It doesn’t look good, Guardian. It doesn’t look good at all

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Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

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  1. Geordie Munro on

    Bada,

     

     

    I was speaking to auld geordie at lunch and he’s the same. Always goes with Germany.

     

     

    But there’s always the worry after winning a tourney like the world cup that the players just don’t hit near the same heights.

     

     

    Anyways, looking forward to it as usual.

     

     

    HH

  2. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    HAPPY HOOOOOOOPY BIRTHDAY to

     

     

    TRAVELLERBHOY!!!!!!!

     

     

    His lad told me it’s Hawaii 5-0 Day for him,but TB says he’s a callow youth of 46.

     

     

    Hope you have a belter,oul’ pal. And that the Divine Ms M spoils you rotten!

  3. Happy birthday to The Traveller Bhoy

     

    your one of us

     

    keep hoping and smiling,

     

    your a Celt

     

    HH

     

     

    :-)

  4. Saint Stivs says SACK THE BOARD on

    a smuch as its great to sell 52,000+ season tickets, I think i just stumbled on a little capacity planning issue for this year , in your SB benefits are included –

     

     

    1) 2 FREE TICKETS for friends. To an SPL game.

     

     

    thats 104,000 freebies to give out during the season.

     

     

    there will be 7,000 seats available for public sale (unless they go to the old SB with no club 12 games).

     

    x 17 games = 114,000 capacity.

     

     

    So in theory, to honour the commitment, Celtic will need to reserved all the seats for 15 games from 17 !.

     

     

    someone needs to do the sums.

     

     

    2 – OPPORTUNITY TO UPGRADE TO HOSPITALITY FOR £40 Once this season.

     

     

    Thats 52,000 upgrades

     

     

    However, the sold out signs are also up for all hospitality areas.

     

     

    Someones going to have a big headache.

  5. Geordie Munro on

    Stivs,

     

     

    Without seeing the full article, I’m pretty sure the words ‘subject to availability’ and ‘first come basis’ won’t be too far away.

  6. WeefratheTim on

    Afternoon all

     

     

    TravellerBhoy

     

     

    Many happy returns and looking forward to meeting you again at CP this coming season. Have a great day. HH

  7. Saint Stivs says SACK THE BOARD on

    104,000 seats give away @ £25 standard price = £2,600,000.

     

     

    thats a wow number,

     

     

    well done Celtic …………..

     

     

    i think some counter of the beans head will roll.

     

     

    beyond generous, they misunderestimed the demand forecast.

  8. WeefratheTim on

    THELURKINTIM

     

     

    If you’re about, the big bhoy got clipped last night. He’s no taking anybody under his notice today. In the huff. Lol. HH

  9. Much as I agree with most of Pauls leader today there are at least 3 things wrong with it.

     

     

    Firstly it infers that any criticism of Lawwell is orchastrated by the huns PR company. Therefore those who criticise are somehow part of the hun conspiracy or only come to the conclusion that lawwell made a mess because they are influenced by the media. I have heard this line before on CQN. Its nonsense, demeaning and lazy journalism. It is in short PR to the opposite extreme of the level 5 nonsense.

     

     

    Secondly because it infers that celtic play it straight with PR. Well quite apart from the point of CQNs role in PR celtic either dont do PR or when they do its generally to attack its own support to stop the support influencing outcomes or developing too much power. It is disengenous to claim we play straight PR.

     

     

    Thirdly the article avoids celtic’s silence helping to play into the PR practiced by the hun. The silence remains inexplicable UNLESS the celtic board are actually either not bothered by the PR or they actively support it.

     

     

    I have spoken before about credibility of cqn. This is another example why the strapline “not lazy journalism” should be jettisoned.

     

     

    Hey ho – on we go.

  10. St Stivs

     

     

    I asked the same question on here a few weeks back.

     

     

    Hope you get a better response than I got…..NONE

     

     

     

    : > (

     

     

    Not that I am bitter…

  11. Loved this qiote in the herald in relation to sectarian attacks (catholics still comprise of 51% of all sectarian attacks despite being 16% of the population:

     

     

    Cabinet Secretary for Justice Michael Matheson said: “While I am concerned at an increase in the number of charges on last year, including the rise in alleged offences against Islam, it does indicate an improvement in the willingness of the public to report these crimes, and that should be welcomed.

     

     

    Nice to be worried about Islam – who cares about those pesky catholics eh! Good ole SNP.

  12. Saint Stivs says SACK THE BOARD on

    jc2,

     

     

    i never sawed it, or i would have commented. just worked it out there myself as i watch the wee green dots disappear off the interactive map,

     

     

    its a great dilemma to be in.

     

     

    i checked the terms its a definate contracted benefit.

     

     

    i bet they come back with vouchers to spend at the shops instead.

  13. With respect to the free tickets and upgrade, I think you’ll find it is subject to availability.

  14. Saint Stivs says SACK THE BOARD on

    JHJ on 10TH JUNE 2016 3:41 PM

     

    With respect to the free tickets and upgrade, I think you’ll find it is subject to availability.

     

     

    its not,

     

     

    you cant put it on the contract as a statement.

  15. Jungle Jim Hot Smoked on

    Neganon2

     

    Simply for future reference, Paul `implies` and the reader `infers`.

     

     

    Apart from that, where does Paul imply that any criticism of Lawwell is orchestrated by the Hun Media?

     

    Also, those influenced by the media won`t be aware of that influence so to deny it is futile.

     

     

    JJ

  16. Saint Stivs says SACK THE BOARD on

    upgrades are subject to aviability, thats in there, free seats are not

  17. Jungle Jim Hot Smoked on

    Neganon2

     

    …..but just to show you that I do not disagree with you ALL the time, I am at a loss to understand why anyone supports the SNP.

     

    JJ

  18. NEGANON2 on 10TH JUNE 2016 3:26 PM

     

     

     

    Firstly it infers that any criticism of Lawwell is orchastrated by the huns PR company.

     

     

    carry on like this and what remains of your own credibility will be gone for good. Criticism has its place but when it’s criticism for its own sake it loses all power

     

     

    youre so quick to attack paul67, you’ve still to answer any questions about what you’re doing to change things?

     

     

    When you’re blog going live?

  19. Jungle Jim Hot Smoked on

    SS

     

    I think there are enough `loopholes` there to cover unavailability.

     

     

    JJ

  20. Saint Stivs says SACK THE BOARD on

    there is no loop holes.

     

     

    they sold books with the promise to give 2 free seats worth £52 to you during the season at a league match.

  21. clogher celt on

    The first reference to this advert being initially submitted in French that I saw was posted by a poster at 1.24pm yesterday. The lady who mailed the poster works in the Guardian and was (I think) passing on a message from the advertising department at the paper. The mail also refers to ‘content and tone.’…

     

     

    ‘Thank you for your email. The advert you refer to was booked in before copy was seen, which is not unusual. When the first advert came in (in French) it was reviewed and the decision reached was that the tone and content were not in line with our advertising terms and conditions. When a second part of this advertising campaign came in (this time in English) it was also declined.’

     

     

    The member of staff who sent the mail was named in the post, so perhaps Mr Greenslade can politely ask her where the info came from?

     

     

    __________________________________________________________________________________________________________

     

     

    On another note can I politely ask? The CQN magazine article informed us on the 8th of June The Guardian had mailed to reject the advert on Friday the 27th of May. The reason for the delay in publishing this fact was due to the failure of The Guardian to return their fee of £5000, despite repeated attempts.

     

     

    Have The Guardian explained the delay or apologised?

     

     

    Why didn’t CQN feel it appropriate to run the story until the safe return of the fee? (13 calender days)?

     

     

    Was there a danger that the money mlght not have been returned if the readers here were told that the advert had been declined? (Maybe).

     

     

    What (if any) other factors might have influenced the decision not to publish until the 8th (in the magazine)? I think on that day the leader highlighted, Season Books, waiting lists, traffic congestion around Celtic Park…which is fair enough.

     

     

    Who knows?

  22. Neganon2 “Hey ho here you go” please don’t drag me into your regularly depressing posts. They may have merit,in fact they often do but it’s the monotony of the delivery that turns me off. It;s the weekend chill out . H H Hebcelt

  23. Geordie Munro on

    Stivs,

     

     

    The glory hunters will be fed up come February when the league is in the bag.

     

     

    If not…..wur gonna need a bigger stadium!!!!

  24. Methinks Neganon has a grudge against Celtic and Paul67 and is trying to be a sh!tstirrer despite his implied/inferred support of Celtic. He should set up his own blog, tell us what it is and see how many folk follow him.

  25. Saint Stivs says SACK THE BOARD on

    nope –

     

     

    entitled-

     

     

    entitle verb [T] (ALLOW)

     

    to give someone the right to do or have something:

  26. Saint Stivs says SACK THE BOARD on

    dear supporter,

     

     

    please buy one of our season books and we will entitle you to sit on the bench at a match this season.

     

     

    your dave king

     

     

    (subject to the new manager bot having enough players on the day).

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