossed.

     

     

    HH

     

    BGFC

  23. Jobo Baldie on

    Nye – naw!

     

     

    I’m going to post THAT video clip again at half time ;-)

  24. !!Bada Bing!! on

    NB- nothing to do with ’74, the more penalties in high profile games for that ,will help get rid of it IMO HH

  25. Nye Bevans' rebel soldier on

    Whit ur you lot like?

     

     

    Number 2 son is Euro railing in a couple of weeks

     

    and will be in Madrid the night of the CL Final so

     

    he want’s both Madrid side’s to win.

     

     

    He did ask me who he should support if they both

     

    make it……………….Barcelona I replied!!!!

  26. charles kickham on

    Big Georges Fan Club – Hail, Hail, Wee Oscar on 3rd May 2016 8:25 pm

     

     

    Strung along is exactly my feelings right now

     

     

    I have been trying to keep up to date but progress is painfully slow

     

     

    The time is fast approaching for me and my family to make the big decision on renewal

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