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Ladbrokes SPFL use Level5 to dig into Celtic

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Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.

Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.

Yesterday’s newspapers gave an excellent example of how this is operating.  Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:

“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”

While the Daily Record ran with:

“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”

Both a copy and paste from the press release.

Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players.  Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.

That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.

Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.

It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way.  The SPFL cannot allow their competition to be undermined by partisan promotion.

Let @Ladbrokes know your thoughts.

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  1. ERNIE LYNCH on 29TH OCTOBER 2015 10:42 AM

     

    Perhaps rather than a boycott, the best way to deal with Ladbrokes is to place only winning bets with them, and place all your losing bets with their competitors.

     

     

     

     

     

     

    That way they lose out and the other bookies clean up.

     

     

     

     

     

     

     

     

    Baldrick CSC.

     

     

     

     

    Hee hee hee hee.Very good Ernie.

     

     

     

    For once!!!!!!!!!!!!!!!!!!!!!!.

  2. Although I agree to give ladbrokes a miss , is it not up to our club to take action against this jump on the wagon firm . There are plenty bookies around who would like pitches within celtic park .

     

    With regards murdo McLeod , I have paid attention to this guy for a while now . A soup taker of the highest order . Big bonner unfortunately is turning out the same . As has been pointed out on many occasions by you bhoys on here , the body swerving of Tommy Boyd tells us all we need to know about the criteria required to be a tv , radio pundit

  3. CultsBhoy likes living wage hates heated driveways on

    From before we signed Griffiths I have lauded his ability to score goals. He has a phenomenal record start at age 16 in the professional game that makes him a 1 in 2 striker – which is pretty much as good as it gets in the modern game.

     

     

    Let’s hope he avoids injury. Let’s get him tied up at the earliest opportunity on as long a deal as we can.

     

     

    I personally believe he can become a Celtic great.

  4. Natknow wrote,

     

     

    BTW – it may be my imagination but the ex-huns don’t need to do this because news stories about huns are overwhelmingly positive – even as the new club gets flushed down the pan. Would you agree,

     

     

    Oh I dont know.BFDJ always seems to be fairly impartial in his witterings.

  5. Turkeybhoy on 29th October 2015 10:47 am THE GREEN MAN on 29TH OCTOBER 2015 10:26 AM

     

    Turkeybhoy

     

     

    Don’t see how Neilson can complain…Hertz were not at the races.

     

     

    They were not going to win…not good enough.

     

     

    LG battered them.

     

     

    I agree,but that was not the point I was making.If A Hearts player had gone by our defence twice,as LG did,there would have been chaos on here,blaming everyone.We lost a goal from a corner in a chaotic goal line mess,but no one mentions the fantastic corner kick.Seems to be the way it is now.A media driven fault finding excercise that gives them something else to write about,that sadly many have adopted.

     

     

    Not me.

     

    ————————————————————-

     

    Well said.

     

     

    Online experts, armchair generals, backseat drivers, weekend soldiers and “Championship Manager”s take note! :-))

  6. I’m presuming our commercial relationship with Ladbroke’s is not tied to their league sponsorship and that they simply pay us to have access to our fans? If so, is there anything in the contract that could allow us to force them to stop their actions or we could claim a breach? I’m sure there are other firms would be interested in the concessions.

  7. “it may be my imagination but the ex-huns don’t need to do this because news stories about huns are overwhelmingly positive”

     

     

     

    Natnow,

     

     

    Agrees with this.

     

     

     

    I remember sitting in the car after we drew with Sion and listening to radio Scotland gush over the huns 2-1 loss to Maribor as they tanked us for drawing.

     

     

    Both weren’t fantastic results but the overwhelming feeling from the radio was that der gers will be fine as the other team were so inferior

     

     

    HH

  8. Griffiths was class last night..

     

     

    No service at all in first half but kept at it and what a goal and assist.

     

     

    I’d love to see him get a run with another striker beside him.. Stokes brought the best out of hooper.

     

     

    Why has stokes fallen so out of favour ?

     

     

    I thought in deila’s first 6months stokes was the most improved..and that was him played out on the left.

  9. Turkeybhoy on 29th October 2015 10:56 am

     

     

    Natknow wrote,

     

     

    BTW – it may be my imagination but the ex-huns don’t need to do this because news stories about huns are overwhelmingly positive – even as the new club gets flushed down the pan. Would you agree,

     

     

    Oh I dont know.BFDJ always seems to be fairly impartial in his witterings.

     

    ———————————————————————-

     

    Nit-witterings I’d say.

     

     

    Best radio “discussion” I ever heard was Jabba Traynor and Wee Chick arguing about which of them was the best hun. Real reverse psychology stuff. :-)))

  10. BIG-CUP-WINNERS on

    Natknow

     

     

    What I do know is that we cannot simply attack everyone we disagree with and contort to somehow imagine has an agenda. The leaps of faith some contrive to manufacture is mind boggling at times.

     

     

    It’s worth pointing out the folk commenting on the media are actually reading their stuff too; that’s bizarre IMHO.

     

     

    The examples you give let’s take Murdo..

     

     

    He is on a payroll as a result of his time at Celtic. He has opinions, some you and I may disagree with, but it doesn’t make him an enemy, uncle Tim or whatever folk choose to call him. He probably thinks he has to give and take a little too.

     

     

    Is Murdo vehemently anti Celtic? Or broad sweep positive. Genuine question….

     

     

    I wonder if Bfdj is slated on Fallow Fallow?

  11. “From before we signed Griffiths I have lauded his ability to score goals”

     

     

    Aye right Cultsbhoy ;)

     

     

     

    HH

  12. Celtic TV was a bit of a shambles last night for the last 20 minutes.Dont know the reason.They had Jim Craig on as co commentator,and he was absolutely hopeless.When I say hopeless,he was so bad,he was funny.

     

    Worse,when he was being ridiculous,the commentator,although thinking,WTF is he on about,was so starstruck by having the great man sitting beside him,he hesitantly was agreeing with him.

     

    Bring back Tommy Boyd.Stick to extractions Jim.

  13. ibleedgreenandwhite1 on

    I thought the Griffs first goal was Messi-esque lol

     

     

    Regarding pundits/experts I think Michael Stewart is the best,anytime I’ve heard him speak or comment on anything Celtic related he has been very fair and straight down the line unlike a host of ex Celtic players who are quite happy to toe the party line in order to further there own media careers

     

     

    HH

  14. Turkeybhoy

     

     

    Of course you are right….there would have been a lot of moaning if we lost…but hey….that’s what fans do.

     

    I don’t think it just losing that’s the problem….its the way the team play that matters.

     

    Even if we are 4-0 down….Celtic players should never chuck it, like they did against Molde….Celtic players should always fight for the supporters.

     

    I don’t care if we get beat…that’s football….as long as the team give their all.

     

     

    HH

  15. “Why has stokes fallen so out of favour ?”

     

     

    Philbhoy,

     

     

     

    Breached club rules once too often I believe.

     

     

    In saying that, an injury to Griff would see him in more squads Imo.

  16. CultsBhoy likes living wage hates heated driveways on

    Proud hoy

     

     

    Stokes has a very good goal ratio to time spent on pitch – goals per minutes played must be excellent.

     

     

    I think he’s proof that you can behave, be associated with anything you please if you are producing the goods.

     

     

    Stokes is now not worth the candle… His form dipped and I suspect he’s now just seen as a PR hand grenade that could go off at any time. A blind eye would have been turned if he was in his prime but he’s not. I don’t understand why he wasn’t permitted to go to Bolton unless he himself was protecting his financial interests.

  17. Geordie Munro on 29th October 2015 10:59 am “it may be my imagination but the ex-huns don’t need to do this because news stories about huns are overwhelmingly positive”

     

     

    Natnow,

     

     

    Agrees with this.

     

     

    I remember sitting in the car after we drew with Sion and listening to radio Scotland gush over the huns 2-1 loss to Maribor as they tanked us for drawing.

     

     

    Both weren’t fantastic results but the overwhelming feeling from the radio was that der gers will be fine as the other team were so inferior

     

     

    HH

     

    ———————————————————-

     

    I remember that one mate and you’re right – in England both results would be reported in a positive manner. There is a long-standing tradition of negativity re: Celtic in the press etc. Some would argue (probably me for example) that it’s a straightforward extension of the anti-Irish anti-Catholic mindset of the hun country we live in.

  18. A first half last night to forget about.

     

    The game turned when James Forrest ,who offered nothing,was substituted by Tom Rogic.

     

    Had reservations though when Hearts had the ball in. the back of the net first before it was ruled out for offside.

     

     

     

    Ps the only harassment I saw last night was the number of tickets issued to parked vehicles on the way from the stadium to the Roseburn other than that it appears that a safe night was had by all

  19. The Battered Bunnet on

    Natknow

     

     

    I’m happy whenever Celtic win, and often times, happy whenever we play well but don’t.

     

     

    The whole discussion centres on what Celtic do with the ball. In the first half, our priority was to keep it, thus we had plenty of it, but did next to nothing with it, which was the concern I had highlited pre-match.

     

     

    Hearts’ purpose was to create a chance whenever they got the ball. Both teams succeeded in their purposes in the first half: Celtic had loads more possession, Hearts had more attempts to score.

     

     

    The introduction of Rogic and the impact of Griffiths changed the game in that respect. We had less of the ball and created considerably more chances. It seems counter-intuitive, but the harder you try to score, the more likely you are to concede possession, certainly at the level we play at.

     

     

    The lingering concern is that, while we have a plan to regain the ball when we lose it – the high press etc – we don’t seem to have a plan to use it when we have it, beyond working the ball into a crossing position. Last night presented good example of the issue, each half highlighting each side of the dichotomy.

     

     

    All good stuff for us armchair Rons.

  20. I can’t understand people defending the likes of MacLeod or Bonnar,. They (and we) know the score. As long as they criticise Celtic at every turn they are guaranteed a job. That’s how it works in this wee country, like it or not. Michael Stewart is the only one worth listening to.

  21. NatKnow on 29th October 2015 11:01 am,

     

     

    I remember it.I also remember Traynor telling Chico he was a Hun fan,at which Chico spluttered and screamed his indignation.

     

    One thing about BFDJ is,he is so stupid,and so full of blind allegiance to the Huns,that he is actually funny.

     

    He is like something out of Viz.If someone could do a massive caricature of stupidity,it would be BFDJ.

     

    Bless him.

  22. Jungle Jim Hot Smoked on

    Turkeybhoy

     

    I enjoy reading your posts. They assist in building a mood of confidence about our team which helps counteract the negative effects of both the MSSM and the CONSTANTLY negative contributors to CQN.

     

    Well done.

     

     

    JJ

  23. ibleedgreenandwhite1 on

    Parkheadcumsalford

     

     

    Agreed the list of ex Celtic players willing to put the boot into Celtic is shocking,I’m not going to bother my erse writing them all down because we all know who the usual suspects are unfortunately

     

     

    Michael Stewart puts these pundits to shame,honest fair and straight down the line,,,respect that

     

     

    HH

  24. Jungle Jim Hot Smoked 10.21

     

     

    Good idea to write to Ladbroke.

     

     

    Can I suggest that anyone who does links to this article

     

     

    http://celticparanoia.blogspot.com.es/2010/01/james-traynor-more-hot-air-and.html?m=1

     

     

    which is a critique of Jim Traynor’s article “The Ditty Vacant” which tried to portray The Famine Song as anything other than what it was – an attack on folk of Irish descent living in Scotland.

     

     

    Is this the kind of individual Ladbroke wish to be associated with? A man who insults a whole swathe of Irish customers of Ladbroke?

     

     

    Read the article. I penned it originally as a post on Kerry dale St because of the sheer disgust I felt after reading the words of The Famine Song and Traynor’s defence of it.

     

     

    Not for nothing is he named after a giant slug.

     

     

    E mail Ladbroke

     

     

    public.relations@ladbrokes.co.uk

  25. Good morning CQN

     

     

    Good win last night midweek away cup tie small venue always a potential banana, disappointing to lose a goal at a corner again

     

     

    Paul67 have Celtic exhausted all avenues to show their displeasure at Ladbrokes ? i hope so

     

     

    BIG-CUP-WINNERS on 29th October 2015 10:30 am

     

     

    There always will be for me a world of difference from honest frustration/hurt expressed by those who pay money, give their time and passion to Celtic, from those in the media who overly criticise Celtic FC/fans Ex players who have received considerable wealth and support……..it is shameful when they then dump all over those same fans/club in the media for more money

  26. Starrry Plough .

     

     

    Happy Birthday from an olive grove – way down south .

     

     

    Spent 45 minutes this am looking for this choon-.

     

     

    Alva Lewis – Return Home ( Caltone 1967 ).

     

     

    Found it – so good I played it 3 times in a row.

     

     

    Lunch time soon – I shall give it an other twirl just for you – Happy Birthday !

  27. BIG-CUP-WINNERS on 29th October 2015 11:04 am

     

     

    Natknow

     

     

    What I do know is that we cannot simply attack everyone we disagree with and contort to somehow imagine has an agenda. The leaps of faith some contrive to manufacture is mind boggling at times.

     

     

    It’s worth pointing out the folk commenting on the media are actually reading their stuff too; that’s bizarre IMHO.

     

     

    The examples you give let’s take Murdo..

     

     

    He is on a payroll as a result of his time at Celtic. He has opinions, some you and I may disagree with, but it doesn’t make him an enemy, uncle Tim or whatever folk choose to call him. He probably thinks he has to give and take a little too.

     

     

    Is Murdo vehemently anti Celtic? Or broad sweep positive. Genuine question….

     

     

    I wonder if Bfdj is slated on Fallow Fallow?

     

    ——————————————————————————-

     

    I’m not sure “attack” is the correct word mate. If ex-players throw questionable opinions out there in order to sell their latest book (or a gambling app!) should we not challenge them? Of course we should. Not sure I’d describe Murdo or Pat anyone is “anti-Celtic” – I don’t believe they are – although there are undoubtedly ex-players out there who hold a grievance after many years and will openly talk about it if you bump into them according to some posters.

     

     

    The fact is that whatever they say gets twisted by the paper they’re talking to and turned into an anti-Celtic story. Anyone coming into Celtic as a player or manager finds this out. See WGS’s past comments on this. What would have been an innocuous comment on a player’s fitness (for example) get twisted into the Celtic manager “laying into” his players poor attitude and lack of effort.

     

     

    I’m sure there are criticisms of BFDJ on FF – but the distinction I’m making is between fans taling baws on blogs and ex-players making money for both themselves and the media by their complicity in creating negative Celtic stories for consumption of the scottish hun public.

  28. ibleedgreenandwhite1 on

    I’m not saying I want a Celtic version of BFDJ,,,,I just want pundits/ex players to be honest,give criticism when it’s due,praise when it’s merited,nothing more nothing less,,,instead of this agenda of Celtic bashing that they all just go along with to line there pockets

     

     

    HH

  29. Good Morning

     

     

    Here are my thoughts on Paul’s story

     

     

    https://theclumpany.wordpress.com/2015/10/29/chinese-walls/

     

     

    And here is my earlier, related piece about Level 5, the media and Scottish football

     

     

    https://theclumpany.wordpress.com/2015/10/29/willie-miller-levels-with-us/

     

     

    Tomorrow is the final day for voting in the Football Blogging Awards 2015 (yes it *has* been a long haul…). I am in the final of the “Best New Blog” category. If you would like to vote for me (again?!), you can do so like this…

     

     

    On Twitter, using this link http://bit.ly/1PVwe7P

     

     

    On the FBA website, by following this link http://bit.ly/1uMohJw

     

     

    Thanks and have a brilliant day! I am away to watch last night’s goals. Again…

  30. TBB

     

     

    Watching the game first half my thinking is we need someone to actually take on defenders (plural) doing what LG did and what Rogic is good – at close controlled dribbling and do it centre field not out wide.

     

     

    But I would rather it was a forward doing that and not Effe or Boyata who get drawn forward. That and a bit more readiness to shoot from distance adds to an unsettling mix.

  31. Jungle Jim Hot Smoked on

    I wonder if Michael Stewart is aware that he is the favoured pundit of so many Celtic supporters?

     

    Cheerio for now,

     

    JJ

     

    PS It also speaks volumes about the bias in the Scottish Media that we can only point to one commentator who is not anti-Celtic. It is also helpful that he played for a team whose fans have no love of our team!

  32. Those raunchy ads below Paul’s post have been removed. A family friendly filter was requested but not implemented. It is now! These ads are also responsive so not everyone will know what I’m referring to. Anyway they are gone.

     

     

    The pop up betting ads are also gone. Some of the ads will stay if they work properly and as mentioned above the occasional slowness on the site is down to server issues rather than the ads. There are more people reading CQN for their Celtic news and given Paul’s lead story today you might get a better understanding why we are doing this. Over 20,000 people were logging into CQN last night.

     

     

    For anyone who is having trouble on iPhone/smart phone especially when using 3G or 4G could you email me with details please to david@cqnpublishing.co.uk

     

     

    Packie Bonner’s book launch is tonight, I believe that the tickets are priced at £7.50 plus booking fee and you will get into the bar and can get the former Celtic goalkeeper to sign your book. Almost met Packie at CQN 11 – he was booked to appear but sent Joe Miller a text on the night saying he couldn’t make it. Packie dropped us just like all those crosses at Ibrox…If goalkeeping books re your thing would recommend Lisbon Lion, John Fallon’s new book.

     

     

    I’ll not be at Packie’s party. Instead I will be at Celtic Park for Brendan Sweeney’s book launch – Celtic The Early Years. Brendan for those of you who don’t know him was a founding member of Celts For Change in the 90s and is these days heavily involved in Celtic Graves. The book launch is at 7pm in the Jock Stein lounge and is free. There are some excellent speakers tonight too. Hopefully this will result in a Lisbon Lion coming on CQN over the next week or so. (It wasn’t a penalty!!!!)

     

     

    Brendan’s book is stunning. It has been published for him by CQN (as a courtesy and without charging him) and he really has captured in detail the first few years of Celtic’s history. It is the definitive history of the creation of our club and will be the reference book for decades to come. Hopefully some directors will get a copy tonight.

     

     

    You can order the book from CQN’s page on Amazon – there are links at the end of all recent CQN Magazine articles.

     

     

    Our own book, The Winds of Change will be out shortly. This is the next volume in the series Managing Celtic after Jock Stein and we take up the story where we left off in Caesar & The Assassin. The story runs through the fortunes of 7 Celtic bosses from Liam Brady to MON and ends on Black Sunday. Plenty of controversy in between!

     

     

    Finally noticed chat re Molde Ultras talking to their zombie counterparts with a view to making their presence felt next week. Pathetic.

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