It doesn’t look good, Guardian. It doesn’t look good at all

1862

Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

PERSISTENCETShirt3

Click Here for Comments >
Share.

About Author

1,862 Comments

  1. Just noticed I should be wishing A a verrrrrrry hoooopy birthday to Travellerbhoy.

     

    Always a must read

     

    sometimes painfully.

     

    That doesn’t sound right but I think most will know what I mean

     

    HH and have a good one

  2. mike in toronto on

    Notice a few posts about Travellerbhoy today.

     

     

    Traveller … if you are reading, happy birthday. I always appreciated your posts and our chats. Hope you are well.

     

     

    HH

  3. Paul 67.

     

     

    Is there not a case for criticism, like charity beginning at home.

     

    I believe that there has been some chat about the Herald behaving not to prettily in relation to Res 12 advert.

  4. HEADTHEBALL on 10TH JUNE 2016 6:59 PM

     

    Ok, who sent the French letter to the Guardian?

     

    Almost certainly some dickhead.

  5. Nye Bevans' rebel soldier on

    Good Evening Timland.

     

     

    Tae hold my interest in yon fitba tourny I’ve backed

     

    Girould tae finish top goal scorer@16’s and @9/2 fur

     

    the first goal the night.

     

     

    They English fitba fans? remind me of some other mob,

     

    …..nae prizes fur correct answers.

  6. The Spirit of Arthur Lee on

    Stan Collymore

     

     

    Getting trolled by Rangers fans.

     

     

    You lot going to be wearing your England shirts again? Or will it be Northern Ireland this time?

  7. Nye Bevans' rebel soldier on

    CORKCELT on 10TH JUNE 2016 7:32 PM

     

    English Fans Fighting Again

     

     

    Something Inside so wrong.

     

    ____________________________________

     

    According tae SSN it was a woman who threw a

     

    bottle at the English fans that kicked it all off.

  8. Given the guardians disgraceful behaviour over recent years in relation to:

     

     

    Ireland

     

    Palestine

     

    Corbyn

     

     

    And most progressive causes but those in particular…..

     

     

    I am not surprised at their conduct.

     

     

    We have no paper for the working person any more.

     

     

    The morning star being the only printed paper that speaks truth to power, we are not represented in the main stream printed press.

     

     

    F### them.

  9. LEFTCLICKTIC…

     

     

     

    Magic :)

     

     

    It wouldn’t take much to get their ned element causing it.

     

     

    To be fair, the reporter said it was all down to some English supporters today. HH

  10. I’ve Tochangemyname Robin Buchanan.. he is the stadium manager

     

    he is on Twitter.he will.tell you what’s happening in and around the stadium

  11. A couple of sweeps going in the work…I got Sweeden in one :(

     

     

    The other it’s correct scores in the first round, I got a bookies coupon and just went 2-1 or 1-0 to the favourite. :)

  12. 4m 15s into a 51-game tournament and ITV commentators write off France, suggesting their defence will be their achiles heel.

     

     

    Vive La France!

  13. Nye Bevans' rebel soldier on

    Get Hagi on!!!!

     

     

    How good would he have been in a Celtic jersey?