Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.
Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.
Yesterday’s newspapers gave an excellent example of how this is operating. Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:
“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”
While the Daily Record ran with:
“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”
Both a copy and paste from the press release.
Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players. Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.
That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.
Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.
It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way. The SPFL cannot allow their competition to be undermined by partisan promotion.
Let @Ladbrokes know your thoughts.
656 Comments- Pages:
- «
- 1
- ...
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- »
Dallas
I remember the 4-3 game at Tynecastle well. It was a cold wintry day probably 1976. It was my first time in Reekie. Danny McGrain became my favourite player that day. The second half performance in the mud was immense.
SIPSINI on 29TH OCTOBER 2015 9:23 PM
MAAH…
Never saw yoor post mate, this JJ bloke seems on the ball, according to some on Twitter he’s a timposter, I’ve been told otherwise from sources on here. HH
John James most definately a Hun fan.Well known to many on Hun Media,and friends with Mc Murdo.
No doubt about it,and he is very in the know.
TBJ..
Yep, that’s the one, he supposedly tells people in green cars the car park is full…still the same old hun liar :)
Sips I
Knowing him , his new moniker will get him banned :))
We’re champion mate , maybe a wee sesh in the International .
WiTS, Hoooooopy Birthday, hope it’s been a great day for you.
Sipsini
Oh well :-)
Night all.
Starry Plough & WITS
Many happy returns bhoys!
Reading back and on page 6 and 7 there were questions relating to the stats on corners.
Firstly, the stats today were for domestic competition I.e. League and Cup. I have separate stats for Euro games.
Those remembering Boyata’s goals will be remembering the Euro games.
Secondly goals for and against at corners are only if they are scored from primary or secondary play. Which means that Kris Commons 2nd goal, 4th of the game, against Dundee United doesn’t count. I think it was about the fourth passage of play from the corner where he cut inside and shot into the far corner.
I’ll post the full stats tomorrow when I’m on the laptop.
Delaney’s , November 1976 it was.
I remember Kenny laying the ball off a lot with his chest at that game . Danny and Kenny linked up brilliantly for our third goal.
The Yesterday channel has who do you think you are with Julie Walters, on Her two great grandfathers, Anthony Clarke and Patrick O’Brien , were prominent members of the Irish Land League in Mayo.
She is well chuffed that both stood up to British landlords and their practices.
Marspapa…
I’ll look forward to it, James will be on the bell for us, he’s eighteen and earning now :)
Kip time for me, thank feck it’s Friday tomorrow. HH
Delaneys Dunky
Thanks DD, hope you’re doing alright the day.
SP
Johnjamesblog makes phil look like mason boyne
Starry~Stars
Feliz Cumpleanos bhoys.
HH
……………………………………………………
HT
I can’t buy shares from the link you posted, I don’t reside in britland it tells me.
HH
Sipsini
look forward to it mate
Goodnight hoodies……ps good luck Clogher for tomorrow .
Dallas
That Julie Walters story was very interesting
Her grandmother was very much involved in the ladies land league ( which came to the fore after the men were jailed)
Marspapa
Thought you and the shadow would have been in PV last night
Dallas
Sorry Julie Walters great grandmother that should be
Tractorbhoy
I was sitting just to the left of Brendan. Would have been nice to have had a chat.
Interesting reference to Marys Meals and the work Celtic supporters are doing with them with the very reason for our club forming.
Also the way Rangers tried to talk themselves out of the first ever meeting defeat – Celtic won 5-2. We shut them up when we went to Ibrox for the next game and won 6-1.
Haha should’ve been Hoopies !!!!
Bt
She did ask but I was busy with other stuff
Haven’t seen the goals but by all accounts LG’s goal was brill
Good result onwards and upwards , we might manage the Aberdeen game .
Stopped reading John james after it was revealed he was a bluenose , after that always got the impression he was setting us up .
Two questions
Was that Craig whites wife/girlfriend going to court with him
And
Is this guy Limmy a “comedian” jeezoh
Hard to believe this johnjames is a sevconian
No spelling mistakes bad language obviously not a fan of glibby no mention of the seventeenth century very curious
What is the stars , julie Walters comes from good stock.
Julie looked really chuffed about her great mother and great grandfathers involvement in the land league.
Annabe Goldie on question time, ACGR will be delighted.
Good night all and sleep well.
So,
Seemingly, a cease and desist was lodged 3 months ago. In a manner that effectively placed it in a drawer, ready to be pulled out and placed on the table any time.
A wee port onion well placed in the embra legal life.
She isn’t even a Tim, she just finds it funny.
Hello again all you young rebels.
Good solid result against the diets last night pity about the
last minute goal , somebody got dragged out of position i
think but well get it sorted i’m sure.
After the Molde debacle i think a lot of angry words have
been expressed hence more tensions on the training ground
than usual, I’ve got the feeling Aberdeen and the Norskies
are going to see a very determined Celtic in the next couple
of games.
What a surprise eh? the dark side handing out P.R contracts
to their pals, some things never change do they? feel more
disgusted by some of our ex players contributions to their
agendas, thank god for guys like Tom Boyd , and Tosh who
don’t take a penny of their filthy lucre.
For any lurking Aussies the Mornington Celtic are having a
xmas barbie day down at the beach park on the last Sun. in
Nov. well have the usual music ,raffles, Irish dancing and a
game of football between the old and the young ghuys so
come along and have a laugh, for any further info contact me
or Paddymacoz on here.
The wee mhans all excited about it, playing against his Papa
and Paddy, i said to him.
” Hey wee mhan, just read the email there about the xmas
party down the beach park and it says we’ve all to wear the
hoops on the day ”
“Aye whit aboot it?
” Well how’s the ref going to tell the teams apart if were all
wearing the same strip?
“Thats easy Papa yous ur awe fat and baldy ”
harumphhh.
H.H Mick
tractorbhoy on 29th October 2015 10:08 pm
Winning Captains
I also got back to my Da’s in Irvine a wee while ago after attending the book launch.
Did not get time to suss out any CQNers as my old da was tired and I was one the first to get my book signed by the great Jim Craig and Brendan himself.
HH and KTF
– See more at: http://www.celticquicknews.co.uk/ladbrokes-spfl-use-level5-to-dig-into-celtic/comment-page-12/#comments
………………………….
You must have been behind me then as I was first to Brendan and second to Jim!
Well,Iwill “Cease and Desist”for tonight.
Goodnight Tims.
SHOULD LIVINGSTON BE BOOTED OUT OF CELTIC FOR BACKING OSBOURNE?
Good Evening my beautiful Family of Celtic Supporters.. Hope you all well.
Have just boycotted Ladbrokes, and will spread the word.
I love my Club, what it does, what it stands for, and what it has to endure.
God Bless you all. HH
Goodnight Tims
Have a good day Mick
Big nan,
I was wondering other day , and commented here,
What do you make of baron Livingstone
FANADPATRIOT
Voted,wish the young fella well,please.
Saint Stivs on 29th October 2015 11:27 pm
Big nan,
I was wondering other day , and commented here,
What do you make of baron Livingstone
– See more at: http://www.celticquicknews.co.uk/ladbrokes-spfl-use-level5-to-dig-into-celtic/comment-page-13/#comments
…………………….
Just signed the petition to oust him and back the Celtic Trust by proxy to do same at AGM.
But while Livingstone is a tory Zionist with views that are abhorant to most of the Celtic support he is no worse than John Reid, another war-monger who I signed a petition against being Chairman.
The latter petition only gathered about 3,000 signatures if I remember correctly so my views are very much in the minority it would seem.
H.H.
Here’s a link to what the papers didn’t report in the HMA v Paul Paton case
Appears only 3 prosecution witnesses were heard before a guilty plea was tendered after deletions to the charges libelled
http://jdoleman.blogspot.co.uk/2015/10/hma-vs-paul-paton-morning-report.html
I’ll post another link to the afternoon report of the proceedings
A link to the afternoon report in the Paul Paton case
http://jdoleman.blogspot.co.uk/2015/10/hma-vs-paul-paton-afternoon-report.html
Big nan,
Ta.
Erudite as ever.
Appreciated, keep it lit.
And aye , Reid turned into a war mongering bastard, unfit to be anything Celtic.
Compare and contrast with Brendan’s book.
Saint Stivs mate you can add Brian Wilson to that list.
Starry Plough happy birthday
and ACGR haste ye back as its a less colourful place without you.
HH
For the life of me, I just can’t get Zalusaka saying “Kill all Rangers fans.”
For all the time he spent at Celtic and Dundee United, no sign of any such behaviour, that I know of.
Looks like a makey up verbal to me.
Clogher