Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.
Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.
Yesterday’s newspapers gave an excellent example of how this is operating. Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:
“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”
While the Daily Record ran with:
“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”
Both a copy and paste from the press release.
Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players. Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.
That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.
Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.
It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way. The SPFL cannot allow their competition to be undermined by partisan promotion.
Let @Ladbrokes know your thoughts.
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Clogher
Posters arrived today – excellent! Many thanks and good luck with the op.
HH
HT and Dallas Dallas
My apologies for not responding sooner. Tablet battery packed in.
Charged again now.
My memories of the games were similar to yours.
Clogher
I share your doubt about Lukasz alleged behaviour. Sounds like a Wilson lie. Mark has gone well down in my previous respect for him. :(
Hope your op is minor and goes well.
Friesdorfer,
Me last night for a few weeks. I sent you an e mail, I only hope the posters made it okay.
Clogher
Delaneys Dunky
I agree , i think Wilson is trying to protect his tainted
wee job with the media.
H.H Mick
M Mick
Sadly I think you are correct.
“Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way. The SPFL cannot allow their competition to be undermined by partisan promotion.”
The Board should address this. Anyway doesnt our illustrious prime shareholder and owner own Betdaq….oh wait a minute….
https://en.wikipedia.org/wiki/BETDAQ
..forget it!
Was in Doire earlier, the ad told me Doire women had lost 15ld.
Drove to Monaghan Town, logged on the women there too had lost 15lb.
Back in Drogheda and the women too had lost 15lb.
Not being sexist but in every town I drove through the men all have six packs due to internet advice.
Does anyone else get these ads?
Clogher
Evening/morning all. DD so sorry to hear about your sis. She is with the angels now.
Emdy want to talk about the Aberdeen game?
Mags Sir Desmond owns owns or controls a lot of these betting sites. Do you think he gives a flying f//k for us?
Someone was looking for info on routers earlier
This page may help.
http://www.cnet.com/topics/networking/best-networking-devices/
Paul may find this unwanted seemingly permanent add-on to his baby,interesting.
Unacceptable even.
http://www.blokebuzz.com/au/nympho-dating?utm_source=display187&utm_campaign=dsk-bb-nd&utm_term=6701-250175
Here is Ritchie Hawtin on Bipola.
Stop taking prescribed meds is all I’m saying, wean yerself aff them if you have. amd always beware of the Multitude of Side Effects.
Penicin.csc
({Obviously Penicilan. 0}
macjay1 for Neil Lennon,
Knowing as the Little I do, you are thinking you may right abo TI
The Acid Test is to come. Celtic are much better than what they have bee showing. When Celtic were clicking last thw direct AND
Pete
Hey,pal.
Been offline for some weeks.
Scotland was magic.
Wasn`t able to contact all those I would have liked to,including yourself,but probably another time.
Morning all
It’s a funny old game
http://youtu.be/xfLmmRS7eiY
HH
Why should anybody be surprised that a Conservative memore of the House of Lords voted with the conservatives in that chamber.
No matter what my option is we have had ex communists to Tory Lords on our board. If we mean what we profess that we are a club open to all then there is no contradiction..
Sad but true.
HH.
Tell all the Huns you know it’s going to be 10 in a row
Good morning friends and a Big Happy Friday from a dry but grey, cloud covered East Kilbride.
macjay1 for Neil Lennon on 30th October 2015 2:47 am
Paul may find this unwanted seemingly permanent add-on to his baby,interesting.
Unacceptable even.
macjay1, I’m delighted you had a Great Time back home.
http://www.blokebuzz.com/au/nympho-dating?utm_source=display187&utm_campaign=dsk-bb-nd&utm_term=6701-250175
– See more at: http://www.celticquicknews.co.uk/ladbrokes-spfl-use-level5-to-dig-into-celtic/comment-page-13/#comments
+++++++++++++++++++++++++++++++++++++++++
The two links have “Blocked” now, that is our Cable Provider Virgin Media, perhaps a lot totally unawarfare.
Good morning all. Anyone read on Twitter about MA’s Cease and Desist on Sevco? Not allowed to train at MA’s Auchenhowie; Albion Car Park in MA’s hands, shirt top in MA’s hands – is this mischief making or is there any truth there?
Big Nan
Sorry I was in my pit when you replied about the book show. I came in from the other side and was the first to Jim to sign my book.
My intention was to seek out some of the CQN bhoys. However as I said my Da was tired he is 80 now and unfortunately has terminal cancer, though he still wanted to come and is very proud that lads like Brendan keep up the true tradition of our great club and keep the history alive.
Hopefully another day to meet you, perhaps on Saturday when I will try to make the famous gazebo gathering. I will have two of my young nephews with me.
CQN seems to be opening this morning with a banner advert for Ladbrokes.
Which is strange.
tractorbhoy
____________
Very sorry to read aboout yer dad, so sad.
Thoughts & Prayers to all who are close.
about
The 4-3 game at Tynecastle was a brilliant game.
Great goals…Great players…..Great manager.
On the march to Mr Stein’s last League Title in a double winning year.
What I recall about the that day v’s Hertz was their fans…..throwing potatoes with razor-blades inside them….their evil hatred knew no bounds.
I recall cuffing Hertz at Celtic Park one midweek on April fools day.
I think the score was 6-0…after each goal the Jungle would pipe up with
“…..April fools, April fools, April fools:)”
There was a guid victory over them at Tyncastle one day were, MO’N played Simon Lynch and, wee Shaun and I think it was 4-2 going on…10-2….another grand day.
Celtic should win v’s Aberdeen….the Dons are guff.
Big Nan on 29th October 2015 11:31 pm
I think what’s particularly galling about Livingston is that he chose to be called Lord Livingston of Parkhead, thereby deliberately and publicly associating his political activity with Celtic FC.
To me that puts him in a different category to all those other politicos who have been board members.
Clogher
________
I dont know what yer operation is about….nothing too serious hopefully.
Hope all goes well for ye.
Hail Hail.
CLOGHERCELT
Good luck,mate. Your in good hands,and have our best wishes too.
HH
Dont know when the draw is for the LCSF’s but….I have this feeling that….Jim McIntyre will be a bogey-man.
Celtic Rune-stones – CSC
Afore I go to bed….what’s all this
cease and desist stuff re: the huns?
anybody……
McLeish telling Ronny a treble isn’t enough …… Hahahahahahaha …… And so it begins……it’s unsettle the tims time, thinking zombies2 are going to survive into the SPFL …..hahahahaha
CLOGHERCELT
_______________
Sorry for spelling yer name wrong fella.
BMCUW….bright eyed n bushy-tailed as usual.
HH
Ernie – you can’t control which individual ads are served to the page. The ad networks themselves might be monitoring your browsing and serving ads it thinks are appropriate to you. I haven’t seen a Ladbrokes ad.
EL,
Possibly it’s because his father was a doctor in the Parkhead area . Usually these things are named after areas.
It annoys me also, but we are maybe guilty of jumping to assumptions.
HH.
67Heaven .. CHALLENGING THE LIE ..I am wee Oscar…… Ipox belongs to the creditors on 30th October 2015 7:53 am
McLeish telling Ronny a treble isn’t enough …… Hahahahahahaha …… And so it begins……it’s unsettle the tims time, thinking zombies2 are going to survive into the SPFL …..hahahahaha
_________________________________________________________________________
Morning fellow eejit:)
Hail Hail
….aye, yer beloved ‘bored’ wiil make sure that zombies2 survive….where’s the VVD money?