It’s always encouraging to read positive comment on your club, so the positivity from a sports brand consultant at Brand Finance was welcome. Apparently we are something of a commercial miracle, reaching parts no one else from a small country can come close to.
It’s also delightful hearing about glamour preseason friendlies (not quite announced yet, but coming). We are a club with more than just history, we have a team the best in the world want to play. We also have a future.
We have the league championship trophy in the boardroom, Champions League qualifiers to look forward to, and the sun is shining on Glasgow!
These are great times for Celtic.
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The graphic below is just for a flick through, to read the magazine go here to it’s dedicated site.
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Vmhan on 26 May, 2012 at 18:08 said:
Cheers, seems BarcaBhoy posted recently on RTC, here is the post:
Barcabhoy says:
26/05/2012 at 5:27 pm
0 0 Rate This
JFL
I suggest you look at the tweets which RTC put out earlier today. I retweeted them so that here is no misunderstanding of which tweets are relevant here
@rangerstaxcase @Barcabhoy1
And the post above:
67Heaven … I am Neil Lennon..!!..Truth and Justice will always prevail on 26 May, 2012 at 17:59 said:
Should give us an idea, of to twitter to look up The RTC tweets.
If I find anything I’ll post it later, BBQ first.
Apologies for missing the new article.
At the tail end of the last thread, I posted a few extracts from the online archives of Barcelona daily newspaper La Vanguardia from the days following May 24 1972. Let’s just say it’s stuff you won’t expect anyone in Scotland to publish, then or now.
Sorry to correct you Paul67 but the sun is only shining on one half of Glasgow… and we all know which half!
GLASGOW’S GREEN AND WHITE and sunny
Celtic_First on 26 May, 2012 at 18:17 said:
Saw your quotes – did a little search looking for how others outwith the MSM (Scotland) had reported the events.
That’s when I found the Guardian article – it should have been accompanied by music: I predict a riot!
Looks like it is true then Real Madrid in mid August in USA…..surely not
We have to hit the ground running not go chasing ££££’s again
I am a long time lurker and have now registered because I wanted to thank the guys who posted their Lisbon stories. Fantastic reading. I also want to say what an education I’ve had on this site. I’ve learned more about the law, accounting practices and plcs. Now just when I think its not possible for them to sink any lower, I learn there’s much worse still to come out. Why am I surprised? This must now be the downfall of MSM and SFA/ SPL( fingers crossed). such is the excitement, I need to open a wee bottle of red so if tic toc tic toc (otherwise known as the real SB101997) is reading and you fancy a glass of red, get yourself round here.
“This has to be said about Rangers, as a Scottish Football club they are a permanent embarrassment and an occasional disgrace. This country would be a better place if Rangers did not exist.”
Ian Archer (journalist, 1970s),
hh
Brian Clough: “What team did you say you support again?”
Man in the studio audience: “RANGERS!”
Brian Clough: “That’s not a football team! That’s a gang of villains.”
The irrepressible Brian Clough on “Sport in Question”
im going to play devils advocate here Paul and disagree with your comments.
its business as usual as far as Celtic are concerned – and thats all we are concerned about. There is nothing out of the norm happening to our club.
we have always held appeal to all and sundry who want to play us in glamour friendlies or testimonial games.
in theory, we should have the league trophy in paradise most of the time.
if we sit on our laurels and wallow in the fact we have a future whilst others may not – then champions league qualifiers is as far as it goes.
we are tantalisingly close to having a team thats worthy of belonging to a commercial miracle – the SPL will be such a formality for the next few years we shouldnt even be factoring that into our forward thinking, in the main that is.
The champions league is what it is all about. Thats our holy grail now, thats what we will have to put 55000 fans inside Celtic Park in their ‘9/10’ zone.
When you benchmark where we are in comparison to that – the future isnt just as bright as the sunshine today.
Id hate for the January transfer window to turn into a one way door exit zone and one that in a few years time we traditionally lose our best players, because lets face it the prospect of facing a league of Motherwells, and thats what the SPL will now be, from Jan – May when you are already a dozen points at least ahead of your nearest competitor isnt one most of our continental squad will be turned on by.
To put it simply – we need to be in Europe after Xmas as a minimum to self sustain and atleast try to continue improving.
Are we there yet?
borderlandbhoy on 26 May, 2012 at 18:30 said:
How true was that……and they think we NEED them……..the mind boggles
lol
theres more
To the Rangers fans: “Stay and vomit in your own home, urinate in the corner of your own sitting room, fight with your own neighbours Celtic (who deserve a medal for putting up with you) and foul the streets of Glasgow. Don’t come back to Barcelona, you’re an embarrassment. And while we’re at it, don’t play in the Champions League. You’re not up to scratch, either on a sporting or human level.
There are noisy supports who, even though they drink large quantities of beer, make friends. Not you lot, because you turn everywhere you go into dumps. You are undesirables.”
El Mundo Deportivo Newspaper on Rangers after the Rangers game v Barcelona in the Nou Camp (Nov 07)
goan the spanish press
got their number
hahahaha
hh
Chasbhoy –
Wonderful
Guys
If somebody is going to Poland to watch Ireland, please don’t hesitate to send me email and ask for help. If you need advise where to stay, how to find the flat, I can do whatever I can.
Brand Finance
CELTIC have gatecrashed the elite of world football and won recognition as one of the top 50 brands in the global game.
However, the authors of the report into the financial state of football have warned Rangers their stock is sliding fast after refusing to even include them in their study because they are in such financial turmoil.
Celtic have become the first Scottish club to feature in the 50 most valuable clubs in football after their brand increased by a massive 30 per cent in the past 12 months.
Experts at Brand Finance, the world’s leading brand valuation consultancy, reckon Celtic could even join clubs such as Manchester United, Arsenal, Bayen Munich, Barcelona and Real Madrid in the top 10 if they ever played in the Premiership.
Unsurprisingly, the assessment of stricken former SPL champs Rangers is much more bleak and study authors claim they cannot continue making withdrawals from their history and heritage to prop up the brand worth.
However, Brand Finance do believe Rangers can come good again and cite the example of Napoli, who
were declared bankrupt and relegated to Serie C1 eight years ago. They were bought over by film producer Aurelio De Laurentiis and eventually won promotion back to Serie A, finishing third last year and qualifying for the Champions League.
As expected, the top 50 are dominated by clubs from the top five footballing nations in Europe – England, Spain, Italy, Germany and France, although the problems in the Eurozone have had a major impact on clubs such as Barcelona, Real Madrid, Inter and Juventus.
Celtic are rated higher than Europa League winners Atletico Madrid, Bundesliga cracks Hertha Berlin, Russian aces Zenit St Petersburg and even David Beckham’s Los Angeles Galaxy.
Hoops chief executive Peter Lawwell said: “Although playing in a domestic league with very low media values, and in a country of just five million people, this shows the power of the Celtic brand globally.”
Brand Finance used a range of factors to determine the worth of a football club including brand awareness, revenue streams – including merchandising, commercial contracts and season ticket sales – club heritage, UEFA ranking, quality of stadium and size of fan base.
Clubs are given a credit rating between AAA to D and the worth of their brands are calculated on how much it would cost to license them from a third party.
Celtic have a BBB+ rating and a brand value of $64m – £40.7m
Matt Hannagan, Sports Brand Valuation Analyst at Brand Finance, said: “We declined to include Rangers in our study this year because of the controversy over their finances and their entry into administration.
“There’s a lot of uncertainty around the club and although
they have a strong history, it is being drained in terms of their brand worth by the strain on
their finances.
“Celtic are miles ahead in
terms of the strength of their
infrastructure, revenues and
brand awareness and are doing everything right in terms of marketing.
“They have increased awareness of their brand and attracted new fans in developed Asian markets such as Japan and South Korea
on the back of players such as Shunsuke Nakamura and
Ki Sung-Yueng.
“Of course, the greatest challenge facing Celtic is the limit on their revenues, particularly in terms of broadcasting – Scottish football distributes around £16m a year to its clubs in comparison to £1billion in the Premiership.
“If they were a Premiership club I’d expect them to grow massively.
“Top 10 in our list? They could be. They have the stadium and the fans – Scottish football, per head of population, is the most watched in Europe.
“Still, there would be a risk. Much of their brand strength and value is based on being the best in Scotland and if they were not winning every week in England that image could be damaged.
“As an SPL club, Celtic could still break into the top 30, although probably never higher.
“There is a limit to how far they can grow in Scotland but you can always be cleverer and smarter in terms of commercial revenues.
“I know fans consider it sacrilege but stadium naming rights could drive on-field performanc for example.”
Rangers are in danger of slipping off the radar as one of football’s movers and shakers altogether, a far cry from the days of the early 90s when they almost qualified for the Champions League final and could attract some of the biggest names in Europe.
Hannagan added: “These are dangerous times for Rangers but are surely short term.
“The fans won’t abandon their team and they have the stadium and the history to emerge as a force again.
“Their descent into administration means they can expect a tough time for the next few years but I expect them to return strong, following the example of Napoli.
“They were forced to start all over again in 2004 and yet qualified for the Champions League last season.
“It’s an amazing story – and De Laurentiis took over Napoli because of the strength of its brand and its associated history.
“It may look bad for Rangers fans at the moment but it won’t stay that way for ever.”
Hannagan revealed the relative strength of the UK economy in comparison with our European neighbours was a factor in helping push clubs such as Celtic, Stoke, Fulham, West Ham, Newcastle United and Sunderland into the top 50 for the first time.
They may have been unseated as Premiership champions but Manchester United remain the most valuable commodity in world football with a brand value of $853m – £543.3m.
However, the Old Trafford club could see its superiority challenged by neighbours City, who have been bolstered by £1b of investment since Sheikh Mansour of Abu Dhabi took control of the club in September 2008.
They have broken into the top 10, rising from 11th to eighth and, at $302m, City’s brand is worth almost double its 2011 reading.
The brand worth of Champions League runners-up Bayern Munich has soared by 59 per cent to $786m and they have overtaken Spanish giants Real Madrid ($600m) and Barcelona ($580m) to move second behind United thanks to a strategy focused heavily on its wealthy domestic market.
Ya know,when Glasgow folk say the word magic?
It’s like they really mean it…could be a personal thing,maybe something that is of little consequence to most,say a Glaswegian speaking about his wee dog,something that really matters to that person.
There is no tribe on God’s earth that can say say that word like they way the say it in Glesga.
Sounds like maaaajik!!
:)
Great afternoon sun shining over Celtic Park, spent 3 hours in the queue at the ticket office with a few hundred in the queue and only 6 in the tickets office not a happy bhoy company was great thanks to the Bhoys in the queue for the banter certainly helped to pass the time
Chairbhoy
I always enjoy seeing Aiden
borderlandbhoy on 26 May, 2012 at 18:38 said:
If anyone has any doubt about the bhun culture, they would have it dispelled on watching the national news reporter (Sky News) the night after Manchester…
The young lady was standing in the middle of a Manchester square, and had just starting describing the carnage of the previous evening when she suddenly…
” I’m sorry, I can’t continue with this report……the stench of urine and excrement is overwhelming me” …….and she walked away oor camera…..
My initial reaction ” MY GOD”
Was it true that a couple of seasons ago they were in the upper tier of the Valencia ? Stadium, and we’re urinating on the Valencia fans below them..??
Chasbhoy’s Lisbon Post
Sixteen roads to Golgotha on 26 May, 2012 at 18:53 said:
How else would you pronounce it ?…….
Buzzin’ i am after reading that piece from Paul67…it’s been a long time coming though,that’s my only complaint,i have been feeling this way about Celtic all my days…even more so in the last year or two.
Kings we are like…Lisbon,all week i have been thinking about Stein and his brave lions,and their remarkable feat.
Watched the Ireland game earlier,and so proud i was when wee Aiden McGeady lit up that stadium – Glasgow/Irish stealing the show in the capital!!
Yous are an absolute credit,not only to Ireland,but also to Scotland,and most importantly – yous are a credit to yerselves.
LEGENDS.
67Heaven … I am Neil Lennon..!!..Truth and Justice will always prevail on 26 May, 2012 at 19:07
Everybody else just says it like it’s just another word chief.Something about the way Glaswegians pronounce it though..totally different,they really mean what they say.
Brilliant is another one,magic sounds even better the way the pronounce it though!!
Scottish football is the most watched per head of population as per the brand report.
When you sit in paradise full of fellow tims there is the equivalent of more than 1% of Scotland’s population sitting there with you.
Whereas across the city they have most of Scotland’s poop ulation.
Sixteen roads to Golgotha on 26 May, 2012 at 19:15 said:
Ah, get what you mean…….it’s the hanging on to the maaaagic, and briiiiiiilllyint……..LOL
Missed the Ireland game…out in the sun and fell asleep in gosebo…honest
Did Aiden play well, right enough……would Love to see him back at Celtic Park some day….he’s one of our own…….and I would really love to see Paddy stay ………!!!!!!!!!!!!!
Is there any body there …!!!!!!!. ????? ….LOL
So the Philly rumour has grown legs?
Lord let it be so.
Last time in Philly we had a great tailgate party in the car park.
‘GG on 26 May, 2012 at 19:26 said:
What’s the Philly rumour……are you thinking about buying a horse.?
‘GG19.26.
Philly rumour? I m sending 2 of my kids over to Lansdale Pa for 6 weeks in June , to the bro in law.. They d love some Celtic days.. Keep me posted..
HH
It’s HOT in Scotland today.. Glasgow is cooking!!
67Heaven … I am Neil Lennon..!!..Truth and Justice will always prevail on 26 May, 2012 at 19:19
Precisely! :)
Would love to see Artur Boruc and wee McGeady back at Paradise.
No dis-respect to wee Jamesy F or James McClean for that matter…but McGeady is world class footballer…out of our price range at this moment in time,but we are only two or three players away from a dream team.
Can we conquer Europe once more? Why not?
Just picture wee Emilio,looking to the skies above,dandering onto the pitch in a CL final.
The only thing that can stop us,is ourselves.
Paul67
Having endured the nightmare of the Nineties and still followed Celtic without question. This is gravy!
Your in my heart, your in my soul…
CQN badge update ********** BADGES ARE IN PRODUCTION **********
Bhoys n Ghirls update on CQN badges sent out to all who have emailed myself and CRC regarding NEW cqn badges
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HH
Fholks ,did you read this ?….RTC award
Winning the Orwell Blog Prize is both a tremendous surprise and a great honour. The quality of writing from the other short-listed candidates was just so high that I did not really think that my blog stood much of a chance.That rangerstaxcase would win a prize named for George Orwell is particularly apt. Orwell created the lexicon for fighting back against the interests of powerful individuals and a co-opted media. Over the last decade, prominence and wealth were able to silence the story of what was really happening within Rangers FC. The story of how a single businessman could bend the banking, football, and newspaper businesses in a small country to his will is a microcosm of the dangers lurking within all free societies.
The blog answered a need for the facts when it was obvious that the Scottish media had no interest in taking on the vested interests who wanted this story kept under wraps. I would like to thank all of those people who have contributed to the debates on the blog and I am especially grateful to those brave individuals who have made it possible for me to tell the truth about this story.
Tonight is important for the Rangers tax case in two major respects. In addition to the Orwell Blog Prize, BBC Scotland will broadcast a documentary tonight entitled: “Rangers- The Men Who Sold The Jerseys”.
Evening all.
Still baking hot in G72 ,aboot bloody time.
If Dante was still around he’d have to add a
tenth circle for oor friends the huns,whit
have that mob not done wrong?
Any neutrals looking in, please compare and contrast the posts of Gordon from last night and many others such as Chasbhoy since to the postings of Celtic_First tonight from La Vanguardia from 1972, and consider the iconic photos of Billy McNeill collecting the European Cup and holding it aloft to a Lisbon sky versus the dingy black and white photos of a man in a beard accepting a meaningless, now defunct trophy in a stadium toilet.
Sun in the sky, you know how we feel.
I totally believe we can win a European Cup again!One of my best memories of being a celtic fan was at the end of the centenary cup final and we won against dundee utd at the last gasp. When the walk on started, I turned round to take it all in and there was my extremely quiet and shy mother standing on one of the seats doing a walk on with her grandson’s scarf above her head. I’ve never seen anything like it before or since but I believe she will see another european cup victory in her lifetime and she’s 84 now. you’ve got to live in hope!
It isn’t difficult to understand.