Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.
Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.
Yesterday’s newspapers gave an excellent example of how this is operating. Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:
“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”
While the Daily Record ran with:
“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”
Both a copy and paste from the press release.
Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players. Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.
That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.
Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.
It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way. The SPFL cannot allow their competition to be undermined by partisan promotion.
Let @Ladbrokes know your thoughts.
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PS Use of the word `piece` was possibly not the best word I could have used!!
Longtime lurker but first time poster. Re JF, can we put one thing to bed regarding his failure to appear in no more than 4 consecutive appearances for the first team. Between September 2011 and January 2012, JF started in 22 (yes 22) consecutive games for the team!
Hamiltontim
Did you enjoy the game last night:)))
HH
JB FROM THE WEST on 29TH OCTOBER 2015 8:30 PM
Longtime lurker but first time poster. Re JF, can we put one thing to bed regarding his failure to appear in no more than 4 consecutive appearances for the first team. Between September 2011 and January 2012, JF started in 22 (yes 22) consecutive games for the team!
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Only a hun would come on here and troll like that – are you one? :-)
Welcome mate – and thanks for the info.
Clogher starry Hamilton
Thanks for the wishes
I thought nobody liked me
Out for some tapas with the family
Been told barely legal is fancied by the yard tomorrow at down royal 240
HUNDERBIRDS ARE GONE on 29TH OCTOBER 2015 8:18 PM
Anyone got anything more on “The Utterings”?
Even if it’s just made up stuff? :-)
Ticketus are using Craigy Bhoy`s assets to pay off his creditors. His assets include a castle and a football stadium.
This is in response to your ` Even` request .
JJ
Burnley78,
I imagine you’re right. I would suggest that guys go into their local Ladbrokes and explain that they won’t be betting there until they change their PR company.
fa-a-tic – personally think it’s the right time for him to move on for those reasons you’ve written
Starry
Brilliant mate I love beating that mob in their own midden! :-)
Hamiltontim
Nothing better. I remember once Roy Aitken scoring over there and we we in the Hearts part of the stand and my mate wee Chris jumps up and pulls his scarf out of his jook and starts celebrating, the abuse we got from their so called better supporters:))
Happy days..
Happy birthday Wits
HT
Did the ole yin behave last night, not sure it he one or two of the nephews with him
Starry
Some great memories from games there.
One of the best was the day they put yellow polystyrene squares on the seats because of the heavy rain. We tore them up and made crosses out of them!
WITS. As I’m from Cork, you know I don’t like you but Happy Birthday all the same, I’ve wished starry Happy Birthday twice already on Facebook & CQN, so if I do it thrice I’ll be accused of arse licking but what the hell Happy Birthday to ye both.
BT
I think he did! I only saw him as I was going to my seat but I think one of the youngsters was there.
Anyone got a recommendation for a good newgen router please?
My 6 year old Netgear one is not up to the challenge now.
It misfires one day then is available for the next and then stutters it’s way through some days and just doesn’t seem to have the appetite for it.
I’m fond of it but I think our time is up.
Thanks in advance.
Hamiltontim
Hahaha pashing myself laughing at that:))
The Celtic Support:)))
WITS & STARRY
Happy Birthday & many happy returns
JJHS
:-)
JB FROM THE WEST
From the West eh? No wan o they Sticky Buns are ye?
Welcome ;-)
“There seemed to be a piece on Griff the Quiff on Reporting Scotland earlier. What was the piece about?”
John Robertson talking about how he been impressed by him as a triallist at Livingston, adding that he had worked hard to get the most out of his natural ability.
Also film of him scoring for Livi, I think, going absolutely mental as he celebrated. . . . But not getting booked!
Last for JJHS.
Jobo – you know where I am so send a text when you are about and you can see one of said boxes in action. Cheers
https://johnjamessite.wordpress.com/2015/10/29/cease-and-desist/
so, were all of the employees, paid all of their earnings for the last wee payroll run.
or maybe some wurny.
Always enjoyed going to Tynecastle and Easter rd. First away game (without my da) was at Easter rd, on the Dalriada bus. Highlight was scoffing a pie supper after the match. Changed days, I don’t think I could’ve been more than 11 or 12 maybe my ma didn’t know. Don’t remember too much about the game but can still see the massive terracing, which was dilapidated and falling down, with no barrier at the top. I remember Ronnie Glavin scoring, and the noise from the Hibs support in their main stand…HIBEES! HIBEES! HIBEES! and the loud accompanying sound as they stamped on the wooden floor.
My favourite memories were beating them 4 -3 with a late diving header in the late 70s and the day the announcer played American pie at half time and we started moving on the retracing. Cops had to stop it of course.
Both at swinecastle
The best hearts defeat was enjoyed at Love street.
It’s getting to the nitty gritty now…
New post on johnjamessite
Cease and Desist
by sitonfence
The conflict between Mike Ashley and King’s concert party has escalated. If informed speculation is accurate, Sports Direct Retail Ltd (SD) have now issued a ‘cease and desist’ interdict against RIFC. King’s inability and downright refusal to honour the £5m owed to SD, has forced their hand. The terms of the loan facility included ceding control of the intellectual property, the training facility known as Murray Park, Edmiston House and The Albion Road Car Park.
The car park, which affords access to, and emergency egress from, the Club Deck, is a prerequisite of planning permission. An SD cease and desist order effectively mothballs 7,000 seats. The intellectual property, the badges and crests, must also be removed from the player’s shirts or in some way obscured from view.
Of course this could be settled with a late offer of £5m that King claimed he had access to. But he was, as we have come to expect, lying. King, who led the underfunded unsuccessful coup d’etat, will naturally oppose this interdict and find himself instructing significantly inferior counsel to Mr Ashley’s retained counsel, Adam Lewis QC. Mr Lewis is without peer in sports tort litigation.
Of all the theories as to what prompted King’s clandestine emergency board meeting, I find this one to be the most persuasive. The terms of the loan facility, which King breached when losing the AIM listing, ceded control of all the fixed assets with the exception of the stadium.Mike Ashley is King’s landlord.
Of course, when RIFC comply with this interdict, having thrown good money after bad in litigation, should King still continue to renege on his corporate debts, the ultimate sanction of appointing receivers could then come into play.
Cease and desist, what does that mean?
(I know what it means, just wanted to ask so someone can put up a lengthy post telling us how FUBAR they are.)
Oh the dignity!
You’re no Rangers any more!
And now they can’t even use the badge.
If this post from the JohnJames site is accurate.
.
Very interesting stuff from John James today. No idea how this is going to play out but unless the remaining bears are going to keep putting their hands deep into their pockets it looks like a day of reckoning approaching.
The thing that nags away though is why no-one has come up with the £5m to pay off MASH? Either they really think that they can get away without paying or they know that it would make no difference in the long term as the games a bogey in any case.
http://www.bbc.co.uk/sport/0/scotland/34672265
Does the last goal remind you of Archie Gemmill scoring against Holland 1978 (I wonder did he get booked for celebrating)?
MAAH…
Never saw yoor post mate, this JJ bloke seems on the ball, according to some on Twitter he’s a timposter, I’ve been told otherwise from sources on here. HH
Good evening all, some of you may remember that I Was doing a wee Stoptober for the Kano charity. Am knocking it on the head tomorrow as I head to London to see the lhad, good news is that the Kano boys will get their dosh, I lost a whole Kilo according to gym scales tonight, so not too bad. I will quickly replace that over the weekend in London.
Once again I send out an appeal on behalf of my lhad who, along with his flat mates in Brentford have been given notice to leave. Nothing sinister, just the facts of renting in London. He is well trained, clean and hard working but is looking for a room to rent , minimum 6 months in London. He’s on a grad scheme till Jan 2017 and just settling into life down there. so once again, anyone out there who can help and also earn good money for renting a room…please get in touch.
I will not be contributing much over the weekend, our hotel will be packed with Ockers and Kiwis and according to my lhad the place will be jumping, that plus the football, flat hunting and keeping the Mrs happy on her birthday means it’s going to be a busy weekend.
Hail! Hail!
Wits ya rascal
Breithla shona
AWE_NAW_NO_ANNONI_OAN_ANAW_NOO on 29TH OCTOBER 2015 9:16 PM
“The best hearts defeat was enjoyed at Love street.”
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Similarly, Big Jock’s “best result I’ve ever heard at Hampden” was Rangers 2-3 Aberdeen, at Ibrox,1968, a result that gave him 3-in-row.
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GGH
I remember that game. I had the worst hangover and the smell from the brewery wasn’t helping.
I’m sure we were 1-0 up at half time when American Pie came on. What a laugh with the entire Celtic end singing and dancing along. Why plod felt the need to wade in I’ll never know.
I think we ended up losing 3-1.
Big Jock attending the Dunfermline v Hearts SC final at the time.
No probs Sips
lets hope sitonthefence is on the money this time
There’s been to many false dawns
I want them dead twice :))
DOC, 9:19 PM
Sure old Tinfoil Graham can kit them out in his DIY tops, with all the money helping secure the club (or company).
Deckchairs also available in ice cold sea blue