Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.
Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.
Yesterday’s newspapers gave an excellent example of how this is operating. Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:
“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”
While the Daily Record ran with:
“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”
Both a copy and paste from the press release.
Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players. Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.
That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.
Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.
It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way. The SPFL cannot allow their competition to be undermined by partisan promotion.
Let @Ladbrokes know your thoughts.
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KEVJ
Wish I was bright-eyed,mate. Bushy-eyed,more like!
My work have been insisting that I,erm,work this week. I’ve checked the small print of my contract and it seems they can do this,the b…..ds!
Hope yer as fine as fine can be,and as dandy as Beau Brummell.
Keep up the good work,Kev.
67HEAVEN
I saw that. Seems he was promoting something called a Midnight League for Bank of Scotland-his former paymasters(!)
Not that you would know that from the article,unless you looked closely at the accompanying photie.
I was glad that he managed to spout his s..t while maintaining his famous dignity.
The tosser.
The Celtic board should be ransacked
Starved of supporters money
The Green Brigade is the only bit of Celticness that’s left aboot the place
Hugh Keevins family have put more money into Celtic than the board
….and-on-and-on-and-on…….
nightmare getting onto cqn again, I can’t get passed game of war then skybet etc..
really annoying and I am such a happy clapper in the morning….. o((
posting from work PC so no more from me…
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS
__________________________________________________
And, to think back to the halcyon days when….in our Tom & Jerry guises….you’d cane me up n doon the blog for my posts….now their….Good Work:)
Hail Hail Big Yin…..bless.
blantyretim
____________
I hope all the guid folk are well – Hail Hail
KEVJUNGLE
Hello, you negatonians, eejit orientated wonderful person ….hahahaha
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS on 30TH OCTOBER 2015 8:01 AM
….and some Celtic supporters actually want to see them back … Hunbelievable …… HH
Livingstone is the modern face of CFC Plc board …..get used to it
BT
This new CQN format is not working for me at all, but, hopefully will get used to it
Those naff articles from some tabloid crap site are doing my head in
Seems like everyone in Tauranga is wearing black today. Sort of limits the options if the AB’s get beat. I totally expect them to win , or the Country will enter a Great Depression not seen since the 1920’s. NZ have beat OZ 140 times since 1903 and Richie McCaw gas played in 32% of those games showing the recent dominance. The man is a true legend, got offered a knighthood after the last World Cup and turned it down saying he was still playing and had things to prove. 100% man! puts his body and soul on the line every time! All Blacks equivalent of King Henrik. Mon the All Blacks. Up early Sunday morning to watch it, hopefully will already be happy with a win over the sheepies.
Back page headline in one of this mornings level 5 puppet papers . Not only are they signing players in Jan window that would not be good enough as a statement of intent, wait they are signing STARS. You have been warned.
KEVJ
Aye,it’s much more pleasant this way. But it was quite fun then too. Kept us on our toes!
Despite Ad Blocker –
Today’s delights –
Paddy Power Italia / 888 Casino / Monarch Airlines .Virtu Ferries / Intimissimi and the opportunity to win a Rolex .
Lovely day – work to do – way down south
Some of my greatest days as a Celtic supporter have been the result of a wee gift from the huns.
Skelping them up and down,good times wi the troops before,during and after. Not that I wasn’t glad to see the back of them,of course. May hell mend them,I thought.
Of course,it didn’t.
However,they gave us another great day on their way out. A smashing way to remember Valentine’s Day,haha!
Now,is Newco gonna give us our Hallowe’en?
Off to the pub to ponder. Have fun,y’all.
Kev,J,
You are becoming more and more like The Screaming Lord Such of this blog.
Ha ha ha ha ha ha,absolutely bonkers,but entertaining.
Keep it up,We all need a Ying and Yang.
TAURANGABHOY
I’ll be an All-Black for the day!
Good luck tomorrow.
Psul67 –
Just logged in to CQN. Top of the page is an enormous banner from Ladbrokes offering me a £50 free bet or something. Think you need to change the title of the latest blog :
“Celtic Quick News make cash from Ladbrokes SPFL use Level5 to dig into Celtic”
Consider yourselves banned
:-)
BMCUW,wrote
However,they gave us another great day on their way out. A smashing way to remember Valentine’s Day,haha! Now,is Newco gonna give us our Hallowe’en? –
This would be an easy task for them.No dressing up required.Have to go out after the Watershed though.Far too scary for most kids.Undead and Zombies staggering all over the place.
Morning all.
Weather is as I feel. Miserable. Looks like I may have to miss the game tomorrow. Was looking forward to us gubbing them. I see McLeish is the latest to be rolled out to try and put pressure on us.
Have the SFA taken any action on Paton? Has his assault on our former goalie been quickly and conveniently forgotten?
castlebhoy @ 8:36 am
Every time that I hear The Rangers are coming, I am reminded of this 1966 comedy fillum
The Rangers are Coming
At least, they never try to answer St. Stiv’s million pound challenge and claim “The Rangers are Comely”
Slante BMCUWP it will be an awesome final. Watch it if you get a chance. Hail hail.
http://www.dailyrecord.co.uk/news/local-news/west-lothian-chamber-commerce-business-6675642
Votes needed for my grandson business,good Tim,some on here may know him in his other capacity.Sean Carr.
Votes need to be in by 12.oo today.Thanks HH
PartyAnimals Encounters is the name of his company.HH
fanandpatriot
Just voted. Your bhoy is in the lead. Good luck!
Hh
weeminger on 30th October 2015 7:54 am
Ernie – you can’t control which individual ads are served to the page. The ad networks themselves might be monitoring your browsing and serving ads it thinks are appropriate to you. I haven’t seen a Ladbrokes ad.
——————————————————————–
I know nothing about gambling and never do so. I got the Ladbrokes banner this morning. It isn’t as straightforward as looking at cookies/history and selcting similar/appropriate ads. Otherwise I’d be getting banner adverts for garden furniture…
:-)
BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS on 30TH OCTOBER 2015 8:45 AM
TAURANGABHOY
I’ll be an All-Black for the day!
===============================================================================
And a loser.
http://youtu.be/XT8hE7_8BCY
Oh yes you dooooooooo.
Badges?
image: http://cdn.videocelts.com/wp-content/uploads/2014/09/Mike-Ashley.jpg
Mike AshleyThere is growing speculation that Sports Direct have informed Sevco that they can no longer use club trademarks or ‘iconic symbols of the club’.
On Tuesday night Dave King fired off another angry statement using the usual sound-bites to reassure the gullible and easily led of his true blue credentials.
Since taking control of the troubled club in March the South African based criminal has produced a number of similar comments in an attempt to break the deal with Mike Ashley’s company.
While Mr King tries to force his way out of that contract Sevco have yet to repay Sports Direct the £5m loan given last January that kept the lights on until the end of season Premiership play-off’s.
Since giving the club that loan Sevco have been kicked off the Alternative Investment Market after failing to find a Nominated Adviser prepared to work alongside Mr King.
With his shares now virtually worthless, Charles Green due to be paid his legal costs and an upcoming trial questioning the validity of the assets ‘owned’ by the company running the club it seems that Mr Ashley has decided to flex his muscle to finally bring some level of financial responsibility to Ibrox.
Last month fans of the Ibrox club were outraged to find their club not featuring on FIFA 2016 as a result of Sports Direct refusing to give permission to use of the club crest, it seems that further restrictions are about to be applied to use of the iconic trademarks.
In Tuesday’s rant Mr King stated: “Sports Direct continues to litigate with the Club in an attempt to enforce its wishes and demands.”
No sign of court action against the club has been noted but as ever some pesky internet types have been digging around to uncover what may be happening behind the scenes in the blue room of unsurpassed dignity.
In April of this year it was discovered that the majority of the club trademarks, as well as Murray Park and the iconic Albion Car Park, had been signed over to Sports Direct as security for the January crisis loan.
Responding to that speculation a club statement admitted: “It has been widely reported that the trademarks, the iconic symbols of our Club, are now in the possession of Sports Direct.
“Although the trademarks are registered in Sports Direct’s name, the position is not as alarming as it may first appear.
“Let us all be absolutely clear on this matter. Rangers remain the rightful and legal owners of their trademarks and Interim Chairman Paul Murray has clarified this position with Sports Direct. In fact, both parties will come together within the next two weeks for talks.
“Confusion over ownership arose last week when it was noticed on a Government Intellectual Property site that they appeared to be the possessions of Sports Direct but this was as a consequence of the loan facility entered into by the Club’s previous Board in January of this year. In return for the loan, Sports Direct took security over all Rangers assets – but not Ibrox – including intellectual property owned by the Club.”
Tellingly that statement ended saying: “Rangers supporters can be reassured that Sports Direct fully accept that all of the IP rights registered in their name will be returned to the Club when the loan facility – the previous Board drew down £5m – is repaid.”
Having blown the season ticket money on the Warbo Revolution and first class worldwide travel for directors Sevco are in no position to repay that £5m loan.
With the iconic symbols of the club controlled by Sports Direct Mr King faces the embarrassment of his beloved institution playing in unbranded kit until he stumps up £5m to Mr Ashley.
Sunday’s match against Hibs may be the last opportunity for Rob Kiernan and Wesley Fordingham to kiss the iconic symbol of the club as Mr King pays the price for refusing to pay back the £5m Sports Direct loan from January while the vultures circle around the old lady of Edmiston Drive.
In other news John Eustace has returned to Murray Park with Warbo hoping to complete a deal for the former Derby County enforcer in the next 48 hours.
Read more at http://videocelts.com/2015/10/blogs/latest-news/has-mike-ashley-taken-the-badges-off-dave-kings-beloved-shirt#YATW3qCfvCgB3EDf.99
Taurangabhoy
I’ll be hoping for an AB win too. Most sides tend to have a dip in form after winning the Webb Ellis, as can be seen from no side ever having retained it, yet the All Blacks have a ridiculous 90% plus win rate since lifting the prize in 2011, I believe, and went a whole calendar year undefeated, or was it actually winning every match they played?, culminating in an incredible try in the last minute from an impossible position against Ireland to maintain that record.
They’ll deserve to be the first team to retain the trophy and become the first side to win it 3 times, but only if they can produce their top level against a very difficult opponent.
Need a Hoops win first right enough, otherwise I won’t feel like watching it!
The three bears and Gough take on big Mike, this is how they see it ending way out west.
http://youtu.be/TbvMgLDVUd4
Well I’m getting – Santander, eBay, John Lewis, Marriott hotels, autotrader and euro millions, so I’m happy as Larry :-)
Maybe something to do with just watching this as sent to me ( hope the link works – hilarious), for Halloween and our resident gooools :-)
http://www.jibjab.com/view/pU6AO9rCVwsUg4SEgk8o?utm_source=StrongMail&utm_medium=email_share&utm_term=email&utm_content=Thu,%2029%20Oct%202015%2020:06:32%20-0700&utm_campaign=tx_jj_email_ecards_default_recipient_notification_2
Ladbrokes is not the issue.
Our club must take level 5 to task for running a negative PR campaign against us as part of their Sevco remit.
Just like Media House did previously.
MacJay luckily for the West Islanders they are used to getting humped by the Blacks. Glad you enjoyed your trip home, wish I could get home more often. TD67 new zombie crest to go with a Ramadan cup semi.
Should have started with
Gooood Morning CQN
Hail Hail
Just checked, 14 wins in 14 tests in 2013, 10 of them against sides ranked in the top 5 in World Rugby.
FANADPATRI
Vote in
he is sitting at 50% of the vote.