JD retail deal and David Murray-JJB from 2006


We created some value from nothing yesterday with the JD Sports retail deal.  Official Celtic merchandise will only be available through club and JD shops and online stores.  This allows JD to harvest all retail margins on Celtic kit from their 700+ stores, instead of earning a small percentage, as they otherwise would.  With some of that extra revenue, they will pay Celtic a fee.  Celtic will see a direct sales pick-up as there are one of only two retailers selling the kit.

No information was given on the value of the deal or its duration.  14 years ago, Rangers sold the next 10 years of their retail rights to JJB Sports for £18m up front, plus £3m each year, a total of £48m.

Celtic had similar offers at the time but declined.  While money was short and we were perennially in debt during that period, front loading revenue like this was thought likely to lead to a feast and famine existence.  At the time, David Murray said the deal would “enable further investment to be made in the team”, ahead of the memorable Paul Le Guen era.

What do you do when you are in an arms race with a club spending absolutely everything?  We brought our debt down slowly, lost three of the next six title battles, but won the war. When he needed revenue to pay creditors, instead of buying footballers, Murray could not rely on retail revenue.   The deal turned sour for JJB six years later when Rangers were liquated.  The episode became a morality tale.

I doubt anything like £18m is making its way to Celtic’s bank today because of this JD Sports deal, it’s more likely we have taken a slice of one year’s retail margins on our kit.  An indication of where we are in the current crisis and how we are working to make up the shortfall.  It takes 10,000 acts to build a successful season, not all of them happen on the park.  This is good work by a commercial team that know what they are doing.

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    Met Stevie a few times and he was a gent.



    He will be sorely missed on here.



    RIP Stevie.

  2. On a more happy note, really good to see Big `Mummy` back and his idea of updating us on his situation in the form of ` Statement o`clock` made me smile. All the best in your recovery, Big Jimmy.

  3. jamesgang



    Was that mainly because of the Coronavirus Effect? If so, can we assume others will follow?

  4. Just recieved an email from Steve’s daughter.





    Thank you so much Phil, he will be missed terribly & thank you all for keeping us all in your prayers.



    He was very peaceful & was holding Cathys hand.



    Thanks again for all your message, they really gave us comfort.



    Sending love,


    Sionainn 💚



    ……………..So very sad.

  5. Neustadt-Braw on

    Rest in Peace Stevie…….may those you hold dear find condolence …..



    May you be comforted by the outpouring of love surrounding you all……



    you will never walk the walk alone …




  6. Sad news about hunderbirds are gone.


    I didn’t know him .


    But the guys on this site say good things about him.


    May he rest in peace .


    Prayers said for his repose,and for his family to find the strength to carry on.


    Goodbye our cyber friend.

  7. Hot Smoked – yes. Covid related ref Wigan.



    Big Jimmy – great to have you back.



    The tributes on here for Stevie show how highly regarded he was here on CQN. Some gent.



    HH jg

  8. !!Bada Bing!! on

    Wigan in Administration, Marshall free ,an option if Forster not coming back, Joe Hart no thanks




    Big Jimmy, glad your out and stay well big man.

  10. RIP Stevie – now at peace.



    Condolences to his family and friends for whom he will be sadly missed.




  11. Melbourne Mick on

    Hello again all you young rebels.



    RIP HUNDERBIRDS, great poster who’ll be sadly missed.



    Good to see you back BIG JIMMY.


    You had a post from PADDYMACOZ the other day, asking a


    question about some people you may have known.


    H.H. Mick

  12. There ye go Mick…….



    PADDYMACOZ on 30TH JUNE 2020 4:41 PM



    Big Jimmy, I hope this wee note finds you keeping better. I haven’t been on the site much at all recently.my motivational levels are at an all time low.The last time i had a brief conversation with you I think you mentioned you did not come from The Calton that you were from Easterhouse.Which brings me to my question.Did you happen to know the McLeod brothers. Gus,Frank and Donny. We had a team out here that played in the Hoops and the brothers played for a few seasons .I know them all quite well.Gus has just quit his coaching job from a team not far from where I live. Jimmy I’ve never met you but I really do hope you recover from your illness.This past year has been terrible and it now looks like we could be going into lockdown again.Stay strong mate and a big HAIL HAIL from the Land Downunder. PADDY

  13. Terrible news of Hunderbirdsaregone. My condolances to Sionainn and the family at this difficult time.



    Bournesoup, loving the daily graphic, btw.



    Big Jimmy! Take good care of yourself.

  14. Bada – You’d take Marshall over Hart?



    Madness I tell ye…madness.



    HH fella.

  15. So sad about Hunderbirds are gone, RIP.



    When he said he wasn’t well, such a shock it happened so soon.

  16. !!Bada Bing!! on

    Big W- Hart been on a downward spiral for about 4 years,Marshall always been decent for me,and he knows the Club, which I think is a help. HH

  17. Bada – We deal in broken keepers in need of redemption.



    Hart fits that profile.



    Stevie Woods is a miracle worker…give him a new challenge.

  18. If the reports are true that Southampton want £5m for Forster then I think this is a price worth paying.


    A bargain at £5m in my opinion.

  19. Westcraigs – Reports are that FF doesn’t want to come but to stay and fight for his place at Soton…




  20. BSR


    Thanks for that link.


    I just spent a wee bit jumpin’ from link to link and watching the Mark Daly interview.


    What a wealth of information is contained there. Cannot believe it – The biggest sporting fraud that the world has ever seen.


    Is there still the appetite to push for justice?


    We would need to be losing on the park, unfortunately.


    Maybe we’re holding off until we get the 10 before the revolution?


    Back to Collyer Bristow and David Grier – to get my dander up.



  21. glendalystonsils on

    Sincere condolences to the friends and family of Hunderbirdsaregone. Didn’t know him but it sounds like another good’un gone.



    I wish FF all the best but despite his good form for us , I’ll be very surprised if he cements the No 1 spot at Soton . Once a back up keeper…….

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