Lower the Union Jack and raise the White Flag of Surrender

537

As Motherwell won their semi-final yesterday against the second most expensively assembled team in Scotland, the penny began to drop with the last hold-outs that Brother Pedro will be remembered as little more than an expensive stop-gap in the attempt to stop Celtic winning 20-in-a-row.

Let’s be clear: Pedro is not in the top two managers in the league, in fact, Celtic, Aberdeen, St Johnstone, Motherwell, Hibs, Hearts, Kilmarnock and Dundee all have demonstrably better bosses. But there was a reason he was appointed late last season, despite better candidates being (under)employed in Perthshire.

Appointing a competent, provincial, manager, like Tommy Wright, would be an acknowledgement that Newco had no illusions of competing with Celtic. In that role, Wright would out-perform Hibs, Motherwell and St Johnstone, and give Aberdeen a run for their money, but he is not an alchemist.

There is a difference when you appoint an exotic as manager, even an incompetent one. Few potential season ticket customers know what you really have with an exotic. He could be incompetent, but you can equally hope that he turns out to be a truly great appointment, with access to hitherto unexploited talent.

There was no point in Newco giving the job to a reliable but unspectacular candidate like Wright. This club needs to propel itself into a position where it competes against an elite Celtic team, and can navigate its way through four Europa League qualification rounds.

If it lowers the Union Jack and raises the White Flag to mark Surrender of league aspirations, its self-image would be destroyed. I could debate the commercial viability of an aspirational Newco with you all day (fanciful), but it appears that even the decision makers at Ibrox regard the viability of a subservient Newco as untenable.

The club faces Hobson’s Choice. Throw money it cannot afford at strategies selected BECAUSE correct due diligence is impossible, or downsize to a point they know will have a negative impact on ticket sales and future income.

20 years ago this week, Rangers beat Dunfermline 7-0 and were hot favourites to win 10-in-a-row, but the business model had a fundamental weakness: the club were haemorrhaging cash. You can debate whether the subsequent liquidation and newco phoenix club is the same or different to the Rangers some of us are old enough to remember.

What is irrevocably true is that Newco is unrecognisable from Rangers in one hugely important aspect: it will not win the league. Ever.

JUST OUT! MATCH DAY SPECIAL CQN PODCAST FROM HAMPDEN, FEATURING SOME OF FIFA’S BEST FANS IN THE WORLD…

ORDER Charlie Gallagher? What a Player! and we’ll send you a copy of The Winds of Change for FREE only at www.cqnbookstore.com

CharlietrailerBOGOF

Click Here for Comments >
Share.

About Author

537 Comments
  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. ...
  10. 15

  1. Is Louis Moult last seasons Liam Boyce or the seasons previous Billy McKay?

     

    Discuss

     

     

    Kikinthenakas

  2. Tanner bet on Killie for Wednesday I think. Yes, even though it is Killie. Gift horses and all that.

  3. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    DAVIDOPOULOS

     

     

    You missed a fine day,mate. You also missed my reply-as have one or two others.

     

     

    Just found seven drafts in my hotmail account. None sent. Bugger.

     

     

    But,wow,it was a fffffffing fine day!!!

  4. !!Bada Bing!! on 23rd October 2017 1:44 pm

     

     

    I wowder how that Dallas Cowboys tie in thingy is doing?

     

     

    ——————————————————————————

     

     

    Terminated. Jerry Jones, the owner of the Cowboys, is against taking a Knee-derkorn.

  5. What a strange article.

     

     

    While clearly there is a powerful strand of truth in what Paul has published the exotic appointment suggestion as against a more local manager is bizarre.

  6. BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS

     

     

    Absolutely gutted. Glad you had a good day in SW19 though! I trust you enjoyed the singing and drinking!

  7. Dontbrattbakkinanger on 23rd October 2017 1:47 pm

     

     

    This ole tie in thingy?

     

     

    = I’d say it was puttin’ in a good shift.

     

     

    —————————————————————

     

     

    Jings. Could have done with a PNSFW notice there…

     

     

    (Probably Not Safe For Work)

  8. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    DONTBRATTBAKKINANGER

     

     

    Awe,ffs. How am I meant to sleep now before my nightshift?

     

     

    Glad to have you back,old bean. Irreverent and classy as ever. Fancy a wee dayoooot on 11/11?

     

     

    Apparently women are allowed too,so you can bring the missus to keep an eye on you-and let her know the “here’s what you could have won!”

  9. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    DAVIDOPOULOS

     

     

    Oh,we did. Muddy Blarvellous day.

     

     

    My pal had never been there before,wasn’t too keen due to cost as he’s on the burroo

     

     

    Certain costs covered to give him a break from Swindon-everyone deserves that!-and he’s now saving up for the next time!!!

     

     

    Honestly,mate-it was like I’d only nipped out for a smoke. Not two years. Fantastic day.

  10. Dontbrattbakkinanger on

    BMCUWP- 11th November?

     

     

    Could be there; I’ll be the one wearing the poppy ;/)

  11. kikinthenakas on 23rd October 2017 1:34 pm

     

    Is Louis Moult last seasons Liam Boyce or the seasons previous Billy McKay?

     

     

     

    Discus

     

    IMHO

     

    Moult is better than both of them

  12. Lois Moult is a sniffer.Terrific wee striker.Not blessed with great pace,but did he ever put in a shift yesterday.

     

    Watched the PSG game last night,and you would have thought Mbappe had his boots on the wrong feet.As wonderful a player as he is,even the best can have stinkers.Wonderful free kick in the 93rd minute from the great Cavani.

     

    Sorry to mention Moult in the same post as these two,nothing meant by it.

     

    In saying that,would I have him as back up,in a bloody minute.Not a one season wonder.

  13. TURKEYBHOY

     

     

    I like Moult too.

     

     

    I wonder how he would do if he got the service our strikers usually get.

     

     

    Don’t think he’d cost the earth and ‘Well could probably do with the cash.

  14. Hun media is funny.

     

     

    21 minutes ago, Smile said:

     

    I’d play one of the Traning cones before Pena.

     

     

    Would have a better first touch

  15. Celticrollercoaster supporting @WalkWithShay on

    DONTBRATTBAKKINANGER on 23RD OCTOBER 2017 1:47 PM

     

    This ole tie in thingy?

     

     

     

    = I’d say it was puttin’ in a good shift.

     

     

    =======================

     

     

    I see Mrs DBBIA is looking well? :-)

     

     

    HH

     

     

    CRC

  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. ...
  10. 15