It doesn’t look good, Guardian. It doesn’t look good at all

1862

Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

PERSISTENCETShirt3

Click Here for Comments >
Share.

About Author

1,862 Comments
  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. ...
  10. 49

  1. At least the VanGuardian is talking about it.

     

     

    Anyone any clue as to what Celtic PLC is doing?

     

     

    Just another 48 hours?

     

     

    MWD

  2. Paul67,

     

     

    Disagree with you on Lawwell. I wanted him out before any media guy. He has completely failed and if worked for me he would have been sacked. As a CEO for a small business he has made multiple failures. I would sack him in a heartbeat today as he remains a control freak, tactical beancounter that made decisions and drove actions that systemically damaged the club.

     

     

    I believe this has not reached media yet—-Lawwell will clash with Brendan as sure as night follows day. One will survive and I hope it’s not yer buddy.

     

     

    Ps I am more than a Celtic fan than Lawwell as my financial input to Celtic with 3/4 season tickets over the years is offset by the £10M he has pilfered off the club as he ran it into the ground.

  3. Mats nilloc – what’s the contracted completion date for the new Forth crossing?

  4. cigalasporfavor on

    And it doesn’t,t look good when you get caught copying because the guy you’re copying answers “I don’t know” to question 3 and your answer is…….”neither do I”!!

  5. Steven Fletcher contract at Sunderland ended. Allows him to join a club now rather than wait until end of month when it was due to expire. Maybe he’s got pre season training beginning in the next 10 days!!

  6. The lie that has been exposed about the “French” ad, reminds me of the complaint made about the Green Brigade “zombie-sniper” banner which referenced a version of the banner that was only ever seen online and was not the version shown at the game at all. Huns lodged complaints about a banner they hadn’t even seen. Similarly the paper spiked a different ad to the one that was submitted.

  7. If the Guardian had just stated that it reserves the right to decline any advertisement at any point prior to publishing then I think you would just have to say fair enough.

     

     

    The misinformation actually draws attention and fans flames (nice multi-tasking). If Roy Greenslade was being really clever, he could draw attention to a subject and tow the party line at the same time…

     

     

    Maybe…

     

     

    But maybe no…

  8. Matts Nicol

     

     

    Maybe once Westminster does something with regards it’s problem with peodophile ministers and MP’s, stealing from the public budget to pay for second mortgages and further expenses, deals with all forms of collusion within all it’s public office’s, stops the need to warmonger and deal arms to despot nations such as Isreal, stop attacking other nations soveriegnty and murdering their innocent populations, stop creating a social basis were the poor get poorer, benefits are stripped from the needy…

     

     

    Anything else.

     

     

    Until then I will vote for the party that will provide the best opportunity for an Independant Scotland were once in place a proper social democratic Labour Party without ties and authority from London can stand and run the country properly for the benefit of the majority over the rich minority.

     

     

    You stick with your Royal Unionist Peodo loving Westminster.

     

     

    MWD

  9. garygillespieshamstring on

    With apologies to Marc Bolan

     

     

    You won’t fool the children of the resolution

  10. Mullet and co 2,

     

     

    I agree about Level 5. I wonder if anyone who gave them a testimonial might be regretting it.

     

    And unfortunately, didn’t Packie work with them for Ladbrokes during that last season there? I wouldn’t like to be an ex -Celt looking for my main income by working in the media in Scotland.

  11. Bob O' Baldy on

    I see Joe Hart has commented that in order for England to have a good tournament they need to be ruthless at both ends of the pitch.

     

    He’s right! “Fraser! You’re in, son! Joe! Get yersel tae!”

     

     

    The most overrated player in England and that’s saying something.

  12. What a complete an utter clusterf**k of an article by Roy Greenslade.

     

     

    How many things can you get wrong in one piece?

     

     

    I don’t know if he genuinely doesn’t know anything about the matter or something more sinister.

     

     

    Either way, if there’s one thing anybody knows about Scottish football over the last few years is that ‘rangers’ have been in the lower leagues.

     

     

    Yet he makes the distinction that new rangers had been granted a Champions League licence?!

     

     

    Cmon there’s playing stupid and there’s this.

     

     

    What a farce.

  13. MoonbeamsWD on 10th June 2016 11:19 am

     

     

    Yeah m8, my boys off with my credit card to the ticket office as we speak, just told him don’t come moaning to me!, lol.

  14. leftclicktic on

    Can someone tweet Phil Macgiollabhain and ask him to put his old mucker Greenslade right on this.

     

     

     

     

    Another day and Celtic plc leaving the fans to firefight the media and SFA without any help from them.

  15. LEFTCLICKTIC on 10TH JUNE 2016 1:13 PM

     

     

    Another day and Celtic plc leaving the fans to firefight the media and SFA without any help from them.

     

     

     

    Yep the real story

  16. Picture the scene.

     

     

    In the drawing room of an opulent, if slightly down at heel looking, French Chateau.

     

     

    “Do not worry mon cher as soon as our advertisement runs in the Guardian that very phone will begin to ring with lots and lots of wealthy English men and women desperate to experience our unique holiday location. Then we will be able to afford to fix the roof and pay for your transplant I still wonder if we should have submitted the advert in English though.”

     

     

    Fades to black.

  17. GlassTwoThirdsFull on

    Davidopoulos

     

    Yep. Everyone knows the cover-up is always worse than the original story.

  18. Paul67

     

     

    Any chance of an analytical piece on the current thinking wihin the PLC boardroom with regards Res12.

     

     

    At least the VanGuardian is talking (albeit incorrectly) but the silence from our boardroom is not only deafening but becoming insulting towards the Requisitioners.

     

     

    MWD

  19. This Guardian situation is rapidly becoming really unnerving.

     

     

    A free press is really important. Conspiracy and lies is incredibly dangerous. How far does it spread….. and let’s just say it, is it Masonic?

     

     

    I hate conspiracy and paranoia, despite being a Celtic fan all my days! They have inadvertently upped the ante here and this is getting bigger. Celtic can and must break the dam.

     

     

    On a lighter note I remembered an old primary school story too about the day we learned that it was OK to swear as long as it was in quotations. We all had a go in our next paragraph, some of us more risky than others. “You’re talking crap” said the man who disagreed with the TV reporter. The man ran from the shop after hurting his hand, “Oh sh*t, it’s bleeding” he said.

     

     

    Up step class clown Paul F who just went for it in a beautifully constructed short story about a robbery, where;. The gunman burst into the bank shouting “Get down the the mother f*****g floor, f****rs, or I’l blow your f****g brains out, c***s”

     

     

    Primary 7.

     

     

    It was actually only the final word that pushed the otherwise free spirited teacher over the edge, and left the rest of us in hysterics for months, actually years.

  20. Jungle Jim Hot Smoked on

    Am I imagining it or did I read on here that Celtic would be issuing a Res 12 Statement THIS WEEK?

     

    JJ

  21. All books ordered with t-shirts have already been sent. Wait till you see what’s next – the funniest story book you will ever have read.

     

     

    It’s coming up to Father’s Day so why not order the Charlie Gallagher book and get The Winds of Change for free. Great wee deal that!

     

     

    http://Www.cqnbookstore.com

     

     

    VIVE la Res12stance!

  22. MOONBEAMSWD

     

     

    …stealing from the public budget to pay for second mortgages…

     

    —————————————-

     

     

    This is my biggest bugbear. I think MPs should be forced to live in halls of residence like students. Imagine the late night parties!

     

    For one, attendance at Commons wouldn’t be affected. There would also be less sniping across the benches if they had to go back and face their roommates.

     

     

    1980s furniture and single beds would of course be mandatory.

     

     

    And expenses would be replaced by MP loans…

  23. GlassTwoThirdsFull on

    Good to see so many small nations at the Euros.

     

    They obviously know how to use their resources properly.

     

    You know – investing in grassroots football.

     

    Not wasting it on expensive PR to cover up their own inadequacies.

     

    Just goes to show what can be achieved with the right people running the game.

  24. Jimmynotpaul on

    Stunningly awful journalism by Mr Greenslade. Surely he must be cringing now. Great piece by James Forrest, I hope Roy manages to read that and is given a right to respond and hopefully apologise.

     

    W.C. How do you get time for anything else, this must be so time consuming for you. Thank you.

     

    FAC. Statistics show 25 % Sevco fans 9% Celtic. 2 Things.

     

    1. Compared to the overall amount of fans who attend football and the percentage that go to see Celtic 9% is a really low figure. I.E. Celtic fans represent far more than 9% of fans who attend football too.

     

    2. The fact that approximately two thirds arrested on hate crimes support other teams prove conclusively that this is most certainly not just a Sevco, Celtic thing.

     

    The game where most fans were arrested for hate crimes was Hearts v Kilmarnock, no surprise there.

  25. WEEMINGER@1:03

     

     

    See you pick the topic that you judge easiest to ‘wriggle’ out of, on my list.

     

     

    Queensferry Crossing initially had a contractural completion date of June 2017 – this was superceded by SNP balyhoo in the run up to the May Election, when completion was promised for December 2016. The electorate was assured in an attempt to win votes. and of course as it transpires, lied to by this false promise.

     

     

    This of course was done to deflect from the disastrous planned maintainance gaffe that affected the Forth Road Bridge, causing it to be closed for months.

  26. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    JIMMYNOTPAUL

     

     

    On your last paragraph you have to remember the competitive element involved in matches between those two teams.

     

     

    Who can sing TBB the loudest!

  27. Paul67

     

     

    Well done in managing to type the words Peter lawell .. Maybe an article on his performance/influence some time.. ?

  28. leftclicktic on

    Winning captains

     

     

     

    THANK YOU

     

    May your days be blessed.

     

    Till later all

  29. Hunderbirds are Gone on

    Q. Lorsque sont le conseil exécutif Celtic va faire une déclaration sur Res12 ?

     

     

    A. Dans les 48 heures

     

     

    ;)

  30. Level 5, a ‘dangerous organisation’.

     

     

    LOL.

     

     

    It comprises of Jabba and a Harry Potter-in-a-gimp-suit tragically servile Hun sidekick.

     

     

    They’re just mischief-making, nuisance-mongering, inconsequential Huns scampering around with their petty, naughty schoolboy antics while the big people in the east of the city get on with running a solvent, progressive footballing plc.

     

     

    As much of a ‘danger’ to Celtic as a pair of meerkats taking on a bengal tiger.

  31. BlantyreKev on 10th June 2016 1:22 pm

     

     

    ———————————————

     

     

    Great. lmao.

  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. ...
  10. 49